In this episode of the Stay in the Gray Podcast, Ryan exposes the business of selling happiness by uncovering marketing tactics designed to manipulate consumer emotions. He analyzes how advertisers, inspired by figures like Edward Bernays, sell not just products, but the illusion of happiness through carefully crafted messaging.
From fast food chains and pharmaceutical companies to luxury brands and wellness retreats, he explores how industries use marketing strategies to shape our perceptions of joy and fulfillment. But do these products truly make us happier, or are they just part of a commercially driven illusion?
The host also discusses the role of social media influencers in promoting self-improvement, mental health solutions, and lifestyle trends—often blurring the line between authentic well-being and profit-driven marketing tactics. Ryan reflects on his personal experiences, questioning whether material goods and services genuinely contribute to happiness or simply feed into the cycle of consumerism.
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📌 Episode Breakdown:
00:00 The Power of Selling Feelings
00:52 Pharmaceuticals and Happiness
01:29 Fast Food and Instant Gratification
01:58 Luxury and Designer Products
02:48 The Wellness Industry & Marketing Tactics
03:39 Introduction to Stay in the Gray Podcast
04:53 Exploring the Concept of Happiness
06:16 The Business of Selling Happiness
08:20 The Psychology Behind Advertising
10:35 The Influence of Religion and Community
16:27 The Cycle of Wellness and Self-Improvement
18:47 Questioning the Necessity of Supplements
19:42 The Science Behind Happiness
20:43 The Marketing of Self-Help
21:53 The Reality of Wellness Retreats
26:28 The Influence of Social Media & Influencers
29:52 The Pursuit of Happiness in a Consumer Society
34:54 Final Thoughts & Reflections
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I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
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