June 4, 2025 • 24 mins
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In this insightful episode of the Super Entrepreneurs Podcast, host Shahid Durrani sits down with Andrew Herr, the founder of FlyKitt. FlyKitt is revolutionizing travel wellness by tackling one of the biggest challenges for high-performers—jet lag and travel fatigue. With his extensive background working with Navy SEALs, elite athletes, and executives, Andrew shares how he discovered a groundbreaking method to help travelers adjust their circadian rhythms, reduce inflammation, and stay at peak performance anywhere in the world.
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Chapter Stamps:
01:49 The Birth of Fly Kitt
02:16 Developing the Jet Lag Solution
04:42 Success Stories and Product Evolution
05:51 The Importance of Calmness and Clarity
07:35 Managing Noise in Our Lives
11:41 The Power of the Human Mind
17:04 Faith, Challenges, and Future Innovations
Pullout Quotes:
“I had one of those rare and beautiful sessions in your life where you just feel like everything’s channeling in.”
“The world is making your brain and your body more noisy.”
“We want to take the noise away from travel to allow you to be present.”
“I always felt an obligation to do something good for the world.”
Social:
Website: https://flykitt.com
LinkedIn: https://www.linkedin.com/in/andrew-herr
Instagram: https://www.instagram.com/andrewherrbio/
Disclaimer:
Please be aware that the opinions and perspectives conveyed in this podcast are solely those of our guests and do not necessarily represent the views, ideologies, or principles of Super Entrepreneurs Podcast, its associated entities, or any organizations they represent or are affiliated with. We provide a platform for discussion and exploration, and the content of each episode is understood to be independent expressions from our guests, rather than a reflection of the beliefs held by the podcast or its hosts.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
If you think about the momentsin your life where you're not
stressed and you're not anxious.
You can have these moments ofclarity just absolutely incredible.
And that's what we know isthat the world is making your
brain and your body more noisy.
(00:34):
Welcome back to SuperEntrepreneurs Podcast.
I'm your host, Shahid Durrani, theshow where we dive into the minds
of high performing entrepreneurs,innovators, world class leaders.
If you are someone who's always lookingto grow, push limits and think and do.
Bigger.
You're in the right place.
(00:55):
Today we have with us Andrew Herr.
Andrew is the founder of Fly Kitt,a health brand that helps travelers
with jet lag and beat travel fatiguewhile arriving ready to perform.
Whether you're closing a deal acrossthe globe or you're just hopping between
time zones, fly Kit has your back.
(01:19):
Andrew has worked with elite militaryunits, sports teams, and top executives,
all to solve one huge problem.
How do you stay on top of yourgame anywhere in the world?
So let's welcome Andrew.
Thank you so much for coming on our show.
(01:39):
It's great to be here.
No, my pleasure.
My pleasure.
So one question that I wanna ask you.
What was that moment that got you torealize that this is the innovation
I need to bring to the world?
This is an issue for many.
I'm actually pretty good, but Iknow a lot of family members and
(02:03):
colleagues, they dread it, soit's a great idea, great concept.
There's a lot of homemade remediespeople recommend and everything,
but what happened that got you to
bring this to the market?
Yeah, so if I think about the path forthis to come from idea to conception
to reality, it all starts with mybackground working with the military
(02:25):
where I worked on issues aroundsleep and performance, circadian.
Serendipity synchronicity towork with Navy Seals who are
working on long dive missions.
Yeah.
And it turns out that, and this will comeback to the jet lag, that in scuba diving
you have these big pressure changes and ifyou don't handle them properly and you've
(02:47):
come up too quickly, people have heardof the bends or decompression sickness.
It can, it serious and turnsout cutting research on.
Showing that, basically it wasshowing the mechanism of the pressure
change was through like basicallycausing your immune system to freak
out and cause a bunch of damage.
So now fast forward to the proximatething, the proximate sort of event
(03:12):
that led to this product that our flykit product and the company was an
executive, came to me, I was coachinghim to optimize his and performance.
He's look, I fly fromEast coast to business.
We land at 4:00 PM there's a bigdinner that night and they wanted to
negotiate at 7:00 AM the next morning.
We're getting fucking killed here.
Pardon my French.
(03:32):
His words not mine.
They're using jet lagas a negotiating tool.
He said, I'm leaving on Tuesday.
What should I do?
It was Sunday.
I was like, great, David, I'lldeliver you a program tomorrow.
So I sat down and just had one of those.
Rare and beautiful sessions inyour life where you just feel
like everything's channeling in.
Oh, yeah.
I was like, all I actually hadn't thoughtspecifically about jet lag and how to
(03:56):
solve it before, and I just broughttogether a, half a career's worth of
insights and science and data, and justcaught it all together in that one moment
and realize okay, I need to manage.
Inflammation, but not only inflammationfrom flying, I need to manage
inflammation from not having enough sleep.
'cause one of the big things thathappens when you don't get enough
(04:16):
sleep is you get inflammation.
So I need to manage it both ways.
Then I need to shift your circadian rhythmbackwards and forwards at the right time.
And I put together a program,and this was like really, we talk
about a beta, an alpha version.
It was typed out on Microsoft Word.
I delivered a box of bottlesof supplements to his office
the next day on Monday.
So now he flies on Tuesday.
(04:37):
I hear from him.
