February 18, 2025 • 12 mins
In this episode of the Sustainable Coaching Podcast, I’m sharing why starting your coaching business can feel like stepping into a whirlwind of decisions, strategies, and shiny objects that all promise success. But not everything is necessary right away. In this episode, we’re talking about intentional investing—not just with your money but also your time and energy. Knowing what you truly need and how you want to show up in the coaching industry will help you make strategic choices that actually move the needle forward. From selecting the right coaching model to choosing a marketing platform that aligns with your strengths, this conversation is all about setting yourself up for sustainable success.
If you’ve ever felt overwhelmed by all the tools, courses, and platforms out there, this episode will help you simplify your approach. I’ll walk you through how to identify your true business needs, avoid unnecessary expenses, and invest in the right skills that will directly impact your growth. By the end of this episode, you'll have a clearer plan for where to focus your energy and resources so you can build a coaching business that works for you, not against you.
- How do you choose the right coaching model before investing in tools or training?
- What’s the best way to select a marketing platform that aligns with your strengths?
- How can you invest in the right skills and resources to accelerate your business growth?
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Welcome to Sustainable Coaching Podcast.
(00:03):
I'm your host, Marilyn West.
I teach new coaches how to start their coaching business without overspending and overthinking.
If you found yourself here, it means you are ready to start your coaching business, or you are ready to monetizE your expertise.
.333333333Let's get staRted. 6 00:00:21,93.333333333 --> 00:00:23,643.333333333 Hello friends, welcome back to another episode. 7 00:00:23,693.333333333 --> 00:00:30,693.333333333 If you're starting your coaching business and you're feeling overwhelmed by all the things, today's episode is for you. 8 00:00:30,713.333333333 --> 00:00:33,503.333333333 We're gonna be talking about intentional investing. 9 00:00:33,823.332333333 --> 00:00:41,233.332333333 And I'm not just talking about your resources, like your money, I'm talking about your time and your energy as well. 10 00:00:41,553.332333333 --> 00:00:47,643.333333333 It is so important when you're building a coaching business that it aligns with your goals and your values. 11 00:00:47,653.333333333 --> 00:00:48,863.333333333 So let's get started. 12 00:00:49,193.333333333 --> 00:00:57,313.333333333 starting a coaching business can feel like, a whirlwind of decisions, strategies, and shiny objects that promise success. 13 00:00:57,363.333333333 --> 00:01:01,363.333333333 I see this so often in the online space, but here's the truth. 14 00:01:01,783.333333333 --> 00:01:07,843.332333333 Not everything is necessary, when you're starting and you have to understand that. 15 00:01:07,853.332333333 --> 00:01:12,143.331833333 when it comes to intentional investing, you have to identify. 16 00:01:12,363.332833333 --> 00:01:16,563.332833333 what you truly need and how you want to show up in the industry. 17 00:01:16,863.332833333 --> 00:01:23,773.332833333 And you gotta make sure whatever training or coaching program that you're investing in is definitely gonna move the needle forward for you. 18 00:01:24,23.332833333 --> 00:01:28,183.332833333 what I want you to do first is pick your coaching model. 19 00:01:28,523.332833333 --> 00:01:34,908.332833333 Now, before you invest into a program, tool or marketing, Decide what type of coach you want to be. 20 00:01:35,188.332833333 --> 00:01:46,83.33383333 Do you want to coach via zoom? do you prefer in person? that's really going to determine how you're going to structure your business and what your next step should be. 21 00:01:46,423.33383333 --> 00:01:50,933.33333333 If you're an online coach, there are so many things that you need. 22 00:01:50,933.33333333 --> 00:01:54,303.33333333 you need a CRM, a Client relationship management system. 23 00:01:54,603.33333333 --> 00:01:57,83.33333333 You're going to need some type of tracker. 24 00:01:57,93.33333333 --> 00:01:59,653.33333333 to keep track of your KPIs. 25 00:01:59,753.33333333 --> 00:02:08,343.33233333 There's just so many different things that you would need when you're becoming an online coach, because a lot of things that you will intentionally do in person. 26 00:02:08,553.33233333 --> 00:02:13,123.33233333 You have to do everything online and you want to make the process as simple as possible. 