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April 22, 2024 30 mins

Join Joe Crisara, America's Service Sales Coach, and guest Ryan Lee, of Landscape Lighting Secrets, in a riveting episode of the Service MVP podcast. Drawing from their entrepreneurial journey and experiences, both share a wealth of insights aimed at boosting success in the service business landscape. Ryan dives deep into the world of landscape lighting and shares his journey to success, revealing how he incorporates landscape lighting into pre-existing businesses and creates a niche for transformation.

Increase your revenue, profit, and overall success by learning and implementing Ryan's three key tips in any service business. He starts the discussion by emphasizing the role of pricing in establishing business value and presents 'Offer Stack' as a solution for providing additional value to customers by integrating various complementary services. The episode also serves as a deep dive into landscape lighting and provides a springboard for applying critical business tips to drive growth and performance across different service industries.

Discover the importance of believing in your service or product, improving sales approaches, and prioritizing value in business models. The episode unravels the various facets of effective sales, focusing on immediate pricing and on-the-spot selling as powerful strategies for business growth. Ryan further explores the significance of leveraging customer emotions and dealing with client objections, providing listeners with an arsenal of techniques for effective business communication and improved sales results.

Through this engaging conversation, service providers can gain insights into project problem-solving, managing client expectations, targeting the right audience, and generating high-quality leads. Ryan also reveals his marketing and lead generation strategies, emphasizing the power of referral partnerships and commissions in maximizing business success.

This episode of the Service MVP podcast is an invaluable resource for understanding how to effectively communicate business value, increase customer satisfaction, and grow significantly in the service industry.

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