It was Wednesday, Thursday,I get an email from Korea.
He says, Andrew, what did you do?
I just slept eight hours my first night.
This is incredible.
And had I not had the backgroundand the experience and these
insights and this like realmoment of clarity on how to do it.
And had it not worked for him.
'cause now we find it worksfor about 93% of people.
(05:00):
But if he'd been one of the 7%, Iprobably would've just said, all
right, it, nothing to do here.
But it worked incredibly for him.
And then I started trying itfor other people and it worked.
And it worked.
And it worked.
Yeah.
I
love it.
And now
I knew there was something special there.
There's something there.
And now we've refined it.
Five generations later, we have anapp with an AI algorithm that can
customize any plan in the world in,10 seconds and takes into account
(05:24):
your body and different preferences.
And we have these customformulated supplements that we
make here in the US that areindependently tested best quality.
Now it's like everypiece of it's together.
And so we're sending,
thousands thousand people a.
Europe, Australia, Antarctica.
And like people don't have todo anything before the morning.
(05:45):
They leave and they sleep whiletheir first night, and that's
something we're really proud of.
Yes.
Wonderful.
Great story.
And that one point that you mentionedabout that clarity that you received is
like a blurry image turning into an actualimage that you can do something with.
And I found that.
(06:06):
When I was really, eager for results.
When I was really pushing myselfthat I need to do this, I need to
get this target, I need it bad.
When I had that neediness and thatpressure I gotta do this, I was hustling,
I felt that it got more foggy, andI kept jumping at different places.
Once I started, working on the calmnessof the mind, I realized that now.
(06:32):
When I let go things.
Like you explain just nowexactly is and a clear image.
This is what you gotta do.
And it's oh, three or four of thosethings I know and I never even looked
at before, and now it's being painted ina clear picture for me to just follow.
And it simplifies aswhere did this come from?
(06:53):
Why does this clearly come?
And I just find that calmness of mindhelps a lot to bring it bring it to
your consciousness, hundred percent.
We,
I think a lot about thenoise in our mind, right?
Yeah.
That's what makes, noise.
We used to say, we used to call it withthe old TVs that had that like black
and white fuz, we called it noise, or anengineering, there's a signal of noise.
(07:14):
Yeah.
And it's like
rant, and it just makes itharder to see the fine details.
And I think exactly.
If you think about the momentsin your life where you're not
stressed and you're not anxious.
You can have these moments ofclarity just absolutely incredible.
And that's what we know isthat the world is making your
brain and your body more noisy.
(07:35):
Yeah, I was just talking to somebodythis morning that like, if you think
about the average person, they wake upin the morning and they put products on
their skin and their hair that have thesesynthetic chemical fragrances, chemicals.
So now our senses, your sensesare being overstimulated because.
Sense is now feeling is disrupted.
(07:57):
Now we're eating sugar and caffeine.
Other things that can stimulate anxiety.
Caffeine's not bad foreverybody, but can be.
So that's, through your taste and nowthrough your hearing, like loud noises.
Music like certain types of musicare very good at increasing anxiety.
You're looking at Instagram, you'relooking at things that are maybe,
increasing stress and anxiety andsuddenly through, I think I just
(08:19):
named all five of your senses.
And if you think about it, thenthe world is trying to disrupt
your ability to get into the stateunintentionally, intentionally.
We can talk about that another time, but
yeah,
what, whatever we can do to calmour mind and be, get in this
state of clarity and just open thechannel, I think that's beautiful.
(08:40):
And look, we work in travel.
Because what we found, I'vecoached executives that
work with pro sports teams.
Travel is actually one of thebiggest challenges to all of them
in maintaining their performance.
And so one of the reasons that we focuson travel is because, one, a lot of
our biggest events, whether it's, bigbusiness stuff is important on travel or
(09:01):
a big memory you're creating with yourfamily when you're just on vacation.
Those are travel.
And two, it's a huge disruption.
You come home, your spouse has been,your wife or husband's been handling
the kids for a week now you comeback, you don't wanna come back.
Angry, upset, short temper,tired, not able to engage.
And so we wanna take the noiseaway from travel to allow you
(09:22):
to be present home in a way.
And so I think thatmission at Fly, which is
perform.
You experience life better byremoving this insult, physiological
insult, psychological stress.
And the cool thing I'm excited iswe're launching, new features now.
So we have our core jet lag productworks, frankly, incredibly well.
(09:46):
And then now we're adding featuresto manager stress walk into a
gym anywhere in the world, takephotos of the equipment and.
Feature to find thehealthiest food in the world.
So the stuff you're eating isn'tcreating noise in the bodies
and driving that inflammation.
So basically my goal is to make it justas easy or maybe even easier to feel
great, perform at your best and stayhealthy on the road as you do at home.
(10:07):
Andrew, what do you think the percentageof placebo has to play in this?
I think we miss.
Understand the concept of placebo.
I call the placebo the motivation effect.
Okay.
That means it's not a bad thing.
Like I like the placeboeffect if it's helping you.
The reason we have this negativeconnotation of placebo effect is sometimes
(10:30):
it means that we would mistakenly givepeople a drug or something that has all
these negative side effects of surgery.
So yeah, there the placebo effectis risky because like maybe
you're gonna, tell people to dosomething that's gonna hurt them.
