In this episode of the Service MVP Podcast, our Marketing Director, Ethan Ralphs, sits down with Chris Fleckstein from WiseWay Plumbing to discuss the crucial foundational steps for marketing success in the home services industry.
Chris shares how he transformed his dad's word-of-mouth plumbing business into a modern, recognizable brand, emphasizing the evolution of marketing from traditional methods to cutting-edge digital strategies. He highlights the "why" behind establishing a strong brand, the growing importance of social media presence (especially on platforms like TikTok!), and the pitfalls to avoid when implementing new technologies.
What You'll Learn:
✅ Why establishing a strong brand identity is the absolute first step in modern marketing for service businesses.
✅ How a hybrid approach of traditional (e.g., branded trucks) and digital marketing (SEO, PPC, social media) is crucial in today's transitioning market.
✅ The undeniable shift towards social media as a primary customer touchpoint and even a search engine, particularly for younger generations.
✅ The surprising power of "entertainment" content on social media for nurturing potential leads and fostering customer loyalty.
✅ Key lessons learned from implementing new internal systems like CRMs, including the importance of trusting your gut and avoiding impulsive decisions.
✅ The critical role of consistent engagement on social media for repeat customers and maintaining brand visibility.
This podcast is packed with actionable insights to help you elevate your marketing strategy. Whether you’re an HVAC pro, plumber, builder, or service business owner, these techniques will help you stand out, drive loyalty, and grow faster.
💡 Free Resources Mentioned:
Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book
Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call
🔗 Don’t forget to like, subscribe, and share to help your team master these strategies!
#ServiceSales #JoeCrisara #ServiceMVP #HomeServiceBusiness #SalesTraining #contractorsalestraining #plumbing #electrical #electrician #plumbers #HVAC #heatingandairconditioning #salesleads #salestraining #salestrainingcourse #contractorsales #hvacsales #hvacbusiness #successfulsales #hvactraining #salestrainingonline #generatesalesleads #salestipsandtechnicians #sellingtips #plumbersalestraining #plumbersales
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