June 25, 2025 • 25 mins
FREE TRAINING: The S.U.P.E.R Framework
Shahid Durrani welcomes award-winning video strategist and former Netflix executive Kim Rittberg to the Super Entrepreneurs Podcast. In this dynamic conversation, Kim reveals the mindset blocks holding entrepreneurs back from showing up on camera—and how to break through with confidence, clarity, and consistency.
Drawing from 15 years in media with brands like Us Weekly and People, Kim unpacks her “4 Cs” framework for building a magnetic personal brand using video. She shares why batching content saves time, which AI tools help you edit faster, and how her clients are generating $200K+ in new revenue with just a few authentic video posts.
Whether you're camera-shy, juggling content creation with life, or trying to grow your visibility online, Kim’s insights are your shortcut to standing out in a noisy digital world.
🎥 This episode is for founders, coaches, and creators who are ready to finally get on video, grow their impact, and build a business they love—on their terms.
✅ Stay Connected With Us:
👉 Facebook: /officialshahiddurrani
👉 Instagram: /officialshahiddurrani
👉 X: /officialshahidd
👉 LinkedIn: /shahid-durrani
👉 Website: https://go.shahiddurrani.com/
Chapter Stamps:
00:00 The Wake-Up Call During Childbirth
00:23 Shahid’s Short Message
01:04 Start of the Episode
02:12 Supermodel Mode vs. Teacher Mode on Camera
04:15 Reprogramming Confidence with Self-Talk
06:11 Learning Brand Clarity from Netflix & US Weekly
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
So when I first launched mybusiness, it was because I was
(00:03):
working during my childbirth.
I was a media executive, and I foundmyself working during delivery and
I, I realized I love my job, but thisis not how I envisioned it going.
If you're not showing up on camera,something is holding you back.
Why am I not showing up oncamera if it's a goal of mine?
If you want to craft a business anda career that lets you be in charge,
craft a career you love, we love.
(00:24):
Blaming external stuff, the market,our circumstances, other people,
but honestly, it usually comesdown to how we see ourselves.
Your self image is either your biggestasset or your biggest roadblock.
I break down how to shiftthis in a free training.
I just dropped check it outin the description below.
(01:04):
Welcome back to SuperEntrepreneurs Podcast.
I'm your host, Shahid Dani, the showwhere we dive into the minds of high
performing, high net worth entrepreneurs,innovators, and world class leaders.
If you're someone who's always lookingto grow, push limits, and think and
do bigger, you're in the right place.
Today's guest.
Is someone who's knows how toturn attention into income in
(01:28):
the most authentic way possible.
Kim Ripper.
Kim is a digital marketing strategist,award-winning video coach, a host of a
popular podcast called The Exit Interview.
She's worked at.
Powerhouse medias such as Netflix, peopleand US Weekly, and now she's helping
(01:49):
our entrepreneurs and professionalsstand out online with video and
podcasting that actually connects.
Welcome to our show, Kim.
Great to have you.
Thank you for having me.
My pleasure.
My pleasure.
So you help so many people becomemore visible through video.
What's something you think entrepreneursare completely getting wrong?
(02:10):
When they try to show up on camera.
I think the biggest thing thatwe're getting wrong is that we exist
in what I call super bottle mode.
And we think everyone is judgingus, not just yes, physical, but
we think everyone's looking at ourhair, our, our outfit, our voice.
It's too deep.
It's too high, it's too low.
Yeah.
But the truth is people really arein it for the message, and so we
have to shift out of supermodelmode and into teacher mode.
(02:32):
A teacher's at the top of the classroom.
Right.
They're not worried aboutwhat they look like.
They're not worried about how they sound.
No.
They're just.
Focus on their message, and even peoplewho think, no, I'm okay with how I look.
I'm not that self-conscious.
If you're not showing up on camera,something is holding you back, whether
it's insecurity, imposter syndrome,concerns, you don't look or sound good.
You really have to pull the layersback and say, why am I not showing
up on camera if it's a goal of mine?
(02:54):
Yeah.
Yeah.
Well said.
It's so important in today'smarketplace or today as an entrepreneur,
you know, not to be on video.
I was super consumed with what otherpeople may think of me on camera.
When I started, even my socialmedia posts, I would post mostly
of famous people and their coats.
(03:14):
So I'll put a image and then I'll put acode so I don't have to put myself on.
And you know, it's coming from childhoodobviously, that I had to work on, but
it was always about what they thoughtof me and that would hold me back.
I remember feeling so nervous.
What if I make a mistake?
What if I don't know what to say?
Right?
What would they think of me?
And then some family members wouldcome in and a story would play
(03:35):
that they're making fun of me.
You know what I mean?
Like it was just a. Clip of some kindof a story that I would tell myself
to even reinforce that belief, but youknow, how I replace that fear is by
working on my, the self-talk directly.
Sure.
So my working on my self image, I starteddoing self-talk visualizing, you know,
creating that confident person on camera.
(03:57):
So I started seeing myself doing that and.
And I started seeing myself not worryabout people and, and not in a negative
way, in a positive way, that I'mjust here to add value kind of thing.
Mm-hmm.
And I noticed the more I did this,and the more I acted that part,
the more I got comfortable with thecamera and it changed everything.
Yeah.
And I think, you know, I'm honestabout the fact that even though I had
(04:18):
been in media for 15 years, Netflix,US Weekly, I was a TV producer.
Yeah.
When I had to start showing up formy own business, it took me a while.
Like I heard those same negative voices.
Yeah.
And I am literally like anaward-winning video producer.
Of course.
I know the skills.
I, I think it's importantjust to be real with ourself.
Yeah.
And a lot of people say, no, no,I'm fine with myself on camera.
I say, okay, then why have younot posted one video in 12 months?
(04:39):
I'm not saying there's anything wrongwith you, but I'm saying Peel back.
Peel back and figure out thereason and then use your why.
So I, I ask people, okay,identify your motivation.
Right.
Do you wanna grow your business?
Do you wanna make an impact?
Do you want a more flexible lifestyle?
For a lot of people, this new world ofdigital businesses, online, flexibility
has created all new opportunities.
Like, so for me, I wanna do what I'mgood at, but I also want to be able
(05:02):
to see my kids for dinner every day.
And for me, that pushed me through.
I was like, yeah, you know, I feela little cringey on camera, like
maybe I am a little robotic at first.
And over time you get better.
But you have to say,this is important to me.
I'm gonna prioritize this.
And then.
Once you say, this is important to me,I can teach you all the tips and tools
and tactics, but that mental block isreal and people need to acknowledge
(05:22):
it first before they get into it.
So it's, it is inner workthat needs to be done.
Mm-hmm.
Mm-hmm.
Yeah.
Good point.
Absolutely.
So for the audience, you know, I'mtrying new things, always learning from
others 'cause I, I have a beginner'smind that I'm always looking to
be mentored and coached by others.
I don't believe I know itall, so I just try to improve.
(05:43):
And so if you ever feltawkward on, according a video.
Video of yourself, please drop a yesin the comments and definitely get in
touch with Kim to see how she can help.
