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November 1, 2022 28 mins

Every company has a story on how they got started or why they went into business. Our feature small business had extensive experience in the biochemical field and used that knowledge and experience to become a collagen supplement manufacturer to help those with joint pain.

Learn how collagen works and how it may help people with joint pain and learn how Dr. Allan Kramer turned his extensive knowledge and experience into a business to help others. 

Company Website: sb-edge.com

Small Business Talks Blog: Collagen Suppliments & Joint Pain A Company’s Journey to Help People

Send us your feedback: nealr@mfgpa.org

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Every company has a story on how they gotstarted or why they went into business.
One such company had extensive experience
in the biochemical field and usedthat knowledge and experience to create
a collagen supplement to helpthose with joint pain.
We'll discover how collagen works and howit may help people with joint pain.

(00:21):
We'll also learn how Dr.
Alan Cramer turned his extensive knowledge
and experience into abusiness to help others.
Today, on Small Business Talks.
A person's life experiences and their past
accomplishments are strong influencesto why a person starts a business

(00:46):
and the focus that they have on theproducts and services that they make.
Our guests on today's podcast is a livingexample of this and how he is making
a difference to a widerange of men and women.
43 million Americans areaffected by joint pain.
That's almost 16% of the population.
Much of this pain is due to the result

(01:06):
of aging and as a result, many adultsare looking for help with joint pain.
Our guest today is Dr.
Alan Kramer, founder of SB Edge.
Welcome to the podcast, Dr.
Kramer.Thank you.
It's good to see you today.
Good to see you as well.
I think before we start some
of the questions, I think it would be kindof interesting is your background,

(01:28):
how you got into founding a companyand the products that you make.
And if you just give us a little bit
of a background as to where youstarted and where you are today.
Okay.
I'm a native of Northwest Iowa, and
in my earlier yearsI wanted to go on to advanced studies.

(01:50):
So for a bio, I have a master's degree
in Kansas State Universityin Organic Chemistry.
I went to the American Universityin Washington DC.
I have my PhD from American University.
Also in biochemistry.
I spent timeworking at the National Institute

(02:14):
of Mental Health for quite a fewyears on multiple sclerosis.
As a result of most of those things,
I have like 21 publicationsin that area dealing with the science.
Married a lovely lady and we decided
to move back to northwestIowa from Washington DC.
Where I was born.

(02:34):
I came back here into a farm familyoperation and after a while a number
of people contacted me because I wasa scientist to start looking at
animal vaccines, which led to me about 25years ago, starting the company that we're
going to talk about todaywas Subbiochemical.

(02:57):
We started about 20 years ago.
We made a product that we thought wasimportant called Conroitin sulfate.
It was for joint pain.
And so after 20 years and being the major
producer of conroit and sulfate for jointpain, we were known as quite an expert
in the whole area of jointpain for animals and humans.

(03:20):
And as a result of that,about five years ago, I sold Sue Farm,
which is an offshoot of it,to another major corporation.
We backed into sue biochemicalfor about the last six, seven years.
And we had so much experience in joint
pain, we were going to look at a newproduct in joint pain,

(03:42):
which was the collagen that we'regoing to make from Boving cartilage.
Very interesting.
I had to have you talk about.
That because I find it very interesting.
I'm very big about how our past.
Kind of dictates where we go in the futureand why we get involved with things.
So I thank you for that bit.

(04:03):
Of a bio to go into that.
So speaking of joint pain, why are somany people experiencing joint pain?
Okay, good question.
Joint pain is a result of twothings, sometimes injury.
But the main thing is aging.

(04:23):
It's kind of said that by the time peopleare 65, almost three fourths
of the American populationwill have joint pain issues.
And that's why there is this area oflooking for remedies or cures or what
for joint pain, it affects everybody andwhat happens, it affects our mobility.

