Today’s guest thrives off engaging and connecting with audiences, and probably knows more about animals than other event professionals. She is a results driven professional with a natural hunger to test and optimize success. Please welcome to the show, Ashley Grandis! Ashley is the Manager, Global Events at Cybereason and she joins the host Kerri Garbis to share her tips on professional event planning.
Takeaways
Events allow for a marketing team to really connect with the people that they are trying to turn into potential customers. It brings the conversation deeper than just what the company can offer and is more likely to help close a deal.
When you are planning an event, you want to think of a speaker that would best fit for the event you are working on.
Whether the event is live or virtual, technology might not always cooperate the way you want it to. It's best to be prepared and have a backup plan just in case the technology goes wrong.
Ashley takes a lot of pride in her line of work, which makes it hard for her to let things go. That is one of the things that keeps her up at night.
Originally, Ashley was very interested in being a paleontologist but after seeing a horse go through surgery, she realized that wasn’t her true passion and that she wanted to be in a line of work that involved being close with people.
Events allow for a person to bring together all sorts of creative experiences (axe throwing, happy hour, nascar etc) and mix it with marketing to attract people to your company.
Marketing is a valuable part across all departments of a company. It’s important to get to know the marketer within your company and see what you can do to help them.
Quote of the Show
3:35 “It's really enjoyable to be able to have these events where our sales teams are able to build relationships that go above and beyond just talking about technology.”
Links
LinkedIn: https://www.linkedin.com/in/ashley-grandis/
Website: https://www.cybereason.com/
Ways to Tune In:
Amazon Music - https://music.amazon.com/podcasts/a158d222-4beb-4c72-9569-0916e79a80f4/speaking-of-events
Apple Podcast - https://podcasts.apple.com/us/podcast/speaking-of-events/id1611059542
Spotify - https://open.spotify.com/show/699re9JSEnwNXnrNLGLUkz
Google Play - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuc3BlYWtpbmdvZmV2ZW50cy5jb20vZmVlZC54bWw?sa=X&ved=0CAMQ4aUDahcKEwiI6PWe2o73AhUAAAAAHQAAAAAQAQ&hl=en
YouTube - https://youtu.be/PRrLw9L-6Fk
Speaking of Events is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/