My sense though is for something wherethe physiological effects are so large,
like jet lag, where you're, oftenpeople will feel bad for several days
(10:52):
that the placebo effect is probablya relatively small part, but if it's
a, if it's a medium part, for somepeople, great, like as, I don't care.
I just want you to feel better and.
Be able to do what you wanna do.
So
yeah,
we don't have a study yet to show it,but I've ran some studies before and,
placebo effect, for example, I ran asupplement study with the, with Army
(11:14):
Cadets and placebo effect was about athird to a half of the the overall effect.
That's meaningful, but, thesize effects we were seeing.
They were, increasing likestrength and other things.
My general take is it helps.
But then I think the funny thing is peoplesay oh, it's just placebo effect, and
then they'll do nothing and they won'tget the placebo effect or the real effect,
(11:37):
and so it's like
a trade off.
So definitely has a role though.
Yeah.
No, yeah, definitely.
Because the reason why I was askingthat is the power of the human mind,
it is just phenomenally powerful,especially when we assume something to
be true within, so when, if we believe.
(11:58):
I'm not downplaying whatyou have here at all.
I'm not saying that says becausewe still need the ingredients,
but I'm just referring it to themind, that when we feel something
to be true, it usually happens.
I'll give you an example.
I was at a dentist and Ihad a severe root canal.
And he injected me three timesand the pain wasn't going away.
(12:22):
And he had this problemwith me for forever.
I'm one of the patients.
He knows that it doesn'twork on me that well
he said, I can't give this anymore,I don't want to take a chance.
I think we did a lot.
You just gotta take it.
So right then I shifted what I'm dealingwith because I had to deal with it.
So I had to make itsomething that I can manage.
(12:43):
So I started shifting myattention, my focus, my awareness.
And just being present with thesituation, even though it was painful,
I was just being aware of that painand just let it be without thinking
about, oh my God, this is so horrible.
This is so horrible.
This is so horrible.
And make the situationa hell of a lot worse.
(13:04):
And actually, yeah, I actually, it was.
I was able to manage it, and thatwas just the power of the mind.
And in many different areas,you'll see that placebo,
there's a lot of studies on it.
Totally agree.
Yeah.
I think we underestimate our s
Yeah.
Abilities at our own peril,
so I
absolutely agree.
I think we can certainly amplify thesignal if you're gonna have a hard
(13:27):
time falling asleep physiologically,and then you're anxious, then
you're definitely not gonna.
What we know is, of course,you can calm, nervous.
Which then calms your immune system, whichthen calms your stress hormone system.
So I think you're absolutelyright, and I believe we absolutely
have tremendous control.
The, how we, the, I think it wasfrom a famous book on somebody
(13:52):
who, a concentration camp basicallysaid that's the one I the last
freedom is choosing how we respond.
His name.
I think the book's calledNight, but I, or yeah.
But anyways I'm blanking out as well, butthe point that I totally agree with is
we have tremendous power over our bodies,
and
when we give up on that, or justassume it away or really listen to the
(14:15):
message, which is that you don't, right.
It's that all these challenges.
Pretty heavyweight childhood trauma.
And, does that have an effect?
Absolutely.
It helps wire the body a certainway or wires the body certain way.
But it's not a, it's not a sentenceforever, it's not a life sentence.
And so I think the beautiful thing is.
(14:36):
Everything here.
Opportunity to get better and yes,if we can learn to quiet our mind.
Breath meditation, somepeople mantra prayer.
All these different tools.
Deeper into ourselves.
And if you're spiritual, thenhigher into the higher above
too source, how can we find thatsignal that can make life smoother?
(14:58):
Regardless of the external circumstances.
Beautiful.
Love it Andrew.
And for the audience on YouTube,if you got wrecked by jet lag,
you have to share a combat here.
Please just tell us a story aboutsomething that happened to you while
traveling and, dealing with jet lag.
We'll love to hear from you.
(15:19):
So thank you and Andrew,thank you for that.
Amazing.
Explanation of thisniche that people just.
Overlook, because when we wereflying at the last minute, then
we realize, okay, I need this.
I maybe get the eye, the cover by eye soI could sleep those last minute things.
(15:39):
Nobody thinks aboutthis as much typically.
Bringing this awareness and having itavailable in all the right spots, is
having that high intent for this product.
Obviously you're probably sellinga lot in airports, whatnot.
But when you see it, yousay, yeah, I, this is good.
Let me try it.
And once that they have that experience,that's gonna allow them to be more
(16:02):
happier, fulfilled, and joyful andproductive in what they're doing.
So kudos to you forbringing this to the market.
Thank you.
And our goal is, hey, try this helps.
Like I said, 93% of people,then maybe it tells you, Hey,
there's other opportunities.
There's other things outthere that could help me too.
And so I always hope that it alsohelps to open people's eyes to this
(16:26):
sort of like next generation ofproducts that are really effective.
More than just somebody saying, Hey,take this supplement for 20 years
and maybe it'll help at the end, butthere's things that can really help you.
That's our goal.
We wanna help you today and so youcan be better today and tomorrow.
So thanks so much for having me on.
Really beautiful.
And I look forward tohearing from your audience.
And hey, we make it easy to try a fly kit.
(16:49):
If you're not sure.
Try it, buy it.
And if it doesn't work for you,we just give you your money back.
So you, that's the confidencewe have and the sort of
standard we wanna, doesn't work.
