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August 29, 2025 55 mins

In this episode, Joe Crisara sits down with Brent Sonnek-Schmelz on VITAL - The Flywheel Effect Podcast.

Joe reveals how companies can uncover hidden profit centers, create ongoing revenue streams, and build customer loyalty by anticipating needs rather than waiting for problems. Whether you run a project-based company or a traditional service business, this conversation is packed with gold nuggets on adaptability, pricing strategies, and turning one-time jobs into recurring opportunities.

What You’ll Learn:
✅ Why service-based revenue is more valuable than one-time projects
✅ How to identify hidden profit centers you may already be doing for free
✅ The power of anticipating customer needs before they ask
✅ Pricing strategies that encourage customers to choose premium options
✅ How recurring service creates lasting business value and stability

💡 Free Resources Mentioned:
Join the MVP Club! Start your 2-week FREE TRIAL today and dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://go.servicemvp.com/mvp-club

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

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