July 30, 2025 • 23 mins
Ever feel like cold outreach is just... icky? Alex Peñuñuri gets it, and he's cracked the code on making it feel genuinely human.
At 24, Alex co-owns Drippy.io, helping over 2,600 businesses automate their Twitter outreach without sounding like robots. We're talking real conversations, not those cringe-worthy copy-paste messages that make you want to hit block.
Shahid sits down with Alex to talk about his journey from running an agency to completely flipping the script on cold outreach. You'll hear why most offers bomb with cold audiences, the mindset shifts that actually drive growth, and how real human energy still wins in our tech-driven world.
If reaching out to strangers makes you feel gross and salesy, this conversation might just change how you think about digital connection.
Chapters:
00:00 Introduction and Earning Trust
00:32 Meet Alex: Founder of Drippy.io
02:04 The Journey to Drippy.io
04:09 Key Mistakes in Cold Outreach
06:53 Effective Outreach Strategies
11:18 The Future of Drippy.io
20:58 Conclusion and Final Thoughts
Pullout Quotes:
- “You’re not asking someone to marry you before a first date—your cold offer should reflect that.”
- “If your offer only works for warm leads, it won’t survive cold outreach.”
- “Confused prospects don’t buy. Be specific with your call to action.”
- “We want every message to feel so personal, people say, ‘There’s no way this was AI.’”
- “It's not whether or not this is going to work. It’s just a matter of time.”
Social:
Website: https://drippy.io
LinkedIn: https://www.linkedin.com/in/alexpenu/
Instagram: https://www.instagram.com/alexdrippi/
Disclaimer:
Please be aware that the opinions and perspectives conveyed in this podcast are solely those of our guests and do not necessarily represent the views, ideologies, or principles of Super Entrepreneurs Podcast, its associated entities, or any organizations they represent or are affiliated with. We provide a platform for discussion and exploration, and the content of each episode is understood to be independent expressions from our guests, rather than a reflection of the beliefs held by the podcast or its hosts.
Affiliate Disclaimer:
If you buy through one of the links provided, I may receive a commission (without any additional charge to you).
SHAHID’S LINKS:
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
you need to earn someone's trustand the easiest way to do that is by
(00:03):
just offering value and actual value.
'Cause a lot of people will give awaystuff for free, but it's not valuable.
(00:29):
Welcome back to SuperEntrepreneurs Podcast.
I'm your host, Shahid Durrani,today's guest is someone who's not
just thinking about the future.
He's building it.
Alex.
Is the founder of drippy.io a gamechanging AI powered platform that's
(00:52):
redefining how businesses do outboundon X. Used to be Twitter at just age 24.
Alex has helped over 2,600 businessesstart meaningful conversations with
ideal clients, completely automatingwhat used to be a painful cold outreach
(01:12):
process, all while keeping it human.
So I wanna welcome Alex to our show.
Thank you.
Thank you for that intro, man.
It's a pleasure.
It's a pleasure being here.
Appreciate you.
No, my pleasure.
You deserve it, man.
You created something great.
I was mentioning that I'm a client.
I use your platform and I find it amazing.
(01:35):
It's a great way, but there's somebad ideas about cold outreaching that
we can, today talk about, and I knowyou're passionate about it as well,
and your content, what you createis that you could use automation,
but you could still be human.
You could still havethat energy behind it,
(01:55):
so most people fear cold outreachlike the fear dentist, but you have
turned it into something people love.
Can you share, what mindset shift did youpersonally have to make about any kind of
rejections or failures to build drippy?
(02:19):
Yeah, I don't know if there was aspecific kind of like rejection or
failure that led me to yeah, drippy.
But to be completely honest, andI don't say this to talk bad about
like cold email, but I startedlooking at other ways to do outreach.
I. Because I really did not enjoy the leadscraping process in the cold demo world.
So I was like, okay, what else can I do?
And then I started going down the likesocial platform outreach channels, came
(02:43):
across Twitter and then that's Twitterwas actually how I got my first, I.
Clients be like, even before drippy,I was just running an agency.
This was like two and ahalf years ago almost.
I was like, okay, there's something here.
'cause I wasn't even aTwitter guy or an ex guy.
I, it, it was Twitter back then.
But I really I didn'teven have an account.
I just made an account, started sendingmessages, and then landed clients.
I was like, oh, shoot, okay,there's something here.
(03:06):
And then I actually didn't start drippy.
I hopped onto drippy.
A year ago.
So the actual founder, I'm a, I guessI'm a co-founder now or co-owner is
actually the owner, the guy startedis, his name is Jane, he's the dev.
But right now he's kindalike behind the scenes.
He's like working every day, but just devdeving it out, I guess I, I could say.
Yeah.
I'm pretty much in chargeof everything else.
So he reached out to me, so hewas using drippy to market for.
(03:29):
He reached out to me justlike to acquire new users.
I ended up hop on a call with him.
We ended up becoming really good buddies.
And then a year ago, so summer of2024, not like almost a year now, he
was like, yo, do you wanna jump onand then we can run this together?
'cause he didn't really have anyone.
Doing like all the marketing stuff.
So I was like, yeah, dude let's run it.
(03:50):
So essentially we merged theagency that I had with Drippy.
I brought all my team onto Drippy,and then that's where we're at now.
Yeah.
Yeah.
That's great.
And anyone in the audience, if youever tried cold outreach and hated it
definitely let us know in the comments onYouTube, we would love to hear from you.
You have helped thousands of businessesthrough drippy from your seed.