(04:47):
As Americans, we're mobile people,we want to get out, we want to walk,
we want to play, we want to bike,we want to play sports.
And so for a lot of people it really doesaffect joint pain, affects our mobility.
That's true.That is true.
So when we talk about the joint pain,

(05:08):
I know you mentioned that a lot of itis the cartilage that is in the joints.
So what is cartilage in the joints?
What is it made of?
Okay, cartilage
is a web that is formed and it has to be
flexible and it has to be durable.

(05:31):
Your cartilage is what absorbs well,
first of all, it provides the factthat you can move a joint.
It would be bad if we could.
Not all of our joints have motion
and every time we have motion,in between that motion there is friction.
And just like we know in metal,
when you have something like that,it has to be lubricated.

(05:54):
And so we know that the human body,
every time we have motion,our hands, our feet, our knees running,
and we do a lot of motionand sometimes even like hard work.
Let's say we're on our feet during our
occupation and we're liftingand we're putting a lot of stress.

(06:15):
We're basically talking about today,
I think we're going to talk about ourknees, but it affects joint pain as it can
be another joints, our hands, and we'regoing to talk about what we call aging.
And we also called disease.
There's a disease called alsoarthritis, which is a cause.
But mainly we're going to talk about today

(06:36):
the general thing about age associatedjoint pain or joint disease.
So it's going to be aideassociated most of our talk.
But we can go into other areas today too,if we want to talk about it.
I was going to ask I know age and also
just the sheer usage, the frictionover the years on something.

(06:58):
Are there any other causes for thecartilage to degrade within a joint?
Well, yeah, this goes into the whole areaof rheumatoid arthritis which is not
caused by aging and is a reallyserious problem today.
It is a reaction where your body is

(07:19):
fighting against and your bodyis sort of destroying itself.
It's an immune reaction where your body is
attacking your joints and the cartilagein your joints and is causing damage
to the point that sometimes today we haveto like for knees,
repair our joints and replace thembecause the damage has been so severe.

(07:42):
Wow.
Now let me ask you thishow did they even come up
with understanding the different thingsthat are causing where their studies or
was it something that went on or what didyou see that was like the common factors?
What were evidences that you weresaying that this was the case?

(08:02):
Okay, well, throughout historymobility has always man's greatest
achievement is that wecan move and move around.
We're not like a rockwhere we stand still.
And so mobility
as youngsters we are strong,but as older we still want to be mobile.

(08:23):
But we're having such pain in our joints.
It could be our hands,it could be our neck,
but mainly our knees and our anklesand our hips cause they wear out.
And there are two reasons.
One, you can say there's an infection,
but there's other one that'sjust the natural aging process.
Our joints lose their collagen.

(08:47):
Every joint has two collagen layers.
The one that both movable parts are
covered with collagen and that collagen iswhere that interaction takes place and it
takes place also the factthat there's a lubricant in there.
Also we know that collagen ishelping to repair the joints.

(09:09):
Can you maybe enlighten us a little bitabout how they figured that collagen was
help or how do we get to wherecollagen was something that helps?
Okay, first of all, collagen,
the cartilage is a polymerthat contains the collagen.
Okay, we talk about cartilage.

(09:30):
What we have in our knees is really
cartilage and the cartilage is a weband it's a mixture of the conjroitin
and then the collagen forms these uniquestructures that are strong but still
flexible and as we use those they are

(09:53):
being replaced naturally by your body.
But what happens is as you get older
it's replaced slower and soyou can affect that.
When you are younger youhad cartilage damage.
As you get older that damageisn't repaired as fast.

(10:15):
And what happens is you have nerves among
the cartilage that grows and when youhit the nerves it becomes painful.
And so we now have the factthat movement causes pain.
We call this now joint pain.

(10:36):
It's in the news every day.
We talk about joint pain and basically
today what we're talkingabout is joint pain.
There are other ways that we'regoing to stick only with joint pain.
Today there could be other uses
for the cartilage,but today we want to talk about when
cartilage is damagedand the pain that it causes.
I think one of the things when we talk

(10:58):
about collagen supplements is that wesee so many things out there.
And I think as I'm going to.
Ask you a bit of a loaded question.
Will any collagen supplement work and howlong will it take to repair a joint?
Okay.
Collagen needs to be stimulated.
We do have the method to repair.