Very good.
That's a great offer.
Perfect.
Thank you so much.
But now Andrew, I wanted to ask youabout your faith, not in a religious
(17:09):
sense, but faith that you had in, inwhat you're gonna achieve in life.
Did you always have a levelof belief in yourself and
what you'll eventually create?
Did you feel like you are gonna make it?
You had that faith.
I think it started maybe from theopposite angle, which was to say,
(17:31):
I always felt an obligation todo something good for the world.
Okay.
And so that's where it started, is moreof a feeling of like I, one, I did have
faith in my abilities and skills, and Ihave an obligation to use these for good.
And then as I've gotten older andmore in touch with my faith in.
I do believe that I will.
(17:52):
I've always had confidence in myself, so Iguess I always believed I'd be successful,
and now I believe I will absolutely besuccessful and that every challenge along
the way is just a signal or is helping menudge me one way or another is helping me.
Figure out the actual path I need tobe taking because maybe the other path
wasn't the one that was meant to be.
It doesn't mean I just giveup at the first sign of of
(18:14):
a challenge, obviously, but,
I'm always looking forsignals in the environment.
What's this?
There's a saying in thepersonal development world not,
why is this happening to me?
Why is this happening for me?
And so I'm always trying to figure outlike, yes, if something seems hard or
challenging, why is this happening for me?
And personal, but also in businessit's like, Hey, this new, yes.
This product or this service we launched,it just doesn't seem to be catching on.
(18:37):
What am I, what can I learn from this?
What is here to tell me?
And we've gone through abunch of different iterations.
In fact, we launched thiscompany in March, 2020, really?
Which was not a good timeto sell a travel product.
Because Covid had
just hit, everything was shut down.
And so we pivoted to coaching inhealth and performance coaching.
(18:58):
And that brought us a tremendous amount ofdata and insights and the foundations of.
And now we now we were back to thetravel space, but we got to bring
all those insights from this sort ofholistic health and wellness coaching.
And that just makeswhat we do even better.
And it has, the team that webrought from doing that work now
(19:18):
in the travel is much stronger.
And even if that initial path was notthe one that we stayed on forever,
it brought us to where we are todayin a way that's even more powerful.
So save someone.
Is going to travel tomorrow.
A long haul, maybe they're going from,somewhere in the States to Australia.
(19:43):
What would you give them as steps,obviously getting the product as one,
but something they could also do thatcould help them minimize the crash.
Obviously, if you can buy a flykit, you can get 'em off Amazon
so that you get them next day.
But let's say you're just, youdon't have one, or things you can
(20:04):
layer on top of using a fly kit.
The two things that we've learned arethe core of jet lag are inflammation
and circadian rhythm misalignment.
So the first stuff you wannado is managing inflammation.
You, especially for when you're
carb.
If you like fasting, this can be a timeto fast, but not everyone's into it.
(20:27):
So if you're gonna eat, go higherprotein, lower carb, 'cause a bunch
of carbs, especially when we'resedentary, we're sitting on a plane.
Other things can raise our bloodsugar, which can cause inflammation.
Two, eat pretty healthy stuff if you can.
Eating, fish andvegetables, stuff like that.
Good ideal.
The second thing is.
You wanna move as much as youcan because one of the effects of
inflammation, people will recognizelike blood pools in your legs, there's
(20:51):
even a higher chance of getting ablood clot in your legs when you fly.
So see if you can move exercisebefore you can get on the plane
even, that's great because thatlowers your levels of inflammation.
Two, the dry air thing is real,so you do wanna drink a lot of
water and you then get the right.
So on a.
(21:12):
And most of those flights leavethe West coast in the evening.
If you basically sleep the wrong amount,which means if you go to sleep right away,
when you get on that plane and sleep athours, you're gonna wake up at 2:00 AM
Australia time or something like that.
I forget the exact thing, but that sounds.
(21:32):
Midnight to 2:00 AM Australia time.
And so the problem with that, ofcourse, is then you're not gonna be
able to sleep later and then you'regonna crash in the afternoon when you
land because those flights land about6:00 AM 7:00 AM on Australia usually.
So what do you actually want to do?
You wanna get the least amountof sleep that allows you to align
the best with your destination.
(21:54):
And sometimes that meansgetting less sleep.
So it actually, with Australia, it meansyou wanna maybe sleep a little bit at the
beginning of the flight, maybe an hourand a half, wake up, and then go back
to bed so that you can sleep basicallyalmost until you land in the morning.
So you don't wanna sleep allof it right away, because then
you're gonna just be totally off.
But if you sleep a little, thenyou can wake up for a few hours,
(22:14):
watch a movie, do a few things,you'll go back to eight hours.
Or when you're flying to Japan, thoseflights, if you sleep eight hours,
it means you're waking up at four or5:00 PM Tokyo time, and you're never
gonna be able to go to bed that night.
So you actually only wannasleep for about four and a half
hours on that flight to Tokyo.
And the Flight Kid app willgive you the optimal time of
(22:36):
sleep and how much to sleep.
So it'll do all this for you, but reallyyou wanna align your sleep and make sure
you don't get too much, you're not up.
And then you cannot fallbed to sleep that night.
So this is like this combination ofinflammation and the circadian alignment.
There's some reallycounterintuitive things to do here.
