April 24, 2024 • 12 mins
In this episode of the Sustainable Coaching Podcast, host Marilyn West dives deep into effective lead-generation strategies for new coaches aiming to achieve a six-figure income without overthinking or overspending. Marilyn demystifies common myths surrounding successful coaching businesses and offers tangible advice on gaining clarity in your niche, understanding your target audience, and defining your unique value proposition.
She emphasizes the importance of mastering a specific skill set for lead generation, such as SEO, and shares insights on the significance of having meaningful conversations with potential clients. Additionally, Marilyn highlights the value of quality over quantity in building a coaching business and introduces her SEO-focused cohort for coaches looking to scale their businesses sustainably.
In this episode, you'll learn:
- What is the key factor to consider when developing a lead generation strategy as a coach?
- How can gaining clarity on your niche, target audience, and unique value proposition impact your coaching business success?
- Why do coaches need to focus on quality rather than quantity when attracting clients?
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Welcome to Sustainable Coaching Podcast.
(00:03):
I'm your host, Marilyn West.
I teach new coaches how to start their coaching business without overspending and overthinking.
If you found yourself here, it means you are ready to start your coaching business, or you are ready to monetize your expertise.
.333333333Let's get started. 6 00:00:21,123.333333333 --> 00:00:23,433.333333333 Welcome back to another podcast episode. 7 00:00:23,433.333333333 --> 00:00:28,443.333333333 So today I am super excited to talk about the lazy lead generation strategy. 8 00:00:28,683.333333333 --> 00:00:34,593.333333333 So if you ever felt frustrated on attracting new clients as a coach, you're in the right place. 9 00:00:34,593.333333333 --> 00:00:42,813.333333333 So let's dive into the lead generation strategy and help debunk some myths when it comes to building a successful six figure coaching business. 10 00:00:42,813.333333333 --> 00:00:58,633.333333333 So, first of all, I'm not that business coach that's going to tell you the only way to hit six figures is by implementing the marketing strategy that I teach, you can be very successful as a coach when it comes to Facebook groups, Facebook ads, reels. 11 00:00:58,843.333333333 --> 00:01:01,843.333333333 It all depends on your strongest skill set. 12 00:01:02,93.333333333 --> 00:01:04,883.333333333 and how you want to show up in the marketplace. 13 00:01:05,93.333333333 --> 00:01:13,523.333333333 So the first thing that I want to talk about when it comes to your lead generation six figure strategy as a coach, you need to have clarity. 14 00:01:13,733.333333333 --> 00:01:17,783.333333333 You have to have clarity on the niche, your target audience. 15 00:01:18,113.333333333 --> 00:01:19,973.333333333 And your unique value proposition. 16 00:01:20,53.333333333 --> 00:01:31,213.333333333 Now, if you're building your business around something that you have already do it for yourself or for someone else, then your unique value proposition should be in alignment with your program promise. 17 00:01:31,263.333333333 --> 00:01:31,713.333333333 what is. 18 00:01:31,773.333333333 --> 00:01:45,453.33333333 That one thing that you get help someone do, or that transformation on how you can help someone else? the reason why so many people can not maintain that consistency when it comes to showing up online, regardless if that's a YouTube channel. 19 00:01:45,753.33333333 --> 00:01:50,343.33333333 Podcasting Instagram and that's because they don't have that clarity. 