Sole Material
Growing up in the DMV during the 80’s & 90’s has strongly influenced our lifestyle. Listen to our take on sneaker culture along with untold stories from behind the scenes of the footwear industry. Whether home or away, your hosts TMart Da Street Shark & The OG EOH are ready to trash-talk, motivate and shock the podcast world in the same fashion as the Fab5 DC duo Juwan Howard & Chris Webber! The Podcast You Cheer For!
Episodes
Sole Material gives a clarity over popularity spotlight to footwear designer Aaron "AC" Cooper and his EQLZ brand collaboration with 3x NBA Slam Dunk Contest winner Nate Robinson.
Sole Material breaks down the shift in the seasonal launch strategies of the WNBA, adidas, Reebok and CONVERSE while exploring the timing of story-telling, on-court moments and how injuries impact the demand-to-retail cycle on part 2 of this SNEAKER BUSINESS TALK conversation.
Sole Material breaks down the shift in the seasonal launch strategies of NIKE and PUMA while exploring the timing of story-telling, on-court moments and how injuries impact the demand-to-retail cycle on part 1 of this SNEAKER BUSINESS TALK conversation.
Sole Material highlights Reebok's effort to regain the marketshare and brand equity they once held in the 90's by enlisting Shaquille O'Neal as President and Allen Iverson as Vice President of Basketball.
Sole Material shows love to the WNBA by reviewing the new A'Ja Wilson signature shoe from Nike and compares them to previous women's models from the swoosh brand.
Sole Material serves up another signature episode of Sneaker Business Talk by sharing the hottest sales and deals from discount retailers in Spring 2025.
Sole Material reviews the rollout of the Nike Book 1 signature shoe line for NBA All-Star and Gold Medalist Devin Booker of the Phoenix Suns.
Sole Material chronicles the evolution of Ja Morant's marketability on and off the court that has led to a potential re-invention of his signature Nike series.
Sole Material reflects on the career and impact of the newest first-ballot Basketball Hall of Fame inductee, Carmelo Anthony.
Sole Material discusses the rise of live social selling and details how the WhatNot app marketplace is the next resell platform taking over the sneaker community.
Sole Material delivers another episode of Clarity Over Popularity by sharing the hottest sneaker sales hitting discount retailers in early 2025.
Sole Materials analyzes the retail market performances from signature basketball shoe NBA players De'Aaron Fox and LaMelo Ball.
Sole Material hands out a compilation of awards in various categories representing the 2024 Sneakers of The Year. *In Memory and Dedication of DJ Clark Kent
Sole Material spotlights noteworthy footwear hitting the NBA hardwood in the first quarter of the 2024-25 season including commentary on the newest sneaker free agent signings.
Sole Material celebrates the first signature shoe for De'Aaron Fox under Curry Brand with the introduction of Speed that Scares in the Fox 1 launch campaign.
Sole Material kicks off a new podcast season with Black Friday and Cyber Monday tips for your 2024 holiday shopping experience.
Sole Material celebrates 3 years podcasting with the Season 4 Finale by thanking our supporters, acknowledging our international fans and sharing our favorite episodes!
Sole Material takes a trip down memory lane to highlight iconic sneakers from past USA Basketball teams during their quest for a Gold Medal at the Olympics.
Sole Material highlights the latest sneaker deals and clearance item purchases kicking off the Summer 2024 retail season.
Sole Material discusses the current footwear business marketplace trends and brand equity strategies while predicting the next phase of consumer behavior in the sneaker game.
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