And so you can do them yourself, butobviously we wanna make them easy for
(22:58):
our customers and that's, the app justgives you a reminder, whatever you
need to do something, what time towake up, what time to go to sleep, when
to eat, when to take the supplements.
But those are the two big things youwanna think about managing inflammation.
You.
If it's later in the day, do a kindof low and slow zone two workout, but
take some of the inflammation off.
It's in the morning, you might do a moreintense workout, a hit, or a a harder
(23:21):
run or, weightlifting, things like that.
So these are the things I'mthinking about for everybody.
And then those will be integrated intoyour fly kit plan if you use the product.
Good, because it's not just the product.
You're getting the support with it.
Appreciate you Andrew.
Andrew, thank you so much for sharingthis and coming on our on our show.
Gifting us your.
Time.
(23:41):
I can imagine it must be so busyand would love to hear any new
improvements or any new innovations.
Definitely get in touch with us.
If you think about the momentsin your life where you're not
stressed and you're not anxious.
You can have these moments ofclarity just absolutely incredible.
And that's what we know isthat the world is making your
brain and your body more noisy.
(00:34):
Welcome back to SuperEntrepreneurs Podcast.
I'm your host, Shahid Durrani, theshow where we dive into the minds
of high performing entrepreneurs,innovators, world class leaders.
If you are someone who's always lookingto grow, push limits and think and do.
Bigger.
You're in the right place.
(00:55):
Today we have with us Andrew Herr.
Andrew is the founder of Fly Kitt,a health brand that helps travelers
with jet lag and beat travel fatiguewhile arriving ready to perform.
Whether you're closing a deal acrossthe globe or you're just hopping between
time zones, fly Kit has your back.
(01:19):
Andrew has worked with elite militaryunits, sports teams, and top executives,
all to solve one huge problem.
How do you stay on top of yourgame anywhere in the world?
So let's welcome Andrew.
Thank you so much for coming on our show.
(01:39):
It's great to be here.
No, my pleasure.
My pleasure.
So one question that I wanna ask you.
What was that moment that got you torealize that this is the innovation
I need to bring to the world?
This is an issue for many.
I'm actually pretty good, but Iknow a lot of family members and
(02:03):
colleagues, they dread it, soit's a great idea, great concept.
There's a lot of homemade remediespeople recommend and everything,
but what happened that got you to
bring this to the market?
Yeah, so if I think about the path forthis to come from idea to conception
to reality, it all starts with mybackground working with the military
(02:25):
where I worked on issues aroundsleep and performance, circadian.
Serendipity synchronicity towork with Navy Seals who are
working on long dive missions.
Yeah.
And it turns out that, and this will comeback to the jet lag, that in scuba diving
you have these big pressure changes and ifyou don't handle them properly and you've
(02:47):
come up too quickly, people have heardof the bends or decompression sickness.
It can, it serious and turnsout cutting research on.
Showing that, basically it wasshowing the mechanism of the pressure
change was through like basicallycausing your immune system to freak
out and cause a bunch of damage.
So now fast forward to the proximatething, the proximate sort of event
(03:12):
that led to this product that our flykit product and the company was an
executive, came to me, I was coachinghim to optimize his and performance.
He's look, I fly fromEast coast to business.
We land at 4:00 PM there's a bigdinner that night and they wanted to
negotiate at 7:00 AM the next morning.
We're getting fucking killed here.
Pardon my French.
(03:32):
His words not mine.
They're using jet lagas a negotiating tool.
He said, I'm leaving on Tuesday.
What should I do?
It was Sunday.
I was like, great, David, I'lldeliver you a program tomorrow.
So I sat down and just had one of those.
Rare and beautiful sessions inyour life where you just feel
like everything's channeling in.
Oh, yeah.
I was like, all I actually hadn't thoughtspecifically about jet lag and how to
(03:56):
solve it before, and I just broughttogether a, half a career's worth of
insights and science and data, and justcaught it all together in that one moment
and realize okay, I need to manage.
Inflammation, but not only inflammationfrom flying, I need to manage
inflammation from not having enough sleep.
'cause one of the big things thathappens when you don't get enough
(04:16):
sleep is you get inflammation.
So I need to manage it both ways.
Then I need to shift your circadian rhythmbackwards and forwards at the right time.
And I put together a program,and this was like really, we talk
about a beta, an alpha version.
It was typed out on Microsoft Word.
I delivered a box of bottlesof supplements to his office
the next day on Monday.
So now he flies on Tuesday.
(04:37):
I hear from him.
It was Wednesday, Thursday,I get an email from Korea.
He says, Andrew, what did you do?
I just slept eight hours my first night.
This is incredible.
And had I not had the backgroundand the experience and these
insights and this like realmoment of clarity on how to do it.
And had it not worked for him.
'cause now we find it worksfor about 93% of people.
(05:00):
But if he'd been one of the 7%, Iprobably would've just said, all
right, it, nothing to do here.
But it worked incredibly for him.
And then I started trying itfor other people and it worked.
And it worked.
And it worked.
Yeah.
I
love it.
And now
I knew there was something special there.
There's something there.
And now we've refined it.
Five generations later, we have anapp with an AI algorithm that can
customize any plan in the world in,10 seconds and takes into account
(05:24):
your body and different preferences.
And we have these customformulated supplements that we
make here in the US that areindependently tested best quality.
Now it's like everypiece of it's together.
