May 17, 2024 • 8 mins
In this episode of the Sustainable Coaching Podcast, Marilyn delves into the crucial elements of a six-figure lead generation strategy for coaches, emphasizing clarity, confidence, and consistency as key pillars for success. She highlights the importance of understanding one's niche, target audience, and unique value proposition, alongside the significance of building confidence through skill mastery and consistent action.
Marilyn also explores the role of SEO in maintaining visibility and relevance in the marketplace, offering practical insights for optimizing content and building credible links.
In this episode, you'll learn:
- How can clarity and confidence impact the quality of leads in a coaching business?
- What are actionable steps for integrating targeted keywords naturally into content?
- Why is consistency essential for sustaining momentum and achieving long-term success in lead generation?
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Welcome to Sustainable Coaching Podcast.
(00:03):
I'm your host, Marilyn West.
I teach new coaches how to start their coaching business without overspending and overthinking.
If you found yourself here, it means you are ready to start your coaching business, or you are ready to monetize your expertise.
.333333333Let's get started. 6 00:00:21,133.333333333 --> 00:00:27,966.666666667 Welcome back to another episode So today I want to talk about having a six figure lead generation strategy. 7 00:00:28,126.666666667 --> 00:00:28,906.666666667 as a coach. 8 00:00:29,206.666666667 --> 00:00:35,510 If you can have at least 50 leads or people who are really interested in what you do as a coach.
(00:35):
You have a six figure lead generation strategy, you need to build a skill set that will allow you to maintain that momentum in your business.
It's important for you to have your niche, outline your target audience, outline and then understand your unique value proposition.
So, when you think about that six figure lead generation strategy, I will be the first to tell you for as a business coach.
(01:00):
That you can build a successful coaching business.
If you decide to utilize reels Facebook ads.
SEO podcasting YouTube.
Of course, I am an SEO coach.
So I'm going to be everything SEO, because one thing that I know as you gain that clarity about who your target audience is, and you nail your knees and you understand that your unique value proposition is the same thing as your program promise, you're building up your confidence to start talking about what you're doing and therefore you're getting the clarity you doing the things that you supposed to do with SEO on the backend.
(01:36):
And therefore is building up that momentum.
And all of a sudden you are perfecting that one skill.
Bringing in high quality leads, doing what you love to do.
That's going to boost your confidence.
But the thing is you have to have a path to success.
(01:56):
You have to have a vision.
Right.
We already know, they say in the Bible.
Where there's no vision of people will perish.
So it's so important that you have a vision on what you're trying to bill, So therefore built upon a skill set and your confidence will come.
The last one, I want to talk about Consistency.
(02:20):
Confidence come with consistency, doing something over and over the first time you do anything, it's going to be scary.
But the more that you practice.
You would get better So when it comes to consistency, what does your consistency look like? we already talked about understanding your niche, target audience, your unique value proposition should be in align with your program.
(02:47):
Promise.
Your confidence is going to help you.
When you put yourself on the platform that you enjoy creating.
Attracting those higher quality leads.
And you are showing up every day in some capacity, The next thing I want to talk about is leaning into SEO.
Yes.
I'm team SEO.
(03:09):
SEO is a great way to maintain your visibility.
even when you're sleeping.
here are three things that I think you need to know when it comes to kickstarting your six-figure journey.
You want to have your keywords research? And know who your potential clients are and what they're searching for.
(03:30):
The best way to identify those relevant keywords is by taking the time to go to answer the public.com.
Google keyword, planner or SEMrush.
Once you identify your relevant keywords.
Then you wouldn't know which one that you can potentially start ranking for faster.
And which ones would, may take a little longer.
(03:52):
And that's okay because at the end of the day, the search volume and the low competition, what's how you, which ones that you need to be targeting first.
The next thing I want to talk about, you need to start learning how to optimize your concept for the search engine.
You need to understand how your audience is looking up information so you can start incorporate in those targeted keywords naturally.
(04:18):
So it's so important when you are focusing on keywords and targeting them.
They need to be relevant.
So the reader and makes sense to the reader as well.
do your keyword research.
You need to optimize your content.
You need to incorporate those targeted keywords naturally into your content.
(04:39):
Because you want the users to feel like they are in the right place to learn from an expert.
Which you are as a coat.
And then you want to also start link-building.
With other coaches and credible sources.
Last week was the first time that I post a blog post on my website.
