In today’s episode Carol Collison interviews Christine Clair, former Director of the publicly traded Willamette Valley Vineyards, on how she succeeded in moving up the ranks over a 7+ year career at the winery. The conversation is packed with business insights. Highlights of the interview include:
- Tips on how to raise your professional profile through personal branding.
- How she and the company were able to raise $40MM through the stock market.
- How winery shareholders (or “owners” as she prefers) contribute to sales and marketing such that the net cost of capital can approach ZERO due to these synergies.
- And how to apply investor and lender funds in strategically meaningful ways.
Questions? Comments? smallfortunepodcast@gmail.com
Sponsor: Global Wine Partners https://www.globalwinebank.com/
Music: Nate Collison
Logo Photography: John Corcoran
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