Good news, pal, you may NOT need to throw away your whole business or build out a whole new product. In fact, if sales are low, I would say, you *probably* do NOT need to build anything new at the moment. The reason people aren't buying might be as SIMPLE as a shift in this area of your marketing. (P.S. I'm even walking you through some of the brain science behind why this particular shif will help you ultimately sell more AND serve your people better.
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