So I appreciate you guys and thank youfor tuning in the YouTube folks and audio.
So Kim, you have hadcontent on Netflix and us.
Weekly, they're obviouslygiants in storytelling.
(06:05):
How did those environments shapeyour own voice when it came to
building your personal brand?
Sure.
I mean, I think that tonally we allhave things that we are drawn to.
And I think the most importantthing is really having a clarity
of message of who you are.
So I have a thing I call the four Cs.
The first is confidence, like what wejust talked about, really believing
I'm here, I should be out there.
(06:26):
And another C is clarity.
You have to know who youare, why you're different.
And what's special about you?
Netflix is different.
It's not just a streamer.
It knows exactly who it is and every timeyou see it, it knows exactly who it is.
US Weekly, my job was to takethe magazine and the online brand
and translate that to video.
They knew who they were and it wasme to say, okay, how do I take that
brand and translate it to videoin new ways, not just, oh, this
(06:49):
article turned it into a video.
Really.
Pushing the envelope to say like,what new video series can we create
that feel on brand and fun, clarityof brand and clarity of message.
And that means every time you makea video, you have to know who you
are and what you're talking about.
But also every single video, onemessage, one video, one message.
Super simple.
Mm yes, we're really busy.
We have eight second attention spans.
You gotta get so quickly andyou gotta be really clear.
(07:12):
True.
So I think the clarity issomething that was always there
for me at these companies.
Like the sort of content I would makefor Netflix or the sort of content I
would make for us weekly is not thecontent I made when I was in cable news.
That's a totally different brand.
It's a totally different message.
So it's really thinking about,let's say there's five of you.
Imagine like five.
Of you competitors, exact same industry.
(07:34):
What makes you different?
Don't overthink it.
Don't let it be like,oh, I'm not different.
It's like you are different.
Yeah, you yourself makes it different,but you have to really, really be clear
on that and always show up as that.
We all have Google, we all have chat.
You between, yeah.
Everybody can write the same stuff.
That's not, that's not a thing anymore.
So really bringing in your,your unique perspective.
Yeah.
Unique.
Mm-hmm.
I like that.
(07:54):
So it's awesome.
No, it's always that important, right?
To bring that, yeah.
Authenticity of who you are.
And you know, this word has been useda lot since CO. But it's, it really is
true, you know, just to bring your ownself, the one that you would have at home
in front of your kids, you know, likestuff that personality, just bring it.
You don't have to complicate it, justlike Nike says, just do it and get
(08:17):
yourself on camera, but create thatbelief system that everything's okay.
You know, it's okay if you're not perfect.
It's okay if you don't knowthe lines at times and you
stutter or you make a mistake.
People are, are generallygoing to comment.
That's just the way it is.
But we have to have that barrier of,have that confidence, like you mentioned
within, to know that what you're doing ispurely driven based on what you're trying
(08:40):
to provide people, the value, right?
Yeah.
If you focus on that, youjust start feeling better too.
Sure.
Absolutely.
Yeah.
So when you're coaching someone who's.
Terrified of being judgedon camera like I used to.
What's one little shift that helps themunlock their true personality fast?
So I love your question about fast.
(09:00):
I think that's a relative, butI think the most important thing
is just consistency in doing it.
Yeah.
So that's another C that I teach.
Confidence, clarity, consistency.
You have to keep doing it.
It's like you can't go to the gym once.
And then the next day you'relike, my muscles aren't bigger.
How come my muscles aren't bigger?
You just have to do itconsistently, and I think it just
so true, it just takes a while.
I mean, I did some on-camerareporting when I was a producer
(09:21):
for national cable news.
On the weekends I wanted to doon-camera reporting and already
I was a national producer.
I knew how to write.
Stories.
I knew how to tell stories, but showingup on camera is a different skill.
It is a audio, video,communication based verbal skill.
So when I went on camera, my firstclips were like, hello, this is Kim
Ripper reporting for files fun news, andthat's not my voice, and that's okay.
(09:44):
It took a little while to get thatcomfortable voice where it's more
conversational, it's less stilted.
That takes time.
A work with a coach B, put in the reps,and then just be easier on yourself.
The first video.
Sucks.
The third video sucks a little less.
The fifth video sucks a little bit less.
It just takes time.
And just don't be your worst criticlike we are our worst critic.
Yeah, so true.
And if you're waiting for a perfectvideo, you're never gonna do it.
(10:05):
And if you don't put in theconsistency, you don't put in the
reps, you're never gonna get better.
It is impossible to be better on camerawithout consistently being on camera.
So if you're like, I'll do itwhen I have a fancy video crew
in my house that's too late.
You need to be consistently talking tothe camera, consistently showing up.
Even if you don't post it, youhave to talk to your camera.
You have to record yourself.
(10:25):
It's just a different muscle.
It is not a normal, natural thing to speakto an inanimate object, and that's okay.
It just takes practice.
Inanimate object the camera.
Because we're in this era oftechnology and digital and social
media, we take it for granted.
Like, ah, just talk to your camera.
I've trained hundreds.
Of people.
I've trained thousands of people inseminars, workshops, one-on-one work.
(10:48):
Like I have met so many people, andthe truth is you can't just say,
hold up your camera and record it.
It's not a natural motion and that's okay.
We just have to acknowledge it is okayif I said to you, take up your water
bottle, and so start talking to it.
It's like that's kind of weird, right?
So we have to acknowledge thatit makes you feel a certain
way and understanding that.
Says to you, okay, this is justa new skill I need to acquire.
(11:09):
Instead, we act like everybodyshould just record themselves
and it's totally natural.
It's not natural, and that's okay.
Put in the rep, put in the work, dothe mindset work, then use the practice
skills, and I have a free download ofhow you can get comfortable on camera.
You can visit berg.com/tips, or you canmessage me on Instagram or LinkedIn,
but it's just really important to say.
It's a new skill that we need to acquire.
You need training, you need a coach.
(11:30):
You need to take a class.
That's okay.
That's okay.
Mm-hmm.
Yeah know.
And people, we tend to shift behaviorsand for example, we'll try to do
this more often according to video.
Maybe we do it for a couple weeks, butthen we fall back, something happens,
a thought comes, we make some excusesor reasoning that we do within.
And we stop it, for example.
(11:50):
Then a couple weeks later we come back.
I notice is that if the belief isn'tthere on the subconscious level,
it's very difficult to keep it.
Even if you do it for 30 days, like theysay to change a behavior, uh, you haven't
done the foundational work, the feeling.
The emotional side of you for thatactivity, I feel like there's a tendency
for it to kind of bother you, right?
(12:11):
Unless you create that as a belief system.
Yeah.
And there's in your core.
Yeah, absolutely.
Yeah.
So I noticed that you rebranded mom'sexit interview to the exit interview.
Can you share that decision?
You know, what happenedthat you wanted to do that?
Sure.
So when I first launched my business.
It was because I was workingduring my childbirth.
(12:32):
I was a media executive and I found myselfworking during delivery and I, I realized
I love my job, I love the work I do, butthis is not how I envisioned it going.
And so I personally was driven.