27 00:02:13,403.33233333 --> 00:02:19,993.33233333 You need to have a way to pre qualify people when they are determined if they want to work with you or not. 28 00:02:20,3.33233333 --> 00:02:29,703.33233333 on your contact form, you need to have applications or questions for them to answer so you can know right away if they're going to be a good fit for your program. 29 00:02:29,953.33233333 --> 00:02:40,423.33133333 You need to have some type of email automation system so you can be stay at the top of their mind by sending out emails and connecting to your audience after you start to build it. 30 00:02:40,653.33233333 --> 00:02:45,293.33233333 So the way that you structure your business is going to be determined by your coaching model. 31 00:02:45,543.33133333 --> 00:02:48,753.33333333 If you're doing more in person and like a fitness coach. 32 00:02:48,753.33333333 --> 00:02:54,203.33333333 And you are leaning heavily into your community, then you may not need all of these resources. 33 00:02:54,213.33333333 --> 00:02:56,713.33333333 You can start off with maybe a Facebook group. 34 00:02:57,63.33233333 --> 00:03:07,633.33333333 If you're a type of person who don't like to use social media, then you will probably have to invest into a community platform, like Circle, a Mighty Network. 35 00:03:07,933.33333333 --> 00:03:17,253.33333333 It can get very costly as an online coach, and you have to determine exactly How you want to spend your resources in the beginning. 36 00:03:17,683.33333333 --> 00:03:26,653.33433333 when you're thinking about giving your clients, their curriculum, you have to think about how you want to deliver it and those platforms can get. 37 00:03:27,408.33433333 --> 00:03:34,308.33333333 Pretty expensive So understanding and knowing the type of coach that you want to be is going to be so important. 38 00:03:34,738.33333333 --> 00:03:41,918.33433333 The next thing that I want to talk about when it comes to intentional investing is choosing your primary marketing platform. 39 00:03:42,477.03868116 --> 00:03:49,337.03868116 when you're thinking about intentional investing, I just don't want you to think about money, right? I want you to think about your time and energy. 40 00:03:49,337.03868116 --> 00:03:56,242.03868116 So when it comes to choosing your primary marketing platform, you need to make sure that it aligns with your strongest skillset. 41 00:03:56,292.03868116 --> 00:04:06,182.03868116 A lot of times people are getting onto these social media platforms, for instance, like Instagram, YouTube, and they don't have the bandwidth or it doesn't align with their strongest skillset. 42 00:04:06,492.03868116 --> 00:04:10,742.03768116 And they spend more time just thinking about what they're going to talk about, how they're going to show up. 43 00:04:11,222.03768116 --> 00:04:19,202.03768116 So, what I would say is pick one primary platform to master in the beginning and make sure it aligns with your strongest skill set. 44 00:04:19,232.03668116 --> 00:04:24,562.03768116 If you are a speaker, then you definitely want to look at platforms like YouTube, Instagram. 45 00:04:24,572.03768116 --> 00:04:25,912.03768116 You can utilize Reels. 46 00:04:26,302.03768116 --> 00:04:29,252.03668116 I'm starting to see that people are putting videos. 47 00:04:29,307.03768116 --> 00:04:30,67.03768116 on LinkedIn. 48 00:04:30,97.03768116 --> 00:04:32,387.03768116 I'm here for it because I love speaking. 49 00:04:32,667.03768116 --> 00:04:36,327.03768116 But if you are that coach and you're like, Hey, I'm not there yet. 50 00:04:36,327.03768116 --> 00:04:38,547.03768116 I don't want to show up and talk on these platforms. 51 00:04:38,857.03768116 --> 00:04:45,467.03818116 Then you can lean into the platforms like Pinterest and also blogging because they're very SEO driven. 52 00:04:45,737.03718116 --> 00:04:51,697.03718116 one thing about SEO driven platforms, They're going to align your content with the right people that are looking for you. 53 00:04:52,137.03718116 --> 00:05:09,326.93768116 Too many new coaches try to be everywhere at once, and I will encourage you not to do that, if you're trying to maintain Instagram, YouTube, LinkedIn, Facebook, and it's only you, and you're currently working at nine to five, you're going to burn yourself out, and not want to show up. 54 00:05:10,357.03768116 --> 00:05:15,367.03768116 So if your ideal clients are career women, LinkedIn might be a great choice for you. 55 00:05:15,697.03768116 --> 00:05:19,157.03668116 If you love speaking, a podcast could be the way to go. 56 00:05:19,407.03768116 --> 00:05:24,337.03768116 Just start with one and build from there because Your clients are everywhere as a coach. 