(04:15):
What's the number one hiddenmistake people making when they're
trying to get clients online?
That really nobody really talks about.
I think at the biggest one I feel likeeveryone talks about having the right
script and having, yeah, like the rightscript, the volume, the right lead list.
And yes, those things are very important.
But I think even more important thanthat is the 2, 2, 2 main things.
(04:39):
Number one, having a really good offer,like specifically to cold traffic.
That's something I've been like,like my newsletter right now is this.
Century, like once a week.
I talk about offers and just making goodoffers specifically for cold traffic.
And it doesn't like, what I typically sayis that it doesn't have to be your main
offer, like your cold outreach offer doesnot need to be your main core offering.
(05:01):
It ti like typically thecampaigns that do the best.
Are campaigns where it's actually not,and it's just an offer that's built
for cold, like a cold audience, right?
Meaning you don't you're notasking someone to marry you
before going on a first date.
You're not going straight intoa, you're giving value exactly.
You're giving value.
You're making it super easyfor someone to say yes.
You're not asking for a 12 month.
(05:23):
Contract signed to get going, right?
You're, it's a one time set of fee or it'ssome kind of free value that leads them
to like, like where the next natural stepwould be one of your like paid offers.
There, there's a couple differentthings that you can do, but I
think that's the biggest one.
People like complaining about not gettingresults, but then you look at their offer
and it's dude you're trying to sell.
(05:43):
Like an offer that is clearly forsomeone that already knows you to cold
traffic, and that's just not gonna work.
Like it, it doesn't really matter whereyou run it, it's not gonna work on
Twitter, it's not gonna work on email,it's not gonna work on LinkedIn, it's
not gonna work on cold, like paid ads.
It's probably just if you're pitching usthrough your newsletter and it's working,
then it's because people know you.
So I think that's number one.
And the number two is just.
(06:04):
Having a really good, like on,on Twitter, it's having a really
good and well optimized profile.
And I think just in, in general,if you're running ads, if
you're like doing cold emails.
Having your online presence be reallydialed in because people will look
you up before they buy, like probablythat they're gonna look you up on like
(06:25):
wherever they're gonna look up your name,they're gonna look up your company and
if there's if they can't find anythingabout you, again, this is all cold stuff.
It's not people thatknow and trust you yet.
So you just need to make itsuper obvious that you're legit.
That you're not gonna runaway with their money.
And so I think those are the main twothings that not a lot of people talk
about, but I think are super key whenit comes to just getting results.
(06:46):
A any that, with anything that hasto do with reaching out to a cold
audience and very specifically tolike the cold Twitter outreach world.
Because you're leading with value, andthe energy behind it is so important as
well, because when you're actually sendingthat kind of message you're actually
looking at them where they can get a win.
They achieve a quick win wherethey get to trust and know you
(07:08):
right to the next level?
1000%? I think just, that's the thing,you need to earn someone's trust.
And the easiest way to do that is by justoffering value and VA like actual value.
'cause a lot of people will give awaystuff for free, but it's not valuable.
And it doesn't matter if it's valuableto whoever's giving it, it's, it,
like what matters is it value to aperson that's receiving it, right?
(07:29):
Because if it's not it could be reallyvaluable to you, but if it's not valuable
to them, then it doesn't really matter.
No.
So yeah, I think it's just a matterof finding something that works
that you can also do at scale.
I think if someone's just startingout, then scale isn't like the,
like what they need to worry about.
But once you have somethingthat's working at low scale, you
can figure out how to automate.
A quick example I'll give is.
(07:50):
We one of our most successfulcampaigns ever for Trippy was a
free list of a thousand leads.
Like at first it was prettymuch just like manual stuff.
And then we figured out a way.
We were like, okay, this is working.
And then we figured outa way to automate it.
Like our dev team, Jane and our devteam went to work and they built
out this platform where people canjust go a thousand or a list of a
(08:11):
thousand free leads in their ICP.
And then they can just, there's like abunch of calls to action on that page
to get people to sign up to drippy.
And then when they get thelist, they also get hit with
our emails and all that stuff.
And that works really well.
'cause the first thing you do after youhave leads is okay, you wanna reach out
to them, but you have a thousand of them.
You don't wanna reachout to them manually.
So what are you gonna do?
You're gonna start afree trial with drippy.
Yeah.
(08:31):
So I just thought of something, Alex.
Yeah.
What if I offer a free meditation,
a custom meditation?
Yeah.
I think PE people would likeanything that, that's really high
value not just to you definitelyhigh value to your target audience.
It's is huge.
Yeah.
Is huge.
Huge.
Huge.
And then some that mightbe worth trying, right?
1000% worth trying and I thinkso something because I do weekly
(08:54):
community coaching calls withessentially anyone that's a droopy
user can hop on those calls and theycan just ask me whatever questions.
I literally don't hop off those callsuntil everyone's questions are answered.
Awesome.
But there is this one specific guythat was selling websites and he
was essentially letting people knowHey, I've built you a new website.
And but then he like, wasn't givinganyone call, there were no cost to
(09:17):
action on him showing them the website.
So he was like sending a Loom video goingthrough the website, but then there was
no cost, like the client didn't, or.
Lead didn't know what to do next.
It was like, dude, you need to letpeople know what the next steps
are and be super clear about it.
If the next step is to book a call, ifthe next step is to, I don't know, go back
and forth on a, I know specific, yeah.
(09:38):
Very.
You need to be very specific.
It just so that people aren'tconfused, like confused.
Prospect will not buy in my opinion.
