S.O.B. (Small Owned Business) Marketing

SEO (Search Engine Optimization) as we know it has been evolving largely due to AI.

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing new SEO terms like AEO (answer engine optimization), GEO (generative engine optimization), and SEO (search EVERYWHERE optimization).

We also mention how these new SEO terms highlight the changing landscape of being found online and what small businesses can...

We’re the best marketing podcast of 2025 according to Vivian-Chelsea Publications. And this week we’re diving into the TRUTH about “Best Of” awards.

This week on the S.O.B. (Small Owned Business) Marketing podcast, we’re pulling back the curtain and discussing the reality of these “Best Of” awards. We talk about the appeal of these recognitions, their potential impact on sales, as well as the underlying motivations and costs associ...

Marketing is closer to an art than it is a science, which means your personality has an effect on your small business’s marketing.

In this episode of the S.O.B. (Small Owned Business) Marketing podcast, we’re discussing marketing personalities and how each individual has a unique approach to marketing.

Specifically, we are discussing the result options for our Marketing Personality quiz, marketing channels we recommend for each, an...

Holiday season marketing - NOW is the time to start planning as a small business owner.

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the importance of early planning for holiday marketing. We list out key dates such as Black Friday (and even Thanksgiving!), the need to strategize marketing efforts well in advance, and we discuss some specific tips you can use in your holiday season m...

Email marketing is one of the most effective marketing strategies, but it is constantly overlooked.

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the essential steps  for small business owners to effectively implement email marketing. Think of this episode as a roadmap! We are providing you with actionable steps to begin and build your email marketing strategy and ultimately drive bus...

With the rise of AI in search, there is a lot of talk as to whether Google Ads are still relevant and worth the time as a business owner. Our answer? Yes, Google Ads are still relevant and worth your time as a small business. 

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the ongoing relevance of Google Ads, especially in light of the rise of AI tools like ChatGPT. We discuss the stra...

Being an active member in your community can help small businesses build stronger connections with their target audience, and community sponsorships are a great way to build that connection.

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing community sponsorships, and how they can help small businesses enhance visibility, build community relationships, and improve brand reputation. We als...

Many of the marketing strategies and tips Vivian and I share have been perfected by those in the “spicy” or adult industry. 

This week on the S.O.B. (Small Owned Business) Marketing podcast, we are talking with Lucy Banks, former OnlyFans content creator and founder of Million Billion Media. Our conversation explores marketing strategies, audience connection, the importance of email marketing, and how small business owners can lear...

Receiving a negative review of your small business can feel debilitating, but crafting the right response can make a huge difference.

This week on the Small Owned Business (S.O.B.) Marketing podcast Vivian and I are discussing the critical role reviews play for small businesses. We explore how to effectively respond to both positive and negative reviews, emphasize the importance of maintaining professionalism, and a talk about ho...

When your small business has the ability to share a story with your target audience, that’s when you can build a loyal community.

This week on the Small Owned Business (S.O.B.) Marketing podcast we have a special guest! Arielle Moody, the founder of the suncare brand Mama Sol, joined us to discuss how storytelling helped grow her brand to impressive heights in 2 years. Arielle shares her journey of creating a safe and effective sun...

Does your small business have a website? We’re hoping the answer is yes!

This week on the Small Owned Business (S.O.B.) Marketing podcast, we are discussing essential do’s and don’ts for small business websites in 2025. Websites are extremely important for credibility, and allow you to be in control.

We talk effective website design, including prioritizing user experience, implementing SEO strategies, and tracking website performan...

Clickbait - the much hated marketing strategy. If clickbait marketing is hated so much, why is it still around?

In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are putting clickbait on trial and discussing its effectiveness as a marketing strategy. We list potential benefits and drawbacks, the ethics behind clickbait, and how you can strategically attract the right audience WITHOUT misleading them.

ChatGPT has quickly become a staple in the list of tools small business owners are using to handle their marketing. But are you using it to its full potential?

In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are discussing how small business owners can use ChatGPT to enhance their marketing efforts. We also talk about the importance of crafting specific and detailed prompts to get the best results ...

Did you know email marketing has an average 3600% ROI?

In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are discussing marketing statistics that small business owners should know. From website design to user-generated content, we discuss why these statistics matter to small business owners and how to use the information to your advantage.

Which marketing statistic surprised you the most? Let us know...

There are common marketing truths that all small business owners should live by, and there are marketing MYTHS we should all leave behind. Let’s talk about them!

In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are revisiting past marketing myths Vivian debunked in a 2019 YouTube video. We touch on the relevance of these myths today, why they are myths, and provide insights on how small business own...

You don’t need a massive marketing overhaul to get explosive results.

In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we’re sharing the small, realistic tweaks that can seriously spark your marketing without setting your sanity on fire. Because let’s be honest—ain’t nobody got time for 18-step funnels and buzzwordy fluff. These are tiny changes with big potential, and they’re all things we actually do...

What the HECK is OTT (over the top) advertising…and why is Vivian rapping at me?

This week on the Small Owned Business (S.O.B.) Marketing podcast, we are discussing OTT advertising, what it is, its benefits, and why you should consider it for your small business marketing.

Are you considering creating a Netflix ad, or maybe an ad on Spotify? Let us know in the comments!

Have a question you want answered on the S.O.B. Marketing podc...

Small business owners, if you feel like you are constantly repeating the same messages in your marketing - good! 

In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are talking about repetition and why it is NOT annoying, but instead plays an important role in marketing.

Reinforcing messaging, building brand awareness, and encouraging customer action are just a few ways repetition can help your market...

Customer journey has a big impact on your small business - but have you ever taken a second to think about it or map it out?

Get your compass out, fellow cartographers. This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are here to help small businesses learn and map out customer journey.

We discuss the differences between the customer journey and the marketing funnel, as well as how understanding th...