57 00:05:24,737.03768116 --> 00:05:29,907.03768116 Alright, the next one I want to talk about is investing in the right skill set. 58 00:05:29,997.03768116 --> 00:05:30,797.03768116 for growth. 59 00:05:31,37.03768116 --> 00:05:34,537.03768116 this is kind of like choosing your primary marketing platform. 60 00:05:34,827.03768116 --> 00:05:41,997.03768116 When I say invest in the right skill set for growth, investing isn't just about money, it's about time and energy. 61 00:05:41,997.03768116 --> 00:05:49,537.03768116 So instead of buying random courses or tools, Focus on the skills that will directly impact your business. 62 00:05:49,857.03768116 --> 00:05:58,187.03768116 If you're struggling with sales, then you may need to invest in a sales coach, who can help you overcome that fear. 63 00:05:58,527.03768116 --> 00:06:15,877.03668116 if you are struggling when it comes to content marketing, then you may want to find a marketing coach If you want to start leaning into platforms like YouTube, Instagram Reels, then you may need to invest in someone who can help you with storytelling techniques. 64 00:06:16,237.03668116 --> 00:06:17,837.03568116 Invest in the right skills. 65 00:06:17,847.03568116 --> 00:06:25,897.03668116 So often I just see coaches just out here investing, but not understanding why they're investing. 66 00:06:26,187.03668116 --> 00:06:44,447.03618116 if you are someone who's not comfortable with Facebook, I wouldn't recommend jumping out there, buying a Facebook ad course, especially if it's DIY, because you're going to have to have some type of knowledge of knowing what a pixel is, your content is already converting and connecting with the right people. 67 00:06:44,547.03618116 --> 00:06:47,867.03618116 therefore you can continue to attract the right people. 68 00:06:48,497.03618116 --> 00:07:09,517.03618116 One thing that I always tell new coaches when it comes to marketing your content Should attract the right people and then you want to make sure that you automate the process meaning that if someone Follow you from your social media platform and they're interested in your content and They start reaching out to you in the middle of the night. 69 00:07:09,527.03618116 --> 00:07:42,997.03718116 You don't want to be up in the middle of the night Responding to those people you want to make sure you have automations in place That's going to allow you to push people through the sales process, right? And that's so important a lot of times when people are thinking that their coaching business are failing They don't understand that It is a marketing funnel over to a sales funnel people do not hit your sales funnel until you have had some type of conversation with them Via email, social media, and your inbox, that's when the sales process starts. 70 00:07:43,37.03718116 --> 00:08:22,187.03568116 And you do not want to slow that process down because in order to convert one client, you need to have at least 4 to 12 conversations So it's so important when you're thinking about your coaching business and your coaching model You want to learn how to attract? Automate and then amplify it and that amplify it can look different from everyone because I'm team organic That Amplify for me can be pushing out at least two to three podcast episodes a week, knowing that I am attracting more people, going high and heavy on the SEO scale. 71 00:08:22,467.03668116 --> 00:08:27,287.03768116 Apple is going to continue to push my podcast out there because they see that I am. 72 00:08:27,777.03768116 --> 00:08:37,977.03768116 active, Or that can be if you're more on the paid side, you're taking the time to set up a paid ad, either on Instagram or Google. 73 00:08:38,107.03668116 --> 00:08:41,867.03768116 So it's all about investing in the right skillset for growth. 74 00:08:42,157.03768116 --> 00:08:43,357.03768116 So here's what I want you to do. 75 00:08:44,62.03768116 --> 00:08:52,112.03768116 If you're a new coach, make sure that you take the time to audit your business needs first before making any investment. 76 00:08:52,442.03668116 --> 00:09:02,152.03768116 Ask yourself, is this something that I truly need right now? Or am I chasing a trend? Number two, start small and then scale. 77 00:09:02,212.03668116 --> 00:09:04,522.03668116 That's why I love saying attract. 78 00:09:04,847.03768116 --> 00:09:06,687.03768116 Automate and then amplify. 79 00:09:06,967.03768116 --> 00:09:13,367.03768116 Instead of jumping into everything at once, focus on one thing, master it, and then expand. 80 00:09:13,717.03668116 --> 00:09:21,127.03668116 If you have been listening to my previous podcast episodes, you know that I say it's always three parts of a coaching business. 