In this episode of So Much More, we dive into the dynamic world of sports, travel, and the booming esports industry with someone who's been shaping the conversation for years—Jason Gewirtz, Vice President, Managing Director, and Publisher of the Sports Division at Northstar Meetings Group.
From his roots in journalism to leading SportsTravel magazine and events like the TEAMS Conference, EsportsTravel Summit, and more, Jason brings sharp insight into how sports and esports are transforming economies, building community, and redefining how destinations market themselves.
Whether you’re in events, tourism, marketing—or just esports-curious—this episode is packed with insights and ideas for what’s next in the game. Don’t miss it!
2:25 Jason shares his professional journey; from the newsroom to sports and esports
4:45 All about the Esports Summit in Bloomington, Minnesota
8:00 The growth of Esports and why people love it
10:30 How Esports spans the generations, and the opportunities for marketers
14:30 What does the future of Esports look like in 10 years?
16:30 How event organizers meet the perfect locations
18:45 The world of esports, Pokemon GO and creating community at Mall of America
23:00 A quick quiz on sports and esports
Click here to find out more about Jason and Northstar Meetings Group at:
Click here for Mall of America events: https://mallofamerica.com/entertainment/events
Guests: Jason Gewirtz, Vice President, Managing Director and Publisher of the Sports Division at Northstar Meetings Group; Sara Johnson, Director of Marketing at Mall of America
Hosts: Daniel Jasper
Presented by Bloomington Minnesota Travel and Tourism the official destination marketing organization for the city of Bloomington, Minn.
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