(11:21):
We have the cells there that repair
the collagen, but they need to bestimulated by another product.
And what we are using today is we'relooking at the boving collagen.
It does trigger an immune response.
It starts in the gut and the gut thentells us to go to the joints and it starts

(11:46):
the mechanism of remakingthe collagen that is being lost.
There are cells therethat have to be stimulated.
Again, we do have the abyss method to
repair the towagen, but it has to be toldthat it should repair it and make more.

(12:08):
There is what we call maintenance and then
we call this what'sneeded because of loss.
We have to rebuild.
Maintenance is one thing,but rebuilding what's lost is what we're
talking about today because once we loseour collagen,
we have this unique situation wherethere are nerves in there and your nerves
are telling your body you're losing toomuch collagen because it causes pain.

(12:33):
And that's really what we're going to talkabout today too, is joint pain and how do
we kind of help to removethat from our life experience.
Okay, tell us a little bit about basically
undentured,or maybe you should even talk about,

(12:55):
first of all, what the types you know, wetalk about type two collagen undentred.
If you could maybe give us a little bit
of insight on to that and how that helpsand how that works with joint pain.
Okay,
when you start with the tissue like we'retalking about, it comes from the trachea.

(13:16):
We're going to talk about the tracheas.
The collagen is in a form that containssensory molecules.
The molecule has on the side of it.
We're going to call them, I'm justgoing to call it sugar molecules.
And the sugar molecules are the onesthat trigger they have a special unique

(13:41):
and so one of the two things we have to do
is most collagens are water soluble, 95%.
But to make them water soluble,they have damaged the molecules
significantly to the point wherethe trigger mechanism,
those molecules really do not havethe mechanism to tell your body to grow.

(14:07):
And so there is a lot of collagens,but they have other factors,
but they really do not repairthe joints that we're talking about.
We need to have the collagen molecule
that carries with it a moleculeon the side that way.
Gets into the body,
it triggers the fact that it wantsto rebuild the collagen that was there.

(14:30):
And there's still a scaffold there,but it's been damaged.
And that scaffold can be told to really
generate new collagens on the surfacethat can be used for increased mobility.
Andwhat happens is there's nerves in there,

(14:50):
and so you want to make sure thosecollagen are covering up some of those
nerves so that every time you move,you don't have pain.
So the joint pain are nerves that are
in the normal tissue, and it's telling youthat you're wearing down your tissues.
And you should address it either by not
working so hard or not abusing it, oryou should trigger it to replace what's

(15:16):
been lost so you can renewyour original activities.
So
the pains either saywe're damaged and we're worn and we
shouldn't be used,and that's called aging.
But now we do have the ability to trigger

(15:40):
regeneration, and we got 30 articles,30 places where we can with a certain
molecule being even just going intodigestive system, we want to do that.
We don't have to inject it.
We have to eat it.
The stomach in the digestive system picks
up the molecule that says we haveto regrow and start manufacturing inside

(16:05):
your body more of this cartilagematerial right where it was.
And so if you would look at a damaged
knee, it looks like sandpaper onsandpaper, there's all little tiny pits.
And right next to those pits are nerves.
So every time it moves,it doesn't move freely.

(16:29):
It's like you said, sandpaper.
There's friction there.
And that triggers the nerveto say it's painful.
What we have to do, and we haveall the proof people want to know.
We regrow those little pitted areas,and we make it a nice, smooth film.

(16:50):
Now, that's why our collagen,
we have the proof that by taking it,you can generate a layer of new collagen
that is smooth, and the otherside is a layer that's smooth.
And then you put the lubricant between it,and you can almost remove most joint pain.

(17:10):
After three to four months,
you can grow enough that the joint painshould be almost negligible.
Wow, that's very impressive to hear.
Well, it's impressive because we got 50people or 60 people who say it works.
Well, that's the best thing.
It's one thing to have data.It's nothing to actually have.

