She Built This®

She Built This®

The podcast for business owners and professionals excited and inspired by success and focused on personal growth. If you’re someone taking action towards your dreams, this show is for you! Join us for lots of laughs and learning with Content Writer, and owner of She Built This, Emily Aborn, as she interviews successful women entrepreneurs, professionals, and those who support them who are changing the world by following their passions! One part inspiration, one part practical tips and tangibles, and many parts FUN! Learn more about She Built This by visiting: Connect with host, Emily Aborn:


September 20, 2023 53 mins

In this week's episode, I handed the hosting wheel over to my friend and colleague, Kim Dawson, a small business strategist and host of The Sassy Strategist Podcast. 

Kim and I get into the behind-the-scenes, dive a little more about my personal business story, why I do what I do, as well as what a "day in the life" looks like over here in EmilyVille. 

Kim is a kindred spirit and I always love the questions and fresh insights she b...

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I believe podcasts have the power to change lives. 

Podcasts help people access information and education in an affordable (often free) way. They give voice to messages of hosts and guests who may not otherwise have a platform to share their impact. They can raise awareness around issues, people, concepts, and ideas. As a podcaster, you learn, grow, and evolve in the journey of podcasting. You never know who you will meet when you ...

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You don't need a stamp of approval, talent, passion, confidence, or even motivation to get going... 

You don't need to have it all figured out or even have the slightest clue about what you're creating yet. 

Creating more fulfillment, and meaning, and going after what you want starts NOW! 

If you feel like there’s something more, something else you want to go after, or another piece of this little puzzle called life, this episode w...

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Have you ever considered pitching your stories to publications? 

Whether you're a freelance writer already or an entrepreneur with another business entirely, writing pitches to publications can increase your visibility and get you paid! 

In this week's She Built This podcast, my guest Amber Petty shares the secrets to writing pitches to publications and her experience writing for The New York Times, Bustle, Parade, and more! 


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I recently announced the closing of the She Built This Facebook group which will be officially closing on August 11th, 2023.

After a little feeling of the ol' feelings... I wanted to share a little story about how much She Built This has meant to me and why I made the decision I did, and how we're evolving together.

I wasn't able to fully iterate a lot of feelings and emotions in my announcement video, and I created this mini-weeke...

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"What else is possible?" Tanessa Shears' life changed when she got curious and began asking herself that question. 

In this episode, Tanessa (a listener favorite and return guest!), inspires and encourages us all to look at our own lives from that perspective as we consider what our next level and showing up as our best might be. 

I've personally been working in my own life on getting MORE healthy each and every year and stronger e...

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Did you know there's more than one way to rest? 

Ok, maybe you knew because you're already impressively smart if you're a listener of this podcast... but did you know there are actually SEVEN different types of rest? 

Rest is a crucial factor for happiness, joy, productivity, relationships, and our overall well-being (not to mention how we operate our businesses!). In this week's She Built This episode, we're diving into the seven ...

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Do you know your numbers enough to know how much money you need to pay yourself to keep the lights on and vehicles registered? 

Do you know how much your business needs to cover its expenses? 

Do you even know what your business expenses are?

We don’t always take time to pause and ask ourselves these questions or dive into the numbers enough to know what's really going on under the hood in our businesses. 

Furthermore, the online ...

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Today’s podcast guest changed my life. 

In addition to being my friend and changing my life that way, Alesia also changed it by showing me how to use metrics to inform strategy when it came to my podcast.

I hired Alesia Galati of Galati Media to do a podcast audit of the She Built This podcast back in early March 2023. We sat down and went through all the numbers, and Alesia dug in and asked me about my goals for the show. 

It was...

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Today's episode is a result of my own curiosity to become a better speaker, presenter, and podcaster! I always want to learn as much as I can about how to clearly express my thoughts and ideas to others. 

My desire is to speak in a clear and effective way so that I share information and exchange ideas with my listeners and participants. 

The idea was sparked after reading an article written by Alan Alda on called "3 Ru...

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Engaging content ideas are all around us in everyday stories, client experiences, and conversations on LinkedIn and Facebook! All you have to do is attune your eyes and ears to scooping it up and turning it into great content. 

In this episode of She Built This, Jessica Terzakis and I get into the art and science of content creation as we talk about connection and storytelling in content marketing and how to come up with engaging c...

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Content creation & artificial intelligence seem to go hand-in-hand for many entrepreneurs and small business owners as of late.

I spend a lot of time observing the many uses and applications of ai-generated content creation, listening to podcasts, and reading articles on how people are using it as a tool to ideate, improve writing, and more. 

I still have some questions and a few concerns. 

My curiosity this month is around the be...

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You might want to buckle up your seatbelt for today’s episode and turn your podcast player off 1.5x speed if it’s set there because I’m fired up and full steam ahead in this one! I’ll be sharing some little secrets I’ve been keeping which were a result of some of the things I learned by repeating myself. 

In this She Built This episode, I share why repetition is effective for your message and your business as I give you five lesson...

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Have you ever wondered how personality types affect communication? 

In this She Built This episode about the Enneagram in relationships, my guest Christina Granahan and I dive into the communication styles of each Enneagram type and talk about how our personality types impact our communication with others. 

We discuss how learning about how communication styles differ from personality type to personality type, we can become more em...

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You play a role in all aspects of your relationships, life, and business. You are responsible for taking responsibility and being accountable for what's yours to own. 

AND it's not all your fault. There's also another side to every story, a lot of circumstances outside of our control, and a lot of chemical reactions we just can't take all the responsibility for when it doesn't go as planned. 

This episode is all about taking respon...

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The phrase, "You’re the creator of your own reality" changed JJ Flizanes' life. 

In this episode, my guest JJ and I talk about the law of attraction as it relates to business and manifesting and creating the life, dreams, and reality that you desire. 

JJ turns a lot of what you may have heard about the law of attraction and manifestation upside down and unpacks it in a way that's easy to understand and wrap your mind around.

She gi...

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What defines success? According to the dictionary, success is defined to mean, “The accomplishment of an aim or purpose.” 

But today, we’re digging a little deeper into what defines success for YOU and being unapologetic in your pursuit of whatever that looks like. 

"Marketing is the tool to help you succeed but if you don't know what success means to you, you'll be on the hamster wheel forever." - Amanda McKinney 

My guest, Amanda...

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There’s no shortage of difficult people in the world. You can find difficult people in the workplace, groups and organizations, in your relationships, and who knows... maybe you even live with a difficult person! 

Learning how to deal with difficult people is a tool we need in our toolbox because it helps us to navigate these situations with more ease each and every time they come up. 

As we learn how to deal with difficult people,...

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For those of us who haven't dove headfirst into Reels and still love sharing images on social media, what are the best practices when it comes to the pictures we post online?

How can we take better pictures for social media that allow us to show up as the authentic, trustworthy, professionals we are? 

In this episode of She Built This, my guest, Bonnie Dickson, Business Visibility Strategist, and Photographer gives us a snapshot of...

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March 22, 2023 29 mins

How do we create sparks of interest in our marketing and invoke curiosity through our content?

How do we get our readers and listeners to want MORE? 

In this podcast episode, we get into the five questions to ask yourself when creating content to create more curiosity and excitement for those consuming it. 

You want potential clients and customers to land on your website and be intrigued enough to take action. 

You want them to re...

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