81 00:09:21,387.03768116 --> 00:09:23,787.03768116 Starting, scaling, and sustaining. 82 00:09:24,77.03768116 --> 00:09:30,477.03768116 And unfortunately, you can be going back and forth between sustaining and scaling twice a year. 83 00:09:30,947.03768116 --> 00:09:35,407.03768116 You can start the year off saying, hey, you know what? I want to ease into this year. 84 00:09:35,407.03768116 --> 00:09:37,687.03768116 So I'm just going to be in that sustainable stage. 85 00:09:38,7.03768116 --> 00:09:39,987.03768116 I'm not trying to find new leads. 86 00:09:40,27.03768116 --> 00:09:45,307.03768116 I'm going to nurture the people that I already have and if they convert into a client, that's great. 87 00:09:45,337.03668116 --> 00:09:52,487.03768116 But I'm not looking for more people and when you're in that scaling phase, you're probably trying to find more leads. 88 00:09:52,497.03768116 --> 00:10:06,987.03768116 How can I grow my email list by a hundred, five hundred, a thousand? That's that type of mindset, I will tell you last year when I started the year, I was in a scaling, then I dropped back to sustain it. 89 00:10:07,7.03768116 --> 00:10:08,547.03768116 And that's where I want it to be. 90 00:10:08,587.03768116 --> 00:10:12,67.03668116 I want it to focus on just my clients and that's it. 91 00:10:12,367.03768116 --> 00:10:18,87.03768116 So when it comes to investing in the right skill set for growth, you have to understand where you're at in your business. 92 00:10:18,347.03768116 --> 00:10:26,77.03818116 The last thing I want to say is track your ROI, return on investments, whether it's money, time, or energy. 93 00:10:26,772.03818116 --> 00:10:28,52.03818116 You need to track it. 94 00:10:28,72.03818116 --> 00:10:32,142.03818116 If you are a coach, you need to have KPIs, key performance indicators. 95 00:10:32,152.03818116 --> 00:10:37,802.03718116 If you haven't heard of key performance indicators, listen to my past episodes where I talk about KPIs. 96 00:10:38,62.03618116 --> 00:10:43,62.03618116 you need to track what's going on and what's giving you results in your coaching business. 97 00:10:43,342.03618116 --> 00:10:57,332.03718116 If something isn't working, Pivot and refine the process as soon as possible because you don't want to keep doing the same thing over and over and it's not working for you you're going to feel burnt out and you're not going to want to keep going with your coaching business. 98 00:10:57,942.03618116 --> 00:11:01,522.03818116 Be intentional with your investments, my friend. 99 00:11:02,162.03718116 --> 00:11:03,482.03718116 Whether it's your time. 100 00:11:03,807.03718116 --> 00:11:05,207.03718116 Energy or money. 101 00:11:05,207.03718116 --> 00:11:12,727.03718116 when you create sustainable strategies inside of your coaching business, this is going to allow you to stay consistent. 102 00:11:12,787.03718116 --> 00:11:22,182.03718116 If it's not sustainable, then you're not going to be able to my friends, I hope this podcast episode resonated with you. 103 00:11:22,562.03718116 --> 00:11:29,942.03718116 If you haven't yet signed up to be a part of the Nail Your Niche workshop, which is kicking off tomorrow at 6. 104 00:11:29,942.13718116 --> 00:11:34,152.03618116 30, definitely click the link so you can sign up to be a part of that workshop. 105 00:11:34,492.03618116 --> 00:11:39,922.03718116 And if you can't make the live workshop, you can come back into the community and watch the replay. 106 00:11:40,12.03718116 --> 00:11:41,492.03718116 make sure you click the link. 107 00:11:41,707.03718116 --> 00:11:53,667.03718116 In the show notes and join the sustainable coaching society space where you can catch the replay of any workshop that I host for the podcast community. 108 00:11:53,917.03718116 --> 00:11:57,107.03718116 Until next time, my friend, I'll see you later. 109 00:11:57,107.03718116 --> 00:11:59,927.03718116 Thank you for listening to sustainable co-chair podcast. 110 00:12:00,17.03718116 --> 00:12:03,947.03718116 I hope it gave you the clarity and confidence to start your coating business. 111 00:12:04,247.03718116 --> 00:12:06,317.03718116 This is just not another podcast. 112 00:12:06,347.03718116 --> 00:12:08,387.03718116 Visit sustainable coaching.com 113 00:12:08,537.03718116 --> 00:12:10,907.03718116 to learn more about coaching with confidence. 114 00:12:11,207.03718116 --> 00:12:23,477.03718116 And culture with confidence, you will gain the clarity and confidence to launch your coaching business and how to attract clients by dominating the search engine, because we are the solution to someone's problem. 115 00:12:23,807.03718116 --> 00:12:24,617.03718116 As a coach.