My why was to work that I love, butin a way that I can see my kids.
And so for me it was something Iwas thinking about as a parent.
And so I launched mypodcast like, how are.
People balancing work and theirnot necessarily businesses, how
(12:56):
are they crafting their careersat work for them as a parent?
What I realize over time is whatI'm really teaching people is anyone
who wants to pave their own path,whether they're parents, whether
they're not parents, no matter what.
It's really more, the common thread isdo you want to craft a career you love?
Right?
Do you wanna build a business?
That's not the primary thing.
It's the common thread is ifyou want to craft a business.
(13:16):
And a career that lets yoube in charge, we should talk.
And so that's why I changedit to the exit interview.
'cause it really wasn'treally about parenting at all.
Understood.
Um, and so I think over time I'mrealizing, oh, a lot of my clients, you
know, some are parents, many aren't,many are dog parents, many are, yeah.
Wanting to build their own business.
'cause they want flexibility.
They wanna travel the world.
Other people are like, I just wannamake as much money as, as I can.
Makes sense.
So I think that the really, the commonthread was that everyone is self-employed
(13:40):
and that they wanted to really builda business that makes sense for them.
Yeah, no, makes sense.
Thank you for answering that.
Uh, hopefully I didn't dig, like I wasjust trying to understand that shift.
Yeah, no, good.
Yeah, because yeah, I justrealized that my decision evolved.
What I realized was my businessnot evolved, my business had
been growing and that my podcasthad kind of been stuck with.
Why I personally, my personalexperience, but that's not
(14:01):
really aligned with my business.
'cause my business is come as you are.
If you're building a business foryourself, like you're my client, right?
If you need to sell, mm-hmm.
If you need to make people likeyou and trust you, we should talk.
It doesn't matter if you're aparent or not, it really doesn't.
It's really about craftingcareer that you love.
Mm-hmm.
Yeah.
So let's say someone has only 60minutes in a week to create content
(14:22):
and start publishing videos.
What's your simplest.
Strategy to help them stand out andstill grow with that time availability.
The most efficient way to make content is,I'm sure you've heard the term batching.
It's basically doing alot at the same time.
So we're in a multitasking world,but actually it takes time for
your brain to shift back and forth.
So if you're gonna sit down and filmthe video, don't film one video.
(14:43):
Film four videos, and then take that time.
To then finish the videos assimple or as involved as you can.
If you hate tech, no problem.
There's all of these amazing AItools that that could do it for you.
If you like to edit, do it yourself.
If you wanna hire someoneto do it for you, fine.
You should film your own videos.
It should be you on camera.
Video is the most effectivetool I. It gets shared.
The most people say they wantit, like people actually, they
(15:04):
interact with video the most, butalso social media promotes video.
So I would say sit downinstead of filming one video.
Film four videos.
Either outsource it or edit ityourself with an amazing AI tool.
The most importantthing is like finish it.
So write up a tiny caption.
Put it in your scheduler,whatever, then like make it happen.
Don't have like a wholefolder full of content mm-hmm.
That you like didn't do anything with.
(15:25):
So I think that's reallyimportant is like, don't let
that content just sit there.
So AI tools, do you have anyrecommendations to do some
funky editing to videos?
I mean, I really think for everybodyplay around and see what you like.
Cap cut.
Super easy.
Super easy to work with.
I used to use InShot.
Also really easy.
I'm talking about, these arenot things that I tell my video
editors, they don't tell me about.
They use like more advanced tools.
(15:46):
These are things for everyday people.
Yeah.
They use Adobe Premier, they use whatever.
Yeah.
But regular people.
I would say Cap cut's amazing.
InShot ISS really good.
If you're doing a podcast,people love Riverside.
The script, all of these thingshave kind of similar tools.
You go in, you record something, AIwill chop it up for you if you want.
Like I think it's really,there's a lot of tools out there.
It really depends on what you enjoy using.
(16:06):
And also if you hate tech, youdon't like tech, it trips you up.
It takes too long.
Get someone else, hiresomeone else to do it for you.
I think that's really important to say,where should I be spending my time?
So like for me, there are certain thingsI'm like, I shouldn't put my time here.
I'm not good at it, I don't like it.
It's gonna take me a really long time.
Those are the parts of mybusiness that I outsource.
Hmm.
And the batch work is very much easierand efficient with a podcast, for example.
(16:28):
Right?
Sure.
Totally.
That you can, you can chopit up in so many pieces.
And so one thing I would pop about apodcast I would say though, is like,
you really have to be like reallyfocused on what the content is of your
podcast that is going to, like, I.
Really attract people.
Uh, two boxes talking is like notreally the best video for social media.
That's not really what people respond to.
So think about like, can I use thisidea and make it a different way?
(16:48):
Can I show just oneperson talking animation?
Yeah, animation.
Just really things that will keep yourvideos more interesting for people.
Yeah.
Yeah.
And you know, even with Alex Hormowhen he started, you know, one of the
reasons why he exploded so quicklywas his uniqueness in editing.
You know, his, his videoswas standing out, right?
Yeah.
So, for entrepreneurs watchingthis, please, if you're on YouTube,
(17:12):
it's easier to comment audio.
You really can, unless you leave a review.
You know, if you can share withus what's your biggest roadblock
in making content right now?
Is it time, fear ideas?
Please share with us in thecomments, you know, we would
love to help wherever we can.
So you, we often talk about how contentisn't just about selling, right?
(17:32):
It's about connecting.
So true.
Can you walk us through a moment whenone, I. Piece actually changed someone's
brand or life, you know, just one pieceof content that made a difference.
Sure.
So I have a program called VideoBootcamp that people go through
and it's a literally a trainingprogram like bootcamp, but for video.
So it puts you on camera, it gets, youknow, gets you confident on camera and
(17:53):
it actually forces you to be on camera.
And I teach people how to write greatcontent and how to make great content.
Everything from getting on camera toactually making and posting good content.
I have had clients make hundredsof thousands of dollars.
Extra on top of their alreadyexist salary directly from videos.
They're getting clients that aresaying, okay, oh, I, I've been
watching you for several months.
I really feel like you're an expert.
I wanted to connect with you.
(18:15):
Do you have room in yourschedule for a new client?
Like really directly from video?
So I think that a lot of people thinkthat it's just kind of a nice to have.
They're doing it 'cause theyfeel like they should be.
But it's a game changer.
It's a game changer.
One of my clients in Houston, her nameis Jessica, she started showing up and
we were kind of really letting people getto know her and her unique perspective.
We brought in the fact thatlike she's a business owner.
And has some little kids and likekind of making her more real,
(18:37):
showing more of her real life.
I mean, literally last year she madeseveral hundred thousand dollars
additional in income because shewas able to bring in additional
clients through social media.
And that's happening a lot.
Like I have another woman inCanada, the same thing, another
person in New York City.
And so it's really important.
It can do so many things.
So it can bring in clients.
I've had another clientbring on speaking engagement.
She got a big speakingengagement from one video.
Another client got a lot ofpodcast interviews, another
(18:59):
client got a press hit.
