#699 - Amazon Keyword Research Masterclass

It's time for another Bali Blast Strategy episode. Where Bradley Sutton gives you the most comprehensive Amazon keyword research strategies for your listings in 2025 and beyond.

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What if a single tweak to your Amazon listing could skyrocket your sales in 2025? In this episode, we uncover powerful Amazon keyword research strategies that are transforming the way sellers approach e-commerce on Amazon. Broadcasting from Jakarta, Indonesia, I take you on a journey that bridges past and future, drawing inspiration from the famous Bali Blast Strategy episodes. Discover how the dawn of AI and Amazon's own Rufus are reshaping the landscape, demanding we rethink our tried-and-true methods for optimal product visibility.

Join me as we unravel the intricacies of Amazon's evolving search ecosystem. Despite the buzz around AI, traditional keyword research remains a cornerstone for success. We dissect examples like the "noodle camera" to illustrate the power of keywords in product indexing and visibility. Moreover, we’ll examine the impact of Amazon’s Rufus, revealing why sticking to foundational keyword strategies is still crucial amidst technological advancements.

As we journey through advanced tactics, you'll learn how to leverage the Helium 10 tools to not only identify top-performing keywords but also capitalize on seasonal trends and competitor strategies. From using Etsy's related searches to uncovering niche opportunities with Amazon's Product Opportunity Explorer, this episode shares a ton of insights. Whether you're launching a new product or refining an existing Amazon listing, these cutting-edge tactics will position you ahead of the curve in Amazon’s competitive marketplace.

In episode 699 of the Serious Sellers Podcast, Bradley talks about:

• 00:00 - A New Bali Blast Episode
• 01:57 - New Approaches to Amazon Keyword Research
• 03:39 - The Importance of Amazon Keyword Research
• 11:50 - Amazon Product Page Usage Analysis
• 12:25 - Impact of Rufus on Amazon Search
• 25:27 - Maximizing Keyword Research for Amazon
• 28:10 - Brand Analytics Keywords in Helium 10
• 30:42 - Advanced Amazon Keyword Research Techniques
• 36:25 - Comprehensive Amazon Keyword Research Guide
• 39:31 - Leveraging Keywords for Complementary Sales