And so we're sending,
thousands thousand people a.
Europe, Australia, Antarctica.
And like people don't have todo anything before the morning.
(05:45):
They leave and they sleep whiletheir first night, and that's
something we're really proud of.
Yes.
Wonderful.
Great story.
And that one point that you mentionedabout that clarity that you received is
like a blurry image turning into an actualimage that you can do something with.
And I found that.
(06:06):
When I was really, eager for results.
When I was really pushing myselfthat I need to do this, I need to
get this target, I need it bad.
When I had that neediness and thatpressure I gotta do this, I was hustling,
I felt that it got more foggy, andI kept jumping at different places.
Once I started, working on the calmnessof the mind, I realized that now.
(06:32):
When I let go things.
Like you explain just nowexactly is and a clear image.
This is what you gotta do.
And it's oh, three or four of thosethings I know and I never even looked
at before, and now it's being painted ina clear picture for me to just follow.
And it simplifies aswhere did this come from?
(06:53):
Why does this clearly come?
And I just find that calmness of mindhelps a lot to bring it bring it to
your consciousness, hundred percent.
We,
I think a lot about thenoise in our mind, right?
Yeah.
That's what makes, noise.
We used to say, we used to call it withthe old TVs that had that like black
and white fuz, we called it noise, or anengineering, there's a signal of noise.
(07:14):
Yeah.
And it's like
rant, and it just makes itharder to see the fine details.
And I think exactly.
If you think about the momentsin your life where you're not
stressed and you're not anxious.
You can have these moments ofclarity just absolutely incredible.
And that's what we know isthat the world is making your
brain and your body more noisy.
(07:35):
Yeah, I was just talking to somebodythis morning that like, if you think
about the average person, they wake upin the morning and they put products on
their skin and their hair that have thesesynthetic chemical fragrances, chemicals.
So now our senses, your sensesare being overstimulated because.
Sense is now feeling is disrupted.
(07:57):
Now we're eating sugar and caffeine.
Other things that can stimulate anxiety.
Caffeine's not bad foreverybody, but can be.
So that's, through your taste and nowthrough your hearing, like loud noises.
Music like certain types of musicare very good at increasing anxiety.
You're looking at Instagram, you'relooking at things that are maybe,
increasing stress and anxiety andsuddenly through, I think I just
(08:19):
named all five of your senses.
And if you think about it, thenthe world is trying to disrupt
your ability to get into the stateunintentionally, intentionally.
We can talk about that another time, but
yeah,
what, whatever we can do to calmour mind and be, get in this
state of clarity and just open thechannel, I think that's beautiful.
(08:40):
And look, we work in travel.
Because what we found, I'vecoached executives that
work with pro sports teams.
Travel is actually one of thebiggest challenges to all of them
in maintaining their performance.
And so one of the reasons that we focuson travel is because, one, a lot of
our biggest events, whether it's, bigbusiness stuff is important on travel or
(09:01):
a big memory you're creating with yourfamily when you're just on vacation.
Those are travel.
And two, it's a huge disruption.
You come home, your spouse has been,your wife or husband's been handling
the kids for a week now you comeback, you don't wanna come back.
Angry, upset, short temper,tired, not able to engage.
And so we wanna take the noiseaway from travel to allow you
(09:22):
to be present home in a way.
And so I think thatmission at Fly, which is
perform.
You experience life better byremoving this insult, physiological
insult, psychological stress.
And the cool thing I'm excited iswe're launching, new features now.
So we have our core jet lag productworks, frankly, incredibly well.
(09:46):
And then now we're adding featuresto manager stress walk into a
gym anywhere in the world, takephotos of the equipment and.
Feature to find thehealthiest food in the world.
So the stuff you're eating isn'tcreating noise in the bodies
and driving that inflammation.
So basically my goal is to make it justas easy or maybe even easier to feel
great, perform at your best and stayhealthy on the road as you do at home.
(10:07):
Andrew, what do you think the percentageof placebo has to play in this?
I think we miss.
Understand the concept of placebo.
I call the placebo the motivation effect.
Okay.
That means it's not a bad thing.
Like I like the placeboeffect if it's helping you.
The reason we have this negativeconnotation of placebo effect is sometimes
(10:30):
it means that we would mistakenly givepeople a drug or something that has all
these negative side effects of surgery.
So yeah, there the placebo effectis risky because like maybe
you're gonna, tell people to dosomething that's gonna hurt them.
My sense though is for something wherethe physiological effects are so large,
like jet lag, where you're, oftenpeople will feel bad for several days
(10:52):
that the placebo effect is probablya relatively small part, but if it's
a, if it's a medium part, for somepeople, great, like as, I don't care.
I just want you to feel better and.
Be able to do what you wanna do.
So
yeah,
we don't have a study yet to show it,but I've ran some studies before and,
placebo effect, for example, I ran asupplement study with the, with Army
(11:14):
Cadets and placebo effect was about athird to a half of the the overall effect.
That's meaningful, but, thesize effects we were seeing.
They were, increasing likestrength and other things.
My general take is it helps.
But then I think the funny thing is peoplesay oh, it's just placebo effect, and
then they'll do nothing and they won'tget the placebo effect or the real effect,
(11:37):
and so it's like
a trade off.
So definitely has a role though.
Yeah.
No, yeah, definitely.