So you just need to be, makeit super clear, like crystal
clear with all your freebies.
Because that's another one.
It's like people are always telling melike, Hey, if I do free use, so they
know
they, after receiving the freevalue, what do they need to do next?
Exactly.
(09:59):
Exactly.
So that you can actuallymake money from it.
Because if you're just givingfree value for free value, yes.
But why is
that part missing?
Like why is that common,that part is missing?
Why do you think it's missing?
I like why the call to action
is missing.
Yeah.
Why do you think that is common?
Is it common?
I see it pretty frequently.
(10:19):
Yeah.
So why do you think that happens Whenthey, they want to do business, right?
Yeah.
They're giving free value.
Why aren't they incorporatingwhat to do next?
I think it could be a couple things.
I don't know exactly what it would be.
My guess would be it's a little bitof a self-sabotage type of thing.
Yeah.
That could be, yeah.
Internal stuff, right?
Exactly.
I think it could be that, butit could also be just that they
(10:41):
assume that the prospect will know.
No, which isn't the assumption.
Yeah.
They assume that alright, if Iwere them I would probably just
ask them, okay, like, how do I pay?
Instead of letting them know okay,this is how you move forward.
Like you book a call and I showyou on the call and then I get it
set up on the call or whatever.
I think people just assume that whoeverthey're reaching out to knows better.
(11:03):
When truth is, they've got a ton ofstuff going on, so they're probably
not gonna try and figure it out if theycan't figure it out within a second.
So that's why I think youneed to be super clear.
But the other part could alsobe the reason, be just like
self-sabotage type of thing.
Can you share one piece of advice toanybody out there that's in business
(11:23):
or looking to launch a platform ora startup or a business, or nowadays
an AI app , that they should belooking out for that you learned in
your journey that could help them?
Initially,
I. Yeah, I think there's a, a lot ofthings I think that the mindset like
we were talking about is, I thinkit's one of the most important things.
(11:45):
Yes.
In, in, in my eyes, you really needto have the mentality of, it's not
whether or not this is gonna work.
Is it, but rather this is gonna work.
It's just a matter of time until it does.
Yes.
And then if you, and then youliterally just, you just don't quit.
We're not trying to discover likea new so something like we're not
(12:08):
trying to build the next like businessthat's never been created before.
It.
Taking a roadmap that we know works.
'Cause there's a bunch of otherpeople doing running similar
companies, so it's okay, this hasworked for a bunch of other people.
I just need to figure out how tomake this work for for myself.
(12:28):
And then you make itwork and then that's it.
But there's obviously gonna be alot of bumps in the road and you
just have to keep going through it.
Yeah.
The, there's gonna be gooddays, there's gonna be bad days.
But you, I feel likeyour mentality, I call
it
you can't,
yeah, go ahead.
Yeah.
I call it like a zoomed out view.
Exactly.
When you zoom out, when you broaden yourconsciousness and you just look at what
(12:48):
it is, what's happening you don't reallyget too infused with the day-to-day
small little things that are happening.
Yeah.
You're more, you're broaderin your consciousness, in your
awareness, so taking action.
You're not giving up that key word.
You're just doing things for thesake of making progress each day.
(13:08):
You're just getting better andthat, I find that eventually
you'll bring in the results.
I, I agree.
I agree.
Your energy,
One, 1000%.
It's just having that mindset and thenI think another big one that I learned
recently is working on the right things.
Like working on the right things,working on, or for example, my role
(13:29):
is just to generate more revenue andalso ops, like ops in terms like with
the team, not so much the dev team,but just working on what matters and
then eliminating what doesn't matter.
I think the act of eliminatingwhat you know, you're not
supposed to be working on.
Is something that a lotof people take a lot of.
Including myself, it took me awhile to get rid of a bunch of
(13:50):
stuff, but once you do, it's oh wow.
Like it's a whole new world.
You just focus on what you need todo and the company starts growing.
No, that's true.
One thing that stood out aboutdrippy is that it's not about like
mindless spam, it's about actually.
Connecting and more in a meaningful way.
(14:10):
Can you share how you're achieving this?
For the people out there?
Yeah, for sure.
To make it feel human,
right?
So I think that's a very importantprinciple when it comes to outreach.
What I typically say is you want yourautomated outreach to for whenever
someone receives it, to think there'sno way this was an automated message.
(14:32):
And that's what we've been trying tobuild with drippy a, a message that's
so good that people can't fathom how itcould possibly be ai because there's a
bunch of tools that you can come up withsome pretty ridiculous scripts nowadays.
But I, I think with usit's more the simplicity.
So with Drippy, you literally cannotsend messages that I don't at least
(14:52):
have first name personalization.
So the platform literally will notallow you to send messages that don't
have some sort of personalization.
Now, we encourage people touse the AI personalization.
I think what we've done is prettysweet because you don't need to
be a prompting expert to do it.
Like you don't need to ask that GPTor something like Prompt Perfect.
To get a really long prompt sothat you get exactly what you need.
(15:13):
You can just.
Speak to it in plain English.
Write a compliment about this specificlead, take info from their website and
from their most recent tweets, and thenyou can amazing, you can just do that and
it'll come up with something really good.
I think that's it.
And we, again, we've seen that the.
The campaigns that have personalizationtend to do a lot better than campaigns
(15:34):
that don't have as much personalization.
I feel like sometimes people area little bit scared of it 'cause
they've seen the, like hor Yeah.
Like horrible messages they've gotten.
Yeah.
But again, if you do it correctlyyou'll stand out from the crowd.
Definitely.