So no matter where you're looking,whether you wanna be a thought
leader, you wanna bring in revenue,you wanna grow your impact, video
can work for all of those things.
Mm-hmm.
That's great.
So is it, is it automated?
Automated.
How so?
You mean like is it AI driven oris it just basically a course where
you actually learn from A to Z?
Oh no, I do live coaching.
I actually teach the course,so it's live coaching with me.
(19:20):
Oh, okay.
It's both video bootcampI take people through.
There's like eight modules that welearn everything from how to get
on camera confidently, how to writegood scripts, how to actually good
videos, how to connect directly withclients, what to say to them, how
to have collaborations, everything.
But it's a live coaching programthat I have called Video Bootcamp.
So would you do another.
Quick live coaching with me.
I would love, let's do it.
Your feedback it andtell me what you think.
(19:41):
Let do it.
You know, like any recommendationsfor me or any coaching for me?
Well, I would have to look, I wouldhave to like do a screen share
and a feedback session with you.
Oh.
Like, not, like right now, as we'respeaking, there's no real coaching
or feedback you can provide.
Well, let me see.
I could look up, I could look up online.
I'll, I'll, I'll look you up online.
Okay.
All right.
All right.
And don't worry about my feelings.
(20:02):
You know, you could be honest.
Oh my goodness.
Oh my goodness.
Yeah.
Okay.
Hold on.
All right.
Okay, so, oh, okay.
So number one, I would say, okay,I'll give you some feedback.
I'm looking at your,um, podcast page, right?
Okay.
Okay.
So most really, really, really important.
So for listeners here, um, I'mlooking at Shah's Instagram page.
Is that good?
Look at your Instagrampage, or YouTube or what?
Yes.
Yes.
Okay.
So what we always want is we wantpeople to come to your page and
(20:23):
know exactly what you're about andexactly what each video is about.
So the first most importantthing is the hook.
So whatever each video is about,let's say this video is about like the
biggest mistake you're making on video.
That's a good headline.
And then you should show.
Maybe me and you, but like,you want the headline.
So what I'm seeing for a coupleof these covers is I'm just
seeing the words over the course.
When we look at, oh, I'm going to do,so me as a user, I actually don't know
(20:45):
what I'm getting from that video, soI'm not gonna click Mm. But if, if
that more specific, oh, I'm going to dothat person's like, um, oh, I'm going
to fly to Canada for this thing today.
Or like, you just blew my mind.
Like I would look at like, maybe youjust blew my mind, or it has to be a, a.
Proper hook.
Yeah.
It has to be to get their attention hook.
Yeah.
It has to be a proper hook.
So that's the cover, that'sthe hook or the headline.
(21:06):
Or you could just makea pretty reels cover.
That's the main thing I would say.
I'm not clear on what each video is.
Okay.
No, no, that's good.
Yeah.
No, I, and I watch Appreciate that.
Thank, thank you.
So that's, yeah.
So you got a little bit of live coaching.
I'll, I'll send you the invoice later.
Okay.
I'll send, okay.
No, that's great.
No, it's great.
These kind of things people like, right?
They like to see.
Sure.
You know, uh, live interactionsand what we can do, they
wanna know Is Kim full of it?
(21:27):
Is Kim full of it?
No, Kim's actually looking.
Okay.
Kim's not full of it.
Yeah.
She knows what she's talking about.
Yeah.
You can always tell energeticallythese things, just the
power of a human intuition.
Mm-hmm.
But also the fact.
Is that you lead with results, right?
That's the beautiful part.
Yeah, of course.
Definitely have these programs available.
Come you wanna check me out?
That's how I do it.
You know, say, okay, if you, you wantto test me, I have everything available.
(21:49):
Yeah.
That's worth thousandsof dollars for free.
Test me come.
Yeah.
You know what I mean?
Yeah, totally.
So I'm putting it all out thereand I'm saying, come, you know,
follow the instructions, followwhat I'm, what I'm sharing.
Do the work and you'llsee transformations.
Yeah, exactly.
That's how I can prove it.
And I'm not gonna take a dime from you.
Right.
So that's how I prove it.
And that's wonderful that you'redoing this for people because
(22:10):
it's so important out there.
Yeah.
All these little intricaciesin business matter.
Yeah, totally.
You know, it's not just simply settingup a company and creating a a logo.
Totally.
There was so much more to it.
So I appreciate.
Was there a point in your lifewhen you actually hit rock
bottom and you elevated yourself?
Was there some kind of internaltransformation you dealt with?
I mean, I will say that workingduring childbirth and realizing like.
(22:33):
Yeah, this is all so pointless.
What am I doing?
I think that that was a real identitycrisis, and then I worked really
hard for a long time in media.
It's really one of those jobs.
Yeah, it sounds glamorous.
It's very hard, like if you've made it,New York City is the number one market
in all of the us If you're making itin New York City, like it's just hard.
Like hours are long.
People are tough.
It's very competitive.
Every single person wants to move toNew York City, get a job in media.
(22:54):
So by the time I had felt like Imade it and then I found myself
working during childbirth.
Then I quit media.
I was thinking like,oh, you're so connected.
Your identity is so connected to your job.
Is anyone gonna hire me again?
Like, who is gonna respond to my emails?
Like, who, who's gonna work with me?
And that was so narrow of thinking,but I was like really feeling total
existential crisis of like, who am I?
And so I think that was just areally big identity crisis for me.
(23:18):
And I, you know, it's, I like to bereal with people that it's not always
just like, Hey, like, uh, you know,I left media and then I'd launched my
business and now everything's amazing.
It's like.
It was really hard.
Real.
It was really hard.
I didn't even launched mybusiness for two years.
It took me two years beforeeven launching my business
because I didn't have it really.
I was like, what arepeople gonna hire me for?
What is it gonna look like?
And like I had only made a few thousanddollars freelancing between jobs before.
(23:39):
I didn't really know how I could makelike a real career, and so it took a
while for me to get my head around that.
But it's the best decision I ever made.
I am.
Like the avatar for all my clients.
You know, not only do I have areally thriving coaching business
and I love helping people, but I'mspeaking like I have a TEDx in May.
I'm a keynote speaker,a paid keynote speaker.
I'm writing for Fast Company.
So not only do I love the workI'm doing like with my clients,
(24:00):
like that's just incredible.
But I am getting to have kind of thatlike glamorous thing that I did get
used to have, which it came from thegood companies, but now it's myself.
Like those things are just, it's yourself.
Bullets on my resume insteadof the other way around.
Yeah.
I love it.
Kim, congratulations.
Thank you to you.
Keep going.
Well, I, well, I like it becauseI wanna see that for my clients.
Like I, I do this.
Yeah, I do this because like,being on video has changed my life.
(24:22):
Like the only way that I was able tobuild this business where I could see
my kids is by showing up on camera.
And now I'm getting toteach other people that.
And so it's just really, it's.
Really gratifying for me.
Yeah.
At the end of the day, you'renaturally working with the law
of cause and effect, right?
You're just focusing ondoing good for others.
Yeah.
You know, and you're giving themthese tools that you experienced
(24:43):
that could help them elevate you.
