Small Business Startup School – Learn The Psychology Of Retail And Financial Awareness - For The Reasonable Optimist

"Engage smaller trade associations for visibility!" says Public Relations (PR) expert Mickey Kennedy, founder of eReleases.com. With over 25 years of experience, Mickey shares valuable insights on how startups and small businesses can leverage PR to build credibility and visibility.

In this episode, you'll learn about the significance of press releases, the importance of storytelling, and how even a small budget can yield significa...

Join Ola Williams in this insightful episode of the Small Business Startup School as she sits down with Therman Trotman, Founder of the SharePoint Helpdesk, to explore the transformative power of SharePoint for small businesses.

Discover how SharePoint can eliminate human error, enhance collaboration, and provide clean, scalable data solutions, making it a superior alternative to traditional spreadsheets. Therman explains the key b...

This week's episode is titled ‘Certified Project Management Professional Lean Six Sigma Certification Green Belt: Boost Revenue Using Six Sigma’.

In this podcast titled Boost Revenue Using Six Sigma, I'm joined by Leslie-Ann George, a Lean Six Sigma Certification Greenbelt. Leslie-Ann is a Certified Project Management Professional, and we discussed the implementation of Six Sigma in small businesses, practical examples of successfu...

This week's episode is titled 'Motivation, Mindset & Manifesting Coach: Unmasking Imposter Syndrome'.

Mindset advocate, Alicia Berberich, delves into the complex issue of imposter syndrome plaguing many entrepreneurs. The discussion focuses on the difference between your intuition voice and the imposter syndrome voice and offers practical solutions to marginalize this inner critic.

Unravel the common hurdles faced by women busi...

The episode features a compelling conversation with our special guest, Dalene Allen, the Executive Director of BNI in Nova Scotia, New Brunswick, and PEI. Dalene shares her personal journey using affirmation cards and provides an insight into the power of recognizing personal pains, standing against limiting beliefs, and stepping out of comfort zones.

In a deep dive into positive affirmations, we hear life-changing stories of peopl...

Join the Small Business Startup School podcast as host Ola Williams engages with Colin Alexander, founder of Conduit Voice Media, in this insightful episode titled " Leveraging Voice and Media To Drive Customer Engagement".

In this digital era of accelerated content consumption, the episode brings to the forefront the importance of maintaining authenticity in voice media. From overcoming recording nerves to achieving a professional...

Welcome to another enlightening episode of Small Business Startup School.

In this episode, our guest speaker, Samuel Adeniyi - Founder, Kierep and Winner of the December 2023 Volta Pitch Competition - strips back the details of establishing 'Kierep', a startup fuelled by its purpose to combat the shortage of caregivers in Canada. He elucidates the challenges involving the recruitment and certification procedures for caregivers, pro...

Whether you're launching a startup or taking over an existing business, understanding balance sheets is critical to your success. This concluding part of the series spotlights an often-overlooked aspect of business finance – receivables. Perspectives were shared on the importance of regularly reviewing accounts owed to you and scrutinizing long-unpaid debts. Don't just wish and wait; take action to ensure your assets are not tied u...

Welcome to another exciting episode of Startup Your Small Business and Learn. Hosted by Ola Williams, this podcast aims to enable budding entrepreneurs with the psychology of retail and enhance financial awareness, all while staying positively optimistic.

In this episode, we continue to delve into the world of balance sheets, explaining how you can negotiate your payables to effectively improve your financial standing. Entrepreneur...

This episode features an answer to one of the questions I received on the series. I concluded the answer to practical tips for improving balance sheet without getting into complex financial jargon.

This episode is part of an ‘8-series’ show on ‘how to read and interpret a balance sheet’. This is part 6.  

Do you have questions or comments? Your feedback ensures that we continue to give you content that adds value to you, fuelling o...

This episode features an answer to one of the questions I received on the series. I shared practical tips for improving balance sheet without getting into complex financial jargon.

This episode is part of an ‘8-series’ show on ‘how to read and interpret a balance sheet’. This is part 5.  

Do you have questions or comments? Your feedback ensures that we continue to give you content that adds value to you, fuelling our commitment to ...

In the balance sheet, equity is usually presented in the form of the owner’s money brought into the business and any profits or losses the business has accumulated over time. Listen in for details of how you can interpret it and what it may mean for a business.

This episode is part of an ‘8-series’ show on how to interpret balance sheets. This is part 4.  

Connect with the host, Ola Williams:

Website: https://bit.ly/3rxixue

Insta...

You see when you want to buy a business, you want to take a quick snapshot of the balance sheet. This is so that - at least, when your professional advisers such as accountants are discussing with you, you can follow reasonably.

Even when you already have your business, it doesn’t hurt to from time to time review your business balance sheet.

So far, we’ve looked at what assets are, and in the last episode, we looked into short-term...

Do you find accounting intimidating? Or even boring? But then, hardly can we do any business without accounting. And of course, you can hire the right staff to do the technical bit for you. But, you may still find it beneficial to at least understand how to interpret some accounting/financial reports.  And, believe it or not, it’s far more approachable than you think.

Why should you bother with this? Isn’t this the job of your acco...

Do you find accounting intimidating? Or even boring? But then, hardly can we do any business without accounting. And of course, you can hire the right staff to do the technical bit for you. But, you may still find it beneficial to at least understand how to interpret some accounting reports or shall we say financial reports.  And, believe it or not, it’s far more approachable than you think. The next 8 series of this show will be o...

Imagine a car with no gas gauge- this means you buy gas and use it with no tracking of usage. What do you think will happen if you miscalculate and your car stops due to zero gas while on your way to an important appointment? Yes! You guessed right! That’s not a situation we all want to be in. Same principle applies to the opportunity to track your personal finances.

Last episode, I shared some of the results of the research I’m do...

For over 5 years now, I’ve been researching how to save time by tracking personal finances. And my thought process is this: if we can track gas in our cars, which saves us time by letting us know how much gas we have in tank before embarking on a trip, then why shouldn’t we track personal finances?

And I’m particularly interested in personal finance because I believe business finance is structured enough. At least, most times, we...

In the ever-dynamic world of entrepreneurship, staying ahead means being in the know. Are you looking for some chatbot discussions, artificial intelligence podcasts, or simply a GPT podcast? Well, you’re in the right place! Listen in as we dive into some exciting AI conversational talks - with Jesse Boudreau - about how to use ChatGPT in your business. Jesse is an entrepreneur and co-founder of the weekly newsletter - ROI Marketing...

“People go - I have 1,000 followers - and you want to go -That's wonderful! Are you talking to them?” --- Dalene Allen

Have you ever been to an event, and there's this period of small talk where you find yourself alone? You look around the room and everybody's talking to everybody. You seem to be the only one alone and it's an awkward situation for you. You don't want to stay in a corner and look like you don't belong. At the same ...