Now I love that about drippy andI was always very uncomfortable.
Cold outreach.
(15:54):
Yeah.
And drippy really hits a home runhere because the way I'm able to
connect is completely different.
So just imagine, imagine an audienceto imagine living in, in a world where
reaching out to someone new actually.
Didn't feel awkward.
You didn't, don't feel scripted anymore.
(16:15):
I imagine feeling natural, exciting, fullof possibility, wanting to help others,
growing your network, work with thatpassion, that attitude, that mindset.
That's, building realconversations with real people.
After you get through the firstfew, you're actually getting
(16:36):
to that human connection.
But having the automations butalso having the energy behind
it , it's not the automation that'skilling the authenticity is the.
Inauthentic intentions behind it thatdo, I feel if you start, every outreach,
if you're starting with the thinking ofhow can I make this human's day better?
(16:59):
How can I change thisperson's life in a good way?
How can I amplify it?
If you're coming with that energy,using these tools is a blessing.
See your business, your lifewill never be the same because
your vibe is what dictates
your tribe.
Exactly.
No, I couldn't agree more.
(17:19):
I literally could not agree more.
It like 1000%.
I think a really good just kindof mental framework for whenever
people are writing scripts throughoutreach is exactly what you said.
And then just putting justputting yourself in their shoes.
Yeah, what would you reply to?
What would you like to reply to?
What message would you like to receive?
(17:40):
And if you do that and you thinkabout how can I make this person's
life better, then you're golden.
You're literally golden.
That's a wonderful man.
Do you suspect other tools are gonnabe coming out now that Drippy is out?
Probably there's probablysome tools out there already.
It, it'll, I, I think it, it mightget to a point where it's like the
(18:01):
LinkedIn situation where there's Idon't know if it's actually hundreds,
but there's a couple dozen likeLinkedIn outreach tools out there.
That's what I
mean.
It will be, get to that point,
Yeah.
I feel like it will, I feel like it will.
And then Twitter will probably, takebecause right now what's really nice
about Twitter is you can send up to500 messages per day per account.
Yeah.
So volume is unlike any other,
(18:21):
no
platform out there.
So yeah, there probably will besome competitors being spun up.
And potentially like thosepotentially some more limits on.
The number of messages,et cetera, et cetera.
Maybe some more strictness onhow like accounts are verified.
'cause right now you can essentiallyverify accounts by just paying
(18:43):
there is no need, like on LinkedInto get ID verified accounts.
Yeah, but I don't necessarilysee that as a bad thing.
I think.
No, that's good.
More barriers of.
Like more, more, adding more frictionto outreach is just gonna make the
number of messages that are actuallygoing out, decrease, which will
increase the efficiency of each message.
So again I think it's just beingnimble and flexible and seeing just
(19:07):
roll, rolling with the punches, seeingwhat's coming up and just executing.
So Alex, one thing I like is thedone for you packages as well,
yeah.
So right now the done for you offer, weare running is a done for you setup offer.
So essentially we set up at least 10accounts for you for a one time fee,
and then you just pay the recurringdrippy subscription for 10 accounts.
(19:28):
And with that plan, this just beingconservative, what I always say on
calls is you can we will at the veryleast be sending 2000 messages per day.
Like through the 10 account.
So it's 200 messages per day per account.
Again, being conservative'cause the max is 500.
So we're like, okay, if everythinggoes wrong, we're gonna be at
least sending 200 messages.
So that's just the numbers that,that we shoot out to be conservative.
(19:50):
And it that means 60,000 messagesa month if the client decides
to be sending seven days a week.
For 30 days.
So it is a ton of just a, like a
you bicycle.
We'd never even imaginesomeone saying that,
right?
Yeah.
Ex Exactly.
But the thing is they'reall personalized messages.
Yeah.
And it's from accounts that areverified that have content that
are all interacting with eachother and engaging with each other.
(20:11):
So it's not like you're receiving amessage from an account that looks
like an AI and you go in there andthen there's like nothing there, right?
So we try to make these accountslook as human as possible.
And that, I think is really thegame changer with this offer.
I make, I'm making some, yeah.
I'm making some solid relationships.
(20:32):
I'm gonna make an effort of makingsure I tell them that the first message
was automated because I don't want,I have that lingering on me because
I want to share that with people.
Because especially when you're buildinga relationship, you wanna let them know
, just having that disclaimer in the relationship building
process is very important.
I agree.
I feel for the energyof that relationship,
(20:53):
love it.
Dude.
It's great to hear that.
I
really
appreciate you letting me know.
Yeah.
Yeah.
No man.
It is great talking to you.
I'm wishing you all the best withthis, you got something good here.
Just keep amplifying it, keep,adding more features for us
I appreciate you, dude.
Yeah, no we'll definitely keep doing that.
Now that the UI update is out now we canactually get to work on more features and
(21:15):
there's a ton of stuff coming this year.
So I'm really stoked to, toshare that with gimme one
feature that will blow my mind.
I think the one that people havebeen asking for, so there's two that
people have been asking for a ton.
Number one, it's being able to shootdrippy data pretty much anywhere.
So being able to shoot it.
To into Slack, being able to shoot it intoDiscord, being able to shoot that into
your CRM, so just webhooks all that stuff.
(21:36):
So that's one that isn't too exciting,but it's like we need to have it.
No, it's super.
And then number two, an AIappointment set is coming soon.
That'll be awesome, man.
Yeah.
We're just dialing it inbecause it can be, it's it's
a very delicate thing to Yeah.
