118 | Nail Your Niche (Without Second-Guessing): A Biblical Take On Finding Who You're Called to Serve

Hey Friend,

Welcome to the Start That Business podcast, where we help Jesus-led career moms turn their expertise into their first coaching or consulting business in just 12 weeks.

If you're a Jesus-led career mom ready to launch your coaching business but keep wondering, "Who exactly am I called to help?" - this episode is FOR YOU.

This is part 2 of my Business Book Review series, where I'm sharing 4 powerful books that have shaped me as a Jesus-led entrepreneur. Today we're diving into Nail Your Niche by Brian Ellwood - and it's a total game-changer.

Here's what you'll discover:

• You're called to serve a previous version of you. Your ideal client might be you from a few steps ago. This makes niche work so much easier and more spirit-led! (2 Corinthians 1:4 - God comforts us so we can comfort others)
• Choose clarity over being cute. Stop trying to "niche cute" with lots of fancy words and zero focus. Brian emphasizes outcomes over identity - what's the actual RESULT you help people get?

You'll get the exact formula I use to create my I help statement.

Plus, I'm sharing my own “a-ha!” moments from reading this book, which gave me clarity and helped me get laser-focused in my brand message.

By the end of this podcast, you'll have clarity, confidence, and a clear niche statement. You'll walk away with practical tools to discover who you're called to serve with Christ at the center.

I pray this helps you take action!

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🎙 Podcast Episode Spotlight: Florida 1.27

Today’s episode spotlight is on Florida 1.27 — an incredible nonprofit based in Tampa, Florida, on a mission to bridge the gap between churches and children in need.

Founded by Brian and Rachell, a couple whose own journey through fostering and adoption was marked by deep faith, real challenges, and a bold calling, Florida 1.27 was born from lived experience. What started as a lonely, overwhelming walk turned into a movement; one that equips churches to step into foster care ministry with wisdom, support, and Christ-like love.

If you’ve ever asked, “Lord, how can I help vulnerable children in my community?”—Florida 1.27 is your answer. They train and support families, educate churches, and share practical tools for trauma healing, all while keeping Jesus at the center.

To learn more about their story and how your church can get involved, visit Florida127.org or email [e-mail]. 13310 N 53rd St, #200, Tampa, FL 33617 | 813-563-5127

Let’s be the hands and feet of Jesus—because together, we are more than enough.

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Mentioned On Today's Episode

• EP 105: Stop Second-Guessing & Start: What the Bible Says About Your Calling
• EP 116: 3 Reasons You’re Still Second-guessing Your Calling Even When You Know What God Said
• Excerpt From “Nail Your Niche” Book
  • I help Statement Formula → I help [who] get/do [what] without [frustration/pain]
  • How to use it → I help [Jesus-led career moms] [start their first coaching or consulting business] without [quitting their 9 to 5 yet]

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Next Steps >> Work with Me Ready to turn your corporate expertise into a thriving coaching or consulting business?

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