S03E01: Beyond the Algorithm: Social Responsibility and Storytelling in E-commerce Marketing

In this episode of Social Media Made Simple, host Eliza NapoleonCat interviews Grace Clemens, CEO of SGC Marketing, who shares her insights on the evolving landscape of digital marketing, particularly for e-commerce brands. They discuss the importance of social responsibility, storytelling, and the role of digital marketing audits in driving revenue.

Grace emphasizes the need for personalization in marketing strategies and the significance of understanding consumer behavior, especially among younger generations. The conversation also touches on common mistakes e-commerce brands make, the impact of AI on marketing, and emerging trends such as long-form content and live social shopping.

About our guest:  Grace Clemens, the CEO of SGC Marketing, specializes in digital marketing audits for e-commerce brands. She brings a unique perspective to discussions around marketing, particularly in crafting and executing multi-channel marketing strategies that drive revenue and foster meaningful audience engagement.