(05:01):
And I have been ranking as the number one business coach in our area for like a year with my new website, two months after I purchased a new domain.
blog posts is not the only thing that you need to be concerned about when it comes to SEO ranking.
It is so many other things that needs to take place behind the scene.
(05:22):
And this is why I'm able to get my clients to start ranking faster because I'm a no fluff type of coach.
Right.
And I want people to win, and I want them to definitely understand how to attract clients, regardless if they want to built their business on social media or not.
I am not that coach.
That's going to be telling everyone you need to be on social media because of some people, mental state, you may not be a good fit for social media.
(05:49):
I hate to say this because a lot of times people are trying to build the business.
But they need to take the time to build themselves up.
First.
I have confidence, honey, and a lot of people that I work with in the beginning as a new coach confidence, isn't there, but here's the thing about confidence.
Confidence come after you have done something over and over.
(06:10):
Right.
It's so important for you as a coach to master a skill.
I don't care if there's Facebook ads, reels.
If you decide to use a Facebook group, you got to master a skill.
What shoot, master that skill.
Make sure it's something that is sustainable.
That's going to bring in leads today.
(06:31):
And also tomorrow, that's going to help you build a pun, that six figure lead generation strategy, and then you have to make sure that you can continue to take action, a lease suit of three times a week, build it upon what you have already did.
I want you to understand it's a process and you're going to learn a lot in this process of building this coaching business, but I promise you.
(06:58):
It is so rewarding.
Once you start to help people and understand? It is just more besides calling yourself a six-figure coach is leaving a huge impact in this world.
So my friends, I want it to come out here today and talk about a six figure lead generation strategy.
Of course, I'm all things SEO Therefore, I want you to have that sustainability.
(07:21):
If his create, you know, YouTube channel podcasting.
Using your website, Google, I want to teach you how to build that six figure lead generation strategy.
So if you are thinking about starting your coaching business and you are serious, definitely click the link in the show notes.
So you can check out the information about coach a with confidence.
(07:41):
I am that coach.
That's going to make sure that everyone knows how to attract clients now and also for their future self.
And so next time, my friend.
Hey friends, Thank you for listening to Sustainable Coaching Podcasts.
I hope it gave you the clarity and confidence to start your coaching business.
This is not just another podcast, it's a community head over to sustainable coaching.com
(08:05):
to enroll into the society so you can start your coaching business today.
This community is for women who are ready to build a profitable and sustainable coaching business In this society, you will get the clarity and confidence you need to start attracting clients with proven strategies by dominating the search engine because we are the solution to someone problem.
(08:26):
As a coach.
Welcome to Sustainable Coaching Podcast.
(00:03):
I'm your host, Marilyn West.
I teach new coaches how to start their coaching business without overspending and overthinking.
If you found yourself here, it means you are ready to start your coaching business, or you are ready to monetize your expertise.
.333333333Let's get started. 6 00:00:21,133.333333333 --> 00:00:27,966.666666667 Welcome back to another episode So today I want to talk about having a six figure lead generation strategy. 7 00:00:28,126.666666667 --> 00:00:28,906.666666667 as a coach. 8 00:00:29,206.666666667 --> 00:00:35,510 If you can have at least 50 leads or people who are really interested in what you do as a coach.
(00:35):
You have a six figure lead generation strategy, you need to build a skill set that will allow you to maintain that momentum in your business.
It's important for you to have your niche, outline your target audience, outline and then understand your unique value proposition.
So, when you think about that six figure lead generation strategy, I will be the first to tell you for as a business coach.
(01:00):
That you can build a successful coaching business.
If you decide to utilize reels Facebook ads.
SEO podcasting YouTube.
Of course, I am an SEO coach.
So I'm going to be everything SEO, because one thing that I know as you gain that clarity about who your target audience is, and you nail your knees and you understand that your unique value proposition is the same thing as your program promise, you're building up your confidence to start talking about what you're doing and therefore you're getting the clarity you doing the things that you supposed to do with SEO on the backend.
(01:36):
And therefore is building up that momentum.
And all of a sudden you are perfecting that one skill.
Bringing in high quality leads, doing what you love to do.
That's going to boost your confidence.
But the thing is you have to have a path to success.
(01:56):
You have to have a vision.
Right.
We already know, they say in the Bible.
Where there's no vision of people will perish.
So it's so important that you have a vision on what you're trying to bill, So therefore built upon a skill set and your confidence will come.
