We’re starting the year off with a dose of inspiration courtesy of Lueda Alia. She was kind enough to share her incredible story - from immigrating to Canada at a young age and finding her community on music forums, to running one of the biggest music sites in the world and starting her own agency. All while studying and working in mental health full time. We get to see how those two things coincide in her journey and Lueda also provides incredible insight on the importance of finding your “Why” as an artist.
About Lueda Alia
Shortly after moving to Canada in 2001, Lueda joined AbsolutePunk.net where she would become Senior Editor. It was during this time, at the rise of the big blog wave, that she helped introduce and establish a novel idea: music streaming access to the public.
Lueda went on to found Made of Chalk, a collective who focused on editorial content and creating high-definition concert videos at Chalk TV studio and venues in Chicago. She brought together artists, labels, venues, productions and partnerships, garnering the attention of television networks and media outlets, including NBC, MTV, VICE, AV Club, Exclaim!, in a few short months.
She joined forces with Ryan Graveface to develop the in-house PR firm Noisy Ghost for his label Graveface Records, and later, its success led to an invitation to join 24West (now acquired by NGAGENCY).
After a decade of discovering, developing and working with record labels, artists, festivals, brands and collectives, Lueda started the creative agency Smoke & Mirrors Consulting, Inc where she is now a collaborator, producer and mentor for artists. She is also now working as a writer, producer, and voice actor in the film industry.
Follow Lueda:
Website: https://iamlueda.com/ Instagram: https://www.instagram.com/alueda
Follow Flux88
Newsletter: Flux88.substack.com
Website: flux-88.com
Instagram: instagram.com/fluxeightyeight
TikTok: tiktok.com/@flux88_studios
YouTube: youtube.com/@flux88studios
Episode Hosted by Rich Nardo.
Intro contains music from "Plan A" by Dmytro Somov.
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by Audiochuck Media Company.
The Brothers Ortiz
The Brothers Ortiz is the story of two brothers–both successful, but in very different ways. Gabe Ortiz becomes a third-highest ranking officer in all of Texas while his younger brother Larry climbs the ranks in Puro Tango Blast, a notorious Texas Prison gang. Gabe doesn’t know all the details of his brother’s nefarious dealings, and he’s made a point not to ask, to protect their relationship. But when Larry is murdered during a home invasion in a rented beach house, Gabe has no choice but to look into what happened that night. To solve Larry’s murder, Gabe, and the whole Ortiz family, must ask each other tough questions.