You're showing them how to do it.
Yeah.
From your time.
You know, obviously everybodyneeds to get paid right.
For, for what they offer.
Sure.
But that energy that you put into thatservice, that's where the gold is.
You know, it's, you're just a numberwith someone is different, but you, when
you care for a client, it changes thedynamics of the actual results as well.
(25:04):
Totally.
Absolutely.
Yeah.
No, I, I really enjoyed our talk.
Kim, thank you so much.
It was great having you on the show.
Thank you so much.
You know, for audience, anyone wantsto drop a comment about the episode
or with Kim, if you have a question,please do any debates you wanna spark
up about video content, please go ahead.
We'll love it.
Thank you so much, andKim, appreciate you.
(25:25):
Thank you.
Thank you so much.
So when I first launched mybusiness, it was because I was
(00:03):
working during my childbirth.
I was a media executive, and I foundmyself working during delivery and
I, I realized I love my job, but thisis not how I envisioned it going.
If you're not showing up on camera,something is holding you back.
Why am I not showing up oncamera if it's a goal of mine?
If you want to craft a business anda career that lets you be in charge,
craft a career you love, we love.
(00:24):
Blaming external stuff, the market,our circumstances, other people,
but honestly, it usually comesdown to how we see ourselves.
Your self image is either your biggestasset or your biggest roadblock.
I break down how to shiftthis in a free training.
I just dropped check it outin the description below.
(01:04):
Welcome back to SuperEntrepreneurs Podcast.
I'm your host, Shahid Dani, the showwhere we dive into the minds of high
performing, high net worth entrepreneurs,innovators, and world class leaders.
If you're someone who's always lookingto grow, push limits, and think and
do bigger, you're in the right place.
Today's guest.
Is someone who's knows how toturn attention into income in
(01:28):
the most authentic way possible.
Kim Ripper.
Kim is a digital marketing strategist,award-winning video coach, a host of a
popular podcast called The Exit Interview.
She's worked at.
Powerhouse medias such as Netflix, peopleand US Weekly, and now she's helping
(01:49):
our entrepreneurs and professionalsstand out online with video and
podcasting that actually connects.
Welcome to our show, Kim.
Great to have you.
Thank you for having me.
My pleasure.
My pleasure.
So you help so many people becomemore visible through video.
What's something you think entrepreneursare completely getting wrong?
(02:10):
When they try to show up on camera.
I think the biggest thing thatwe're getting wrong is that we exist
in what I call super bottle mode.
And we think everyone is judgingus, not just yes, physical, but
we think everyone's looking at ourhair, our, our outfit, our voice.
It's too deep.
It's too high, it's too low.
Yeah.
But the truth is people really arein it for the message, and so we
have to shift out of supermodelmode and into teacher mode.
(02:32):
A teacher's at the top of the classroom.
Right.
They're not worried aboutwhat they look like.
They're not worried about how they sound.
No.
They're just.
Focus on their message, and even peoplewho think, no, I'm okay with how I look.
I'm not that self-conscious.
If you're not showing up on camera,something is holding you back, whether
it's insecurity, imposter syndrome,concerns, you don't look or sound good.
You really have to pull the layersback and say, why am I not showing
up on camera if it's a goal of mine?
(02:54):
Yeah.
Yeah.
Well said.
It's so important in today'smarketplace or today as an entrepreneur,
you know, not to be on video.
I was super consumed with what otherpeople may think of me on camera.
When I started, even my socialmedia posts, I would post mostly
of famous people and their coats.
(03:14):
So I'll put a image and then I'll put acode so I don't have to put myself on.
And you know, it's coming from childhoodobviously, that I had to work on, but
it was always about what they thoughtof me and that would hold me back.
I remember feeling so nervous.
What if I make a mistake?
What if I don't know what to say?
Right?
What would they think of me?
And then some family members wouldcome in and a story would play
(03:35):
that they're making fun of me.
You know what I mean?
Like it was just a. Clip of some kindof a story that I would tell myself
to even reinforce that belief, but youknow, how I replace that fear is by
working on my, the self-talk directly.
Sure.
So my working on my self image, I starteddoing self-talk visualizing, you know,
creating that confident person on camera.
(03:57):
So I started seeing myself doing that and.
And I started seeing myself not worryabout people and, and not in a negative
way, in a positive way, that I'mjust here to add value kind of thing.
Mm-hmm.
And I noticed the more I did this,and the more I acted that part,
the more I got comfortable with thecamera and it changed everything.
Yeah.
And I think, you know, I'm honestabout the fact that even though I had
(04:18):
been in media for 15 years, Netflix,US Weekly, I was a TV producer.
Yeah.
When I had to start showing up formy own business, it took me a while.
Like I heard those same negative voices.
Yeah.
And I am literally like anaward-winning video producer.
Of course.
I know the skills.
I, I think it's importantjust to be real with ourself.
Yeah.
And a lot of people say, no, no,I'm fine with myself on camera.
I say, okay, then why have younot posted one video in 12 months?
(04:39):
I'm not saying there's anything wrongwith you, but I'm saying Peel back.
Peel back and figure out thereason and then use your why.
So I, I ask people, okay,identify your motivation.
Right.
Do you wanna grow your business?
Do you wanna make an impact?
Do you want a more flexible lifestyle?
For a lot of people, this new world ofdigital businesses, online, flexibility
has created all new opportunities.
Like, so for me, I wanna do what I'mgood at, but I also want to be able
(05:02):
to see my kids for dinner every day.
And for me, that pushed me through.
I was like, yeah, you know, I feela little cringey on camera, like
maybe I am a little robotic at first.
And over time you get better.
But you have to say,this is important to me.
I'm gonna prioritize this.
And then.
Once you say, this is important to me,I can teach you all the tips and tools
and tactics, but that mental block isreal and people need to acknowledge
(05:22):
it first before they get into it.
So it's, it is inner workthat needs to be done.
Mm-hmm.
Mm-hmm.
Yeah.
Good point.
Absolutely.
So for the audience, you know, I'mtrying new things, always learning from
others 'cause I, I have a beginner'smind that I'm always looking to
be mentored and coached by others.
I don't believe I know itall, so I just try to improve.
(05:43):
And so if you ever feltawkward on, according a video.
Video of yourself, please drop a yesin the comments and definitely get in
touch with Kim to see how she can help.
So I appreciate you guys and thank youfor tuning in the YouTube folks and audio.
So Kim, you have hadcontent on Netflix and us.
Weekly, they're obviouslygiants in storytelling.
(06:05):
How did those environments shapeyour own voice when it came to
building your personal brand?
Sure.
I mean, I think that tonally we allhave things that we are drawn to.
And I think the most importantthing is really having a clarity
of message of who you are.
So I have a thing I call the four Cs.
The first is confidence, like what wejust talked about, really believing
I'm here, I should be out there.
(06:26):
And another C is clarity.
You have to know who youare, why you're different.
And what's special about you?
Netflix is different.
It's not just a streamer.
It knows exactly who it is and every timeyou see it, it knows exactly who it is.
US Weekly, my job was to takethe magazine and the online brand
and translate that to video.