20 00:01:50,343.33333333 --> 00:02:03,903.33333333 So the first thing you want to do when it comes to attracting clients, regardless of the platform that you may be on is have that clarity when it comes to your niche, your target audience, and also your unique value proposition. 21 00:02:04,233.33333333 --> 00:02:23,263.33333333 I know how frustrating it can be when you're showing up and you're marketing your coaching business, but you're hearing crickets You have to be honest with yourself So the first thing when it comes to your lead generation strategy, have that clarity, understanding your niche, your target audience, your unique value proposition. 22 00:02:23,473.33333333 --> 00:02:29,713.33333333 Your messaging is okay to say the same things over and over, because guess what? People are not really tuned. 23 00:02:29,743.33333333 --> 00:02:33,223.33333333 In to everything that we post and do all social media. 24 00:02:33,223.33333333 --> 00:02:35,413.33333333 So therefore we have to keep repeating ourselves. 25 00:02:35,653.33333333 --> 00:02:37,783.33333333 The next one is confidence. 26 00:02:38,83.33333333 --> 00:02:47,53.33333333 And I always tell people, once you have that clarity is going to breathe into your confidence, to where you want to show up Here's the difference between me and any other business coach. 27 00:02:47,83.33333333 --> 00:02:48,433.33333333 I'll be the first to tell you. 28 00:02:48,763.33333333 --> 00:02:53,593.33333333 I am team SEO, but at the end of the day, you can implement the same strategies. 29 00:02:53,833.33333333 --> 00:02:57,73.33333333 Real his Facebook group or wherever it may be. 30 00:02:57,313.33333333 --> 00:02:58,663.33333333 You need a skill. 31 00:02:59,83.33333333 --> 00:03:02,683.33333333 I hate to tell you my friend, but you need some type of skill. 32 00:03:02,753.33333333 --> 00:03:04,493.33333333 you don't need more mindset coaching. 33 00:03:04,573.33333333 --> 00:03:10,663.33333333 And what does that skill look like for you as a coach? Either you need to get really good at a Facebook group. 34 00:03:10,903.33333333 --> 00:03:16,183.33333333 You need to get really good at SEO, Facebook ads, Tik TOK reels. 35 00:03:16,243.33333333 --> 00:03:17,803.33333333 Wherever it may be. 36 00:03:17,983.33333333 --> 00:03:23,263.33333333 You need to master a skill and you need to be able to build that momentum. 37 00:03:23,473.33333333 --> 00:03:27,373.33333333 Um, pun that skill that's going to constantly attract new leads every day. 38 00:03:27,763.33333333 --> 00:03:34,513.33333333 As a new coach, you need to have at least 45 meaningful conversation before you start converting at least three to five. 39 00:03:34,753.33333333 --> 00:03:35,683.33333333 Here's the problem. 40 00:03:35,743.33333333 --> 00:03:38,773.33333333 A lot of times coaches try to go out there. 41 00:03:39,103.33333333 --> 00:03:43,693.33333333 And launch a group program, our offer in here, crickets. 42 00:03:43,723.33333333 --> 00:03:45,883.33333333 And then they're like, oh my goodness. 43 00:03:45,943.33333333 --> 00:03:46,843.33333333 I suck. 44 00:03:46,903.33333333 --> 00:03:48,373.33333333 Nobody wants my offer. 45 00:03:48,373.33333333 --> 00:03:51,673.33333333 But as far from the truth, you haven't built that demand. 46 00:03:52,63.33333333 --> 00:04:00,313.33333333 If you've consistently show up and build a community, you're going to build that know like, and trust You're going to build real relationships with people. 47 00:04:00,523.33333333 --> 00:04:02,53.33333333 And then build that demand. 48 00:04:02,153.33333333 --> 00:04:08,513.33333333 probably not having a 45 meaningful conversation of people that are in alignment with what you do now. 49 00:04:08,543.33333333 --> 00:04:09,413.33333333 Here's the thing. 