(17:32):
People actually back it up and say,yes, this actually works.
So what are the benefits?
Does type two college and offer?
Okay, first of all, it's easy to take.
It's not harmful.
So first of all, you can purchase it.
It is the molecule that you need.
So first of all, you'repurchasing the right one.

(17:55):
You can see my prejudice here.
Three fourths of the collagen you buy willnot take care of joint pain because
I'm saying if it's water soluble,you've lost your identity to make this
collagen,you need to have something that is not
water soluble and that hasnot been damaged.

(18:17):
We treat our product very gently sothat the product that we're using,
the molecules in there can besent in their natural form.
Your body, once they see the right
molecule, will trigger the rightprocess to repair the joints.
Your body will do it.

(18:38):
It'll do it in a couple of weeks.
You'll start feeling it already.
And we know our parents, our people say,you know, now this is not instantaneous.
You didn't get this in one day.
It'll take about three monthsfor you to be pain free.
The first month, you have to fill in those
pits, and the second month youalmost have to make it smooth.

(19:02):
And the third one,you start secreting a lubricant between
the two again, so that the two moveon each other smoothly without friction.
I think that's very important to mentionabout the time frame because I think a lot
of people think you take a pilland 15 minutes later you're cured.
So I like the fact that you're kindof giving people a realistic expectation

(19:24):
to kind of say, this is going to taketime, and explaining why it takes time.
And like you said, it tookyears for this to happen.
It's not going to be reversedin a couple of minutes.
But the good news is it can be.
We have so many people who will just say,
wow, we almost have ourtotal mobility back.
We're talking about people who probablyare aging, like in 50s or sixty s

(19:48):
and seventy s who were headingfor knee replacements.
And there are stories about goingto have their knee replacements.
They wait, and the doctor comes back threemonths later and he says, what happened?
They said why?Well, your knee looks different now than
three months ago,and we're not going to replace it now

(20:08):
because it looks almost healthy enoughas what you had six months ago.
We can have people now who do not needknee replacements, and we could just give
you names after them who now areenjoying their original knees pain free.
That's fantastic.

(20:28):
I'm so happy you got involved in thisand that you got this product
on the market, because I think it isimportant, and I really like sharing this
knowledge because I think there's a lotof people there seems to be a lot of just
things out there, and people don't it'skind of hard to find this information.
So I think it's great that you're ableto come on and kind of explain things
in a little bit more in depth nature to beable to kind of explain it to people.

(20:52):
Yeah.
So I'm trying to do it in whatwe call normal English.
If you want to,sometimes we can go in the woods and I can
talk to you about these big scientificmolecules and all the reactions and all 15
steps that take place from the time youeat it till the time your pain goes away.
We have the mechanism of how it works.

(21:13):
And we know that it's a viablemethod that the body uses to repair.
We're just telling the body that it should
repair and we've given it the rightsignal that it should repair.
And it could be also on your hips.
We have people who havehip pains that it's gone.
We're talking about all kinds of joints.
Arthritis in your fingers.

(21:34):
People couldn't hardly use their fingersand now their motion is back ability.
But also the main thing is wehope that it's less painful.
And usually we've had is this perfect?No.
We probably can't cure all.
Sometimes we call this the joints are so

(21:58):
damaged that we can't come up with what weneed to start with to start the process
of rebuilding allthe collagen that you need.
So but for a lot of people,we don't guarantee it totally,
but for most people,this product in three months.
And that's why we do the 90 day challenge.

(22:18):
We haven't lost any of these.
Will your pain be better afterthree months of taking this?
And generally speaking,
we've had very good successwith using this product for 90 days
and then continuing to know your bodyis not as good as it used to be.
So this is a continued mechanism.

(22:40):
We are always now regrowing because even
at, let's say you're elderlyby motion, you're still losing some.
So we have to be maintaining our ourcartilage being renewed until
we die because we are still doing normalfunctioning of your knees, of your arms,

(23:02):
normal needs lubrication,and it needs to be maintained.
And we need to maintain first is first
we're going to regain and then we'regoing to maintain healthy joints.
We do both.
We regain it firstby continuing to take this.
We maintain a healthy joint.