Welcome to Sustainable Coaching Podcast.
(00:03):
I'm your host, Marilyn West.
I teach new coaches how to start their coaching business without overspending and overthinking.
If you found yourself here, it means you are ready to start your coaching business, or you are ready to monetizE your expertise.
.333333333Let's get staRted. 6 00:00:21,93.333333333 --> 00:00:23,643.333333333 Hello friends, welcome back to another episode. 7 00:00:23,693.333333333 --> 00:00:30,693.333333333 If you're starting your coaching business and you're feeling overwhelmed by all the things, today's episode is for you. 8 00:00:30,713.333333333 --> 00:00:33,503.333333333 We're gonna be talking about intentional investing. 9 00:00:33,823.332333333 --> 00:00:41,233.332333333 And I'm not just talking about your resources, like your money, I'm talking about your time and your energy as well. 10 00:00:41,553.332333333 --> 00:00:47,643.333333333 It is so important when you're building a coaching business that it aligns with your goals and your values. 11 00:00:47,653.333333333 --> 00:00:48,863.333333333 So let's get started. 12 00:00:49,193.333333333 --> 00:00:57,313.333333333 starting a coaching business can feel like, a whirlwind of decisions, strategies, and shiny objects that promise success. 13 00:00:57,363.333333333 --> 00:01:01,363.333333333 I see this so often in the online space, but here's the truth. 14 00:01:01,783.333333333 --> 00:01:07,843.332333333 Not everything is necessary, when you're starting and you have to understand that. 15 00:01:07,853.332333333 --> 00:01:12,143.331833333 when it comes to intentional investing, you have to identify. 16 00:01:12,363.332833333 --> 00:01:16,563.332833333 what you truly need and how you want to show up in the industry. 17 00:01:16,863.332833333 --> 00:01:23,773.332833333 And you gotta make sure whatever training or coaching program that you're investing in is definitely gonna move the needle forward for you. 18 00:01:24,23.332833333 --> 00:01:28,183.332833333 what I want you to do first is pick your coaching model. 19 00:01:28,523.332833333 --> 00:01:34,908.332833333 Now, before you invest into a program, tool or marketing, Decide what type of coach you want to be. 20 00:01:35,188.332833333 --> 00:01:46,83.33383333 Do you want to coach via zoom? do you prefer in person? that's really going to determine how you're going to structure your business and what your next step should be. 21 00:01:46,423.33383333 --> 00:01:50,933.33333333 If you're an online coach, there are so many things that you need. 22 00:01:50,933.33333333 --> 00:01:54,303.33333333 you need a CRM, a Client relationship management system. 23 00:01:54,603.33333333 --> 00:01:57,83.33333333 You're going to need some type of tracker. 24 00:01:57,93.33333333 --> 00:01:59,653.33333333 to keep track of your KPIs. 25 00:01:59,753.33333333 --> 00:02:08,343.33233333 There's just so many different things that you would need when you're becoming an online coach, because a lot of things that you will intentionally do in person. 26 00:02:08,553.33233333 --> 00:02:13,123.33233333 You have to do everything online and you want to make the process as simple as possible. 27 00:02:13,403.33233333 --> 00:02:19,993.33233333 You need to have a way to pre qualify people when they are determined if they want to work with you or not. 28 00:02:20,3.33233333 --> 00:02:29,703.33233333 on your contact form, you need to have applications or questions for them to answer so you can know right away if they're going to be a good fit for your program. 29 00:02:29,953.33233333 --> 00:02:40,423.33133333 You need to have some type of email automation system so you can be stay at the top of their mind by sending out emails and connecting to your audience after you start to build it. 30 00:02:40,653.33233333 --> 00:02:45,293.33233333 So the way that you structure your business is going to be determined by your coaching model. 31 00:02:45,543.33133333 --> 00:02:48,753.33333333 If you're doing more in person and like a fitness coach. 32 00:02:48,753.33333333 --> 00:02:54,203.33333333 And you are leaning heavily into your community, then you may not need all of these resources. 33 00:02:54,213.33333333 --> 00:02:56,713.33333333 You can start off with maybe a Facebook group. 