July 16, 2025 • 29 mins
From $30K in debt to $47M in client growth 📈
Had Phil Risher on the podcast and this conversation was pure gold. He paid off his entire student loan debt in ONE YEAR, then built Flash Consulting into a powerhouse that's generated insane results for home service businesses.
But here's what really caught my attention - he said most businesses think they need more leads when they actually just suck at managing the ones they already have. That hit hard because it's so true.
The 3-part customer journey framework he breaks down is simple but brilliant. And the Loom video strategy? Such an easy way to stand out when everyone else is just sending generic follow-ups.
If you're in home services or any service-based business, this episode is a must-listen. Phil doesn't just talk theory - he's actually doing it and getting results.
Chapter Stamps:
02:10 Phil's Journey: From Blogging to Business Growth
05:32 The Marketing Customer Journey
06:52 Building Relationships with Customers
07:32 Actionable Steps to Enhance Customer Experience
10:50 The Knowing-Doing Gap
11:04 Leveraging Loom for Better Estimates
12:23 Investing in Your Business
12:59 Allocating Marketing Funds
13:56 Building a Business Mindset
16:08 The Power of Content Creation
17:25 Impact and Vision in Business
20:00 Overcoming Subconscious Barriers
21:40 The Importance of Mentorship
25:25 Common Digital Marketing Mistakes
27:09 Effective SEO Strategies
28:01 Collaborative Growth Opportunities
Pullout Quotes:
- “Most companies don’t have a lead problem — they have a lead management problem.”
- “You can’t get lifetime value without a lifetime relationship.”
- “You want to 10X your business? You need to start acting like a 10X business today.”
- “The foundation I was raised with couldn’t take me to a $10 million business — I had to rewire my beliefs.”
- “Givers gain. Multiply your talents and the money will follow.”
Social:
Website: https://phlashconsulting.com/about-phlash-consulting/
LinkedIn: https://www.linkedin.com/in/philrisher
Instagram: @philrisher @phlashconsulting
Disclaimer:
Please be aware that the opinions and perspectives conveyed in this podcast are solely those of our guests and do not necessarily represent the views, ideologies, or principles of Super Entrepreneurs Podcast, its associated entities, or any organizations they represent or are affiliated with. We provide a platform for discussion and exploration, and the content of each episode is understood to be independent expressions from our guests, rather than a reflection of the beliefs held by the podcast or its hosts.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Most companies don't have a lead problem.
(00:01):
They have a lead management problem.
(00:22):
Today we have with us Phil Risher
The founder of Flash Consulting, adigital marketing firm that helps home
service businesses increase sales andkeep their technicians fully booked.
Phil started his journey by payingoff 30,000 in student loans in.
(00:44):
12 months, which led him tostart a personal financial blog.
He then transitioned into digitalmarketing, eventually founding flash
consulting after becoming frustratedwith traditional marketing services
while working at one of the country'slargest air duct cleaning companies.
(01:05):
I would like to welcome Phil to our show.
That was an awesome intro.
Thank you so much for having me.
I'm excited to talk with you.
No, my pleasure, brother.
My pleasure.
It's great to talk to you and No problem.
I used to just go right into it.
I started doing, you always wantto test different things, right?
Yeah.
So I started playing around withthis recently to give a intro
(01:28):
and see how it how it performs.
Because.
There was one guest thatcame on, he actually said it.
He said it as a feedback at the end.
He goes, can I give you some feedback?
I go, I love that.
I have no ego.
You tell me what is it, right?
Yeah.
And he goes, can you start introducingyour guests in the beginning?
Because it just gives the guestsmore it, it feels better to
(01:51):
be on a show, more important.
You just feel excited, right?
Yes.
To be there.
So I started doing it and Inoticed an energy shift in our
conversation with the guests.
So it did amplify it.
Yeah.
That's good.
And I think as a listener youwanna hear a little bit more color
commentary about who am I listening to?
What's their story?
Yeah.
Good.
Awesome.
You know this paying off theloan in such a short time and
(02:14):
then, going into this marketingagency is a big marketing agency.
Yeah.
I believe you said 1 millionto 10 million is your mark.
Yeah, that revenues, that's our breadand butter for the clients that we serve,
and it's also our size business as well.
Very good.
Very good.
Yeah.
So have you faced.
A turning point that you would liketo share that caused such a success?
(02:38):
Yeah.
The so the paying off student loans,I'm a big day for ams mc guy, like
no debt, try to get it outta debt sothat way you can build a foundation
for success, which to me is more.
I was more on the scarcity mindset ofthings like, I don't wanna have any debt.
I was more focused ondefense than offense.
And what happened was Ipaid off student loans.
I actually ended up buying acondo with cash when I was 25.
(03:00):
So I had no debt, no mortgage, no rent.
And one of my wife is a kindergartenteacher, one of her friends was
like, Hey, how did you pay off yourstudent loans and do all this stuff?
'cause I have student loansand it's bogging me down.
So I started a blog.
And that's how I learned howto do SEO website development,
all that kind of stuff.
But at the time I was working atEnterprise Renta car renting cars.
Yeah.
And I was selling fleet managementservices to home service businesses.
(03:23):
So they have fleet of vehicles.
I was selling directly to the businessowners of one to $30 million businesses,
and what happened was my blog, Iended up getting featured in Forbes
and CNBC and Yahoo Finance and allthis cool stuff just by blogging and
SEO and email marketing and all that.
And I would go to these meetings withthe business owners and Hey, what
are you guys doing for marketing?
(03:45):
And I was just featured in Forbes andhere's kind of stuff that I'm doing, and
they're like, wow, this guy's so cool.
Then I decided to quit Enterprise and godo my blog full-time and speaking, and
I bought a tiny school bus and I made atiny home and my dog and I traveled around
the country and I did news interviews.
That's videos, email,marketing, social media.
This was like 10 years ago.
(04:06):
Then when I came back from thattrip, one of my clients was the duck
cleaning company that you mentioned.
I. And he was like, Hey, I needsomeone to be my director of
business development to help me grow.
And he was a 20-year-old, $3 million homeservice business who was very stale, easy.
And I went to work there andwithin the first year he went
from 3 million to 4 million.
So you asked me, was there anylike big epiphany moment or
(04:28):
anything that helped me Yeah.
Become successful.
The epiphany was I did.
10 years of digital marketing,basically not getting paid,
just learning it on my own.
And then my world's collided, where mydigital marketing, my home service my,
my local business marketing and my localbusiness expertise from enterprise.
And my sales all came to ahead when I came to work at
(04:49):
this duck cleaning company.
And everything went and exploded,like all my words collided and I grew.
And what happened was I faceda big problem, which was my
digital marketing company didn'tknow anything about my business.
They didn't know anything about my CRMor technology, and once I figured that
out, our business exploded and I wentand helped other businesses do that.
So same processes.
(05:10):
You're helping the otherclients that you're working with
implement the same structure?
Yeah.
The, this is the big elephant in theroom that I experienced was I went to
work at a home service business and thetraditional digital marketing company
say, do more SEO pay more on ads.
If you want more leads post moreon social media, run Facebook ads.
Oh, go on TikTok and do this.
It's the normal stuff that all thesedigital marketing companies will tell us.
(05:32):
And what I realized, I analyzed overa thousand customer calls and what I
realized was there's actually a biggerthing that most companies miss, and that's
called a marketing customer journey.
