We’re joined by Michael Bodansky, Head of Corporate Communications at Revolut, to explore his journey from agency life to in-house corporate communications. Drawing from his diverse background at agencies like Ogilvy and Freud's, Michael shares valuable insights on the evolving role of corporate communications in today's fast-paced business environment.
Key Takeaways:
- Discover the parallels between advertising planning and corporate communications, and how understanding human behaviour is essential in both fields.
- Gain insights into the differences between agency and in-house environments, and the importance of depth versus breadth in communications.
- Explore Revolut's focus on innovation and trust, and how these pillars drive their communication strategy.
- Learn about the challenges and opportunities of engaging with investors while maintaining transparency and clarity in communications.
- Get practical tips for recruitment and building a strong corporate culture based on values and collaboration.
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