S.O.B. (Small Owned Business) Marketing

What is your small business’s guiding star for 2025?

Mission and vision statements are regularly overlooked by businesses big and small, but they are key to success. 

In this episode of the Small Owned Business (S.O.B.) Marketing podcast we discuss mission and vision statements, what they are, and why they are important for small business success.

Now is the perfect time to create a mission and vision for your small business! And i...

Happy New Year S.O.B.s! 🎉

This week we are discussing marketing trends we suspect will become big in 2025. If your resolution for 2025 is to take your marketing to the next level then this episode is for you.

From social commerce to experiential shopping - join us as we do a deep dive into each marketing trend and why we believe it'll be important for small businesses in 2025.

➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶�...

It’s a holiday special on the S.O.B. (Small Owned Business) Marketing podcast! This week, we’re mixing things up with some family fun. We invited our parents to join the show for a hilarious trip down marketing memory lane.

We shared some of our funniest, most cringe-worthy marketing stories from over the years—but we didn’t reveal who lived through them. Instead, our parents had to guess which of us was behind each story! Who kn...

Ready to level up your marketing game in 2025?

 In this episode of the S.O.B. Marketing podcast, we’re sharing our top 5 marketing tools every small business owner needs to crush their goals this year! From simplifying your social media to automating your email marketing (hello, more free time 🙌), we’ve got the insider scoop on the tools that will make running your business smoother than ever.

Scroll to the RELATED CONTENT section...

Happy Holidays, small business owners!

 This week on the Small Owned Business (S.O.B.) Marketing Podcast, we’re putting a marketing spin on the 12 Days of Christmas.

We’re sharing 12 actionable marketing tips and strategies that every small business owner should take into 2025. Make sure to save this episode so that you can come back to it later next year and double check that your small business is on the right track.

 𝘕𝘦𝘦𝘥 ...

Struggling to stand out in your niche? This is the episode for you!

 In this week’s episode of the Small Owned Business (S.O.B.) Marketing Podcast, we’re joined by Hailey from Cork and Fizz, whose mission is to make wine fun and accessible for everyone. 🍷

Hailey shares her journey of building a brand that resonates with her audience and how she’s carved out a unique space in the wine education niche. Together, we discuss:

✨ H...

Happy Thanksgiving S.O.B’s! 

This week’s episode is a little different. For the past couple of months Vivian and I have practiced gratitude - and we want to share how it has positively impacted The Seasoned Marketer.

Thank you for listening to the Small Owned Business (S.O.B.) Marketing podcast. We are grateful for you all. Please consider leaving us a review and following/subscribing. If you have something you want us to discuss...

Marketing a minority-owned small businesses comes with unique opportunities. ✨

In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we’re joined by Brè from Sweet Rose Waxing Company to share her insights as a minority business owner navigating marketing.

Learn more about available resources and strategies to amplify your brand.

➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰...

Confused about the difference between marketing and advertising? You’re not alone!

 In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we dive into why marketing and advertising aren’t the same thing—and why understanding this can transform your small business’s marketing strategy. Learn the  key differences between marketing and advertising, and why focusing on both will help you reach your target audience.

...

Thinking about monetizing your social media as a small business owner? It might not be as necessary—or as easy—as you think! 💡

In this week’s episode of the Small Owned Business (S.O.B.) Marketing Podcast, we discuss the realities of social media monetization and why it’s often more work than it’s worth for small businesses. Learn why focusing on core business growth can be a better strategy than trying to monetize, and what mak...

In this special Halloween episode of the Small Owned Business (S.O.B.) Marketing podcast, we are exploring examples of marketing “tricks” and “treats”. 

Through various examples, we discuss the importance of understanding your audience and executing marketing strategies thoughtfully, especially for small business owners.

Join us for this fun conversation and Happy Halloween! 

➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, �...

Small Business Saturday is a little more than a month away!

In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are sharing insights and advice from real-life small business owners - both general advice and specifically for Small Business Saturday.

If this is your first year participating in Small Business Saturday, or you are just looking for friendly advice from fellow business owners - listen to thi...

Are you overthinking your marketing? Too many options and overthinking can cause serious delays in your small business’s marketing efforts - and you’re not alone!

In this episode of the Small Owned Business (S.O.B.) Marketing podcast, we dive into how analysis paralysis and choice overload can stall your marketing progress, and share practical tips to overcome it. 

If you’re feeling stuck and unsure about your marketing strateg...

Hurricane Helene has impacted countless small businesses, but help is available! ❤️

This week’s episode of the S.O.B. Marketing podcast is a little different. We are discussing valuable resources available for small business owners affected by Hurricane Helene. Plus, we explore how you can help a small business in need. 

Keep reading for all the links to the resources we discuss in this episode, and please consider helping out ...

A marketing plan is your small business's treasure map to growth!

In this episode of the Small Owned Business (S.O.B.) Marketing podcast, we explore 3 key reasons why every small business needs a marketing plan.

Discover how a marketing plan helps you:

💰Stick to your budget

🔁 Maintain consistency in your marketing efforts

📊 Track and measure success effectively 

If you want to grow your business, stay organized, and maximi...

Not all markets are created equally. In this episode of the S.O.B. Marketing podcast, we talk with special guest Rae (The Design Demon) about the upcoming holiday market season and how to find a market worth your time as a small business. Finding a well run market involves more than quality branding.

Learn how to recognize a market worth your time, and how to avoid markets that may not work for your small business.

Where to find Th...

Want a fun and interactive way to generate more leads for your small business? Quizzes are your answer! In this episode of the Small Owned Business (S.O.B.) Marketing podcast, we discuss using quizzes as lead magnets for your small business.

Join us as we explain the effectiveness of quizzes for establishing credibility, segmenting leads, and personalizing marketing messaging. ______________________________

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓�...

DIY marketing does NOT mean doing it ALL by yourself. In this episode of the Small Owned Business (S.O.B.) Marketing podcast, we discuss all the resources small business owners have access to while handling their marketing in-house, or DIY-ing their marketing. From internet resources to our new S.O.B. community - we’re here to help you feel confident in handling your own marketing!

The S.O.B. Community was designed to help small ...

Rebranding as a small business can be daunting - but it is also an opportunity to redefine your brand.

This week on the Small Owned Business (S.O.B.) Marketing podcast, we talked with Bre` from Sweet Rose Waxing Company about her recent rebrand after leaving the franchise world to go independent!

Join us as we discuss the benefits and challenges of rebranding - including starting from scratch on social media and the importance of t...