And there's three parts to it.
Yeah.
There's visibility.
You have to get visibilityfor your business, whether
it's SEO and all the stuff.
The second one, which is mostcompanies miss, is conversions.
(05:52):
When people go to your website, they haveto turn into a lead somehow, and they have
to go through a lead nurture sequence.
So with home service, they needlike an estimate calculator, a chat
to text widget, an estimate form.
But here's the big kicker.
Most companies don't have a lead problem.
They have a lead management problem.
And we solved that in this business.
They were getting calls and messages,30, 40 a day, but they didn't have
(06:16):
any process to manage their leads.
They were just talking on the phone andthen they were gone forever or calling
them, and they would never answer.
So they had to fix the management problem.
And then the third parts of thecustomer journey is retargeting.
Every single business has this honey holeof customers sitting in their database.
Yes, I
agree.
Prospects, customers, they'renever reaching out to them.
And guess what?
You can't get lifetime valuewithout a lifetime relationship.
(06:38):
And if you're not building a relationshipwith your customers, you're not
gonna get the value out I that youthink that you're gonna get love.
And once we solve love, solvethat problem, now we have this
customer journey that we can justbuild out these three pillars and
every single business needs this.
And that's what my companydoes for companies.
I love that aspect of relationshipbecause it's such an important
part people say the words, but it'sdifferent to actually do what you need
(07:02):
to do to build these relationships.
And actually in reality,you don't really need to.
I'm talking about humanto human interaction.
You don't really need to do much,just being yourself and just
providing value as much as you can.
But in a business, what you'redoing is you're looking at the
people that are already there.
They're all human beings.
Provide a way to bring them closer,create that relationship where they
(07:24):
have no reason to go anywhere else,
that's right.
And the relationship piece.
A lot of companies think, oh, okay,how do I build this relationship?
I'll give you four things youcan do in the next 10 minutes.
Okay?
It's four people.
Love it.
Have you
said it on any other shows?
This?
No, this I have not.
Alright,
good.
I'm just kidding.
No, there.
There's four.
(07:45):
There's four things that you can do.
The first thing is record a video.
The video is when someone fillsout a form on your website.
Have an automatic email and text thatgoes to them with a video that says, Hey,
thanks so much for filling out this form.
My name's Phil.
I'm the owner.
I can't wait to serve you.
You're in the right place.
You pick the right company.
We'll contact you soon.
Number two, when you sendthem an estimate, have a
(08:06):
video go out from the owner.
Hey, just sent you an estimate.
If you have any questions, reach outto me directly or our sales team.
We'll answer every single question,and you have my guarantee that if you
choose our company, I'll make surea hundred percent you're satisfied.
Three, when someone approves the estimate.
You have a video that goesout when someone signs your
contract, you have a video thatgoes to them that says, woo-hoo.
(08:28):
We're teammates.
Man.
I can't wait to work with you.
We're gonna crush it.
Coming up next, you're gonnaget this, and this from my team.
And then the fourth video.
Perfect.
When an invoice happens,you send an invoice.
It's not just your normal, Hey,here's a text, leave us a review.
It's Hey man, thanks so much forchoosing us for your service.
Some ways that you can help us out.
Obviously you can leave us a review.
Google loves that and other people,but if you know of a friend, family
(08:49):
member, someone else that needs ourservice, we really appreciate it.
If you could refer us and you can justforward this email to them or this
email to them, that would be great.
Those four things.
Yeah.
You could do that in 10 minutes,two minute videos right there.
Yeah.
Add it to your process.
And now you build a relationship insideof that conversion funnel and people
are like, this company's different.
Yeah, for sure.
I wish I came in experience witha home service business that would
(09:11):
provide that level of service.
And to be honest I have not.
Yeah.
Experienced.
That type of service.
It didn't have the aspectsof the relationship building
what you're talking about.
And they could simplyjust sign up for Loom.
Like it was a free tool.
Just sign up for Loom.
Very easy.
You got your phone right
here.
(09:32):
Yeah.
And just right here.
Put it on YouTube and thenput it into your email.
Yeah, and you gave thisthe steps so clearly.
Now with the Loom, they canliterally do it right now as they're
listening, as they're watching.
They can actually do it rightnow, but are they going to do it?
If they care about their customerexperience and being different and
(09:53):
standing out, which I would say mostbusinesses say that they're different
and they want to be different.
But will they actually
do it?
But are they doing it?
Yeah.
If they work with us, we have to do it.
It's part of our, that's whatI'm saying, that, that was my
point.
I'm getting to that they,people want these things.
They want the transformation.
They wanna do better.
They for example, in my world,mindset, they know mindset is the
(10:15):
most, one of the most important.
Strategies that you could ever go into.
For example, you need a good foundation.
Entrepreneurship is not easy.
No.
And having that, belief thatthis is going to help me and you
still don't do anything about it.
There's deeper concerns right herebecause of what I'm saying is that
you offered all this informationat step by step to do this.
(10:38):
Are people gonna do it?
I find a majority may not.
And the best ways to call you,obviously to get the help.
Yeah.
But you gave them things that theycould implement right now, but they
hear it and they don't take the action.
We call this the knowing doing gap.
That's what I was getting at.
Yeah.
The imperfect action of doing things.
So you know that you shoulddo it, but you gotta do it.
(10:59):
But what's holding you backit and then solve that thing.
One other piece with Loom, thisis a huge area of opportunity.
Imagine you create this beautifulestimate, you email it to the customer,
and then you never hear from them again.
What if you took a Quick Loom video andyou walked them through your estimate,
explaining what your estimate meansand how this would impact them Wow.
And affect them, and now yousend this to them in your email.
(11:22):
Yeah, now you're connectingto them subconscious to
subconscious is powerful, man.
Exactly.
And now it's so humanto human relationship.
It's not just a piece of paperthat you're sending them.
Hopefully they sign.
No.
That's wonderful man.
Thank you so much for sharing so muchon the show because it's important.
We really want people to get results.
The more we are bringing on guests, themore we're expanding that information
(11:46):
to the marketplace to give them thesepointers, to give them these indicators
what they can change, what they canimprove in their life and business.
I really want them.
To take these actions and do these thingsbecause it will change their business.
It will make it better or improve.
And if you're not doing it, really ask theserious question, why am I not doing it?
(12:08):
Is it the cosmetic reasons?
Oh, it's gonna be too much.
I call Phil.
He is gonna probably try well.
How are you gonna expect togrow if you're not gonna invest?
It's so hard to scale if you're notputting in energy into the business.
Yeah.
And money's energy
With the scaling thing, one of thelessons that I learned, 'cause as I
mentioned in the beginning, is likeI had more of a scarcity mindset
(12:28):
and it was scary for me to spendmoney and spend money, invest money.
And one of the things thatreally helped me was by operating
my business on percentages.
And what I mean by that is likefrom a marketing perspective, most
businesses should be spending threeto 10% of their revenue on marketing.
And when you set money aside froma percentage base, good point.
It gives you permission to spendthat money instead of just looking
(12:49):
at your bank account and seeing,oh, you got 10,000, $20,000.
Let me spend a thousand overhere and see what I get.
On a monthly basis, you
budget.
Yeah.
You're running your business on abudget and it's giving you permission.
Excuse me, okay, I got $5,000 thismonth, so how am I gonna allocate these
funds from a marketing perspective?