The last one, I want to talk about Consistency.
(02:20):
Confidence come with consistency, doing something over and over the first time you do anything, it's going to be scary.
But the more that you practice.
You would get better So when it comes to consistency, what does your consistency look like? we already talked about understanding your niche, target audience, your unique value proposition should be in align with your program.
(02:47):
Promise.
Your confidence is going to help you.
When you put yourself on the platform that you enjoy creating.
Attracting those higher quality leads.
And you are showing up every day in some capacity, The next thing I want to talk about is leaning into SEO.
Yes.
I'm team SEO.
(03:09):
SEO is a great way to maintain your visibility.
even when you're sleeping.
here are three things that I think you need to know when it comes to kickstarting your six-figure journey.
You want to have your keywords research? And know who your potential clients are and what they're searching for.
(03:30):
The best way to identify those relevant keywords is by taking the time to go to answer the public.com.
Google keyword, planner or SEMrush.
Once you identify your relevant keywords.
Then you wouldn't know which one that you can potentially start ranking for faster.
And which ones would, may take a little longer.
(03:52):
And that's okay because at the end of the day, the search volume and the low competition, what's how you, which ones that you need to be targeting first.
The next thing I want to talk about, you need to start learning how to optimize your concept for the search engine.
You need to understand how your audience is looking up information so you can start incorporate in those targeted keywords naturally.
(04:18):
So it's so important when you are focusing on keywords and targeting them.
They need to be relevant.
So the reader and makes sense to the reader as well.
do your keyword research.
You need to optimize your content.
You need to incorporate those targeted keywords naturally into your content.
(04:39):
Because you want the users to feel like they are in the right place to learn from an expert.
Which you are as a coat.
And then you want to also start link-building.
With other coaches and credible sources.
Last week was the first time that I post a blog post on my website.
(05:01):
And I have been ranking as the number one business coach in our area for like a year with my new website, two months after I purchased a new domain.
blog posts is not the only thing that you need to be concerned about when it comes to SEO ranking.
It is so many other things that needs to take place behind the scene.
(05:22):
And this is why I'm able to get my clients to start ranking faster because I'm a no fluff type of coach.
Right.
And I want people to win, and I want them to definitely understand how to attract clients, regardless if they want to built their business on social media or not.
I am not that coach.
That's going to be telling everyone you need to be on social media because of some people, mental state, you may not be a good fit for social media.
(05:49):
I hate to say this because a lot of times people are trying to build the business.
But they need to take the time to build themselves up.
First.
I have confidence, honey, and a lot of people that I work with in the beginning as a new coach confidence, isn't there, but here's the thing about confidence.
Confidence come after you have done something over and over.
(06:10):
Right.
It's so important for you as a coach to master a skill.
I don't care if there's Facebook ads, reels.
If you decide to use a Facebook group, you got to master a skill.
What shoot, master that skill.
Make sure it's something that is sustainable.
That's going to bring in leads today.
(06:31):
And also tomorrow, that's going to help you build a pun, that six figure lead generation strategy, and then you have to make sure that you can continue to take action, a lease suit of three times a week, build it upon what you have already did.
I want you to understand it's a process and you're going to learn a lot in this process of building this coaching business, but I promise you.
(06:58):
It is so rewarding.
Once you start to help people and understand? It is just more besides calling yourself a six-figure coach is leaving a huge impact in this world.
So my friends, I want it to come out here today and talk about a six figure lead generation strategy.
Of course, I'm all things SEO Therefore, I want you to have that sustainability.
(07:21):
If his create, you know, YouTube channel podcasting.
Using your website, Google, I want to teach you how to build that six figure lead generation strategy.
So if you are thinking about starting your coaching business and you are serious, definitely click the link in the show notes.
So you can check out the information about coach a with confidence.
(07:41):
I am that coach.
That's going to make sure that everyone knows how to attract clients now and also for their future self.
And so next time, my friend.
Hey friends, Thank you for listening to Sustainable Coaching Podcasts.
I hope it gave you the clarity and confidence to start your coaching business.
This is not just another podcast, it's a community head over to sustainable coaching.com
(08:05):
to enroll into the society so you can start your coaching business today.
This community is for women who are ready to build a profitable and sustainable coaching business In this society, you will get the clarity and confidence you need to start attracting clients with proven strategies by dominating the search engine because we are the solution to someone problem.
(08:26):
As a coach.
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