Have an AI go back and forth, but forpeople that want that it's essentially
because of the speed to lead.
'Cause that's where a lot ofconversations die if people
(21:58):
just take a long time to reply.
Yeah.
But the, I think the AI's gonnabe a game changer for that.
Everyone has been asking me for that,so that's, yeah, because I can't,
it's not possible to respond rightaway, when the messages come.
I can only get to it whenI have time, exactly.
And I, and some days I'll get.
Say 10 replies.
(22:18):
And then I have to wait for when I havefree time to go in and actually reply it.
And then you miss that opportunity.
'cause like you said,that speed is crucial.
Super important.
Especially for like dms,just being quick to reply.
We see reply or booking rates gothrough the roof whenever someone
replies within five minutes.
And if you can do it withina minute, even better.
But yeah, five minutesis where you wanna be.
(22:40):
That's awesome.
Yeah, hopefully we get that out.
That's great.
That's great, Alex.
Great having you on the show, man.
Keep in touch.
Definitely.
Yes sir. We'll collaborate even moreif there's anything else I could do
to help with your tool and the growth.
you need to earn someone's trustand the easiest way to do that is by
(00:03):
just offering value and actual value.
'Cause a lot of people will give awaystuff for free, but it's not valuable.
(00:29):
Welcome back to SuperEntrepreneurs Podcast.
I'm your host, Shahid Durrani,today's guest is someone who's not
just thinking about the future.
He's building it.
Alex.
Is the founder of drippy.io a gamechanging AI powered platform that's
(00:52):
redefining how businesses do outboundon X. Used to be Twitter at just age 24.
Alex has helped over 2,600 businessesstart meaningful conversations with
ideal clients, completely automatingwhat used to be a painful cold outreach
(01:12):
process, all while keeping it human.
So I wanna welcome Alex to our show.
Thank you.
Thank you for that intro, man.
It's a pleasure.
It's a pleasure being here.
Appreciate you.
No, my pleasure.
You deserve it, man.
You created something great.
I was mentioning that I'm a client.
I use your platform and I find it amazing.
(01:35):
It's a great way, but there's somebad ideas about cold outreaching that
we can, today talk about, and I knowyou're passionate about it as well,
and your content, what you createis that you could use automation,
but you could still be human.
You could still havethat energy behind it,
(01:55):
so most people fear cold outreachlike the fear dentist, but you have
turned it into something people love.
Can you share, what mindset shift did youpersonally have to make about any kind of
rejections or failures to build drippy?
(02:19):
Yeah, I don't know if there was aspecific kind of like rejection or
failure that led me to yeah, drippy.
But to be completely honest, andI don't say this to talk bad about
like cold email, but I startedlooking at other ways to do outreach.
I. Because I really did not enjoy the leadscraping process in the cold demo world.
So I was like, okay, what else can I do?
And then I started going down the likesocial platform outreach channels, came
(02:43):
across Twitter and then that's Twitterwas actually how I got my first, I.
Clients be like, even before drippy,I was just running an agency.
This was like two and ahalf years ago almost.
I was like, okay, there's something here.
'cause I wasn't even aTwitter guy or an ex guy.
I, it, it was Twitter back then.
But I really I didn'teven have an account.
I just made an account, started sendingmessages, and then landed clients.
I was like, oh, shoot, okay,there's something here.
(03:06):
And then I actually didn't start drippy.
I hopped onto drippy.
A year ago.
So the actual founder, I'm a, I guessI'm a co-founder now or co-owner is
actually the owner, the guy startedis, his name is Jane, he's the dev.
But right now he's kindalike behind the scenes.
He's like working every day, but just devdeving it out, I guess I, I could say.
Yeah.
I'm pretty much in chargeof everything else.
So he reached out to me, so hewas using drippy to market for.
(03:29):
He reached out to me justlike to acquire new users.
I ended up hop on a call with him.
We ended up becoming really good buddies.
And then a year ago, so summer of2024, not like almost a year now, he
was like, yo, do you wanna jump onand then we can run this together?
'cause he didn't really have anyone.
Doing like all the marketing stuff.
So I was like, yeah, dude let's run it.
(03:50):
So essentially we merged theagency that I had with Drippy.
I brought all my team onto Drippy,and then that's where we're at now.
Yeah.
Yeah.
That's great.
And anyone in the audience, if youever tried cold outreach and hated it
definitely let us know in the comments onYouTube, we would love to hear from you.
You have helped thousands of businessesthrough drippy from your seed.
(04:15):
What's the number one hiddenmistake people making when they're
trying to get clients online?
That really nobody really talks about.
I think at the biggest one I feel likeeveryone talks about having the right
script and having, yeah, like the rightscript, the volume, the right lead list.
And yes, those things are very important.
But I think even more important thanthat is the 2, 2, 2 main things.
(04:39):
Number one, having a really good offer,like specifically to cold traffic.
That's something I've been like,like my newsletter right now is this.
Century, like once a week.
I talk about offers and just making goodoffers specifically for cold traffic.
And it doesn't like, what I typically sayis that it doesn't have to be your main
offer, like your cold outreach offer doesnot need to be your main core offering.
(05:01):
It ti like typically thecampaigns that do the best.
Are campaigns where it's actually not,and it's just an offer that's built
for cold, like a cold audience, right?
Meaning you don't you're notasking someone to marry you
before going on a first date.
You're not going straight intoa, you're giving value exactly.
You're giving value.
You're making it super easyfor someone to say yes.
You're not asking for a 12 month.
(05:23):
Contract signed to get going, right?
