Former Mercury Interactive CMO, Chris Lochhead, reveals the company's customer-obsessed culture, aggressive execution strategies, and focus on category design that led to its legendary success in the software testing market. Learn how their unique approach can be applied to any company looking to dominate its industry.
🚀 Key Takeaways:
● Customer obsession is paramount. It's not just about providing good service; it's about making customer success the driving force behind every decision.
●Don't just be better, be different. Identify unmet needs and create new categories that solve problems in innovative ways.
● Listen to your "super consumers". These highly engaged customers offer invaluable insights that can shape your product development and marketing strategies.
🔥 Like and Subscribe 🔥
💰 Sponsors
If you are interested in sponsoring my content, contact me directly via email or LinkedIn for more information. email = heyscott @ smcjournal.com (remove spaces around the @)
✉️ Join my mailing list ► https://bit.ly/ytmailinglist
☕ Want to support the show? Buy Me A Coffee! https://bit.ly/3NadcPK ☕ OR BUY MY COFFEE ► https://bit.ly/503blend
💵 Buy something from my Amazon Store ► https://bit.ly/smcllcamzn
👋 Connect with me TWITTER ► https://bit.ly/3HmWF8d LINKEDIN COMPANY ► https://bit.ly/3kICS9g LINKEDIN PROFILE ► https://bit.ly/30Eshp7
🔗 Other Links and Channels
✨Scott Moore Consulting: ► https://scottmoore.consulting ⏲ Performance Tour: ► https://theperformancetour.com 🎤SMC Journal Podcast: ► https://smcjournal.com 🏎️DevOps Driving: ► https://devopsdriving.com 🔐The Security Champions: ► https://thesecuritychampions.com 🚀DevPerfOps Foundation: ► https://devperfops.org 🚢PerfCruise: ► https://perfcruise.com
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!