Smarter Podcasting: How To Use Podcasting For Business Growth

This is an extra special episode of Smarter Podcasting!

As you probably know, I run Seven Million Bikes Podcasts and we produce podcasts for clients around the world. We've done over a thousand episodes, helped with millions of downloads, and we've even won some awards. 

One of our clients is Laura Colon from Inspired Authority, and I was really, really lucky to be asked by her to be a guest on her show. And so I wanna bring thi...

“Short-form is the movie trailer. Long-form is the movie.” 

This episode is really about making content feel lighter and more connected. You do not need five separate content strategies. You need one strong idea, one strong episode, and a smart way to turn that episode into clips that bring people back to the full story. 

The main idea here is simple: your podcast should be the centre of your content system. Sho...

“Google does not scan Apple Podcasts. Google does not crawl Spotify. Google does not read your podcast show notes inside those platforms.”

In this episode, I break down one of the biggest misunderstandings in podcasting: podcast SEO. A lot of people online tell you to optimise your episode titles, show notes, and descriptions so Google can find your podcast. But that is not really how Google works.

What I want you to unde...

“What if you only had to create one thing per week? Just one.”

This time, I walk through the content system I call the content waterfall. The idea is simple: instead of creating separate content for LinkedIn, newsletters, reels, blogs, and your podcast, you start with one strong podcast recording and turn it into everything else.

I think this episode is powerful because so many business owners are exhausted by content. Th...

“Your first ten episodes are your audition. They're the portfolio. They're the handshake.”

I see too many podcasters treat those early episodes like practice rounds, but new listeners often go back to the beginning to decide if your show is worth their time.

I think this episode is important because your first ten episodes are not just content. They are your foundation. They show people what your podcast is about, why the...

“Podcasting is not just about reaching the right type of person. It is about making someone feel understood.” 

I have seen this happen a lot. Someone says their podcast is for business owners, founders, coaches, or professionals who want to grow. That sounds useful at first, but it is usually too broad to guide real content decisions.

What I have learned is that defining your podcast audience is not just about demogr...

“Most business podcasts fail because they were never built with a clear purpose in the first place.” 

In this episode, I talk about why so many business podcasts start with energy, excitement, and good intentions, but slowly lose momentum.

From what I have seen, the problem is usually not the host, the microphone, or the editing. The real problem is that the show was never built with a clear strategy.

I think a busine...

Tune in to our latest podcast episode featuring me, Niall Mackay, a stand-up comedian and teacher in Vietnam with Andrew Durning from That Mental Ginger Show.

In this engaging conversation, Niall and host Andrew discuss the challenges of creating a successful podcast course, their experiences in content creation, the importance of finding one's niche, and much more. With insightful advice and inspiring personal stories, this episode...

Discover how to break the mold of podcast monetization with Adam Schaeuble, host of Podcasting Business School, as he joins Niall Mackay for a transformative discussion.

In this episode, Adam and Niall challenge traditional podcast monetization strategies and unveil innovative approaches to turning your podcast into a profitable venture. Learn how Adam revolutionized his own podcast’s revenue potential and gain fresh insights ...

Dreaming of quitting your job to podcast full-time? Discover how in the latest episode of Smarter Podcasting!

Join Niall Mackay as he shares his journey and practical advice on growing and monetizing your podcast. This empowering episode delves into seven actionable strategies for turning your passion into profit.
Key talking points:

• Top Monetization Strategies: Learn about the seven most effective ways to monetize your podcas...

Struggling to name your podcast? Tune into the latest episode of Smarter Podcasting, where I share 10 essential tips for finding the perfect name for your show. 
Your podcast name is the first thing that potential listeners will see, hear, and remember about your show. It’s important to choose a name that represents your brand, your message, and your style.
If you haven't come up with your show's name, don’t ...

Are you struggling to expand your podcast audience and take your show to the next level? You're in the right place! In this episode, Niall Mackay reveals 25 actionable growth hacks designed to build your audience and strengthen your connection with your community—all within just 25 minutes.

Niall covers a range of strategies to boost your podcast’s visibility, enhance listener engagement, and leverage your content for ma...

Are you ready to create a podcast that listeners can't get enough of? In this episode of Smarter Podcasting, Mark Steadman from Origin joins Niall Mackay to share essential strategies for putting your listener first and crafting content that truly resonates.
Discover the key principles that can help you build trust, attract new listeners, and keep your existing ones coming back for more. Whether you're a seasoned podcaster or ju...

“Audio is non-negotiable. If it’s hard to listen to, people won’t stay.”

I did a full podcast audit for Christopher Welsh, the host of a brand new philosophy podcast. I love doing audit episodes because they reveal things that most podcasters simply cannot hear themselves.

What stood out to me in this episode was the ambition. There was real creativity, strong storytelling, and a clear desire to make something...

In this episode of Smarter Podcasting, host Niall Mackay explores the controversial topic of SEO in podcasting and its potential to transform your business. Joined by Ian Paynton, an entrepreneur revolutionizing his content agency with podcasting, they break down the essentials of optimizing podcast content for SEO and discuss whether it’s worth the effort. 

Join Niall and Ian as they change the way we perceive podcasting...

In this episode, the host discusses the importance of content planning in podcasting, emphasizing how good planning can prevent "pod fade," where many shows disappear after just 10 episodes. With the right approach, your podcast can continue for 50 or even 100 episodes.

Host Niall and the guest share practical strategies for content planning, including creating a roadmap for episodes and using tools like Descript and Trello to stay ...

In this episode of Smarter Podcasting, Niall interviews Brian Biedenbach from Summit City Studios about how to kickstart a podcast without spending a fortune. They challenge the idea that podcasting requires costly equipment by revealing how they both began their successful podcasts with just a laptop, free software, and an affordable microphone.

Key Talking Points:

• Essential budget-friendly gear for podcasting
• Using free software...

Are you a podcaster looking to grow your audience and measure the success of your show?

In this episode, we dive deep into the world of podcast analytics. From basic metrics like downloads and listener retention, to demographic and conversion data, understanding and utilizing podcast analytics is crucial for any successful podcast.

I share the importance of tracking retention rates, analyzing your metrics, and focusing on the metrics...

“The best part of podcasting was actually just enjoying the patience and the process and not overthinking it too much.”

That line from Radim stayed with me long after we finished recording.

My guest today is Radim Manilic, host of the Daring Creativity Podcast, as he reached a huge milestone. Episode 100. What I loved about this conversation was how grounded it was. There were no shortcuts, no hype, no promises of overnig...