Because the reason why I was askingthat is the power of the human mind,
it is just phenomenally powerful,especially when we assume something to
be true within, so when, if we believe.
(11:58):
I'm not downplaying whatyou have here at all.
I'm not saying that says becausewe still need the ingredients,
but I'm just referring it to themind, that when we feel something
to be true, it usually happens.
I'll give you an example.
I was at a dentist and Ihad a severe root canal.
And he injected me three timesand the pain wasn't going away.
(12:22):
And he had this problemwith me for forever.
I'm one of the patients.
He knows that it doesn'twork on me that well
he said, I can't give this anymore,I don't want to take a chance.
I think we did a lot.
You just gotta take it.
So right then I shifted what I'm dealingwith because I had to deal with it.
So I had to make itsomething that I can manage.
(12:43):
So I started shifting myattention, my focus, my awareness.
And just being present with thesituation, even though it was painful,
I was just being aware of that painand just let it be without thinking
about, oh my God, this is so horrible.
This is so horrible.
This is so horrible.
And make the situationa hell of a lot worse.
(13:04):
And actually, yeah, I actually, it was.
I was able to manage it, and thatwas just the power of the mind.
And in many different areas,you'll see that placebo,
there's a lot of studies on it.
Totally agree.
Yeah.
I think we underestimate our s
Yeah.
Abilities at our own peril,
so I
absolutely agree.
I think we can certainly amplify thesignal if you're gonna have a hard
(13:27):
time falling asleep physiologically,and then you're anxious, then
you're definitely not gonna.
What we know is, of course,you can calm, nervous.
Which then calms your immune system, whichthen calms your stress hormone system.
So I think you're absolutelyright, and I believe we absolutely
have tremendous control.
The, how we, the, I think it wasfrom a famous book on somebody
(13:52):
who, a concentration camp basicallysaid that's the one I the last
freedom is choosing how we respond.
His name.
I think the book's calledNight, but I, or yeah.
But anyways I'm blanking out as well, butthe point that I totally agree with is
we have tremendous power over our bodies,
and
when we give up on that, or justassume it away or really listen to the
(14:15):
message, which is that you don't, right.
It's that all these challenges.
Pretty heavyweight childhood trauma.
And, does that have an effect?
Absolutely.
It helps wire the body a certainway or wires the body certain way.
But it's not a, it's not a sentenceforever, it's not a life sentence.
And so I think the beautiful thing is.
(14:36):
Everything here.
Opportunity to get better and yes,if we can learn to quiet our mind.
Breath meditation, somepeople mantra prayer.
All these different tools.
Deeper into ourselves.
And if you're spiritual, thenhigher into the higher above
too source, how can we find thatsignal that can make life smoother?
(14:58):
Regardless of the external circumstances.
Beautiful.
Love it Andrew.
And for the audience on YouTube,if you got wrecked by jet lag,
you have to share a combat here.
Please just tell us a story aboutsomething that happened to you while
traveling and, dealing with jet lag.
We'll love to hear from you.
(15:19):
So thank you and Andrew,thank you for that.
Amazing.
Explanation of thisniche that people just.
Overlook, because when we wereflying at the last minute, then
we realize, okay, I need this.
I maybe get the eye, the cover by eye soI could sleep those last minute things.
(15:39):
Nobody thinks aboutthis as much typically.
Bringing this awareness and having itavailable in all the right spots, is
having that high intent for this product.
Obviously you're probably sellinga lot in airports, whatnot.
But when you see it, yousay, yeah, I, this is good.
Let me try it.
And once that they have that experience,that's gonna allow them to be more
(16:02):
happier, fulfilled, and joyful andproductive in what they're doing.
So kudos to you forbringing this to the market.
Thank you.
And our goal is, hey, try this helps.
Like I said, 93% of people,then maybe it tells you, Hey,
there's other opportunities.
There's other things outthere that could help me too.
And so I always hope that it alsohelps to open people's eyes to this
(16:26):
sort of like next generation ofproducts that are really effective.
More than just somebody saying, Hey,take this supplement for 20 years
and maybe it'll help at the end, butthere's things that can really help you.
That's our goal.
We wanna help you today and so youcan be better today and tomorrow.
So thanks so much for having me on.
Really beautiful.
And I look forward tohearing from your audience.
And hey, we make it easy to try a fly kit.
(16:49):
If you're not sure.
Try it, buy it.
And if it doesn't work for you,we just give you your money back.
So you, that's the confidencewe have and the sort of
standard we wanna, doesn't work.
Very good.
That's a great offer.
Perfect.
Thank you so much.
But now Andrew, I wanted to ask youabout your faith, not in a religious
(17:09):
sense, but faith that you had in, inwhat you're gonna achieve in life.
Did you always have a levelof belief in yourself and
what you'll eventually create?
Did you feel like you are gonna make it?
You had that faith.
I think it started maybe from theopposite angle, which was to say,
(17:31):
I always felt an obligation todo something good for the world.
Okay.
And so that's where it started, is moreof a feeling of like I, one, I did have
faith in my abilities and skills, and Ihave an obligation to use these for good.
And then as I've gotten older andmore in touch with my faith in.
I do believe that I will.
(17:52):
I've always had confidence in myself, so Iguess I always believed I'd be successful,
and now I believe I will absolutely besuccessful and that every challenge along
the way is just a signal or is helping menudge me one way or another is helping me.