They knew who they were and it wasme to say, okay, how do I take that
brand and translate it to videoin new ways, not just, oh, this
(06:49):
article turned it into a video.
Really.
Pushing the envelope to say like,what new video series can we create
that feel on brand and fun, clarityof brand and clarity of message.
And that means every time you makea video, you have to know who you
are and what you're talking about.
But also every single video, onemessage, one video, one message.
Super simple.
Mm yes, we're really busy.
We have eight second attention spans.
You gotta get so quickly andyou gotta be really clear.
(07:12):
True.
So I think the clarity issomething that was always there
for me at these companies.
Like the sort of content I would makefor Netflix or the sort of content I
would make for us weekly is not thecontent I made when I was in cable news.
That's a totally different brand.
It's a totally different message.
So it's really thinking about,let's say there's five of you.
Imagine like five.
Of you competitors, exact same industry.
(07:34):
What makes you different?
Don't overthink it.
Don't let it be like,oh, I'm not different.
It's like you are different.
Yeah, you yourself makes it different,but you have to really, really be clear
on that and always show up as that.
We all have Google, we all have chat.
You between, yeah.
Everybody can write the same stuff.
That's not, that's not a thing anymore.
So really bringing in your,your unique perspective.
Yeah.
Unique.
Mm-hmm.
I like that.
(07:54):
So it's awesome.
No, it's always that important, right?
To bring that, yeah.
Authenticity of who you are.
And you know, this word has been useda lot since CO. But it's, it really is
true, you know, just to bring your ownself, the one that you would have at home
in front of your kids, you know, likestuff that personality, just bring it.
You don't have to complicate it, justlike Nike says, just do it and get
(08:17):
yourself on camera, but create thatbelief system that everything's okay.
You know, it's okay if you're not perfect.
It's okay if you don't knowthe lines at times and you
stutter or you make a mistake.
People are, are generallygoing to comment.
That's just the way it is.
But we have to have that barrier of,have that confidence, like you mentioned
within, to know that what you're doing ispurely driven based on what you're trying
(08:40):
to provide people, the value, right?
Yeah.
If you focus on that, youjust start feeling better too.
Sure.
Absolutely.
Yeah.
So when you're coaching someone who's.
Terrified of being judgedon camera like I used to.
What's one little shift that helps themunlock their true personality fast?
So I love your question about fast.
(09:00):
I think that's a relative, butI think the most important thing
is just consistency in doing it.
Yeah.
So that's another C that I teach.
Confidence, clarity, consistency.
You have to keep doing it.
It's like you can't go to the gym once.
And then the next day you'relike, my muscles aren't bigger.
How come my muscles aren't bigger?
You just have to do itconsistently, and I think it just
so true, it just takes a while.
I mean, I did some on-camerareporting when I was a producer
(09:21):
for national cable news.
On the weekends I wanted to doon-camera reporting and already
I was a national producer.
I knew how to write.
Stories.
I knew how to tell stories, but showingup on camera is a different skill.
It is a audio, video,communication based verbal skill.
So when I went on camera, my firstclips were like, hello, this is Kim
Ripper reporting for files fun news, andthat's not my voice, and that's okay.
(09:44):
It took a little while to get thatcomfortable voice where it's more
conversational, it's less stilted.
That takes time.
A work with a coach B, put in the reps,and then just be easier on yourself.
The first video.
Sucks.
The third video sucks a little less.
The fifth video sucks a little bit less.
It just takes time.
And just don't be your worst criticlike we are our worst critic.
Yeah, so true.
And if you're waiting for a perfectvideo, you're never gonna do it.
(10:05):
And if you don't put in theconsistency, you don't put in the
reps, you're never gonna get better.
It is impossible to be better on camerawithout consistently being on camera.
So if you're like, I'll do itwhen I have a fancy video crew
in my house that's too late.
You need to be consistently talking tothe camera, consistently showing up.
Even if you don't post it, youhave to talk to your camera.
You have to record yourself.
(10:25):
It's just a different muscle.
It is not a normal, natural thing to speakto an inanimate object, and that's okay.
It just takes practice.
Inanimate object the camera.
Because we're in this era oftechnology and digital and social
media, we take it for granted.
Like, ah, just talk to your camera.
I've trained hundreds.
Of people.
I've trained thousands of people inseminars, workshops, one-on-one work.
(10:48):
Like I have met so many people, andthe truth is you can't just say,
hold up your camera and record it.
It's not a natural motion and that's okay.
We just have to acknowledge it is okayif I said to you, take up your water
bottle, and so start talking to it.
It's like that's kind of weird, right?
So we have to acknowledge thatit makes you feel a certain
way and understanding that.
Says to you, okay, this is justa new skill I need to acquire.
(11:09):
Instead, we act like everybodyshould just record themselves
and it's totally natural.
It's not natural, and that's okay.
Put in the rep, put in the work, dothe mindset work, then use the practice
skills, and I have a free download ofhow you can get comfortable on camera.
You can visit berg.com/tips, or you canmessage me on Instagram or LinkedIn,
but it's just really important to say.
It's a new skill that we need to acquire.
You need training, you need a coach.
(11:30):
You need to take a class.
That's okay.
That's okay.
Mm-hmm.
Yeah know.
And people, we tend to shift behaviorsand for example, we'll try to do
this more often according to video.
Maybe we do it for a couple weeks, butthen we fall back, something happens,
a thought comes, we make some excusesor reasoning that we do within.
And we stop it, for example.
(11:50):
Then a couple weeks later we come back.
I notice is that if the belief isn'tthere on the subconscious level,
it's very difficult to keep it.
Even if you do it for 30 days, like theysay to change a behavior, uh, you haven't
done the foundational work, the feeling.
The emotional side of you for thatactivity, I feel like there's a tendency
for it to kind of bother you, right?
(12:11):
Unless you create that as a belief system.
Yeah.
And there's in your core.
Yeah, absolutely.
Yeah.
So I noticed that you rebranded mom'sexit interview to the exit interview.
Can you share that decision?
You know, what happenedthat you wanted to do that?
Sure.
So when I first launched my business.
It was because I was workingduring my childbirth.
(12:32):
I was a media executive and I found myselfworking during delivery and I, I realized
I love my job, I love the work I do, butthis is not how I envisioned it going.
And so I personally was driven.
My why was to work that I love, butin a way that I can see my kids.
And so for me it was something Iwas thinking about as a parent.
And so I launched mypodcast like, how are.
People balancing work and theirnot necessarily businesses, how
(12:56):
are they crafting their careersat work for them as a parent?
What I realize over time is whatI'm really teaching people is anyone
who wants to pave their own path,whether they're parents, whether
they're not parents, no matter what.
It's really more, the common thread isdo you want to craft a career you love?
Right?
Do you wanna build a business?
That's not the primary thing.
It's the common thread is ifyou want to craft a business.
(13:16):
And a career that lets yoube in charge, we should talk.
And so that's why I changedit to the exit interview.
'cause it really wasn'treally about parenting at all.
Understood.
