August 20, 2025 • 22 mins
What if your marketing worked because every part of your business worked with it? In this powerful conversation, growth strategist and Savage Growth Partners founder Jensen Savage explains why “business is an ecosystem” and how aligning offers, ops, and customer experience with your marketing creates sustainable growth—without chasing every new trend. You’ll hear practical ways to build community around your brand, the role of accountability in scaling, and why mindset is 100% the foundation for consistent results. If you’re a founder or operator who wants real traction—not noise—this episode is your playbook.
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Chapter Stamps:
00:00 Introduction to Strategic Marketing
00:22 Meet Jensen Savage
01:35 Understanding Strategic Growth
02:35 Jensen's Career Journey
03:41 Holistic Marketing Approach
08:04 Mindset and Business Growth
19:51 Building Community and Engagement
Pullout Quotes:
- “Having the approach of looking at everything within a business, because business is an ecosystem.”
- “I don't personally see marketing in a silo.”
- “your mindset is 100% the foundation.”
- “Humans are community-based creatures. We have herd mentality.”
- “if you can't take accountability, you can't drive growth no matter what you do.”
Social:
Website: https://jensensavage.com/
LinkedIn: https://www.linkedin.com/in/jensensavag
Instagram: https://www.instagram.com/jensen.savage
Disclaimer:
Please be aware that the opinions and perspectives conveyed in this podcast are solely those of our guests and do not necessarily represent the views, ideologies, or principles of Super Entrepreneurs Podcast, its associated entities, or any organizations they represent or are affiliated with. We provide a platform for discussion and exploration, and the content of each episode is understood to be independent expressions from our guests, rather than a reflection of the beliefs held by the podcast or its hosts.
Affiliate Disclaimer: If you buy through one of the links provided, I may receive a commission (without any additional charge to you).
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Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
I don't personally seemarketing in a silo.
(00:02):
I think you can still drive a lotof growth if you're just looking
at marketing in a silo but I thinkwhere the crazy sustainable growth
happens is by understanding all thoseother pieces of the business and
building marketing kind of around that
welcome back to SuperEntrepreneurs Podcast.
(00:25):
I'm your host, Shahid Durrani, today.
We have with us Jensen Savage.
She's the founder ofSavage Growth Partners.
Jensen is a seasoned entrepreneur, growthstrategist who has dedicated her career
to helping businesses scale effectively.
(00:46):
She offers tailored strategies todrive s sustainable growth, focusing on
alignment aligning business operationswith core values and market demands.
Welcome to our show, Jensen.
Thank you so much.
Thanks for having me.
No, it's my pleasure.
My pleasure.
(01:07):
So, you have a reputation for buildingand scaling businesses strategically.
Can you share exactly what that means?
Strategically, what does it entail?
I got an idea from the bio, butif you could help us understand
more, and also if you can.
(01:27):
Share how you ended up inthis, in this, in this world.
Yeah, yeah, absolutely.
So I'll dive into the strategypiece a little, a little bit first.
Yeah.
so really what I mean whenI say strategically is.
Having the approach of lookingat everything within a business,
(01:48):
because business is an ecosystem.
Each business is a little bitunique as far as you know, their
profit margins, their market thatthey're operating in, the things
that they're offering their staff,everything's a little bit different.
And so to be really strategic when itcomes to marketing, you have to understand
all of those different pieces within abusiness and how they tie into each other.
(02:08):
And so we have to createa strategy that really.
Meets a business where theyare and drives growth based on
those factors within a business.
So instead of just trying to, you know,drive leads or drive clicks, we're really
looking at the whole process within abusiness and driving that bottom line.
So that's kind of the difference inthe way that we approach marketing
(02:28):
versus a lot of other kind of agency
Mm.
businesses that are out there.
So.
as my.
Kind of overall career trajectoryand how I got to where I am.
So I obviously have abackground in marketing.
I got my start working in social mediadoing kind of brand ambassador work and
then more social media content, blogcreation as well, that sort of thing.
(02:51):
But from there I really got exposed tothe whole world of marketing and saw.
That there's just somuch more out there to
Hmm.
do.
And I got really into this idea of beingable to drive growth for businesses.
And so from there worked as a marketingdirector for several companies from
fitness to finance, so kind of all withinthe service base space that I work in now.
(03:14):
And I saw that I was able tospark crazy growth just by doing
the right things with marketing.
But I think also through that experience,I. Really got exposed to, like I said,
ecosystem and how if you align yourmarketing objectives with the rest of
that ecosystem, how that what reallytakes your marketing to the next level.
(03:36):
So yeah, that's, that's kind of the, theoverall background on me in a nutshell.
No, that's cool.
So can you share an exampleof that that alignment.
Yeah.
So I think there's, there'sa million different flavors
that you could take it in.
But for example I work with one ofthe largest floor coating companies
(03:57):
in the country in America here.
And they have franchises all across.
And of course the, the products servicesthey offer are the same, but based on
differences within the market, we'reframing what they do differently and
we're advertising differently and wehave a different follow up process.