50 00:04:09,413.33333333 --> 00:04:11,663.33333333 This is why I say you have to master a skill. 51 00:04:12,143.33333333 --> 00:04:14,483.33333333 my skill on Tyson master is Google. 52 00:04:14,933.33333333 --> 00:04:18,893.33333333 Every time I put a piece of content out on my web site. 53 00:04:19,343.33333333 --> 00:04:22,943.33333333 It is definitely going to bring in aligned leads. 54 00:04:22,943.33333333 --> 00:04:27,353.33333333 That's going to be interested in what I do if I'm leaning into SEO. 55 00:04:27,563.33333333 --> 00:04:31,703.33333333 If I start a podcast and I'm trying to get really good at podcasting. 56 00:04:31,973.33333333 --> 00:04:35,873.33333333 I'm bringing in a line leads that are interested in what I do. 57 00:04:36,53.33333333 --> 00:04:37,973.33333333 They're going to eventually convert. 58 00:04:38,183.33333333 --> 00:04:52,973.33333333 I'm going to start seeing the actual data backing up what I'm actually doing as my marketing strategy, as my skill, which is going to help boost my confidence because I'm positioning myself as an expert in my field. 59 00:04:53,183.33333333 --> 00:04:57,623.33333333 I'm attracting high quality leads, people that are interested in what I do. 60 00:04:57,623.33333333 --> 00:04:59,153.33333333 So they're opening up my emails. 61 00:04:59,203.33333333 --> 00:05:00,973.33333333 they're listening to my podcast. 62 00:05:00,973.33333333 --> 00:05:02,413.33333333 They're coming to my website. 63 00:05:02,533.33333333 --> 00:05:06,193.33333333 So I'm looking at the data and it's boosted my confidence. 64 00:05:06,193.33333333 --> 00:05:08,773.33333333 So therefore, guess what's going to happen. 65 00:05:09,103.33333333 --> 00:05:10,453.33333333 The consistency. 66 00:05:11,113.33333333 --> 00:05:13,303.33333333 Which is going to help with the consistency. 67 00:05:13,303.33333333 --> 00:05:17,173.33333333 Which is the next thing that I want to talk about when it comes to that success. 68 00:05:17,473.33333333 --> 00:05:20,413.33333333 Of building that six figure lead generation strategy. 69 00:05:20,593.33333333 --> 00:05:27,83.33333333 Now hear me when I say this to hit six figures, All you need is about 50 aligned leads. 70 00:05:27,113.33333333 --> 00:05:28,793.33333333 You don't need the masses. 71 00:05:28,973.33333333 --> 00:05:31,673.33333333 You don't meet thousands of followers. 72 00:05:31,703.33333333 --> 00:05:35,603.33333333 My clients, when I talk about the Tiffany's, the Dr. 73 00:05:35,603.33333333 --> 00:05:39,583.33333333 Dell's the Alejandra's And the reason why they are able to get clients. 74 00:05:39,633.33333333 --> 00:05:50,943.33333333 Is because I teach a lead to launch strategy to make sure that everybody that's coming into their ecosystem is aligned with their messaging, what their unique value proposition, what their program promising goals. 75 00:05:51,143.33333333 --> 00:05:54,803.33333333 You can't be a Tony Robbins where you're starting your coaching business. 76 00:05:54,953.33333333 --> 00:05:55,433.33333333 Right. 77 00:05:55,613.33333333 --> 00:05:58,673.33333333 When you think about Tony Robbins, he is a business coach. 78 00:05:58,673.33333333 --> 00:05:59,633.33333333 He's a life coach. 79 00:05:59,633.33333333 --> 00:06:00,563.33333333 He's a money coach. 80 00:06:00,593.33333333 --> 00:06:01,943.33333333 Like he's phenomenal. 81 00:06:02,183.33333333 --> 00:06:06,713.33333333 You doing something like that in the beginning will confuse people. 82 00:06:06,953.33333333 --> 00:06:09,23.33333333 A confused mind will say no. 83 00:06:09,773.33333333 --> 00:06:11,633.33333333 Because they don't know what you actually do. 84 00:06:12,203.33333333 --> 00:06:18,653.33333333 So that consistency of maintaining that visibility and staying relevant in your marketing. 