34 00:02:57,63.33233333 --> 00:03:07,633.33333333 If you're a type of person who don't like to use social media, then you will probably have to invest into a community platform, like Circle, a Mighty Network. 35 00:03:07,933.33333333 --> 00:03:17,253.33333333 It can get very costly as an online coach, and you have to determine exactly How you want to spend your resources in the beginning. 36 00:03:17,683.33333333 --> 00:03:26,653.33433333 when you're thinking about giving your clients, their curriculum, you have to think about how you want to deliver it and those platforms can get. 37 00:03:27,408.33433333 --> 00:03:34,308.33333333 Pretty expensive So understanding and knowing the type of coach that you want to be is going to be so important. 38 00:03:34,738.33333333 --> 00:03:41,918.33433333 The next thing that I want to talk about when it comes to intentional investing is choosing your primary marketing platform. 39 00:03:42,477.03868116 --> 00:03:49,337.03868116 when you're thinking about intentional investing, I just don't want you to think about money, right? I want you to think about your time and energy. 40 00:03:49,337.03868116 --> 00:03:56,242.03868116 So when it comes to choosing your primary marketing platform, you need to make sure that it aligns with your strongest skillset. 41 00:03:56,292.03868116 --> 00:04:06,182.03868116 A lot of times people are getting onto these social media platforms, for instance, like Instagram, YouTube, and they don't have the bandwidth or it doesn't align with their strongest skillset. 42 00:04:06,492.03868116 --> 00:04:10,742.03768116 And they spend more time just thinking about what they're going to talk about, how they're going to show up. 43 00:04:11,222.03768116 --> 00:04:19,202.03768116 So, what I would say is pick one primary platform to master in the beginning and make sure it aligns with your strongest skill set. 44 00:04:19,232.03668116 --> 00:04:24,562.03768116 If you are a speaker, then you definitely want to look at platforms like YouTube, Instagram. 45 00:04:24,572.03768116 --> 00:04:25,912.03768116 You can utilize Reels. 46 00:04:26,302.03768116 --> 00:04:29,252.03668116 I'm starting to see that people are putting videos. 47 00:04:29,307.03768116 --> 00:04:30,67.03768116 on LinkedIn. 48 00:04:30,97.03768116 --> 00:04:32,387.03768116 I'm here for it because I love speaking. 49 00:04:32,667.03768116 --> 00:04:36,327.03768116 But if you are that coach and you're like, Hey, I'm not there yet. 50 00:04:36,327.03768116 --> 00:04:38,547.03768116 I don't want to show up and talk on these platforms. 51 00:04:38,857.03768116 --> 00:04:45,467.03818116 Then you can lean into the platforms like Pinterest and also blogging because they're very SEO driven. 52 00:04:45,737.03718116 --> 00:04:51,697.03718116 one thing about SEO driven platforms, They're going to align your content with the right people that are looking for you. 53 00:04:52,137.03718116 --> 00:05:09,326.93768116 Too many new coaches try to be everywhere at once, and I will encourage you not to do that, if you're trying to maintain Instagram, YouTube, LinkedIn, Facebook, and it's only you, and you're currently working at nine to five, you're going to burn yourself out, and not want to show up. 54 00:05:10,357.03768116 --> 00:05:15,367.03768116 So if your ideal clients are career women, LinkedIn might be a great choice for you. 55 00:05:15,697.03768116 --> 00:05:19,157.03668116 If you love speaking, a podcast could be the way to go. 56 00:05:19,407.03768116 --> 00:05:24,337.03768116 Just start with one and build from there because Your clients are everywhere as a coach. 57 00:05:24,737.03768116 --> 00:05:29,907.03768116 Alright, the next one I want to talk about is investing in the right skill set. 58 00:05:29,997.03768116 --> 00:05:30,797.03768116 for growth. 59 00:05:31,37.03768116 --> 00:05:34,537.03768116 this is kind of like choosing your primary marketing platform. 60 00:05:34,827.03768116 --> 00:05:41,997.03768116 When I say invest in the right skill set for growth, investing isn't just about money, it's about time and energy. 61 00:05:41,997.03768116 --> 00:05:49,537.03768116 So instead of buying random courses or tools, Focus on the skills that will directly impact your business. 