(04:17):
So I think that's a really goodexample of tweaking the way that
we're marketing based on other things,you know, other factors, whether
Variables.
Yeah, exactly.
Yeah.
So it's a more holistic wayof marketing, I guess, right?
Mm-hmm.
Hmm.
So you probably incorporate, you know, thecompany's mission as well and their values
(04:43):
and the goals for the business all in one.
Mm-hmm.
Yeah, exactly.
And I think that's, that's the big thingthat sets us apart because I. Don't
personally see marketing in a silo.
I think you can still drive alot of growth if you're just
looking at marketing in a silo.
But I think where the crazy sustainablegrowth happens is by understanding all
those other pieces of the business andbuilding marketing kind of around that.
(05:08):
Yeah, so it's, it's supportingthe rest of the business.
Hmm.
So, you know, a lot of entrepreneursor business owners struggle with
alignment of their personal values,personal I. Mission, if you may
say, and and actual business goals.
So can you share how you guide clientsin integrating that authentically?
(05:30):
Yeah, that's a, that's a great question.
I think it is definitely a problema lot of entrepreneurs face,
even seasoned entrepreneurs.
You
Yeah, I.
something you're kind of alwaysgoing back to the drawing board
on and of taking inventory of.
If what you're doing in your businessaligns with, you know, your long-term
goals, your long-term values butthat, that's definitely something
that, for example, when we take in anew client, we're always discussing
(05:53):
that, you know, where do you see thisbusiness going 10 years down the road?
And why, you know, because alot of the time it's deeper than
just, I wanna make more money.
It's, I wanna make an impact or Iwanna have freedom for my family.
So really it's kind of.
Meeting people where they are as far aswhat their long-term goals and values are.
(06:14):
So, I mean, that's, it's veryindividualized, you know, and that, and
Mm-hmm.
something even within my own businessthat I've kind of had to adjust to.
Mm-hmm.
Makes sense.
So how do you help businessesidentify and have their focus on.
Something that's impactfulfor their growth.
(06:37):
Without getting overwhelmed
. Yeah, so that's a great question.
I'm actually really glad you askedthat because this is something
I'm very passionate about because.
see it all the time in business owners.
They get so excited about
Yeah.
or this
Yeah.
Mm-hmm.
Mm-hmm.
like you said, those thingsare absolutely important to
leverage and pay attention to.
But at the, the core of every singlething that you do, I. Our principles.
(07:00):
And so that's something I try to impartin anybody I work with is kind of
understanding, peeling back the layerand understanding why are we doing this?
You know, what are the levers thatwe're pulling psychologically with
our marketing that make this work?
You know, are we using Googlereviews in a funnel that we create?
Are we?
(07:21):
And if so, why is thatsomething that actually matters?
It's, well, social proof.
Humans are community-based creatures.
We have herd mentality.
We like to see that somethingelse works for somebody else so
that we can build that trust.
So I think ultimately it's reallyunderstanding the core principles
behind why something worksinstead of just that it works.
(07:41):
Because then you can take thoseprinciples and you can apply them to any
tactic or tool or trend that comes out.
exactly.
Yeah,
Yeah.
No, I like that.
yeah, for me, that's the big thing isjust having that, those foundational
principles and being able to really adjustfrom there based on whatever changes
the market may have in store for us.
(08:03):
Hmm.
I.
And I also noticed which is is athome for me is that you emphasize,
the importance of mindset and growth.
Can you share some practicesthat maybe someone out there
can get some help from you?
Can you share any recommendationsto business owners?
(08:24):
To cultivate the rightmindset for business growth.
Yeah.
Yeah, absolutely.
That's, that's something that overthe past several years has kind
of crystallized because I always.
Before I had always looked atmindset related things like,
yeah, yeah, whatever, you know,get to the meat and the potatoes.
(08:45):
Yeah.
the tactics, I want the things that I can
Yeah.
But
That's so common though.
Yeah, yeah, absolutely.
But you know, ultimately yourmindset is 100% the foundation.
Mm-hmm.
And
Yes.
on lock, everything elsekind of comes from it.
And I didn't realize that at first,and it wasn't something that.
I, I always thought it was, youknow, kind of just pie in the
(09:06):
sky, fluff sort of things thatpeople said to get you hyped up.
But it's, it's, it's real, it's true.
It's real.
Yeah.
say huge, huge believer in, you know.
Ultimately just kind ofbelieving in yourself.
It sounds crazy, but I think sometimesyou almost have to be delusional in your
Yes, I agree.
(09:26):
see that, you know, 10,000 footview of where you wanna be.
And you know, 30 years down the line,where do you see yourself and like, what
do you need to do today to get there?
Because you know, if you're,you're sitting there and you're an
entrepreneur and you're startingout and maybe you haven't turned a
profit yet in your business, or you'rereally struggling to find a way to
differentiate yourself in the market,and you're just like, what am I doing?
(09:49):
You know, you're just wantingto throw in the towel.
You're wanting to start from scratch.
And when you're in that mindset andyou're just feeling very, I guess,
like walled in, it's, it's so hardto project that ultimate future
that you wanna see for yourself.
