Ep. 102: Retail Magic at MOA…Behind the Lease

Mall of America keeps raising the bar—and the leasing team is the secret sauce behind the magic. In this episode, we’re joined by Carrie Charleston and Ashley Hofmann, two powerhouse women who are bringing first-to-market flagships, pop-up sensations, and big-name brands to life at MOA.

From the buzz of Glossier’s record-breaking pop-up to the insider scoop on SKIMS, Edikted, Marine Layer, ALO, and the NBA Store, Carrie and Ashley dish on what’s trending, what’s next, and how deals really get done. Curious how a brand goes from dream to grand opening at one of the most iconic malls in the world? This episode pulls back the curtain.

If you love retail, trends, or just want to know why CoComelon is now an immersive experience—hit play. There’s so much more to leasing than you think.

 

1:30       The strategy behind world-class leasing

4:00       Apparel additions: Marine Layer, Edikted, Chubbies, True Classic, NBA Store

9:45       Other retail/experiences: Glossier, MINISO (Stitch), SITKA Gear, Human Crane, Activate, CoComelon Playdate, Sweet Paris, Arabian Oud

19:00    Freshly opened: Alo, New Balance, Mavi, SKIMS, EVEREVE, Pandora

24:45    Which categories we’re hoping to focus on

27:00    Retail roundup – the friendly competition game

 

Click here to find out new + opening soon stores: https://mallofamerica.com/shopping/new

Guests: Carrie Charleston, VP and Head of Leasing at Mall of America; Ashley Hofmann, Leasing Director at Mall of America

Hosts: Jill Renslow, Daniel Jasper

Presented by Bloomington Minnesota Travel and Tourism the official destination marketing organization for the city of Bloomington, Minn.