85 00:06:18,653.33333333 --> 00:06:19,283.33333333 Nice. 86 00:06:19,553.33333333 --> 00:06:24,953.33333333 That's going to allow you to build that demand for your coaching business. 87 00:06:25,583.33333333 --> 00:06:32,273.33333333 And the easiest way to build that demand for me, which I think so it's through SEO. 88 00:06:32,273.33333333 --> 00:06:36,893.33333333 Because while you gaining that clarity on who you are becoming. 89 00:06:37,913.33333333 --> 00:06:38,573.33333333 Right. 90 00:06:39,323.33333333 --> 00:06:43,703.33333333 It allows you to start gaining that clarity in your marketing. 91 00:06:43,703.33333333 --> 00:06:44,153.33333333 Nice. 92 00:06:44,213.33333333 --> 00:06:46,583.33333333 The people that you really want to serve. 93 00:06:47,333.33333333 --> 00:06:52,13.33333333 And it'll allow you to start targeting those relevant keywords. 94 00:06:52,613.33333333 --> 00:06:54,263.33333333 That will help you. 95 00:06:55,223.33333333 --> 00:06:57,383.33333333 Stand out in your marketplace. 96 00:06:58,733.33333333 --> 00:07:01,793.33333333 We don't know exactly what we want to do when we start coaching. 97 00:07:01,883.33333333 --> 00:07:04,313.33333333 When we start our coaching business, we really don't know. 98 00:07:05,3.33333333 --> 00:07:06,563.33333333 And I'm speaking from experience. 99 00:07:06,563.33333333 --> 00:07:09,803.33333333 When I started my coaching business, I just said, Hey, I'm a business coach. 100 00:07:09,893.33333333 --> 00:07:11,93.33333333 I help everybody. 101 00:07:12,383.33333333 --> 00:07:14,693.33333333 But it's so tied for me to realize. 102 00:07:14,693.33333333 --> 00:07:18,353.33333333 who my people was and how quickly I can help them. 103 00:07:19,253.33333333 --> 00:07:24,203.33333333 And when I realized it was coaches, because I have been a coach since 2015. 104 00:07:24,563.33333333 --> 00:07:36,893.33333333 You can be someone that's really great with money and think your ideal client is not someone that you want to help with a budget, but it's someone who's already making six figures and you want to show them. 105 00:07:36,923.33333333 --> 00:07:41,33.33333333 Um, now how to start investing so they can reach financial freedom. 106 00:07:41,573.33333333 --> 00:07:48,533.33333333 You could be that fitness coach that always loved to work out, but you realize more people need some notes about nutrition. 107 00:07:48,713.33333333 --> 00:07:54,833.33333333 So now you rather teach wellness from the perspective of teaching people, how to count their macros. 108 00:07:55,673.33333333 --> 00:07:58,553.33333333 So it's so important while you're mastering. 109 00:07:59,183.33333333 --> 00:08:01,133.33333333 The person that you're becoming. 110 00:08:02,303.33333333 --> 00:08:05,363.33333333 That you implement sustainable marketing strategies. 111 00:08:05,813.33333333 --> 00:08:07,673.33333333 That can scale with you. 112 00:08:08,963.33333333 --> 00:08:12,773.33333333 And the reason why I'm so team SEO for coaches. 113 00:08:13,163.33333333 --> 00:08:14,993.33333333 Because people who want to Google you. 114 00:08:15,473.33333333 --> 00:08:23,33.33333333 And it's so easy for them to fall in love with who you are when they read your blog posts, when they check out your podcast. 115 00:08:23,33.33333333 --> 00:08:24,563.33333333 So your YouTube channel. 116 00:08:24,953.33333333 --> 00:08:27,203.33333333 We are not all the same as a coach. 117 00:08:27,413.33333333 --> 00:08:32,723.33333333 So therefore aligning your strongest skill set, soft skill. 118 00:08:33,83.33333333 --> 00:08:38,93.33333333 With your marketing strategy of how you want to stand out in the coaching industry. 