But.
It's a, it's a huge skill tolearn that you just need to
(10:09):
Mm
within yourself.
Like, I already am a millionaire.
I already
mm.
you know, a $10 millionbusiness or whatever it is.
I just have to take the steps toget there, and unless I take the
steps to get there, I won't do it.
Yeah.
so I think
Yeah.
taking that accountability foryour own actions and also just just
(10:31):
unrestrained belief in yourself.
Yeah.
Being, being, and doing fromthe end, the energy of the
end, you know, from your goal.
Actually accomplish.
And you mentioned something reallyinteresting about believing in yourself,
and there is something very magicalabout that, when we believe, or when
(10:53):
we have faith, and you'll see, anyreligion, any culture, any place,
you know, the ones that have this.
Undeniable faith or they just knowthey're gonna make it, it doesn't matter.
All the hardships, whateverhappens, they're just at it.
They said, no, it's, it's happening.
They, the doors start opening for them,the ones that have the belief and have
(11:14):
the faith regardless of where it is,
it could be self-belief, it could bein a higher power, whatever it is.
But is that belief that is thatknowingness that I have faith
I'm gonna make it, there'ssome power behind that faith.
There's that energy, what that energyis frequency, at the end of the day.
How we vibrate, it's our frequencythat emits, that attracts.
(11:37):
So by having that feeling is whenyou start achieving more, I find.
Oh yeah, absolutely.
It's, it's actually kind of mindboggling to see the changes that start
to happen in your life when you do
Yeah.
that.
Belief in yourself, or like you said,your business or whatever it is that
Yeah.
you start to attract peoplethat also believes, believe in
(12:01):
Yeah,
in
yeah.
It, it's pretty crazy like the circle of
Amazing.
with
Yeah.
you know, since changing my own mindset.
It's like I'm surroundedby incredible people
Yes, so true.
turn and are
So true.
things.
So
Yeah.
absolutely true.
It sounds,
Yeah,
crazy, but it's
yeah.
(12:21):
It's true.
yeah.
You have to live it.
You have to do it to experience it.
Right.
And you are experiencing it.
And, you know, similar to me is thepeople that are showing up every meeting,
every person that I'm interactingwith, I'm looking at it that there's
a something that's connecting us.
(12:41):
Like even us meeting,there's a reason behind it.
We might not know what it is, butthere's something behind us meeting
and that's very similar to how.
Any of the relationships that I'mbuilding or anybody I'm meeting or any
partnerships, any business I'm doing withanybody, it is happening in the same way.
You'll talk to them andthey'll say, you know what?
You are exactly what I was looking for.
Or I would say, yeah, I'm, youwere exactly what I was expecting.
(13:05):
Thank you so much.
You'll see those kind of feelings.
Maybe you might not say it tothe person, I'm very vocal.
I say it, but some people might justfeel it, but they don't say anything.
But you'll experience it and the peopleout there in the audience, if you've
experienced something like that, pleaseshare in the comments, in your experience
in your business of life that whenyou meet somebody, you say, oh, man.
(13:25):
And then even look at the path inthe past of all the people that you
have met and how they turned out,you know, where they, where they.
In alignment to where you neededto go, where they're derailing you,
and what happened in that meeting?
How did you feel in that meeting?
Right, because I feel thatthe, the feeling of, of a
human being is guiding us.
(13:47):
We have this guidance that when we feelabundant, we get abundant opportunities.
Mm-hmm.
and that was something I, I've actuallyspoken about on a different POD podcast.
I think shifting from thatmindset of coming from a place
of lacking something versus.
know, embracing that abundance and
(14:08):
Yeah.
why not me?
Why can't I have these things?
What
Yeah.
sets me apart from all these other peopleI'm jealous of that have these things?
And you know, more often than not, you'llfind, well, they're probably not smarter.
They probably aren't more well connected.
They just believe inthemselves and they don't stop.
They are willing to do whateverit takes to get where they
(14:29):
Resilient.
up every day.
Yeah, they're
Mm mm-hmm.
Yeah, that's definitely, and thatcan be cultivated and that's what
mindset training is all about.
Can I ask what happened in your lifethat you decided to invest in yourself
to to do mindset transformations?
Yeah, that's a, that'sa really good question.
I think really pivotal point forme was working in roles within
(14:54):
other people's companies and.
Realizing that there was going to haveto come a time that I was going to
go off on my own and just completelytrust myself because along I had this
like burning desire that I wantedto build something that was mine.
It wasn't any problem withmy jobs or my employer or my
Yeah.
was
Similar to me.
(15:15):
within me
Mm-hmm.
was like, if I don't embrace this, Iremember thinking this specifically.
I was like, if I don't embracethis and like basically suck
it up and do the scary thing.
I will live my life in such a way whereI'm 30 years down the road and I'm gonna
look back and be like, what could Ihave been if I would've just did it and
I would've just worked on myself And,
(15:36):
Yes.
what do they say?
Like, a fear is a a mile longand an inch deep sort of thing.