And it changes in your mind how you'rethinking about deploying your assets,
which for me was transformationalbecause it gave me permission to
(13:10):
start spending money on thingswhen I started operating that way.
I didn't just have allthis money coming at me.
It was a game plan.
Yep.
Because it's like a tool.
Money's coming in as a tool to expandwhat you need to do for your business.
And in the beginning I think thatpercentage needs to be much higher.
Yeah.
I think if you're serious about growingand scaling your business to seven
(13:33):
or eight figures, then absolutely.
For me it wasn't.
Yeah.
Because I, I came, when I cameinto the business, I was literally
selling my time for money.
I was just a consultant.
Hourly rate, doing my stuff, gettingpaid, just trying to make six figures.
And what I realized was I wasn't buildinga business that was just owning a
job that I never had anything wrong.
I never had any time withmy wife, the whole thing.
(13:55):
And, yeah.
Yeah.
I know.
And when you start really thinkingabout building a business I think it
comes down to percentages and givingyourself permission to spend money.
Yeah.
And having that mindset of growth.
And then sometimes we consciously wantit, but the subconscious side of us
doesn't allow it, so it holds us back.
That's the gap that we're talkingabout, so you have to have that
(14:17):
belief that it's possible for you andyour business to be in those ranges,
or even 10 x what you're doing.
It has to be that inner belief,
yeah.
The, I'm in the coaching program with DanSullivan called Strategic Coach, and he
has a book that 10 x is better than twox. Yeah, and he talks about this gap in
the gain, which is yes, if you were to,if you were to two X your business, it's
(14:38):
okay, I could see how I could do that.
But if you were to 10 x your business,it would change the entire way that
you would've run your business.
If you were to go from 1 million to10 million in revenue, would you still
be doing your sales and your customer?
No.
You would be doing different things.
And so when you think about going 10x, you have to build a business that's
10 x and not just try to take these.
One's and two people here.
Yeah.
And you get stuck in that gap, which I'mtalk, I'm preaching to the choir on this.
(15:01):
'cause like I get stuck in that so much.
Yeah.
It's I know I should dothis, but it's a risk, eh.
But you gotta do it.
It's like we talk about this, thatwhere your goal is, you gotta become
that goal in the present moment within.
You have to feel that as possible.
That you have to be in that frameof energy of a $10 million company
and operate from that place.
(15:23):
Make decisions from that place.
Be in that energy and you'll be surprisedhow people and situations, circumstances
are showing up to help you be there.
Yeah, that's right.
It's yeah.
They just we met and we've, as soon aswe started talking before recording,
we're talking about collaborating,building a relationship, growing, it's
(15:43):
that it changes that dynamics when youfeel energetically at a higher range
already and you operate from that,your results transform like night
and day because everything is energy.
And when you're operating from that place.
You don't have to figure out the howis going to come make itself available
(16:04):
step by step wherever you need.
It is so beautiful, man.
Yeah, for sure.
And so part of my transformation in whatyou're talking about for me, into the
abundance mindset has really come for mein particular, is creating content and
sharing the content out into the world.
Because I used to not, I used to be, Iused to share a lot when I was blogging,
but then I stopped because it was verypersonal and I was like, eh, people don't
(16:26):
really care about what I have to say.
Then when I started sharing content forFlash and my business and even my personal
stuff, it opened up the side of me.
That was the true relationship piece.
But more importantly, it expandedthe possibility for impact of my
life on other people way beyond.
The scope that I was thinking in.
(16:46):
That I used to thinkvery, it's all about me.
Like I don't want people to know this.
Yeah.
When I actually start sharing stuffand creating content for other
people, there's people now that arelike, Hey, I saw your YouTube video.
I've been following you for two years.
You helped me scale my business, da,and I have no idea who these people are.
They've never liked anything commentedor anything, but now they see this
stuff and I think a lot of times.
Business owners or people in general,they get stuck in their heads at
(17:07):
oh, I gotta go create this video.
I gotta create this.
But you don't know, you do HVAC, youdon't know the mom that's sitting at
home who has no ac and her kids areupstairs sweating the, their heads
off and all she wants to do is seea video from you about how she can
solve this problem for her home.
And you're gonna solvethat problem for her.
Who wouldn't want that?
Yeah.
No, definitely.
Such amazing information you're sharinghere that will impact people because we
(17:35):
collectively, as entrepreneursor business owners need to do.
Bigger things and better revenuesbecause we are the leaders that are
going to make an impact in the world.
We are generating the funds thatcan change lives, not just ours, but
people that interact with that company.
(17:57):
Just as a number, how manypeople's lives have you?
Shifted by from the energy that you'reputting out there, just an approximately,
not the person, that client, I'm nottalking about, I'm talking about each
client has a spread of people, right?
Yeah.
So you're impacting roughlythere's probably thousands.
Yeah.
Yeah.
So over the last six years that I'vebeen doing the business we came up
(18:19):
with a rough estimate of $47 million ingrowth for the companies that we support.
That's a really big number.
But if you think about the teammembers, the employees that have Yes.
Can raise their kids.
They can send their kids to college.
Yes.
The impact, that and our team, theconsultants on our team, they're
like, it's not just about, Hey,we do some marketing for you.
It's like we're helping people grow theirbusiness so that they can support the
(18:41):
local communities and their and stuff.
And I think there's a big part to thisBeautiful, which is as a business owner.
I used to think so too small, right?
Like the six figures, the hourly thing.
And what I realized was I need tohave my vision so big that my team's
vision can fit into that vision, right?
If I'm trying to go to 10 million andeach person wants to make $500,000,
(19:02):
it's okay, how can I make this happen?
But if I'm only shooting fora million or 3 million, my
team's vision, it doesn't fit.
Like I'm not gonna attract those levelof people that wanna fit into this.
Yeah.
So how can I set the vision andthe goal and stick to that and.
And ma and have the actions that show myteam like, oh no, he's really about it.
Like he really wants this as well.
It's not just saying
this.
Yeah.
And that's a really good point thatyou'll attract the right people
(19:25):
into your organization becauseyou're at that level, because
that's, if you're thinking small or.
In planning syndrome or justoverthinking about things and not
actually doing what needs to be done.
We hold that back, we're holding backfrom expansion because we're in a
way, getting in our own way based onthat condition, thought patterns that
(19:49):
a lot of times they limit, they, andwe believe it so much because they're
popping up and so you don't need.
Do something else because you'reonly hearing that based on what
you're conditioned to believe,
yeah.
So whatever is resonates inthe subconscious mind, that's
what you're gonna act on.
But unfortunately, what you'reacting on a subconscious level,
it was given by other people.
(20:09):
It was what you grew up with.
Your environment, genetically environment,all those ideas about money, about
growth, and what's possible for youis all in the subconscious mind when
you try to do anything different.
There's stoppage, there's blockage,and people don't realize that they
have the power to make that shift.
That's right.
They want to make their companyin a big, badass company.
(20:31):
They need to become it, they needto believe it, they need to feel it.
That is, is possible and thatneeds a subconscious belief,
a deeper sense of knowing.
Yeah I fell into this trap too, whichis funny that you're bringing this up.
My, I was the first to gointo college in my family.
Both my parents just, normal jobs.
(20:51):
My dad is pest control technician.