119 00:08:38,363.33333333 --> 00:08:40,943.33333333 It's going to allow you to scale with ease. 120 00:08:41,23.33333333 --> 00:08:46,333.33333333 Most of you are still working a nine to five climbing the corporate ladder, or it stay at home. 121 00:08:46,333.33333333 --> 00:08:49,603.33333333 Mom, you do not have time to be on social media dancing. 122 00:08:50,23.33333333 --> 00:08:54,13.33333333 So therefore implement a marketing strategy. 123 00:08:54,13.33333333 --> 00:08:56,233.33333333 That's going to focus on quality. 124 00:08:56,893.33333333 --> 00:08:58,753.33333333 And not quantity. 125 00:08:59,713.33333333 --> 00:09:02,533.33333333 Because as a coach, you are expert. 126 00:09:02,743.33333333 --> 00:09:10,633.33333333 So therefore your credibility and your collaboration is means a lot to who you are becoming. 127 00:09:11,473.33333333 --> 00:09:19,273.33333333 So when it comes to us, sustainable six figure coaching business is not about how many followers you have. 128 00:09:19,483.33333333 --> 00:09:23,683.33333333 It's about the quality of people that are interested in what you do. 129 00:09:23,833.33333333 --> 00:09:35,683.33333333 So therefore, instead of focusing on the small trendy things, Think about the sustainable legacy and impact that you can leave behind as a Colt. 130 00:09:35,953.33333333 --> 00:09:38,863.33333333 Because you know that you are targeting the right. 131 00:09:39,343.33333333 --> 00:09:40,33.33333333 People. 132 00:09:40,903.33333333 --> 00:09:48,253.33333333 It's all about getting the right people into your ecosystem that is ready for change. 133 00:09:48,523.33333333 --> 00:09:49,663.33333333 So my friends. 134 00:09:50,253.33333333 --> 00:09:52,173.33333333 I just want it to come on here today. 135 00:09:52,383.33333333 --> 00:09:55,233.33333333 To tell you if you're a goal is six figures. 136 00:09:55,593.33333333 --> 00:10:03,963.33333333 All you need is at least 50 people our year, you can break that down to whatever you want it to be. 137 00:10:04,233.33333333 --> 00:10:10,443.33333333 You can start off by just charging 1500, Because I believe that you are worth it. 138 00:10:11,343.33333333 --> 00:10:20,563.33333333 As a coach and with all your experience, but it's all about understanding how to put sustainable strategies in place. 139 00:10:21,43.33333333 --> 00:10:23,833.33333333 You don't need another mindset coach. 140 00:10:23,833.33333333 --> 00:10:27,893.33333333 You need a skill and that's what I want to help you with. 141 00:10:27,953.33333333 --> 00:10:34,193.33333333 As a business coach, I teach coaches how to start and scale their coaching business with SEL. 142 00:10:34,193.33333333 --> 00:10:44,993.33333333 And my next cohort is opening up on May 1st, 2024, depending on when you're listening to this, hopefully you're listening to it before May 1st, 2024. 143 00:10:45,303.33333333 --> 00:10:48,723.33333333 because I want to show you it's out of my coaching program. 144 00:10:48,753.33333333 --> 00:10:51,933.33333333 I do not teach one specific platform. 145 00:10:52,113.33333333 --> 00:10:54,3.33333333 I teach you SEO strategy. 146 00:10:54,53.33333333 --> 00:10:58,973.33333333 I have leveraged SEO with my podcast, Google, Instagram pantries. 147 00:10:59,243.33333333 --> 00:11:03,683.33333333 You can go check me out over on Instagram to see my actual client results. 148 00:11:03,863.33333333 --> 00:11:05,273.33333333 is so important. 149 00:11:05,393.33333333 --> 00:11:09,743.33333333 When you are thinking about starting and scaling your coaching business, you think about your future. 150 00:11:09,743.33333333 --> 00:11:13,523.33333333 So how do you see your future self? For me is speaking on stages. 151 00:11:13,643.33333333 --> 00:11:25,993.33333333 Ages and mainly using social media just for that community So, if that sounds good to you, click the link is Saturday to show notes, scroll down to the bottom and sign up to be a part of the wait list. 152 00:11:26,143.33333333 --> 00:11:30,403.33333333 So you can know exactly when the cart opened for kosher, with confidence. 