So I was just like, I just gotta, youknow, go for it and unlearn the behaviors
and the thought patterns that I had thatkind of kept me in the space of feeling
like I had to be under somebody else'swing or under somebody else's company.
So
Wow.
That's great.
kind of the, yeah, that was
(15:57):
Yeah.
point for me.
So did you, did you actually go througha program to, to the transformation
no, no,
self?
yeah, just, just all self-taught.
I, I do read a lot of books though, so
Okay, good.
I like to take a lot of lessons away
And you put it in action.
Yeah.
Yeah.
Good, good.
Well, I have a,
(16:17):
thing.
That's wonderful.
I'm grateful to meet you and to seeyou know, experiencing the internal
shifts and what it can do for your life.
And the beautiful part is that it,there's no start or end or middle,
, you can start and then you make acommitment and you, as long as you
continue it, you keep evolving.
(16:38):
It never really stops.
You, you think you made it, you say, okay,yeah, this is what they're talking about.
You know, this is what mindset, butthat the more you work on it, the
more you find out that it is truly is.
It's just, there's no end.
You just keep going.
And that's the beautiful part about it.
And good that you, lookat it that way as well.
'cause it is the foundation, it's thedriving force of what you can achieve.
(17:03):
Now when it comes to company culture.
How would company culture inyour world when you work with
a company integrated with.
The scalability that you're tryingto inject into that organization.
For example, if the co company culture isa certain way and you're trying to scale
it in a different way with a holisticview, there might be a collision there,
(17:28):
there might be a misalignment.
How do you go about to make shiftsthere then to make that a success?
Yeah, that is an excellent question.
And frankly, I think there's, there's onlyso much you can do as an external force
Mm-hmm.
I am a big proponent of accountabilitywhen it comes to your own business.
You have to be, you know,willing to accept change and
(17:52):
be able to put the things that.
You are getting into action.
And, and basically what I mean by thatis, you know, if as a marketer we can
bring you a billion leads, it's up to youto then take them, close them, deliver
with, with excellence, and then you,you know, can continue on from there.
(18:13):
And so I can.
Tell a business owner these things andthey can say, yeah, yeah, whatever.
Or they can accept it andit's gonna go one of two ways.
They're either gonna take thataccountability and they're gonna
see exponential growth, or they'regonna just say, yeah, yeah, whatever.
And they will still get marketingresults because ultimately, you know.
(18:33):
Usually if you're sending somebody a bunchof leads they're gonna experience growth
to some degree pretty much regardless.
But I've seen, you know, firsthandthe differences of people that are
willing to take accountability forevery piece of their, their puzzle.
And we can really engineersomething that makes sense.
But it's like, in
Good,
that, you have to take accountabilitybecause we can look at the numbers
(18:55):
of course.
You know, we've got X leads here's yourclose rate here's your lifetime value.
And we can look at these numbers and startto build kind of a narrative around that.
But if we're telling you, you know,your close rate's 10% and these
are great leads, so something'soff here, and you go, oh, no, no,
no, it's gotta be the marketing.
It's like that's a limitingbelief that only you as a business
(19:15):
owner can really break through.
And so, kind of all that to say reallyit just comes down to the business
owner and there ultimately havebeen, you know, businesses that I've
worked with that just aren't a goodfit for a long-term partnership for
Yeah.
Because it's like, ultimately if youcan't take accountability, you can't
drive growth no matter what you do.
Yeah.
Accountability and openness to change.
(19:37):
Because if they're strict about aspecific way of doing business, then
it's really hard to work with them,
yeah.
Yeah, a
Yeah.
I think you have to be willingto accept change and implement
changes radically all the time.
Yeah.
Can you share any strategies,any tips on how a small business.
(19:57):
Can compete with larger corporationswhen it comes to customer engagement.
So I think if you're talkingabout customer engagement,
Let me clarify.
Some of the larger corporations,you'll see the customers are engaging
more with the brand, with theirsocial media, with their overall
offerings, they're participating ina small business, sees that, and they
(20:21):
might say, well, how can I get there?
Is there anything that you couldshare that could help a small
business to get to that level ofinnovation and customer engagement?
Yeah.
Yeah, absolutely.
So I think if you're talking aboutcustomer engagement in that way, building
a culture and a community surrounding.
(20:42):
Your small business and whatever it isyou offer is a great way to get there.
For example, I worked with a fitnesscompany and we had a Facebook group
of people and it was all about, youknow, their transformations, their
mindset shifts, you know, they'resharing recipes with each other,
their cheering each other on and.
So not only were people moreengaged online, but people were
(21:05):
more likely to, you know, stay withthe fitness center longer because
they feel this sense of belonging.
There's this whole kindof ecosystem surrounding
Mark.
not just, you know, you pay for this,you come, you work out, you go home.
It's like, no, I have friends here.
I feel supported.
Yeah.
coming in.
So I think a big thing, like I mentionedearlier, humans are very community based.
(21:26):
So if you can
Yeah.
sort of community or ecosystem where.
People feel a sense of belongingand attachment to your brand.
I think that's a, that'sa good way to do it.
Yeah.
