In this episode, host Carol Collison talks with Janie Heuck, who is Managing Director of her late brother Jimi Brooks’ eponymous wine company, based in the Oregon’s Willamette Valley. This wine company’s history tells the unique story of the collaborative nature of the wine industry. Janie stepped in when her brother died tragically in the midst of harvest in 2004. With the help of Jimi’s friends in the winemaking community Janie got through harvest and then carried forward her brother’s legacy, growing the business into the success it is today. Carol and Janie talk about her latest creation, a DTC sales network called “The Atlas Collective”, through which a group of wineries based in different appellations across the country are building a cross-referral network where each winery’s club members are treated like their own in affiliated tasting rooms.
https://www.wineatlascollective.com/
Questions? Comments? smallfortunepodcast@gmail.com
Sponsor: Global Wine Partners https://www.globalwinebank.com/
Music: Nate Collison
Logo Photography: John Corcoran
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