On this episode of So Much More, host Jill Renslow is joined by first-time cohost Brinley Zoller from the Mall of America social team and influencer program. Together, they sit down with two powerhouse content creators—Hannah Swenson and Gwen Dinh—to talk all things influencing. From how they got started to their favorite brand moments and the content that means the most, this episode gives an inside look at the real life of social media influencers. Whether you're a content creator, brand partner, or just love the scroll, this one’s for you.
1:30 Get to know our guests…fashion and style rapid fire 4:00 A day in the life of social content creator at the Mall (including Ed Sheeran) 6:00 Hannah shares her journey (including as an MOA fashion intern) 8:15 Gwen talks about her path to influencer 10:15 The art behind content creation, scheduling and timing 13:00 The superpower of multitasking 14:30 How a world-wide brand like Mall of America partners with content creators 16:00 Content creator vs. influencer vs. O.G. blogger 19:30 The pressure of being a ‘public persona’ on social media 21:55 Favorite content creation experiences 23:30 Advice for those hoping to begin a career as content creators 25:15 Rapid fire closing questions
Hannah Swenson: https://www.instagram.com/whereshewore/ Gwen Dinh: https://www.instagram.com/gwenxanh/
Guests: Hannah Swenson and Gwen Dinh; social media content creators + influencers Hosts: Jill Renslow and Brinley Zoller
Presented by Bloomington Minnesota Travel and Tourism the official destination marketing organization for the city of Bloomington, Minn.
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