And that's such a great idea,fitness, a gym, having a private
group, that would just make peoplefeel more at home like a family.
No, definitely.
Especially because fitness is one of
(21:48):
I.
things that it's.
kind of a intimidating journey,especially if you're just entering it.
And, you know, we had a huge part ofour audience was middle-aged women
who maybe had never worked out, or,you know, worked out 30 years ago.
They're trying to lose all this weight,they have no idea how to eat right.
And so being able to cultivate that senseof community was incredible to see how
(22:09):
much confidence it inspired in people.
And it, it, it was just, it'sjust really great to see how much
other people can lift each otherup within a community like that.
Yeah, it's great.
Well, let me tell you, it'sbeen a pleasure talking to you.
I like the, the flow of theinformation, your answers, your wisdom
(22:30):
when it comes to business growth.
Definitely.
I, I wish you all the best and whatyou're doing and definitely keep in touch.
I don't personally seemarketing in a silo.
(00:02):
I think you can still drive a lotof growth if you're just looking
at marketing in a silo but I thinkwhere the crazy sustainable growth
happens is by understanding all thoseother pieces of the business and
building marketing kind of around that
welcome back to SuperEntrepreneurs Podcast.
(00:25):
I'm your host, Shahid Durrani, today.
We have with us Jensen Savage.
She's the founder ofSavage Growth Partners.
Jensen is a seasoned entrepreneur, growthstrategist who has dedicated her career
to helping businesses scale effectively.
(00:46):
She offers tailored strategies todrive s sustainable growth, focusing on
alignment aligning business operationswith core values and market demands.
Welcome to our show, Jensen.
Thank you so much.
Thanks for having me.
No, it's my pleasure.
My pleasure.
(01:07):
So, you have a reputation for buildingand scaling businesses strategically.
Can you share exactly what that means?
Strategically, what does it entail?
I got an idea from the bio, butif you could help us understand
more, and also if you can.
(01:27):
Share how you ended up inthis, in this, in this world.
Yeah, yeah, absolutely.
So I'll dive into the strategypiece a little, a little bit first.
Yeah.
so really what I mean whenI say strategically is.
Having the approach of lookingat everything within a business,
(01:48):
because business is an ecosystem.
Each business is a little bitunique as far as you know, their
profit margins, their market thatthey're operating in, the things
that they're offering their staff,everything's a little bit different.
And so to be really strategic when itcomes to marketing, you have to understand
all of those different pieces within abusiness and how they tie into each other.
(02:08):
And so we have to createa strategy that really.
Meets a business where theyare and drives growth based on
those factors within a business.
So instead of just trying to, you know,drive leads or drive clicks, we're really
looking at the whole process within abusiness and driving that bottom line.
So that's kind of the difference inthe way that we approach marketing
(02:28):
versus a lot of other kind of agency
Mm.
businesses that are out there.
So.
as my.
Kind of overall career trajectoryand how I got to where I am.
So I obviously have abackground in marketing.
I got my start working in social mediadoing kind of brand ambassador work and
then more social media content, blogcreation as well, that sort of thing.
(02:51):
But from there I really got exposed tothe whole world of marketing and saw.
That there's just somuch more out there to
Hmm.
do.
And I got really into this idea of beingable to drive growth for businesses.
And so from there worked as a marketingdirector for several companies from
fitness to finance, so kind of all withinthe service base space that I work in now.
(03:14):
And I saw that I was able tospark crazy growth just by doing
the right things with marketing.
But I think also through that experience,I. Really got exposed to, like I said,
ecosystem and how if you align yourmarketing objectives with the rest of
that ecosystem, how that what reallytakes your marketing to the next level.
(03:36):
So yeah, that's, that's kind of the, theoverall background on me in a nutshell.
No, that's cool.
So can you share an exampleof that that alignment.
Yeah.
So I think there's, there'sa million different flavors
that you could take it in.
But for example I work with one ofthe largest floor coating companies
(03:57):
in the country in America here.
And they have franchises all across.
And of course the, the products servicesthey offer are the same, but based on
differences within the market, we'reframing what they do differently and
we're advertising differently and wehave a different follow up process.
(04:17):
So I think that's a really goodexample of tweaking the way that
we're marketing based on other things,you know, other factors, whether
Variables.
Yeah, exactly.
Yeah.
So it's a more holistic wayof marketing, I guess, right?
Mm-hmm.
Hmm.
So you probably incorporate, you know, thecompany's mission as well and their values
(04:43):
and the goals for the business all in one.
Mm-hmm.
Yeah, exactly.
And I think that's, that's the big thingthat sets us apart because I. Don't
personally see marketing in a silo.
I think you can still drive alot of growth if you're just
looking at marketing in a silo.
But I think where the crazy sustainablegrowth happens is by understanding all
those other pieces of the business andbuilding marketing kind of around that.
(05:08):
Yeah, so it's, it's supportingthe rest of the business.
Hmm.
So, you know, a lot of entrepreneursor business owners struggle with
alignment of their personal values,personal I. Mission, if you may
say, and and actual business goals.