62 00:05:49,857.03768116 --> 00:05:58,187.03768116 If you're struggling with sales, then you may need to invest in a sales coach, who can help you overcome that fear. 63 00:05:58,527.03768116 --> 00:06:15,877.03668116 if you are struggling when it comes to content marketing, then you may want to find a marketing coach If you want to start leaning into platforms like YouTube, Instagram Reels, then you may need to invest in someone who can help you with storytelling techniques. 64 00:06:16,237.03668116 --> 00:06:17,837.03568116 Invest in the right skills. 65 00:06:17,847.03568116 --> 00:06:25,897.03668116 So often I just see coaches just out here investing, but not understanding why they're investing. 66 00:06:26,187.03668116 --> 00:06:44,447.03618116 if you are someone who's not comfortable with Facebook, I wouldn't recommend jumping out there, buying a Facebook ad course, especially if it's DIY, because you're going to have to have some type of knowledge of knowing what a pixel is, your content is already converting and connecting with the right people. 67 00:06:44,547.03618116 --> 00:06:47,867.03618116 therefore you can continue to attract the right people. 68 00:06:48,497.03618116 --> 00:07:09,517.03618116 One thing that I always tell new coaches when it comes to marketing your content Should attract the right people and then you want to make sure that you automate the process meaning that if someone Follow you from your social media platform and they're interested in your content and They start reaching out to you in the middle of the night. 69 00:07:09,527.03618116 --> 00:07:42,997.03718116 You don't want to be up in the middle of the night Responding to those people you want to make sure you have automations in place That's going to allow you to push people through the sales process, right? And that's so important a lot of times when people are thinking that their coaching business are failing They don't understand that It is a marketing funnel over to a sales funnel people do not hit your sales funnel until you have had some type of conversation with them Via email, social media, and your inbox, that's when the sales process starts. 70 00:07:43,37.03718116 --> 00:08:22,187.03568116 And you do not want to slow that process down because in order to convert one client, you need to have at least 4 to 12 conversations So it's so important when you're thinking about your coaching business and your coaching model You want to learn how to attract? Automate and then amplify it and that amplify it can look different from everyone because I'm team organic That Amplify for me can be pushing out at least two to three podcast episodes a week, knowing that I am attracting more people, going high and heavy on the SEO scale. 71 00:08:22,467.03668116 --> 00:08:27,287.03768116 Apple is going to continue to push my podcast out there because they see that I am. 72 00:08:27,777.03768116 --> 00:08:37,977.03768116 active, Or that can be if you're more on the paid side, you're taking the time to set up a paid ad, either on Instagram or Google. 73 00:08:38,107.03668116 --> 00:08:41,867.03768116 So it's all about investing in the right skillset for growth. 74 00:08:42,157.03768116 --> 00:08:43,357.03768116 So here's what I want you to do. 75 00:08:44,62.03768116 --> 00:08:52,112.03768116 If you're a new coach, make sure that you take the time to audit your business needs first before making any investment. 76 00:08:52,442.03668116 --> 00:09:02,152.03768116 Ask yourself, is this something that I truly need right now? Or am I chasing a trend? Number two, start small and then scale. 77 00:09:02,212.03668116 --> 00:09:04,522.03668116 That's why I love saying attract. 78 00:09:04,847.03768116 --> 00:09:06,687.03768116 Automate and then amplify. 79 00:09:06,967.03768116 --> 00:09:13,367.03768116 Instead of jumping into everything at once, focus on one thing, master it, and then expand. 80 00:09:13,717.03668116 --> 00:09:21,127.03668116 If you have been listening to my previous podcast episodes, you know that I say it's always three parts of a coaching business. 81 00:09:21,387.03768116 --> 00:09:23,787.03768116 Starting, scaling, and sustaining. 82 00:09:24,77.03768116 --> 00:09:30,477.03768116 And unfortunately, you can be going back and forth between sustaining and scaling twice a year. 83 00:09:30,947.03768116 --> 00:09:35,407.03768116 You can start the year off saying, hey, you know what? I want to ease into this year. 84 00:09:35,407.03768116 --> 00:09:37,687.03768116 So I'm just going to be in that sustainable stage. 