My mom works with computer stuff, andthey, the framework that they had in
life was more of the corporate, go tojob, get a paycheck type of lifestyle.
It's not bad, but when I thinkabout the lens that I grew up in.
Those foundational beliefs, how canthose foundational beliefs get me
to a 1,000 million dollars businessand how to operate a business from
(21:14):
a lens of growth and scalability?
It's a different the foundationthat was laid for me is not that
foundation, so I have to, I had toput myself around other people and
build other beliefs and habits that.
Correlated with my goals because if Iwere to go to them and ask them, how am
I gonna get to $10 million or whatever,they're gonna be like, I have no idea.
What are you talking about?
Just, you're doing fine.
(21:34):
And it's just like a different mindset.
And I think a lot of times youget stuck in the old, in the
beliefs that we're raised with.
Yeah.
And that's why it's so importantto invest in mentorship.
The right mentorship.
Yep.
'cause they speed up thatwhole entire process.
If somebody, for example, works withyour firm, they're not just getting the
results of the services you're providing.
I. They're also learningwhat you're doing.
(21:57):
They're in the business.
They're seeing exactly what you'redoing, that will allow them to actually
expand in different directions.
Now if they were thinking aboutmultiplying their locations, this will
make it, you will make that easier,that goal, that desire could come.
Into reality because of this service,this value that you're providing
and that people don't realize.
(22:17):
And when I talk like this, some peoplemight say, okay, this guy is just trying
to promote the guests and all that.
No, like we are, you'renot giving me anything.
I'm just speaking of the truth.
That's right.
People that are coming on the show thathave these products or services, they, at
the end of the day, yes, it costs money,but they're adding value in your life.
That's right.
They're making you, IMelevate in different areas.
(22:41):
Life is really short.
If we're not investing with the rightpeople, we're not taking those steps.
We're losing out on the time, right?
We wanna make sure we take advantageof the time that we're gifted, and
that's why I appreciate my guess, andthat's why I appreciate talking to you
guys and hearing these things becausethere's a deeper meaning to what we do.
It's not just money.
(23:01):
Yeah.
No money will come and go.
I think it's about transformationof helping people and yeah, there's
a, if you help people enough andyou make enough impact on people's
lives, the money will come to you.
It's not, yeah.
Make the impact so you get the money, it'smake the impact, and the money will come.
And I think for me, givers gain.
Yeah, givers gain.
Exactly.
And I'm called, for mepersonally, I'm a Christian.
(23:22):
I'm called to multiply my talents, nothide them under a rock and so good the
more that I can go out and multiply mytalents because I fell into this trap
around love it, four or 500,000 inrevenue, which was like, I could really
like dial this thing up or I'm good.
I felt man, what?
What should I do?
As a Christian, I'm not just sittingback here hanging out like, I need
(23:42):
to go, I need to go push this.
I need to go take mytalent and multiply them.
And I think a lot of timesit can be too comfortable.
We feel like, oh, we'retoo comfortable here.
We're good.
We'll do that later.
But you gotta go forward,especially if you comfort zone.
Yeah.
So
yeah, no, that something for me.
No.
Another thing I wanted to mention, thisthing that I think a lot of people miss.
For me, there was three benefitsthat I got when I hired a coach.
(24:04):
The first one was I gave myself, I feltman, I spent $10,000 on me, like me, like
growth for me, and it was very liberatingbecause I felt like I'm worth it.
I felt like I was worth itinvesting back in myself.
The second thing was I actuallyhired a video coach to help me
create video content, and it waslike a thousand dollars a month.
About six months later, I had acompany come to me to pay me a
(24:26):
thousand dollars a month to postcontent for them as an affiliate.
Beautiful.
An influencer stillcame right back around.
Yeah.
And the third thing was the proximity.
I was on coaching calls withother people that were in my shoes
going through the same thing.
That I was facing and theywere solving the problem.
So I could easily ask themlike, what are you doing?
Where people are not opening their wholearmor and their everything, their books
(24:47):
and everything on LinkedIn or on a randomone-to-one call that you have with them.
You have to get in these intimatesettings so that way you can see the
true what's going on behind the scenes,which for me was very impactful.
That's wonderful.
That experience that you're sharing.
The people can relate to that in manyways, and then you're actually coming
here and becoming the success thatyou have been is inspiring, and I'm
(25:12):
hoping that we're inspiring others.
If they're stuck,
Even if they wanna scale, they'redoing really good, it could
be this angle that is missing.
And we, you can help with that.
So can you share any mistake.
That service businesses makewhen it comes to digital market?
I know you mentioned a few, butis there anything that comes to
mind that is the most obvious thatare not, people are not realizing?
(25:37):
Yeah.
Once you get to around one or $2 millionin revenue, I. You start to hit this
pain line in your business, and a lotof it comes to marketing because up
until that point, you can hire cookiecutter or like siloed marketing, right?
Someone who's just gonna do SEO, someonewho's just gonna do Google ads, someone
who's gonna post on your social mediaaccount, and you have these silo things.
(25:58):
The problem is that you're not usingyour data inside of your CRM to make
decisions, and when you don't use yourdata, you don't know what's working
and you need a marketing companythat can tie the loop together.
You also up until about a milliondollars, you can focus just on
visibility and you can get newcustomers and leads in the door if
you ever able to solve that problem.
The problem is you get to a pointwhere you can't manage all the leads.
(26:19):
Then you start, you, you don't retargetyour platform to bring them back
into funnel, which is why you haveto start building out this customer
journey, which is gonna help youscale from 1 million to 10 million.
So you hit this pain line where you need acompany that can tie everything together.
The other thing, just like withgeneral digital marketing companies,
if you are in home service, isdo they have Google reviews?
Because if Google reviews areimportant, your digital marketing
(26:41):
company should have Google reviews.
Two, whatever they're gonna do for you.
You wanna ask them this question, howare you gonna track your performance?
Because SEO is all black magic and voodoo,and who knows if it's working or not.
And you never know, right?
You just pay for SEO and it'soh, I posted this blog post.
I did this thing.
Who cares?
I wanna see my rankingsincreasing and my leads going up.
(27:03):
And so these are, those are the questionsthat you need to ask these people is how
are you gonna track your performance?
And you wanna answerthat makes sense to you?
I was laughing because I spent thousandson SEO and that's exactly what it was.
Whatever you just explained,it was, here's the spreadsheet,
this is what we did.
All I go, what's going on?
I have, I had no idea ofif it actually working.
(27:23):
Exactly.
So I was in a home service business tryingto grow my business and I was asking
these same questions and I even knewdigital marketing stuff and I'm like.
Okay, cool.
You well save here.
Yeah.
Yeah.
For this exact example, what you,the answer that you should hear
is, Hey, we track these keywords,we put them into this thing.
We use a tool called Bright Local, butyou can, SEM, rush, a h refs, whatever.
(27:45):
And you have all thesekeywords and then every week.
We're seeing where we rank on thesekeywords, and if we're doing SEO
properly, we should be increasingour rankings on these keywords.
And over time you should see yourperformance increase, not just,
oh, we posted this blog post aboutthis and hopefully this works.
No, this is great.
It's been great talking to you, Phil.
Honestly I really dig your vibe,your energy and people prob most
(28:09):
probably they can see it as well.
I sense the genuineness the availabilityto help collaborate, grow together,
all that stuff is exactly what I liketo grow people that, that kind of.