So can you share how you guide clientsin integrating that authentically?
(05:30):
Yeah, that's a, that's a great question.
I think it is definitely a problema lot of entrepreneurs face,
even seasoned entrepreneurs.
You
Yeah, I.
something you're kind of alwaysgoing back to the drawing board
on and of taking inventory of.
If what you're doing in your businessaligns with, you know, your long-term
goals, your long-term values butthat, that's definitely something
that, for example, when we take in anew client, we're always discussing
(05:53):
that, you know, where do you see thisbusiness going 10 years down the road?
And why, you know, because alot of the time it's deeper than
just, I wanna make more money.
It's, I wanna make an impact or Iwanna have freedom for my family.
So really it's kind of.
Meeting people where they are as far aswhat their long-term goals and values are.
(06:14):
So, I mean, that's, it's veryindividualized, you know, and that, and
Mm-hmm.
something even within my own businessthat I've kind of had to adjust to.
Mm-hmm.
Makes sense.
So how do you help businessesidentify and have their focus on.
Something that's impactfulfor their growth.
(06:37):
Without getting overwhelmed
. Yeah, so that's a great question.
I'm actually really glad you askedthat because this is something
I'm very passionate about because.
see it all the time in business owners.
They get so excited about
Yeah.
or this
Yeah.
Mm-hmm.
Mm-hmm.
like you said, those thingsare absolutely important to
leverage and pay attention to.
But at the, the core of every singlething that you do, I. Our principles.
(07:00):
And so that's something I try to impartin anybody I work with is kind of
understanding, peeling back the layerand understanding why are we doing this?
You know, what are the levers thatwe're pulling psychologically with
our marketing that make this work?
You know, are we using Googlereviews in a funnel that we create?
Are we?
(07:21):
And if so, why is thatsomething that actually matters?
It's, well, social proof.
Humans are community-based creatures.
We have herd mentality.
We like to see that somethingelse works for somebody else so
that we can build that trust.
So I think ultimately it's reallyunderstanding the core principles
behind why something worksinstead of just that it works.
(07:41):
Because then you can take thoseprinciples and you can apply them to any
tactic or tool or trend that comes out.
exactly.
Yeah,
Yeah.
No, I like that.
yeah, for me, that's the big thing isjust having that, those foundational
principles and being able to really adjustfrom there based on whatever changes
the market may have in store for us.
(08:03):
Hmm.
I.
And I also noticed which is is athome for me is that you emphasize,
the importance of mindset and growth.
Can you share some practicesthat maybe someone out there
can get some help from you?
Can you share any recommendationsto business owners?
(08:24):
To cultivate the rightmindset for business growth.
Yeah.
Yeah, absolutely.
That's, that's something that overthe past several years has kind
of crystallized because I always.
Before I had always looked atmindset related things like,
yeah, yeah, whatever, you know,get to the meat and the potatoes.
(08:45):
Yeah.
the tactics, I want the things that I can
Yeah.
But
That's so common though.
Yeah, yeah, absolutely.
But you know, ultimately yourmindset is 100% the foundation.
Mm-hmm.
And
Yes.
on lock, everything elsekind of comes from it.
And I didn't realize that at first,and it wasn't something that.
I, I always thought it was, youknow, kind of just pie in the
(09:06):
sky, fluff sort of things thatpeople said to get you hyped up.
But it's, it's, it's real, it's true.
It's real.
Yeah.
say huge, huge believer in, you know.
Ultimately just kind ofbelieving in yourself.
It sounds crazy, but I think sometimesyou almost have to be delusional in your
Yes, I agree.
(09:26):
see that, you know, 10,000 footview of where you wanna be.
And you know, 30 years down the line,where do you see yourself and like, what
do you need to do today to get there?
Because you know, if you're,you're sitting there and you're an
entrepreneur and you're startingout and maybe you haven't turned a
profit yet in your business, or you'rereally struggling to find a way to
differentiate yourself in the market,and you're just like, what am I doing?
(09:49):
You know, you're just wantingto throw in the towel.
You're wanting to start from scratch.
And when you're in that mindset andyou're just feeling very, I guess,
like walled in, it's, it's so hardto project that ultimate future
that you wanna see for yourself.
But.
It's a, it's a huge skill tolearn that you just need to
(10:09):
Mm
within yourself.
Like, I already am a millionaire.
I already
mm.
you know, a $10 millionbusiness or whatever it is.
I just have to take the steps toget there, and unless I take the
steps to get there, I won't do it.
Yeah.
so I think
Yeah.
taking that accountability foryour own actions and also just just
(10:31):
unrestrained belief in yourself.
Yeah.
Being, being, and doing fromthe end, the energy of the
end, you know, from your goal.
Actually accomplish.
And you mentioned something reallyinteresting about believing in yourself,
and there is something very magicalabout that, when we believe, or when
(10:53):
we have faith, and you'll see, anyreligion, any culture, any place,
you know, the ones that have this.
Undeniable faith or they just knowthey're gonna make it, it doesn't matter.
All the hardships, whateverhappens, they're just at it.