You're, it's a one time set of fee or it'ssome kind of free value that leads them
to like, like where the next natural stepwould be one of your like paid offers.
There, there's a couple differentthings that you can do, but I
think that's the biggest one.
People like complaining about not gettingresults, but then you look at their offer
and it's dude you're trying to sell.
(05:43):
Like an offer that is clearly forsomeone that already knows you to cold
traffic, and that's just not gonna work.
Like it, it doesn't really matter whereyou run it, it's not gonna work on
Twitter, it's not gonna work on email,it's not gonna work on LinkedIn, it's
not gonna work on cold, like paid ads.
It's probably just if you're pitching usthrough your newsletter and it's working,
then it's because people know you.
So I think that's number one.
And the number two is just.
(06:04):
Having a really good, like on,on Twitter, it's having a really
good and well optimized profile.
And I think just in, in general,if you're running ads, if
you're like doing cold emails.
Having your online presence be reallydialed in because people will look
you up before they buy, like probablythat they're gonna look you up on like
(06:25):
wherever they're gonna look up your name,they're gonna look up your company and
if there's if they can't find anythingabout you, again, this is all cold stuff.
It's not people thatknow and trust you yet.
So you just need to make itsuper obvious that you're legit.
That you're not gonna runaway with their money.
And so I think those are the main twothings that not a lot of people talk
about, but I think are super key whenit comes to just getting results.
(06:46):
A any that, with anything that hasto do with reaching out to a cold
audience and very specifically tolike the cold Twitter outreach world.
Because you're leading with value, andthe energy behind it is so important as
well, because when you're actually sendingthat kind of message you're actually
looking at them where they can get a win.
They achieve a quick win wherethey get to trust and know you
(07:08):
right to the next level?
1000%? I think just, that's the thing,you need to earn someone's trust.
And the easiest way to do that is by justoffering value and VA like actual value.
'cause a lot of people will give awaystuff for free, but it's not valuable.
And it doesn't matter if it's valuableto whoever's giving it, it's, it,
like what matters is it value to aperson that's receiving it, right?
(07:29):
Because if it's not it could be reallyvaluable to you, but if it's not valuable
to them, then it doesn't really matter.
No.
So yeah, I think it's just a matterof finding something that works
that you can also do at scale.
I think if someone's just startingout, then scale isn't like the,
like what they need to worry about.
But once you have somethingthat's working at low scale, you
can figure out how to automate.
A quick example I'll give is.
(07:50):
We one of our most successfulcampaigns ever for Trippy was a
free list of a thousand leads.
Like at first it was prettymuch just like manual stuff.
And then we figured out a way.
We were like, okay, this is working.
And then we figured outa way to automate it.
Like our dev team, Jane and our devteam went to work and they built
out this platform where people canjust go a thousand or a list of a
(08:11):
thousand free leads in their ICP.
And then they can just, there's like abunch of calls to action on that page
to get people to sign up to drippy.
And then when they get thelist, they also get hit with
our emails and all that stuff.
And that works really well.
'cause the first thing you do after youhave leads is okay, you wanna reach out
to them, but you have a thousand of them.
You don't wanna reachout to them manually.
So what are you gonna do?
You're gonna start afree trial with drippy.
Yeah.
(08:31):
So I just thought of something, Alex.
Yeah.
What if I offer a free meditation,
a custom meditation?
Yeah.
I think PE people would likeanything that, that's really high
value not just to you definitelyhigh value to your target audience.
It's is huge.
Yeah.
Is huge.
Huge.
Huge.
And then some that mightbe worth trying, right?
1000% worth trying and I thinkso something because I do weekly
(08:54):
community coaching calls withessentially anyone that's a droopy
user can hop on those calls and theycan just ask me whatever questions.
I literally don't hop off those callsuntil everyone's questions are answered.
Awesome.
But there is this one specific guythat was selling websites and he
was essentially letting people knowHey, I've built you a new website.
And but then he like, wasn't givinganyone call, there were no cost to
(09:17):
action on him showing them the website.
So he was like sending a Loom video goingthrough the website, but then there was
no cost, like the client didn't, or.
Lead didn't know what to do next.
It was like, dude, you need to letpeople know what the next steps
are and be super clear about it.
If the next step is to book a call, ifthe next step is to, I don't know, go back
and forth on a, I know specific, yeah.
(09:38):
Very.
You need to be very specific.
It just so that people aren'tconfused, like confused.
Prospect will not buy in my opinion.
So you just need to be, makeit super clear, like crystal
clear with all your freebies.
Because that's another one.
It's like people are always telling melike, Hey, if I do free use, so they
know
they, after receiving the freevalue, what do they need to do next?
Exactly.
(09:59):
Exactly.
So that you can actuallymake money from it.
Because if you're just givingfree value for free value, yes.
But why is
that part missing?
Like why is that common,that part is missing?
Why do you think it's missing?
I like why the call to action
is missing.
Yeah.
Why do you think that is common?
Is it common?
I see it pretty frequently.
(10:19):
Yeah.
So why do you think that happens Whenthey, they want to do business, right?
Yeah.
They're giving free value.
Why aren't they incorporatingwhat to do next?
I think it could be a couple things.
I don't know exactly what it would be.
My guess would be it's a little bitof a self-sabotage type of thing.
Yeah.
That could be, yeah.
Internal stuff, right?
Exactly.
I think it could be that, butit could also be just that they
(10:41):
assume that the prospect will know.
No, which isn't the assumption.
Yeah.
They assume that alright, if Iwere them I would probably just
ask them, okay, like, how do I pay?