Um, and so I think over time I'mrealizing, oh, a lot of my clients, you
know, some are parents, many aren't,many are dog parents, many are, yeah.
Wanting to build their own business.
'cause they want flexibility.
They wanna travel the world.
Other people are like, I just wannamake as much money as, as I can.
Makes sense.
So I think that the really, the commonthread was that everyone is self-employed
(13:40):
and that they wanted to really builda business that makes sense for them.
Yeah, no, makes sense.
Thank you for answering that.
Uh, hopefully I didn't dig, like I wasjust trying to understand that shift.
Yeah, no, good.
Yeah, because yeah, I justrealized that my decision evolved.
What I realized was my businessnot evolved, my business had
been growing and that my podcasthad kind of been stuck with.
Why I personally, my personalexperience, but that's not
(14:01):
really aligned with my business.
'cause my business is come as you are.
If you're building a business foryourself, like you're my client, right?
If you need to sell, mm-hmm.
If you need to make people likeyou and trust you, we should talk.
It doesn't matter if you're aparent or not, it really doesn't.
It's really about craftingcareer that you love.
Mm-hmm.
Yeah.
So let's say someone has only 60minutes in a week to create content
(14:22):
and start publishing videos.
What's your simplest.
Strategy to help them stand out andstill grow with that time availability.
The most efficient way to make content is,I'm sure you've heard the term batching.
It's basically doing alot at the same time.
So we're in a multitasking world,but actually it takes time for
your brain to shift back and forth.
So if you're gonna sit down and filmthe video, don't film one video.
(14:43):
Film four videos, and then take that time.
To then finish the videos assimple or as involved as you can.
If you hate tech, no problem.
There's all of these amazing AItools that that could do it for you.
If you like to edit, do it yourself.
If you wanna hire someoneto do it for you, fine.
You should film your own videos.
It should be you on camera.
Video is the most effectivetool I. It gets shared.
The most people say they wantit, like people actually, they
(15:04):
interact with video the most, butalso social media promotes video.
So I would say sit downinstead of filming one video.
Film four videos.
Either outsource it or edit ityourself with an amazing AI tool.
The most importantthing is like finish it.
So write up a tiny caption.
Put it in your scheduler,whatever, then like make it happen.
Don't have like a wholefolder full of content mm-hmm.
That you like didn't do anything with.
(15:25):
So I think that's reallyimportant is like, don't let
that content just sit there.
So AI tools, do you have anyrecommendations to do some
funky editing to videos?
I mean, I really think for everybodyplay around and see what you like.
Cap cut.
Super easy.
Super easy to work with.
I used to use InShot.
Also really easy.
I'm talking about, these arenot things that I tell my video
editors, they don't tell me about.
They use like more advanced tools.
(15:46):
These are things for everyday people.
Yeah.
They use Adobe Premier, they use whatever.
Yeah.
But regular people.
I would say Cap cut's amazing.
InShot ISS really good.
If you're doing a podcast,people love Riverside.
The script, all of these thingshave kind of similar tools.
You go in, you record something, AIwill chop it up for you if you want.
Like I think it's really,there's a lot of tools out there.
It really depends on what you enjoy using.
(16:06):
And also if you hate tech, youdon't like tech, it trips you up.
It takes too long.
Get someone else, hiresomeone else to do it for you.
I think that's really important to say,where should I be spending my time?
So like for me, there are certain thingsI'm like, I shouldn't put my time here.
I'm not good at it, I don't like it.
It's gonna take me a really long time.
Those are the parts of mybusiness that I outsource.
Hmm.
And the batch work is very much easierand efficient with a podcast, for example.
(16:28):
Right?
Sure.
Totally.
That you can, you can chopit up in so many pieces.
And so one thing I would pop about apodcast I would say though, is like,
you really have to be like reallyfocused on what the content is of your
podcast that is going to, like, I.
Really attract people.
Uh, two boxes talking is like notreally the best video for social media.
That's not really what people respond to.
So think about like, can I use thisidea and make it a different way?
(16:48):
Can I show just oneperson talking animation?
Yeah, animation.
Just really things that will keep yourvideos more interesting for people.
Yeah.
Yeah.
And you know, even with Alex Hormowhen he started, you know, one of the
reasons why he exploded so quicklywas his uniqueness in editing.
You know, his, his videoswas standing out, right?
Yeah.
So, for entrepreneurs watchingthis, please, if you're on YouTube,
(17:12):
it's easier to comment audio.
You really can, unless you leave a review.
You know, if you can share withus what's your biggest roadblock
in making content right now?
Is it time, fear ideas?
Please share with us in thecomments, you know, we would
love to help wherever we can.
So you, we often talk about how contentisn't just about selling, right?
(17:32):
It's about connecting.
So true.
Can you walk us through a moment whenone, I. Piece actually changed someone's
brand or life, you know, just one pieceof content that made a difference.
Sure.
So I have a program called VideoBootcamp that people go through
and it's a literally a trainingprogram like bootcamp, but for video.
So it puts you on camera, it gets, youknow, gets you confident on camera and
(17:53):
it actually forces you to be on camera.
And I teach people how to write greatcontent and how to make great content.
Everything from getting on camera toactually making and posting good content.
I have had clients make hundredsof thousands of dollars.
Extra on top of their alreadyexist salary directly from videos.
They're getting clients that aresaying, okay, oh, I, I've been
watching you for several months.
I really feel like you're an expert.
I wanted to connect with you.
(18:15):
Do you have room in yourschedule for a new client?
Like really directly from video?
So I think that a lot of people thinkthat it's just kind of a nice to have.
They're doing it 'cause theyfeel like they should be.
But it's a game changer.
It's a game changer.
One of my clients in Houston, her nameis Jessica, she started showing up and
we were kind of really letting people getto know her and her unique perspective.
We brought in the fact thatlike she's a business owner.
And has some little kids and likekind of making her more real,
(18:37):
showing more of her real life.
I mean, literally last year she madeseveral hundred thousand dollars
additional in income because shewas able to bring in additional
clients through social media.
And that's happening a lot.
Like I have another woman inCanada, the same thing, another
person in New York City.
And so it's really important.
It can do so many things.
So it can bring in clients.
I've had another clientbring on speaking engagement.
She got a big speakingengagement from one video.
Another client got a lot ofpodcast interviews, another
(18:59):
client got a press hit.
So no matter where you're looking,whether you wanna be a thought
leader, you wanna bring in revenue,you wanna grow your impact, video
can work for all of those things.
Mm-hmm.
That's great.
So is it, is it automated?
Automated.
How so?
You mean like is it AI driven oris it just basically a course where
you actually learn from A to Z?
Oh no, I do live coaching.
I actually teach the course,so it's live coaching with me.
(19:20):
Oh, okay.
It's both video bootcampI take people through.
There's like eight modules that welearn everything from how to get
on camera confidently, how to writegood scripts, how to actually good
videos, how to connect directly withclients, what to say to them, how
to have collaborations, everything.
But it's a live coaching programthat I have called Video Bootcamp.
So would you do another.
Quick live coaching with me.
I would love, let's do it.
Your feedback it andtell me what you think.
