In this episode of the Service MVP Podcast, Joe Crisara sits down with Dale Steele, an HVAC solution specialist whose journey from a $7-an-hour call center job to industry success is anything but ordinary. Dale shares how empathy, human connection, and genuine curiosity became his greatest sales superpowers even before he knew anything about HVAC systems.
From childhood memories tied to Tecumseh motors, to building trust with customers by connecting over dogs, family photos, and life stories, Dale reveals how real relationships (not technical skills) fuel consistent sales success.
This episode is packed with emotional intelligence, storytelling, and practical wisdom for anyone in the service industry who wants to grow their results by focusing on what truly matters: people.
What You’ll Learn:
✅ How empathy and understanding the customer’s perspective drive trust and sales
✅ Why relationship-building is 80% of every successful service call
✅ How to naturally connect with clients using everyday cues
✅ How personal stories and shared experiences accelerate rapport
✅ Why “people first” is the most powerful differentiator in service sales
✅ How to stay optimistic and grounded even during tough beginnings
💡 Free Resources Mentioned:
Join the MVP Club! Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club
Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book
Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call
Don’t forget to like, subscribe, and share to help your team master these strategies!
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