153 00:11:30,643.33333333 --> 00:11:34,333.33333333 And I hope to see you inside of the next cohort. 154 00:11:34,363.33333333 --> 00:11:36,313.33333333 That's kicking off my friends. 155 00:11:36,643.33333333 --> 00:11:37,783.33333333 And so next time. 156 00:11:37,783.33333333 --> 00:11:41,533.33333333 Hey friends, Thank you for listening to Sustainable Coaching Podcasts. 157 00:11:41,533.33333333 --> 00:11:45,793.33333333 I hope it gave you the clarity and confidence to start your coaching business. 158 00:11:46,63.33333333 --> 00:11:51,343.33333333 This is not just another podcast, it's a community head over to sustainable coaching.com 159 00:11:51,343.33333333 --> 00:11:55,333.33333333 to enroll into the society so you can start your coaching business today. 160 00:11:55,663.33333333 --> 00:12:12,433.33333333 This community is for women who are ready to build a profitable and sustainable coaching business In this society, you will get the clarity and confidence you need to start attracting clients with proven strategies by dominating the search engine because we are the solution to someone problem. 161 00:12:12,433.33333333 --> 00:12:13,243.33333333 As a coach.
Welcome to Sustainable Coaching Podcast.
(00:03):
I'm your host, Marilyn West.
I teach new coaches how to start their coaching business without overspending and overthinking.
If you found yourself here, it means you are ready to start your coaching business, or you are ready to monetize your expertise.
.333333333Let's get started. 6 00:00:21,123.333333333 --> 00:00:23,433.333333333 Welcome back to another podcast episode. 7 00:00:23,433.333333333 --> 00:00:28,443.333333333 So today I am super excited to talk about the lazy lead generation strategy. 8 00:00:28,683.333333333 --> 00:00:34,593.333333333 So if you ever felt frustrated on attracting new clients as a coach, you're in the right place. 9 00:00:34,593.333333333 --> 00:00:42,813.333333333 So let's dive into the lead generation strategy and help debunk some myths when it comes to building a successful six figure coaching business. 10 00:00:42,813.333333333 --> 00:00:58,633.333333333 So, first of all, I'm not that business coach that's going to tell you the only way to hit six figures is by implementing the marketing strategy that I teach, you can be very successful as a coach when it comes to Facebook groups, Facebook ads, reels. 11 00:00:58,843.333333333 --> 00:01:01,843.333333333 It all depends on your strongest skill set. 12 00:01:02,93.333333333 --> 00:01:04,883.333333333 and how you want to show up in the marketplace. 13 00:01:05,93.333333333 --> 00:01:13,523.333333333 So the first thing that I want to talk about when it comes to your lead generation six figure strategy as a coach, you need to have clarity. 14 00:01:13,733.333333333 --> 00:01:17,783.333333333 You have to have clarity on the niche, your target audience. 15 00:01:18,113.333333333 --> 00:01:19,973.333333333 And your unique value proposition. 16 00:01:20,53.333333333 --> 00:01:31,213.333333333 Now, if you're building your business around something that you have already do it for yourself or for someone else, then your unique value proposition should be in alignment with your program promise. 17 00:01:31,263.333333333 --> 00:01:31,713.333333333 what is. 18 00:01:31,773.333333333 --> 00:01:45,453.33333333 That one thing that you get help someone do, or that transformation on how you can help someone else? the reason why so many people can not maintain that consistency when it comes to showing up online, regardless if that's a YouTube channel. 19 00:01:45,753.33333333 --> 00:01:50,343.33333333 Podcasting Instagram and that's because they don't have that clarity. 