In this episode of Small Biz Florida, host Tom Kindred speaks with Samuel Medina, an Air Force veteran and the founder of Down to Earth Massage Therapy. Recorded at the 2025 Veterans Florida Expo and Battle of the Pitch in Tampa, the conversation explores Samuel’s transition from military service to entrepreneurship. He shares how a variety of post-service roles ultimately led him to his true calling—helping others through massage therapy, personal training, and health education. Samuel explains his holistic approach to wellness and how his business integrates mobile services and collaborations with boutique hotels and events. He also highlights the valuable support he’s received from Veterans Florida and discusses the importance of utilizing available resources for business growth in Florida’s thriving wellness sector.
This podcast episode was recorded live at the 2025 Veterans Florida Expo and Battle of the Pitches hosted at the Hilton Tampa Airport Westshore. This podcast is made possible by the Florida SBDC Network and sponsored by Florida First Capital.
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