They said, no, it's, it's happening.
They, the doors start opening for them,the ones that have the belief and have
(11:14):
the faith regardless of where it is,
it could be self-belief, it could bein a higher power, whatever it is.
But is that belief that is thatknowingness that I have faith
I'm gonna make it, there'ssome power behind that faith.
There's that energy, what that energyis frequency, at the end of the day.
How we vibrate, it's our frequencythat emits, that attracts.
(11:37):
So by having that feeling is whenyou start achieving more, I find.
Oh yeah, absolutely.
It's, it's actually kind of mindboggling to see the changes that start
to happen in your life when you do
Yeah.
that.
Belief in yourself, or like you said,your business or whatever it is that
Yeah.
you start to attract peoplethat also believes, believe in
(12:01):
Yeah,
in
yeah.
It, it's pretty crazy like the circle of
Amazing.
with
Yeah.
you know, since changing my own mindset.
It's like I'm surroundedby incredible people
Yes, so true.
turn and are
So true.
things.
So
Yeah.
absolutely true.
It sounds,
Yeah,
crazy, but it's
yeah.
(12:21):
It's true.
yeah.
You have to live it.
You have to do it to experience it.
Right.
And you are experiencing it.
And, you know, similar to me is thepeople that are showing up every meeting,
every person that I'm interactingwith, I'm looking at it that there's
a something that's connecting us.
(12:41):
Like even us meeting,there's a reason behind it.
We might not know what it is, butthere's something behind us meeting
and that's very similar to how.
Any of the relationships that I'mbuilding or anybody I'm meeting or any
partnerships, any business I'm doing withanybody, it is happening in the same way.
You'll talk to them andthey'll say, you know what?
You are exactly what I was looking for.
Or I would say, yeah, I'm, youwere exactly what I was expecting.
(13:05):
Thank you so much.
You'll see those kind of feelings.
Maybe you might not say it tothe person, I'm very vocal.
I say it, but some people might justfeel it, but they don't say anything.
But you'll experience it and the peopleout there in the audience, if you've
experienced something like that, pleaseshare in the comments, in your experience
in your business of life that whenyou meet somebody, you say, oh, man.
(13:25):
And then even look at the path inthe past of all the people that you
have met and how they turned out,you know, where they, where they.
In alignment to where you neededto go, where they're derailing you,
and what happened in that meeting?
How did you feel in that meeting?
Right, because I feel thatthe, the feeling of, of a
human being is guiding us.
(13:47):
We have this guidance that when we feelabundant, we get abundant opportunities.
Mm-hmm.
and that was something I, I've actuallyspoken about on a different POD podcast.
I think shifting from thatmindset of coming from a place
of lacking something versus.
know, embracing that abundance and
(14:08):
Yeah.
why not me?
Why can't I have these things?
What
Yeah.
sets me apart from all these other peopleI'm jealous of that have these things?
And you know, more often than not, you'llfind, well, they're probably not smarter.
They probably aren't more well connected.
They just believe inthemselves and they don't stop.
They are willing to do whateverit takes to get where they
(14:29):
Resilient.
up every day.
Yeah, they're
Mm mm-hmm.
Yeah, that's definitely, and thatcan be cultivated and that's what
mindset training is all about.
Can I ask what happened in your lifethat you decided to invest in yourself
to to do mindset transformations?
Yeah, that's a, that'sa really good question.
I think really pivotal point forme was working in roles within
(14:54):
other people's companies and.
Realizing that there was going to haveto come a time that I was going to
go off on my own and just completelytrust myself because along I had this
like burning desire that I wantedto build something that was mine.
It wasn't any problem withmy jobs or my employer or my
Yeah.
was
Similar to me.
(15:15):
within me
Mm-hmm.
was like, if I don't embrace this, Iremember thinking this specifically.
I was like, if I don't embracethis and like basically suck
it up and do the scary thing.
I will live my life in such a way whereI'm 30 years down the road and I'm gonna
look back and be like, what could Ihave been if I would've just did it and
I would've just worked on myself And,
(15:36):
Yes.
what do they say?
Like, a fear is a a mile longand an inch deep sort of thing.
So I was just like, I just gotta, youknow, go for it and unlearn the behaviors
and the thought patterns that I had thatkind of kept me in the space of feeling
like I had to be under somebody else'swing or under somebody else's company.
So
Wow.
That's great.
kind of the, yeah, that was
(15:57):
Yeah.
point for me.
So did you, did you actually go througha program to, to the transformation
no, no,
self?
yeah, just, just all self-taught.
I, I do read a lot of books though, so
Okay, good.
I like to take a lot of lessons away
And you put it in action.
Yeah.
Yeah.
Good, good.
Well, I have a,
(16:17):
thing.
That's wonderful.
I'm grateful to meet you and to seeyou know, experiencing the internal
shifts and what it can do for your life.
And the beautiful part is that it,there's no start or end or middle,
, you can start and then you make acommitment and you, as long as you
continue it, you keep evolving.
(16:38):
It never really stops.
You, you think you made it, you say, okay,yeah, this is what they're talking about.