Person or business I like to grow with.
And I would definitely like to haveyou on again, so we can maybe even go
back and forth and figure out what'sthe most important aspect of a service
(28:32):
business that they need to get deeper in.
Yeah.
And we could do an episode to actuallygo in, we can maybe do screen share,
whatever, and actually go in toshow them how we can add help them.
Yeah, as much as possible.
That would be great.
If you're open to that.
Yeah.
So it leads us to our, thefirst step to working with us.
We do these marketing audits wherewe literally get on a call like what
(28:54):
you're saying, and we audit people'sstuff, live with them, and we tell them,
perfect, this is the issue that you have.
Here's all the stuff you need to fix it.
Here's, if we were to worktogether, here's what we would do.
But regardless, you can do it.
We get someone from the audience tojust do an episode live with them?
Exactly.
Exactly.
That's perfect.
Yeah, let's work that out.
I. Okay appreciate you, Phil.
Most companies don't have a lead problem.
(00:01):
They have a lead management problem.
(00:22):
Today we have with us Phil Risher
The founder of Flash Consulting, adigital marketing firm that helps home
service businesses increase sales andkeep their technicians fully booked.
Phil started his journey by payingoff 30,000 in student loans in.
(00:44):
12 months, which led him tostart a personal financial blog.
He then transitioned into digitalmarketing, eventually founding flash
consulting after becoming frustratedwith traditional marketing services
while working at one of the country'slargest air duct cleaning companies.
(01:05):
I would like to welcome Phil to our show.
That was an awesome intro.
Thank you so much for having me.
I'm excited to talk with you.
No, my pleasure, brother.
My pleasure.
It's great to talk to you and No problem.
I used to just go right into it.
I started doing, you always wantto test different things, right?
Yeah.
So I started playing around withthis recently to give a intro
(01:28):
and see how it how it performs.
Because.
There was one guest thatcame on, he actually said it.
He said it as a feedback at the end.
He goes, can I give you some feedback?
I go, I love that.
I have no ego.
You tell me what is it, right?
Yeah.
And he goes, can you start introducingyour guests in the beginning?
Because it just gives the guestsmore it, it feels better to
(01:51):
be on a show, more important.
You just feel excited, right?
Yes.
To be there.
So I started doing it and Inoticed an energy shift in our
conversation with the guests.
So it did amplify it.
Yeah.
That's good.
And I think as a listener youwanna hear a little bit more color
commentary about who am I listening to?
What's their story?
Yeah.
Good.
Awesome.
You know this paying off theloan in such a short time and
(02:14):
then, going into this marketingagency is a big marketing agency.
Yeah.
I believe you said 1 millionto 10 million is your mark.
Yeah, that revenues, that's our breadand butter for the clients that we serve,
and it's also our size business as well.
Very good.
Very good.
Yeah.
So have you faced.
A turning point that you would liketo share that caused such a success?
(02:38):
Yeah.
The so the paying off student loans,I'm a big day for ams mc guy, like
no debt, try to get it outta debt sothat way you can build a foundation
for success, which to me is more.
I was more on the scarcity mindset ofthings like, I don't wanna have any debt.
I was more focused ondefense than offense.
And what happened was Ipaid off student loans.
I actually ended up buying acondo with cash when I was 25.
(03:00):
So I had no debt, no mortgage, no rent.
And one of my wife is a kindergartenteacher, one of her friends was
like, Hey, how did you pay off yourstudent loans and do all this stuff?
'cause I have student loansand it's bogging me down.
So I started a blog.
And that's how I learned howto do SEO website development,
all that kind of stuff.
But at the time I was working atEnterprise Renta car renting cars.
Yeah.
And I was selling fleet managementservices to home service businesses.
(03:23):
So they have fleet of vehicles.
I was selling directly to the businessowners of one to $30 million businesses,
and what happened was my blog, Iended up getting featured in Forbes
and CNBC and Yahoo Finance and allthis cool stuff just by blogging and
SEO and email marketing and all that.
And I would go to these meetings withthe business owners and Hey, what
are you guys doing for marketing?
(03:45):
And I was just featured in Forbes andhere's kind of stuff that I'm doing, and
they're like, wow, this guy's so cool.
Then I decided to quit Enterprise and godo my blog full-time and speaking, and
I bought a tiny school bus and I made atiny home and my dog and I traveled around
the country and I did news interviews.
That's videos, email,marketing, social media.
This was like 10 years ago.
(04:06):
Then when I came back from thattrip, one of my clients was the duck
cleaning company that you mentioned.
I. And he was like, Hey, I needsomeone to be my director of
business development to help me grow.
And he was a 20-year-old, $3 million homeservice business who was very stale, easy.
And I went to work there andwithin the first year he went
from 3 million to 4 million.
So you asked me, was there anylike big epiphany moment or
(04:28):
anything that helped me Yeah.
Become successful.
The epiphany was I did.
10 years of digital marketing,basically not getting paid,
just learning it on my own.
And then my world's collided, where mydigital marketing, my home service my,
my local business marketing and my localbusiness expertise from enterprise.
And my sales all came to ahead when I came to work at
(04:49):
this duck cleaning company.
And everything went and exploded,like all my words collided and I grew.
And what happened was I faceda big problem, which was my
digital marketing company didn'tknow anything about my business.
They didn't know anything about my CRMor technology, and once I figured that
out, our business exploded and I wentand helped other businesses do that.
So same processes.
(05:10):
You're helping the otherclients that you're working with
implement the same structure?
Yeah.
The, this is the big elephant in theroom that I experienced was I went to
work at a home service business and thetraditional digital marketing company
say, do more SEO pay more on ads.
If you want more leads post moreon social media, run Facebook ads.
Oh, go on TikTok and do this.
It's the normal stuff that all thesedigital marketing companies will tell us.
(05:32):
And what I realized, I analyzed overa thousand customer calls and what I
realized was there's actually a biggerthing that most companies miss, and that's
called a marketing customer journey.
And there's three parts to it.
Yeah.
There's visibility.
You have to get visibilityfor your business, whether
it's SEO and all the stuff.
The second one, which is mostcompanies miss, is conversions.
(05:52):
When people go to your website, they haveto turn into a lead somehow, and they have
to go through a lead nurture sequence.
So with home service, they needlike an estimate calculator, a chat
to text widget, an estimate form.
But here's the big kicker.
Most companies don't have a lead problem.
They have a lead management problem.
And we solved that in this business.
They were getting calls and messages,30, 40 a day, but they didn't have
(06:16):
any process to manage their leads.
They were just talking on the phone andthen they were gone forever or calling
them, and they would never answer.
So they had to fix the management problem.
And then the third parts of thecustomer journey is retargeting.
Every single business has this honey holeof customers sitting in their database.
Yes, I
agree.
Prospects, customers, they'renever reaching out to them.
And guess what?
You can't get lifetime valuewithout a lifetime relationship.
(06:38):
And if you're not building a relationshipwith your customers, you're not
gonna get the value out I that youthink that you're gonna get love.
And once we solve love, solvethat problem, now we have this
customer journey that we can justbuild out these three pillars and
every single business needs this.
And that's what my companydoes for companies.
I love that aspect of relationshipbecause it's such an important
part people say the words, but it'sdifferent to actually do what you need
(07:02):
to do to build these relationships.