Instead of letting them know okay,this is how you move forward.
Like you book a call and I showyou on the call and then I get it
set up on the call or whatever.
I think people just assume that whoeverthey're reaching out to knows better.
(11:03):
When truth is, they've got a ton ofstuff going on, so they're probably
not gonna try and figure it out if theycan't figure it out within a second.
So that's why I think youneed to be super clear.
But the other part could alsobe the reason, be just like
self-sabotage type of thing.
Can you share one piece of advice toanybody out there that's in business
(11:23):
or looking to launch a platform ora startup or a business, or nowadays
an AI app , that they should belooking out for that you learned in
your journey that could help them?
Initially,
I. Yeah, I think there's a, a lot ofthings I think that the mindset like
we were talking about is, I thinkit's one of the most important things.
(11:45):
Yes.
In, in, in my eyes, you really needto have the mentality of, it's not
whether or not this is gonna work.
Is it, but rather this is gonna work.
It's just a matter of time until it does.
Yes.
And then if you, and then youliterally just, you just don't quit.
We're not trying to discover likea new so something like we're not
(12:08):
trying to build the next like businessthat's never been created before.
It.
Taking a roadmap that we know works.
'Cause there's a bunch of otherpeople doing running similar
companies, so it's okay, this hasworked for a bunch of other people.
I just need to figure out how tomake this work for for myself.
(12:28):
And then you make itwork and then that's it.
But there's obviously gonna be alot of bumps in the road and you
just have to keep going through it.
Yeah.
The, there's gonna be gooddays, there's gonna be bad days.
But you, I feel likeyour mentality, I call
it
you can't,
yeah, go ahead.
Yeah.
I call it like a zoomed out view.
Exactly.
When you zoom out, when you broaden yourconsciousness and you just look at what
(12:48):
it is, what's happening you don't reallyget too infused with the day-to-day
small little things that are happening.
Yeah.
You're more, you're broaderin your consciousness, in your
awareness, so taking action.
You're not giving up that key word.
You're just doing things for thesake of making progress each day.
(13:08):
You're just getting better andthat, I find that eventually
you'll bring in the results.
I, I agree.
I agree.
Your energy,
One, 1000%.
It's just having that mindset and thenI think another big one that I learned
recently is working on the right things.
Like working on the right things,working on, or for example, my role
(13:29):
is just to generate more revenue andalso ops, like ops in terms like with
the team, not so much the dev team,but just working on what matters and
then eliminating what doesn't matter.
I think the act of eliminatingwhat you know, you're not
supposed to be working on.
Is something that a lotof people take a lot of.
Including myself, it took me awhile to get rid of a bunch of
(13:50):
stuff, but once you do, it's oh wow.
Like it's a whole new world.
You just focus on what you need todo and the company starts growing.
No, that's true.
One thing that stood out aboutdrippy is that it's not about like
mindless spam, it's about actually.
Connecting and more in a meaningful way.
(14:10):
Can you share how you're achieving this?
For the people out there?
Yeah, for sure.
To make it feel human,
right?
So I think that's a very importantprinciple when it comes to outreach.
What I typically say is you want yourautomated outreach to for whenever
someone receives it, to think there'sno way this was an automated message.
(14:32):
And that's what we've been trying tobuild with drippy a, a message that's
so good that people can't fathom how itcould possibly be ai because there's a
bunch of tools that you can come up withsome pretty ridiculous scripts nowadays.
But I, I think with usit's more the simplicity.
So with Drippy, you literally cannotsend messages that I don't at least
(14:52):
have first name personalization.
So the platform literally will notallow you to send messages that don't
have some sort of personalization.
Now, we encourage people touse the AI personalization.
I think what we've done is prettysweet because you don't need to
be a prompting expert to do it.
Like you don't need to ask that GPTor something like Prompt Perfect.
To get a really long prompt sothat you get exactly what you need.
(15:13):
You can just.
Speak to it in plain English.
Write a compliment about this specificlead, take info from their website and
from their most recent tweets, and thenyou can amazing, you can just do that and
it'll come up with something really good.
I think that's it.
And we, again, we've seen that the.
The campaigns that have personalizationtend to do a lot better than campaigns
(15:34):
that don't have as much personalization.
I feel like sometimes people area little bit scared of it 'cause
they've seen the, like hor Yeah.
Like horrible messages they've gotten.
Yeah.
But again, if you do it correctlyyou'll stand out from the crowd.
Definitely.
Now I love that about drippy andI was always very uncomfortable.
Cold outreach.
(15:54):
Yeah.
And drippy really hits a home runhere because the way I'm able to
connect is completely different.
So just imagine, imagine an audienceto imagine living in, in a world where
reaching out to someone new actually.
Didn't feel awkward.
You didn't, don't feel scripted anymore.
(16:15):
I imagine feeling natural, exciting, fullof possibility, wanting to help others,
growing your network, work with thatpassion, that attitude, that mindset.
That's, building realconversations with real people.
After you get through the firstfew, you're actually getting
(16:36):
to that human connection.
But having the automations butalso having the energy behind
it , it's not the automation that'skilling the authenticity is the.
Inauthentic intentions behind it thatdo, I feel if you start, every outreach,
if you're starting with the thinking ofhow can I make this human's day better?
(16:59):
How can I change thisperson's life in a good way?
How can I amplify it?
If you're coming with that energy,using these tools is a blessing.
See your business, your lifewill never be the same because
your vibe is what dictates
your tribe.
Exactly.