You know, this is what mindset, butthat the more you work on it, the
more you find out that it is truly is.
It's just, there's no end.
You just keep going.
And that's the beautiful part about it.
And good that you, lookat it that way as well.
'cause it is the foundation, it's thedriving force of what you can achieve.
(17:03):
Now when it comes to company culture.
How would company culture inyour world when you work with
a company integrated with.
The scalability that you're tryingto inject into that organization.
For example, if the co company culture isa certain way and you're trying to scale
it in a different way with a holisticview, there might be a collision there,
(17:28):
there might be a misalignment.
How do you go about to make shiftsthere then to make that a success?
Yeah, that is an excellent question.
And frankly, I think there's, there's onlyso much you can do as an external force
Mm-hmm.
I am a big proponent of accountabilitywhen it comes to your own business.
You have to be, you know,willing to accept change and
(17:52):
be able to put the things that.
You are getting into action.
And, and basically what I mean by thatis, you know, if as a marketer we can
bring you a billion leads, it's up to youto then take them, close them, deliver
with, with excellence, and then you,you know, can continue on from there.
(18:13):
And so I can.
Tell a business owner these things andthey can say, yeah, yeah, whatever.
Or they can accept it andit's gonna go one of two ways.
They're either gonna take thataccountability and they're gonna
see exponential growth, or they'regonna just say, yeah, yeah, whatever.
And they will still get marketingresults because ultimately, you know.
(18:33):
Usually if you're sending somebody a bunchof leads they're gonna experience growth
to some degree pretty much regardless.
But I've seen, you know, firsthandthe differences of people that are
willing to take accountability forevery piece of their, their puzzle.
And we can really engineersomething that makes sense.
But it's like, in
Good,
that, you have to take accountabilitybecause we can look at the numbers
(18:55):
of course.
You know, we've got X leads here's yourclose rate here's your lifetime value.
And we can look at these numbers and startto build kind of a narrative around that.
But if we're telling you, you know,your close rate's 10% and these
are great leads, so something'soff here, and you go, oh, no, no,
no, it's gotta be the marketing.
It's like that's a limitingbelief that only you as a business
(19:15):
owner can really break through.
And so, kind of all that to say reallyit just comes down to the business
owner and there ultimately havebeen, you know, businesses that I've
worked with that just aren't a goodfit for a long-term partnership for
Yeah.
Because it's like, ultimately if youcan't take accountability, you can't
drive growth no matter what you do.
Yeah.
Accountability and openness to change.
(19:37):
Because if they're strict about aspecific way of doing business, then
it's really hard to work with them,
yeah.
Yeah, a
Yeah.
I think you have to be willingto accept change and implement
changes radically all the time.
Yeah.
Can you share any strategies,any tips on how a small business.
(19:57):
Can compete with larger corporationswhen it comes to customer engagement.
So I think if you're talkingabout customer engagement,
Let me clarify.
Some of the larger corporations,you'll see the customers are engaging
more with the brand, with theirsocial media, with their overall
offerings, they're participating ina small business, sees that, and they
(20:21):
might say, well, how can I get there?
Is there anything that you couldshare that could help a small
business to get to that level ofinnovation and customer engagement?
Yeah.
Yeah, absolutely.
So I think if you're talking aboutcustomer engagement in that way, building
a culture and a community surrounding.
(20:42):
Your small business and whatever it isyou offer is a great way to get there.
For example, I worked with a fitnesscompany and we had a Facebook group
of people and it was all about, youknow, their transformations, their
mindset shifts, you know, they'resharing recipes with each other,
their cheering each other on and.
So not only were people moreengaged online, but people were
(21:05):
more likely to, you know, stay withthe fitness center longer because
they feel this sense of belonging.
There's this whole kindof ecosystem surrounding
Mark.
not just, you know, you pay for this,you come, you work out, you go home.
It's like, no, I have friends here.
I feel supported.
Yeah.
coming in.
So I think a big thing, like I mentionedearlier, humans are very community based.
(21:26):
So if you can
Yeah.
sort of community or ecosystem where.
People feel a sense of belongingand attachment to your brand.
I think that's a, that'sa good way to do it.
Yeah.
And that's such a great idea,fitness, a gym, having a private
group, that would just make peoplefeel more at home like a family.
No, definitely.
Especially because fitness is one of
(21:48):
I.
things that it's.
kind of a intimidating journey,especially if you're just entering it.
And, you know, we had a huge part ofour audience was middle-aged women
who maybe had never worked out, or,you know, worked out 30 years ago.
They're trying to lose all this weight,they have no idea how to eat right.
And so being able to cultivate that senseof community was incredible to see how
(22:09):
much confidence it inspired in people.
And it, it, it was just, it'sjust really great to see how much
other people can lift each otherup within a community like that.
Yeah, it's great.
Well, let me tell you, it'sbeen a pleasure talking to you.
I like the, the flow of theinformation, your answers, your wisdom
(22:30):
when it comes to business growth.
Definitely.
I, I wish you all the best and whatyou're doing and definitely keep in touch.
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