(23:23):
Excellent.
And you did an excellent job of bringing
it down to the level of the nonscientists being able to explain it.
I think you did a very good job on thatbecause I certainly can understand it.
And I think it's important,
especially the people in the podcastlistening to this,
that they can understand it and that youdid an excellent job on that.
Thank you.

(23:44):
I'm going to give you the last few minutesto kind of summarize your thoughts.
And I'm just going to give you the floor.
Okay?
You have to understand the science.
There is a science.
Your body is a wonderful mechanism.
And one of the most abilitythings that we have is movement.

(24:05):
It is great that we canmove our shoulders.
It's great that we can move our hips.It's great.
So we have so many joints in the body.
And every joint, every time you havea movable joint, it has to be lubricated.
And one of the products that we do is wealso make sure that after the joint is
repaired and is close to being normal,we maintain the lubrication so that

(24:31):
we don't have the problem you had 20years ago that started this process.
So the joint is repairedand we got all the x rays.
We can show you stuff wherethat new white lines are there.
And then we repair the joint and thenthe joint stays active and functional

(24:51):
because we are lubricating that jointwith a proper lubricant that our molecules
tell our body to maketo lubricate the joints.
That's the main thing weneed right now for anything.
When you have two things moving,it has to be lubricated.
And so the fluid in there is so important.
So we do both.
Now, 90% of all collagen productson the market will not do either one,

(25:16):
really, but this one here is you'regoing to rebuild and maintain.
And we've got people here on this
for years who said, you know what,I feel as good now as I did.
I don't see any loss of function,I don't see pain coming.
My pain is gone and it's still gone.

(25:37):
And so we've been having people on thisfor years and they come back and say, hey,
it is still working and it shouldwork as long as you're taking it.
But some people have stopped and theysaid, you know what, it came back.
And so we know that if you want to regainand maintain flexibility and your
lifestyle, this isa product that will do it.

(26:01):
Where can somebody goto learn more about this?
Online?
Okay, SB Edge has a website and you'll betalking about that and we know about it.
So SB Edge is on the web.
Everything I have said sofar today is on the web.

(26:21):
And then it'll tell you if you want
to purchase it, how to purchase it,and you can use a credit card.
And then what we have is ongoing.
We have a product where we sendout every two months, two bottles.
And we'll maintain a source of collagen
for you to take that'ssort of trouble free.
Every month or every two months, you'llbe getting the bottles in the mail.

(26:45):
And people have really enjoyed the fact
that we take care of the problemof sometimes, well,
I don't have time to get to the storeto buy this, the product.
We make it easy for the customer.
We will send them even to the date.
And we have a great teamhere of phone numbers.

(27:05):
If they call in and they want to postpone
a month or something like this,our team of people here can take care of
their requests and a lot of the requestsare sent to somebody else.
Nothing advertises better.
When one person says it works, a good,
he tells his friend and somebody elsethe marketing takes place by just happy

(27:28):
people telling other friends,hey, it worked for me.
You should try it.We've gotten a lot of new customers just
by being told by a friendhow well this has worked in their life.
Excellent.
I'm also going to puta link on the podcast.
I actually have a link to the website sopeople, if they're watching this,

(27:49):
if you go down into the notes,we'll make sure there's a link that goes
to the website so theycan go there as well.
Dr.Kramer, thank you very much for the time.
And I mean this necessarily for explainingit to us so that we have a better
understanding about how we can dealwith joint pain and what you've done
and the work that you've doneand the products that you've created

(28:10):
and just kind of putting it alltogether for us on the podcast.
We appreciate that.Well, thank you.
Thank you for being here today and I
appreciate your interestand our discussion today.
I've really enjoyed sharingsome of these insights.
Okay.We've certainly enjoyed you as well.
Okay, thank you very much.
Thank you for listening to our podcast.

(28:31):
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