No, I couldn't agree more.
(17:19):
I literally could not agree more.
It like 1000%.
I think a really good just kindof mental framework for whenever
people are writing scripts throughoutreach is exactly what you said.
And then just putting justputting yourself in their shoes.
Yeah, what would you reply to?
What would you like to reply to?
What message would you like to receive?
(17:40):
And if you do that and you thinkabout how can I make this person's
life better, then you're golden.
You're literally golden.
That's a wonderful man.
Do you suspect other tools are gonnabe coming out now that Drippy is out?
Probably there's probablysome tools out there already.
It, it'll, I, I think it, it mightget to a point where it's like the
(18:01):
LinkedIn situation where there's Idon't know if it's actually hundreds,
but there's a couple dozen likeLinkedIn outreach tools out there.
That's what I
mean.
It will be, get to that point,
Yeah.
I feel like it will, I feel like it will.
And then Twitter will probably, takebecause right now what's really nice
about Twitter is you can send up to500 messages per day per account.
Yeah.
So volume is unlike any other,
(18:21):
no
platform out there.
So yeah, there probably will besome competitors being spun up.
And potentially like thosepotentially some more limits on.
The number of messages,et cetera, et cetera.
Maybe some more strictness onhow like accounts are verified.
'cause right now you can essentiallyverify accounts by just paying
(18:43):
there is no need, like on LinkedInto get ID verified accounts.
Yeah, but I don't necessarilysee that as a bad thing.
I think.
No, that's good.
More barriers of.
Like more, more, adding more frictionto outreach is just gonna make the
number of messages that are actuallygoing out, decrease, which will
increase the efficiency of each message.
So again I think it's just beingnimble and flexible and seeing just
(19:07):
roll, rolling with the punches, seeingwhat's coming up and just executing.
So Alex, one thing I like is thedone for you packages as well,
yeah.
So right now the done for you offer, weare running is a done for you setup offer.
So essentially we set up at least 10accounts for you for a one time fee,
and then you just pay the recurringdrippy subscription for 10 accounts.
(19:28):
And with that plan, this just beingconservative, what I always say on
calls is you can we will at the veryleast be sending 2000 messages per day.
Like through the 10 account.
So it's 200 messages per day per account.
Again, being conservative'cause the max is 500.
So we're like, okay, if everythinggoes wrong, we're gonna be at
least sending 200 messages.
So that's just the numbers that,that we shoot out to be conservative.
(19:50):
And it that means 60,000 messagesa month if the client decides
to be sending seven days a week.
For 30 days.
So it is a ton of just a, like a
you bicycle.
We'd never even imaginesomeone saying that,
right?
Yeah.
Ex Exactly.
But the thing is they'reall personalized messages.
Yeah.
And it's from accounts that areverified that have content that
are all interacting with eachother and engaging with each other.
(20:11):
So it's not like you're receiving amessage from an account that looks
like an AI and you go in there andthen there's like nothing there, right?
So we try to make these accountslook as human as possible.
And that, I think is really thegame changer with this offer.
I make, I'm making some, yeah.
I'm making some solid relationships.
(20:32):
I'm gonna make an effort of makingsure I tell them that the first message
was automated because I don't want,I have that lingering on me because
I want to share that with people.
Because especially when you're buildinga relationship, you wanna let them know
, just having that disclaimer in the relationship building
process is very important.
I agree.
I feel for the energyof that relationship,
(20:53):
love it.
Dude.
It's great to hear that.
I
really
appreciate you letting me know.
Yeah.
Yeah.
No man.
It is great talking to you.
I'm wishing you all the best withthis, you got something good here.
Just keep amplifying it, keep,adding more features for us
I appreciate you, dude.
Yeah, no we'll definitely keep doing that.
Now that the UI update is out now we canactually get to work on more features and
(21:15):
there's a ton of stuff coming this year.
So I'm really stoked to, toshare that with gimme one
feature that will blow my mind.
I think the one that people havebeen asking for, so there's two that
people have been asking for a ton.
Number one, it's being able to shootdrippy data pretty much anywhere.
So being able to shoot it.
To into Slack, being able to shoot it intoDiscord, being able to shoot that into
your CRM, so just webhooks all that stuff.
(21:36):
So that's one that isn't too exciting,but it's like we need to have it.
No, it's super.
And then number two, an AIappointment set is coming soon.
That'll be awesome, man.
Yeah.
We're just dialing it inbecause it can be, it's it's
a very delicate thing to Yeah.
Have an AI go back and forth, but forpeople that want that it's essentially
because of the speed to lead.
'Cause that's where a lot ofconversations die if people
(21:58):
just take a long time to reply.
Yeah.
But the, I think the AI's gonnabe a game changer for that.
Everyone has been asking me for that,so that's, yeah, because I can't,
it's not possible to respond rightaway, when the messages come.
I can only get to it whenI have time, exactly.
And I, and some days I'll get.
Say 10 replies.
(22:18):
And then I have to wait for when I havefree time to go in and actually reply it.
And then you miss that opportunity.
'cause like you said,that speed is crucial.
Super important.
Especially for like dms,just being quick to reply.
We see reply or booking rates gothrough the roof whenever someone
replies within five minutes.
And if you can do it withina minute, even better.
But yeah, five minutesis where you wanna be.
(22:40):
That's awesome.
Yeah, hopefully we get that out.
That's great.
That's great, Alex.
Great having you on the show, man.
Keep in touch.
Definitely.
Yes sir. We'll collaborate even moreif there's anything else I could do
to help with your tool and the growth.
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