Figure out the actual path I need tobe taking because maybe the other path
wasn't the one that was meant to be.
It doesn't mean I just giveup at the first sign of of
(18:14):
a challenge, obviously, but,
I'm always looking forsignals in the environment.
What's this?
There's a saying in thepersonal development world not,
why is this happening to me?
Why is this happening for me?
And so I'm always trying to figure outlike, yes, if something seems hard or
challenging, why is this happening for me?
And personal, but also in businessit's like, Hey, this new, yes.
This product or this service we launched,it just doesn't seem to be catching on.
(18:37):
What am I, what can I learn from this?
What is here to tell me?
And we've gone through abunch of different iterations.
In fact, we launched thiscompany in March, 2020, really?
Which was not a good timeto sell a travel product.
Because Covid had
just hit, everything was shut down.
And so we pivoted to coaching inhealth and performance coaching.
(18:58):
And that brought us a tremendous amount ofdata and insights and the foundations of.
And now we now we were back to thetravel space, but we got to bring
all those insights from this sort ofholistic health and wellness coaching.
And that just makeswhat we do even better.
And it has, the team that webrought from doing that work now
(19:18):
in the travel is much stronger.
And even if that initial path was notthe one that we stayed on forever,
it brought us to where we are todayin a way that's even more powerful.
So save someone.
Is going to travel tomorrow.
A long haul, maybe they're going from,somewhere in the States to Australia.
(19:43):
What would you give them as steps,obviously getting the product as one,
but something they could also do thatcould help them minimize the crash.
Obviously, if you can buy a flykit, you can get 'em off Amazon
so that you get them next day.
But let's say you're just, youdon't have one, or things you can
(20:04):
layer on top of using a fly kit.
The two things that we've learned arethe core of jet lag are inflammation
and circadian rhythm misalignment.
So the first stuff you wannado is managing inflammation.
You, especially for when you're
carb.
If you like fasting, this can be a timeto fast, but not everyone's into it.
(20:27):
So if you're gonna eat, go higherprotein, lower carb, 'cause a bunch
of carbs, especially when we'resedentary, we're sitting on a plane.
Other things can raise our bloodsugar, which can cause inflammation.
Two, eat pretty healthy stuff if you can.
Eating, fish andvegetables, stuff like that.
Good ideal.
The second thing is.
You wanna move as much as youcan because one of the effects of
inflammation, people will recognizelike blood pools in your legs, there's
(20:51):
even a higher chance of getting ablood clot in your legs when you fly.
So see if you can move exercisebefore you can get on the plane
even, that's great because thatlowers your levels of inflammation.
Two, the dry air thing is real,so you do wanna drink a lot of
water and you then get the right.
So on a.
(21:12):
And most of those flights leavethe West coast in the evening.
If you basically sleep the wrong amount,which means if you go to sleep right away,
when you get on that plane and sleep athours, you're gonna wake up at 2:00 AM
Australia time or something like that.
I forget the exact thing, but that sounds.
(21:32):
Midnight to 2:00 AM Australia time.
And so the problem with that, ofcourse, is then you're not gonna be
able to sleep later and then you'regonna crash in the afternoon when you
land because those flights land about6:00 AM 7:00 AM on Australia usually.
So what do you actually want to do?
You wanna get the least amountof sleep that allows you to align
the best with your destination.
(21:54):
And sometimes that meansgetting less sleep.
So it actually, with Australia, it meansyou wanna maybe sleep a little bit at the
beginning of the flight, maybe an hourand a half, wake up, and then go back
to bed so that you can sleep basicallyalmost until you land in the morning.
So you don't wanna sleep allof it right away, because then
you're gonna just be totally off.
But if you sleep a little, thenyou can wake up for a few hours,
(22:14):
watch a movie, do a few things,you'll go back to eight hours.
Or when you're flying to Japan, thoseflights, if you sleep eight hours,
it means you're waking up at four or5:00 PM Tokyo time, and you're never
gonna be able to go to bed that night.
So you actually only wannasleep for about four and a half
hours on that flight to Tokyo.
And the Flight Kid app willgive you the optimal time of
(22:36):
sleep and how much to sleep.
So it'll do all this for you, but reallyyou wanna align your sleep and make sure
you don't get too much, you're not up.
And then you cannot fallbed to sleep that night.
So this is like this combination ofinflammation and the circadian alignment.
There's some reallycounterintuitive things to do here.
And so you can do them yourself, butobviously we wanna make them easy for
(22:58):
our customers and that's, the app justgives you a reminder, whatever you
need to do something, what time towake up, what time to go to sleep, when
to eat, when to take the supplements.
But those are the two big things youwanna think about managing inflammation.
You.
If it's later in the day, do a kindof low and slow zone two workout, but
take some of the inflammation off.
It's in the morning, you might do a moreintense workout, a hit, or a a harder
(23:21):
run or, weightlifting, things like that.
So these are the things I'mthinking about for everybody.
And then those will be integrated intoyour fly kit plan if you use the product.
Good, because it's not just the product.
You're getting the support with it.
Appreciate you Andrew.
Andrew, thank you so much for sharingthis and coming on our on our show.
Gifting us your.
Time.
(23:41):
I can imagine it must be so busyand would love to hear any new
improvements or any new innovations.
Definitely get in touch with us.
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