(19:41):
Let do it.
You know, like any recommendationsfor me or any coaching for me?
Well, I would have to look, I wouldhave to like do a screen share
and a feedback session with you.
Oh.
Like, not, like right now, as we'respeaking, there's no real coaching
or feedback you can provide.
Well, let me see.
I could look up, I could look up online.
I'll, I'll, I'll look you up online.
Okay.
All right.
All right.
And don't worry about my feelings.
(20:02):
You know, you could be honest.
Oh my goodness.
Oh my goodness.
Yeah.
Okay.
Hold on.
All right.
Okay, so, oh, okay.
So number one, I would say, okay,I'll give you some feedback.
I'm looking at your,um, podcast page, right?
Okay.
Okay.
So most really, really, really important.
So for listeners here, um, I'mlooking at Shah's Instagram page.
Is that good?
Look at your Instagrampage, or YouTube or what?
Yes.
Yes.
Okay.
So what we always want is we wantpeople to come to your page and
(20:23):
know exactly what you're about andexactly what each video is about.
So the first most importantthing is the hook.
So whatever each video is about,let's say this video is about like the
biggest mistake you're making on video.
That's a good headline.
And then you should show.
Maybe me and you, but like,you want the headline.
So what I'm seeing for a coupleof these covers is I'm just
seeing the words over the course.
When we look at, oh, I'm going to do,so me as a user, I actually don't know
(20:45):
what I'm getting from that video, soI'm not gonna click Mm. But if, if
that more specific, oh, I'm going to dothat person's like, um, oh, I'm going
to fly to Canada for this thing today.
Or like, you just blew my mind.
Like I would look at like, maybe youjust blew my mind, or it has to be a, a.
Proper hook.
Yeah.
It has to be to get their attention hook.
Yeah.
It has to be a proper hook.
So that's the cover, that'sthe hook or the headline.
(21:06):
Or you could just makea pretty reels cover.
That's the main thing I would say.
I'm not clear on what each video is.
Okay.
No, no, that's good.
Yeah.
No, I, and I watch Appreciate that.
Thank, thank you.
So that's, yeah.
So you got a little bit of live coaching.
I'll, I'll send you the invoice later.
Okay.
I'll send, okay.
No, that's great.
No, it's great.
These kind of things people like, right?
They like to see.
Sure.
You know, uh, live interactionsand what we can do, they
wanna know Is Kim full of it?
(21:27):
Is Kim full of it?
No, Kim's actually looking.
Okay.
Kim's not full of it.
Yeah.
She knows what she's talking about.
Yeah.
You can always tell energeticallythese things, just the
power of a human intuition.
Mm-hmm.
But also the fact.
Is that you lead with results, right?
That's the beautiful part.
Yeah, of course.
Definitely have these programs available.
Come you wanna check me out?
That's how I do it.
You know, say, okay, if you, you wantto test me, I have everything available.
(21:49):
Yeah.
That's worth thousandsof dollars for free.
Test me come.
Yeah.
You know what I mean?
Yeah, totally.
So I'm putting it all out thereand I'm saying, come, you know,
follow the instructions, followwhat I'm, what I'm sharing.
Do the work and you'llsee transformations.
Yeah, exactly.
That's how I can prove it.
And I'm not gonna take a dime from you.
Right.
So that's how I prove it.
And that's wonderful that you'redoing this for people because
(22:10):
it's so important out there.
Yeah.
All these little intricaciesin business matter.
Yeah, totally.
You know, it's not just simply settingup a company and creating a a logo.
Totally.
There was so much more to it.
So I appreciate.
Was there a point in your lifewhen you actually hit rock
bottom and you elevated yourself?
Was there some kind of internaltransformation you dealt with?
I mean, I will say that workingduring childbirth and realizing like.
(22:33):
Yeah, this is all so pointless.
What am I doing?
I think that that was a real identitycrisis, and then I worked really
hard for a long time in media.
It's really one of those jobs.
Yeah, it sounds glamorous.
It's very hard, like if you've made it,New York City is the number one market
in all of the us If you're making itin New York City, like it's just hard.
Like hours are long.
People are tough.
It's very competitive.
Every single person wants to move toNew York City, get a job in media.
(22:54):
So by the time I had felt like Imade it and then I found myself
working during childbirth.
Then I quit media.
I was thinking like,oh, you're so connected.
Your identity is so connected to your job.
Is anyone gonna hire me again?
Like, who is gonna respond to my emails?
Like, who, who's gonna work with me?
And that was so narrow of thinking,but I was like really feeling total
existential crisis of like, who am I?
And so I think that was just areally big identity crisis for me.
(23:18):
And I, you know, it's, I like to bereal with people that it's not always
just like, Hey, like, uh, you know,I left media and then I'd launched my
business and now everything's amazing.
It's like.
It was really hard.
Real.
It was really hard.
I didn't even launched mybusiness for two years.
It took me two years beforeeven launching my business
because I didn't have it really.
I was like, what arepeople gonna hire me for?
What is it gonna look like?
And like I had only made a few thousanddollars freelancing between jobs before.
(23:39):
I didn't really know how I could makelike a real career, and so it took a
while for me to get my head around that.
But it's the best decision I ever made.
I am.
Like the avatar for all my clients.
You know, not only do I have areally thriving coaching business
and I love helping people, but I'mspeaking like I have a TEDx in May.
I'm a keynote speaker,a paid keynote speaker.
I'm writing for Fast Company.
So not only do I love the workI'm doing like with my clients,
(24:00):
like that's just incredible.
But I am getting to have kind of thatlike glamorous thing that I did get
used to have, which it came from thegood companies, but now it's myself.
Like those things are just, it's yourself.
Bullets on my resume insteadof the other way around.
Yeah.
I love it.
Kim, congratulations.
Thank you to you.
Keep going.
Well, I, well, I like it becauseI wanna see that for my clients.
Like I, I do this.
Yeah, I do this because like,being on video has changed my life.
(24:22):
Like the only way that I was able tobuild this business where I could see
my kids is by showing up on camera.
And now I'm getting toteach other people that.
And so it's just really, it's.
Really gratifying for me.
Yeah.
At the end of the day, you'renaturally working with the law
of cause and effect, right?
You're just focusing ondoing good for others.
Yeah.
You know, and you're giving themthese tools that you experienced
(24:43):
that could help them elevate you.
You're showing them how to do it.
Yeah.
From your time.
You know, obviously everybodyneeds to get paid right.
For, for what they offer.
Sure.
But that energy that you put into thatservice, that's where the gold is.
You know, it's, you're just a numberwith someone is different, but you, when
you care for a client, it changes thedynamics of the actual results as well.
(25:04):
Totally.
Absolutely.
Yeah.
No, I, I really enjoyed our talk.
Kim, thank you so much.
It was great having you on the show.
Thank you so much.
You know, for audience, anyone wantsto drop a comment about the episode
or with Kim, if you have a question,please do any debates you wanna spark
up about video content, please go ahead.
We'll love it.
Thank you so much, andKim, appreciate you.
(25:25):
Thank you.
Thank you so much.
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