And actually in reality,you don't really need to.
I'm talking about humanto human interaction.
You don't really need to do much,just being yourself and just
providing value as much as you can.
But in a business, what you'redoing is you're looking at the
people that are already there.
They're all human beings.
Provide a way to bring them closer,create that relationship where they
(07:24):
have no reason to go anywhere else,
that's right.
And the relationship piece.
A lot of companies think, oh, okay,how do I build this relationship?
I'll give you four things youcan do in the next 10 minutes.
Okay?
It's four people.
Love it.
Have you
said it on any other shows?
This?
No, this I have not.
Alright,
good.
I'm just kidding.
No, there.
There's four.
(07:45):
There's four things that you can do.
The first thing is record a video.
The video is when someone fillsout a form on your website.
Have an automatic email and text thatgoes to them with a video that says, Hey,
thanks so much for filling out this form.
My name's Phil.
I'm the owner.
I can't wait to serve you.
You're in the right place.
You pick the right company.
We'll contact you soon.
Number two, when you sendthem an estimate, have a
(08:06):
video go out from the owner.
Hey, just sent you an estimate.
If you have any questions, reach outto me directly or our sales team.
We'll answer every single question,and you have my guarantee that if you
choose our company, I'll make surea hundred percent you're satisfied.
Three, when someone approves the estimate.
You have a video that goesout when someone signs your
contract, you have a video thatgoes to them that says, woo-hoo.
(08:28):
We're teammates.
Man.
I can't wait to work with you.
We're gonna crush it.
Coming up next, you're gonnaget this, and this from my team.
And then the fourth video.
Perfect.
When an invoice happens,you send an invoice.
It's not just your normal, Hey,here's a text, leave us a review.
It's Hey man, thanks so much forchoosing us for your service.
Some ways that you can help us out.
Obviously you can leave us a review.
Google loves that and other people,but if you know of a friend, family
(08:49):
member, someone else that needs ourservice, we really appreciate it.
If you could refer us and you can justforward this email to them or this
email to them, that would be great.
Those four things.
Yeah.
You could do that in 10 minutes,two minute videos right there.
Yeah.
Add it to your process.
And now you build a relationship insideof that conversion funnel and people
are like, this company's different.
Yeah, for sure.
I wish I came in experience witha home service business that would
(09:11):
provide that level of service.
And to be honest I have not.
Yeah.
Experienced.
That type of service.
It didn't have the aspectsof the relationship building
what you're talking about.
And they could simplyjust sign up for Loom.
Like it was a free tool.
Just sign up for Loom.
Very easy.
You got your phone right
here.
(09:32):
Yeah.
And just right here.
Put it on YouTube and thenput it into your email.
Yeah, and you gave thisthe steps so clearly.
Now with the Loom, they canliterally do it right now as they're
listening, as they're watching.
They can actually do it rightnow, but are they going to do it?
If they care about their customerexperience and being different and
(09:53):
standing out, which I would say mostbusinesses say that they're different
and they want to be different.
But will they actually
do it?
But are they doing it?
Yeah.
If they work with us, we have to do it.
It's part of our, that's whatI'm saying, that, that was my
point.
I'm getting to that they,people want these things.
They want the transformation.
They wanna do better.
They for example, in my world,mindset, they know mindset is the
(10:15):
most, one of the most important.
Strategies that you could ever go into.
For example, you need a good foundation.
Entrepreneurship is not easy.
No.
And having that, belief thatthis is going to help me and you
still don't do anything about it.
There's deeper concerns right herebecause of what I'm saying is that
you offered all this informationat step by step to do this.
(10:38):
Are people gonna do it?
I find a majority may not.
And the best ways to call you,obviously to get the help.
Yeah.
But you gave them things that theycould implement right now, but they
hear it and they don't take the action.
We call this the knowing doing gap.
That's what I was getting at.
Yeah.
The imperfect action of doing things.
So you know that you shoulddo it, but you gotta do it.
(10:59):
But what's holding you backit and then solve that thing.
One other piece with Loom, thisis a huge area of opportunity.
Imagine you create this beautifulestimate, you email it to the customer,
and then you never hear from them again.
What if you took a Quick Loom video andyou walked them through your estimate,
explaining what your estimate meansand how this would impact them Wow.
And affect them, and now yousend this to them in your email.
(11:22):
Yeah, now you're connectingto them subconscious to
subconscious is powerful, man.
Exactly.
And now it's so humanto human relationship.
It's not just a piece of paperthat you're sending them.
Hopefully they sign.
No.
That's wonderful man.
Thank you so much for sharing so muchon the show because it's important.
We really want people to get results.
The more we are bringing on guests, themore we're expanding that information
(11:46):
to the marketplace to give them thesepointers, to give them these indicators
what they can change, what they canimprove in their life and business.
I really want them.
To take these actions and do these thingsbecause it will change their business.
It will make it better or improve.
And if you're not doing it, really ask theserious question, why am I not doing it?
(12:08):
Is it the cosmetic reasons?
Oh, it's gonna be too much.
I call Phil.
He is gonna probably try well.
How are you gonna expect togrow if you're not gonna invest?
It's so hard to scale if you're notputting in energy into the business.
Yeah.
And money's energy
With the scaling thing, one of thelessons that I learned, 'cause as I
mentioned in the beginning, is likeI had more of a scarcity mindset
(12:28):
and it was scary for me to spendmoney and spend money, invest money.
And one of the things thatreally helped me was by operating
my business on percentages.
And what I mean by that is likefrom a marketing perspective, most
businesses should be spending threeto 10% of their revenue on marketing.
And when you set money aside froma percentage base, good point.
It gives you permission to spendthat money instead of just looking
(12:49):
at your bank account and seeing,oh, you got 10,000, $20,000.
Let me spend a thousand overhere and see what I get.
On a monthly basis, you
budget.
Yeah.
You're running your business on abudget and it's giving you permission.
Excuse me, okay, I got $5,000 thismonth, so how am I gonna allocate these
funds from a marketing perspective?
And it changes in your mind how you'rethinking about deploying your assets,
which for me was transformationalbecause it gave me permission to
(13:10):
start spending money on thingswhen I started operating that way.
I didn't just have allthis money coming at me.
It was a game plan.
Yep.
Because it's like a tool.
Money's coming in as a tool to expandwhat you need to do for your business.
And in the beginning I think thatpercentage needs to be much higher.
Yeah.
I think if you're serious about growingand scaling your business to seven
(13:33):
or eight figures, then absolutely.
For me it wasn't.
Yeah.
Because I, I came, when I cameinto the business, I was literally
selling my time for money.
I was just a consultant.
Hourly rate, doing my stuff, gettingpaid, just trying to make six figures.
And what I realized was I wasn't buildinga business that was just owning a
job that I never had anything wrong.
I never had any time withmy wife, the whole thing.
(13:55):
And, yeah.
Yeah.
I know.
And when you start really thinkingabout building a business I think it
comes down to percentages and givingyourself permission to spend money.
Yeah.
And having that mindset of growth.
And then sometimes we consciously wantit, but the subconscious side of us
doesn't allow it, so it holds us back.
That's the gap that we're talkingabout, so you have to have that
(14:17):
belief that it's possible for you andyour business to be in those ranges,
or even 10 x what you're doing.
It has to be that inner belief,
yeah.
