Welcome to the Service MVP Podcast! | Episode #97 - The Culture Code with Dr. Clotaire Rapaille
In today’s episode of the Service MVP Podcast, America's Service Sales Coach Joe Crisara sits down with one of his greatest heroes in the world of influence and persuasion, Dr. Clotaire Rapaille, the renowned author of The Culture Code. Dr. Rapaille has helped guide Fortune 100 and Fortune 500 companies to success and was a key player in the development of products like the PT Cruiser. He shares insights into the subconscious cultural triggers that influence behavior and how these principles can be applied to service-based industries like HVAC, plumbing, and more.
In this conversation, we explore:
- The cultural "codes" that drive customer behavior, especially in blue-collar industries.
- How understanding the reptilian brain can shape service sales and customer interactions.
- The importance of anticipating customer needs and creating a "no worries" service experience.
- How to connect with customers on a deeper, more instinctual level, taking away their stress and worry.
Whether you're in heating and air conditioning, plumbing, or any other in-home service industry, this episode will provide you with powerful tools and strategies to increase value and grow your business by understanding the subconscious triggers of your customers.
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