85 00:09:38,7.03768116 --> 00:09:39,987.03768116 I'm not trying to find new leads. 86 00:09:40,27.03768116 --> 00:09:45,307.03768116 I'm going to nurture the people that I already have and if they convert into a client, that's great. 87 00:09:45,337.03668116 --> 00:09:52,487.03768116 But I'm not looking for more people and when you're in that scaling phase, you're probably trying to find more leads. 88 00:09:52,497.03768116 --> 00:10:06,987.03768116 How can I grow my email list by a hundred, five hundred, a thousand? That's that type of mindset, I will tell you last year when I started the year, I was in a scaling, then I dropped back to sustain it. 89 00:10:07,7.03768116 --> 00:10:08,547.03768116 And that's where I want it to be. 90 00:10:08,587.03768116 --> 00:10:12,67.03668116 I want it to focus on just my clients and that's it. 91 00:10:12,367.03768116 --> 00:10:18,87.03768116 So when it comes to investing in the right skill set for growth, you have to understand where you're at in your business. 92 00:10:18,347.03768116 --> 00:10:26,77.03818116 The last thing I want to say is track your ROI, return on investments, whether it's money, time, or energy. 93 00:10:26,772.03818116 --> 00:10:28,52.03818116 You need to track it. 94 00:10:28,72.03818116 --> 00:10:32,142.03818116 If you are a coach, you need to have KPIs, key performance indicators. 95 00:10:32,152.03818116 --> 00:10:37,802.03718116 If you haven't heard of key performance indicators, listen to my past episodes where I talk about KPIs. 96 00:10:38,62.03618116 --> 00:10:43,62.03618116 you need to track what's going on and what's giving you results in your coaching business. 97 00:10:43,342.03618116 --> 00:10:57,332.03718116 If something isn't working, Pivot and refine the process as soon as possible because you don't want to keep doing the same thing over and over and it's not working for you you're going to feel burnt out and you're not going to want to keep going with your coaching business. 98 00:10:57,942.03618116 --> 00:11:01,522.03818116 Be intentional with your investments, my friend. 99 00:11:02,162.03718116 --> 00:11:03,482.03718116 Whether it's your time. 100 00:11:03,807.03718116 --> 00:11:05,207.03718116 Energy or money. 101 00:11:05,207.03718116 --> 00:11:12,727.03718116 when you create sustainable strategies inside of your coaching business, this is going to allow you to stay consistent. 102 00:11:12,787.03718116 --> 00:11:22,182.03718116 If it's not sustainable, then you're not going to be able to my friends, I hope this podcast episode resonated with you. 103 00:11:22,562.03718116 --> 00:11:29,942.03718116 If you haven't yet signed up to be a part of the Nail Your Niche workshop, which is kicking off tomorrow at 6. 104 00:11:29,942.13718116 --> 00:11:34,152.03618116 30, definitely click the link so you can sign up to be a part of that workshop. 105 00:11:34,492.03618116 --> 00:11:39,922.03718116 And if you can't make the live workshop, you can come back into the community and watch the replay. 106 00:11:40,12.03718116 --> 00:11:41,492.03718116 make sure you click the link. 107 00:11:41,707.03718116 --> 00:11:53,667.03718116 In the show notes and join the sustainable coaching society space where you can catch the replay of any workshop that I host for the podcast community. 108 00:11:53,917.03718116 --> 00:11:57,107.03718116 Until next time, my friend, I'll see you later. 109 00:11:57,107.03718116 --> 00:11:59,927.03718116 Thank you for listening to sustainable co-chair podcast. 110 00:12:00,17.03718116 --> 00:12:03,947.03718116 I hope it gave you the clarity and confidence to start your coating business. 111 00:12:04,247.03718116 --> 00:12:06,317.03718116 This is just not another podcast. 112 00:12:06,347.03718116 --> 00:12:08,387.03718116 Visit sustainable coaching.com 113 00:12:08,537.03718116 --> 00:12:10,907.03718116 to learn more about coaching with confidence. 114 00:12:11,207.03718116 --> 00:12:23,477.03718116 And culture with confidence, you will gain the clarity and confidence to launch your coaching business and how to attract clients by dominating the search engine, because we are the solution to someone's problem. 115 00:12:23,807.03718116 --> 00:12:24,617.03718116 As a coach.
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