Episode 108 - What's next for the Switch 2 and the Galaxy S25

Do you remember the mid-90’s cartoon Pinky and the Brain? Stick with me here, but it was one of my favorites. Few things can illicit instant laughter from me like the ever quotable “Gee Brain, what are we gonna do tonight?” Followed by the infamous “The same thing we do every night Pinky, try to take over the world!”

Much like that quote found its way into just about every episode of the show, Samsung’s flagship Galaxy Unpacked event finds its way into just about every January, and with it a certain theme takes shape… what is Samsung planning for their phones this year? Why the same thing they do every year, dear listener… try to take over the world…

I don’t mean in a literal sense (mostly), but in battle for space in the average person’s pocket, Samsung can make a certain case that’s exactly what it’s done! In the United States, at least, it has de facto become the default option if you’re not carrying an iPhone, period. 

And Samsung’s strategy here has been pretty straightforward… make a phone in just about every shape, size, bend, and price point you can imagine, and someone will buy it… So when its time for them to take the stage each January and show us the “next big thing” from one of the world’s preeminent technology brands, you kind of expect it to be a “big thing”, right? 

Enter the reality of the situation… the smartphone market is well past maturity, and sure things like foldable screens seem like the “wave of the future”… in the end Samsung (and many others like them) have gotten very good at making a glass and metal rectangle to live in our pockets and dominate our lives. 

So then, what did they have to stand up and talk about? Honestly that’s a very good question, but one thing hasn’t changed… its another year, another Unpacked, and Samsung still wants to take over the (smartphone) world…