The, I'm in the coaching program with DanSullivan called Strategic Coach, and he
has a book that 10 x is better than twox. Yeah, and he talks about this gap in
the gain, which is yes, if you were to,if you were to two X your business, it's
(14:38):
okay, I could see how I could do that.
But if you were to 10 x your business,it would change the entire way that
you would've run your business.
If you were to go from 1 million to10 million in revenue, would you still
be doing your sales and your customer?
No.
You would be doing different things.
And so when you think about going 10x, you have to build a business that's
10 x and not just try to take these.
One's and two people here.
Yeah.
And you get stuck in that gap, which I'mtalk, I'm preaching to the choir on this.
(15:01):
'cause like I get stuck in that so much.
Yeah.
It's I know I should dothis, but it's a risk, eh.
But you gotta do it.
It's like we talk about this, thatwhere your goal is, you gotta become
that goal in the present moment within.
You have to feel that as possible.
That you have to be in that frameof energy of a $10 million company
and operate from that place.
(15:23):
Make decisions from that place.
Be in that energy and you'll be surprisedhow people and situations, circumstances
are showing up to help you be there.
Yeah, that's right.
It's yeah.
They just we met and we've, as soon aswe started talking before recording,
we're talking about collaborating,building a relationship, growing, it's
(15:43):
that it changes that dynamics when youfeel energetically at a higher range
already and you operate from that,your results transform like night
and day because everything is energy.
And when you're operating from that place.
You don't have to figure out the howis going to come make itself available
(16:04):
step by step wherever you need.
It is so beautiful, man.
Yeah, for sure.
And so part of my transformation in whatyou're talking about for me, into the
abundance mindset has really come for mein particular, is creating content and
sharing the content out into the world.
Because I used to not, I used to be, Iused to share a lot when I was blogging,
but then I stopped because it was verypersonal and I was like, eh, people don't
(16:26):
really care about what I have to say.
Then when I started sharing content forFlash and my business and even my personal
stuff, it opened up the side of me.
That was the true relationship piece.
But more importantly, it expandedthe possibility for impact of my
life on other people way beyond.
The scope that I was thinking in.
(16:46):
That I used to thinkvery, it's all about me.
Like I don't want people to know this.
Yeah.
When I actually start sharing stuffand creating content for other
people, there's people now that arelike, Hey, I saw your YouTube video.
I've been following you for two years.
You helped me scale my business, da,and I have no idea who these people are.
They've never liked anything commentedor anything, but now they see this
stuff and I think a lot of times.
Business owners or people in general,they get stuck in their heads at
(17:07):
oh, I gotta go create this video.
I gotta create this.
But you don't know, you do HVAC, youdon't know the mom that's sitting at
home who has no ac and her kids areupstairs sweating the, their heads
off and all she wants to do is seea video from you about how she can
solve this problem for her home.
And you're gonna solvethat problem for her.
Who wouldn't want that?
Yeah.
No, definitely.
Such amazing information you're sharinghere that will impact people because we
(17:35):
collectively, as entrepreneursor business owners need to do.
Bigger things and better revenuesbecause we are the leaders that are
going to make an impact in the world.
We are generating the funds thatcan change lives, not just ours, but
people that interact with that company.
(17:57):
Just as a number, how manypeople's lives have you?
Shifted by from the energy that you'reputting out there, just an approximately,
not the person, that client, I'm nottalking about, I'm talking about each
client has a spread of people, right?
Yeah.
So you're impacting roughlythere's probably thousands.
Yeah.
Yeah.
So over the last six years that I'vebeen doing the business we came up
(18:19):
with a rough estimate of $47 million ingrowth for the companies that we support.
That's a really big number.
But if you think about the teammembers, the employees that have Yes.
Can raise their kids.
They can send their kids to college.
Yes.
The impact, that and our team, theconsultants on our team, they're
like, it's not just about, Hey,we do some marketing for you.
It's like we're helping people grow theirbusiness so that they can support the
(18:41):
local communities and their and stuff.
And I think there's a big part to thisBeautiful, which is as a business owner.
I used to think so too small, right?
Like the six figures, the hourly thing.
And what I realized was I need tohave my vision so big that my team's
vision can fit into that vision, right?
If I'm trying to go to 10 million andeach person wants to make $500,000,
(19:02):
it's okay, how can I make this happen?
But if I'm only shooting fora million or 3 million, my
team's vision, it doesn't fit.
Like I'm not gonna attract those levelof people that wanna fit into this.
Yeah.
So how can I set the vision andthe goal and stick to that and.
And ma and have the actions that show myteam like, oh no, he's really about it.
Like he really wants this as well.
It's not just saying
this.
Yeah.
And that's a really good point thatyou'll attract the right people
(19:25):
into your organization becauseyou're at that level, because
that's, if you're thinking small or.
In planning syndrome or justoverthinking about things and not
actually doing what needs to be done.
We hold that back, we're holding backfrom expansion because we're in a
way, getting in our own way based onthat condition, thought patterns that
(19:49):
a lot of times they limit, they, andwe believe it so much because they're
popping up and so you don't need.
Do something else because you'reonly hearing that based on what
you're conditioned to believe,
yeah.
So whatever is resonates inthe subconscious mind, that's
what you're gonna act on.
But unfortunately, what you'reacting on a subconscious level,
it was given by other people.
(20:09):
It was what you grew up with.
Your environment, genetically environment,all those ideas about money, about
growth, and what's possible for youis all in the subconscious mind when
you try to do anything different.
There's stoppage, there's blockage,and people don't realize that they
have the power to make that shift.
That's right.
They want to make their companyin a big, badass company.
(20:31):
They need to become it, they needto believe it, they need to feel it.
That is, is possible and thatneeds a subconscious belief,
a deeper sense of knowing.
Yeah I fell into this trap too, whichis funny that you're bringing this up.
My, I was the first to gointo college in my family.
Both my parents just, normal jobs.
(20:51):
My dad is pest control technician.
My mom works with computer stuff, andthey, the framework that they had in
life was more of the corporate, go tojob, get a paycheck type of lifestyle.
It's not bad, but when I thinkabout the lens that I grew up in.
Those foundational beliefs, how canthose foundational beliefs get me
to a 1,000 million dollars businessand how to operate a business from
(21:14):
a lens of growth and scalability?
It's a different the foundationthat was laid for me is not that
foundation, so I have to, I had toput myself around other people and
build other beliefs and habits that.
Correlated with my goals because if Iwere to go to them and ask them, how am
I gonna get to $10 million or whatever,they're gonna be like, I have no idea.
What are you talking about?
Just, you're doing fine.
(21:34):
And it's just like a different mindset.
And I think a lot of times youget stuck in the old, in the
beliefs that we're raised with.
Yeah.
And that's why it's so importantto invest in mentorship.
The right mentorship.
Yep.
'cause they speed up thatwhole entire process.
If somebody, for example, works withyour firm, they're not just getting the
results of the services you're providing.
I. They're also learningwhat you're doing.
(21:57):
They're in the business.
They're seeing exactly what you'redoing, that will allow them to actually
expand in different directions.
Now if they were thinking aboutmultiplying their locations, this will
make it, you will make that easier,that goal, that desire could come.
Into reality because of this service,this value that you're providing
and that people don't realize.
(22:17):
And when I talk like this, some peoplemight say, okay, this guy is just trying
to promote the guests and all that.
No, like we are, you'renot giving me anything.
I'm just speaking of the truth.
That's right.
People that are coming on the show thathave these products or services, they, at
the end of the day, yes, it costs money,but they're adding value in your life.
That's right.
They're making you, IMelevate in different areas.
(22:41):
Life is really short.
If we're not investing with the rightpeople, we're not taking those steps.
We're losing out on the time, right?
We wanna make sure we take advantageof the time that we're gifted, and
that's why I appreciate my guess, andthat's why I appreciate talking to you
guys and hearing these things becausethere's a deeper meaning to what we do.
It's not just money.
(23:01):
Yeah.
No money will come and go.
I think it's about transformationof helping people and yeah, there's
a, if you help people enough andyou make enough impact on people's
lives, the money will come to you.
It's not, yeah.
Make the impact so you get the money, it'smake the impact, and the money will come.
And I think for me, givers gain.
Yeah, givers gain.
Exactly.
And I'm called, for mepersonally, I'm a Christian.
(23:22):
I'm called to multiply my talents, nothide them under a rock and so good the
more that I can go out and multiply mytalents because I fell into this trap
around love it, four or 500,000 inrevenue, which was like, I could really
like dial this thing up or I'm good.
I felt man, what?
What should I do?
As a Christian, I'm not just sittingback here hanging out like, I need
(23:42):
to go, I need to go push this.
I need to go take mytalent and multiply them.
And I think a lot of timesit can be too comfortable.
We feel like, oh, we'retoo comfortable here.
We're good.
We'll do that later.
But you gotta go forward,especially if you comfort zone.
Yeah.
So
yeah, no, that something for me.
No.
Another thing I wanted to mention, thisthing that I think a lot of people miss.
For me, there was three benefitsthat I got when I hired a coach.
(24:04):
The first one was I gave myself, I feltman, I spent $10,000 on me, like me, like
growth for me, and it was very liberatingbecause I felt like I'm worth it.
I felt like I was worth itinvesting back in myself.
The second thing was I actuallyhired a video coach to help me
create video content, and it waslike a thousand dollars a month.
About six months later, I had acompany come to me to pay me a
(24:26):
thousand dollars a month to postcontent for them as an affiliate.
Beautiful.
An influencer stillcame right back around.
Yeah.
And the third thing was the proximity.
I was on coaching calls withother people that were in my shoes
going through the same thing.
That I was facing and theywere solving the problem.
So I could easily ask themlike, what are you doing?
Where people are not opening their wholearmor and their everything, their books
(24:47):
and everything on LinkedIn or on a randomone-to-one call that you have with them.
You have to get in these intimatesettings so that way you can see the
true what's going on behind the scenes,which for me was very impactful.
That's wonderful.
That experience that you're sharing.
The people can relate to that in manyways, and then you're actually coming
here and becoming the success thatyou have been is inspiring, and I'm
(25:12):
hoping that we're inspiring others.
If they're stuck,
Even if they wanna scale, they'redoing really good, it could
be this angle that is missing.
And we, you can help with that.
So can you share any mistake.
That service businesses makewhen it comes to digital market?
I know you mentioned a few, butis there anything that comes to
mind that is the most obvious thatare not, people are not realizing?
(25:37):
Yeah.
Once you get to around one or $2 millionin revenue, I. You start to hit this
pain line in your business, and a lotof it comes to marketing because up
until that point, you can hire cookiecutter or like siloed marketing, right?
Someone who's just gonna do SEO, someonewho's just gonna do Google ads, someone
who's gonna post on your social mediaaccount, and you have these silo things.
(25:58):
The problem is that you're not usingyour data inside of your CRM to make
decisions, and when you don't use yourdata, you don't know what's working
and you need a marketing companythat can tie the loop together.
You also up until about a milliondollars, you can focus just on
visibility and you can get newcustomers and leads in the door if
you ever able to solve that problem.
The problem is you get to a pointwhere you can't manage all the leads.
(26:19):
Then you start, you, you don't retargetyour platform to bring them back
into funnel, which is why you haveto start building out this customer
journey, which is gonna help youscale from 1 million to 10 million.
So you hit this pain line where you need acompany that can tie everything together.
The other thing, just like withgeneral digital marketing companies,
if you are in home service, isdo they have Google reviews?
Because if Google reviews areimportant, your digital marketing
(26:41):
company should have Google reviews.
Two, whatever they're gonna do for you.
You wanna ask them this question, howare you gonna track your performance?
Because SEO is all black magic and voodoo,and who knows if it's working or not.
And you never know, right?
You just pay for SEO and it'soh, I posted this blog post.
I did this thing.
Who cares?
I wanna see my rankingsincreasing and my leads going up.
(27:03):
And so these are, those are the questionsthat you need to ask these people is how
are you gonna track your performance?
And you wanna answerthat makes sense to you?
I was laughing because I spent thousandson SEO and that's exactly what it was.
Whatever you just explained,it was, here's the spreadsheet,
this is what we did.
All I go, what's going on?
I have, I had no idea ofif it actually working.
(27:23):
Exactly.
So I was in a home service business tryingto grow my business and I was asking
these same questions and I even knewdigital marketing stuff and I'm like.
Okay, cool.
You well save here.
Yeah.
Yeah.
For this exact example, what you,the answer that you should hear
is, Hey, we track these keywords,we put them into this thing.
We use a tool called Bright Local, butyou can, SEM, rush, a h refs, whatever.
(27:45):
And you have all thesekeywords and then every week.
We're seeing where we rank on thesekeywords, and if we're doing SEO
properly, we should be increasingour rankings on these keywords.
And over time you should see yourperformance increase, not just,
oh, we posted this blog post aboutthis and hopefully this works.
No, this is great.
It's been great talking to you, Phil.
Honestly I really dig your vibe,your energy and people prob most
(28:09):
probably they can see it as well.
I sense the genuineness the availabilityto help collaborate, grow together,
all that stuff is exactly what I liketo grow people that, that kind of.
Person or business I like to grow with.
And I would definitely like to haveyou on again, so we can maybe even go
back and forth and figure out what'sthe most important aspect of a service
(28:32):
business that they need to get deeper in.
Yeah.
And we could do an episode to actuallygo in, we can maybe do screen share,
whatever, and actually go in toshow them how we can add help them.
Yeah, as much as possible.
That would be great.
If you're open to that.
Yeah.
So it leads us to our, thefirst step to working with us.
We do these marketing audits wherewe literally get on a call like what
(28:54):
you're saying, and we audit people'sstuff, live with them, and we tell them,
perfect, this is the issue that you have.
Here's all the stuff you need to fix it.
Here's, if we were to worktogether, here's what we would do.
But regardless, you can do it.
We get someone from the audience tojust do an episode live with them?
Exactly.
Exactly.
That's perfect.
Yeah, let's work that out.
I. Okay appreciate you, Phil.
Popular Podcasts
Fudd Around And Find Out
UConn basketball star Azzi Fudd brings her championship swag to iHeart Women’s Sports with Fudd Around and Find Out, a weekly podcast that takes fans along for the ride as Azzi spends her final year of college trying to reclaim the National Championship and prepare to be a first round WNBA draft pick. Ever wonder what it’s like to be a world-class athlete in the public spotlight while still managing schoolwork, friendships and family time? It’s time to Fudd Around and Find Out!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!