20 00:01:50,343.33333333 --> 00:02:03,903.33333333 So the first thing you want to do when it comes to attracting clients, regardless of the platform that you may be on is have that clarity when it comes to your niche, your target audience, and also your unique value proposition. 21 00:02:04,233.33333333 --> 00:02:23,263.33333333 I know how frustrating it can be when you're showing up and you're marketing your coaching business, but you're hearing crickets You have to be honest with yourself So the first thing when it comes to your lead generation strategy, have that clarity, understanding your niche, your target audience, your unique value proposition. 22 00:02:23,473.33333333 --> 00:02:29,713.33333333 Your messaging is okay to say the same things over and over, because guess what? People are not really tuned. 23 00:02:29,743.33333333 --> 00:02:33,223.33333333 In to everything that we post and do all social media. 24 00:02:33,223.33333333 --> 00:02:35,413.33333333 So therefore we have to keep repeating ourselves. 25 00:02:35,653.33333333 --> 00:02:37,783.33333333 The next one is confidence. 26 00:02:38,83.33333333 --> 00:02:47,53.33333333 And I always tell people, once you have that clarity is going to breathe into your confidence, to where you want to show up Here's the difference between me and any other business coach. 27 00:02:47,83.33333333 --> 00:02:48,433.33333333 I'll be the first to tell you. 28 00:02:48,763.33333333 --> 00:02:53,593.33333333 I am team SEO, but at the end of the day, you can implement the same strategies. 29 00:02:53,833.33333333 --> 00:02:57,73.33333333 Real his Facebook group or wherever it may be. 30 00:02:57,313.33333333 --> 00:02:58,663.33333333 You need a skill. 31 00:02:59,83.33333333 --> 00:03:02,683.33333333 I hate to tell you my friend, but you need some type of skill. 32 00:03:02,753.33333333 --> 00:03:04,493.33333333 you don't need more mindset coaching. 33 00:03:04,573.33333333 --> 00:03:10,663.33333333 And what does that skill look like for you as a coach? Either you need to get really good at a Facebook group. 34 00:03:10,903.33333333 --> 00:03:16,183.33333333 You need to get really good at SEO, Facebook ads, Tik TOK reels. 35 00:03:16,243.33333333 --> 00:03:17,803.33333333 Wherever it may be. 36 00:03:17,983.33333333 --> 00:03:23,263.33333333 You need to master a skill and you need to be able to build that momentum. 37 00:03:23,473.33333333 --> 00:03:27,373.33333333 Um, pun that skill that's going to constantly attract new leads every day. 38 00:03:27,763.33333333 --> 00:03:34,513.33333333 As a new coach, you need to have at least 45 meaningful conversation before you start converting at least three to five. 39 00:03:34,753.33333333 --> 00:03:35,683.33333333 Here's the problem. 40 00:03:35,743.33333333 --> 00:03:38,773.33333333 A lot of times coaches try to go out there. 41 00:03:39,103.33333333 --> 00:03:43,693.33333333 And launch a group program, our offer in here, crickets. 42 00:03:43,723.33333333 --> 00:03:45,883.33333333 And then they're like, oh my goodness. 43 00:03:45,943.33333333 --> 00:03:46,843.33333333 I suck. 44 00:03:46,903.33333333 --> 00:03:48,373.33333333 Nobody wants my offer. 45 00:03:48,373.33333333 --> 00:03:51,673.33333333 But as far from the truth, you haven't built that demand. 46 00:03:52,63.33333333 --> 00:04:00,313.33333333 If you've consistently show up and build a community, you're going to build that know like, and trust You're going to build real relationships with people. 47 00:04:00,523.33333333 --> 00:04:02,53.33333333 And then build that demand. 48 00:04:02,153.33333333 --> 00:04:08,513.33333333 probably not having a 45 meaningful conversation of people that are in alignment with what you do now. 49 00:04:08,543.33333333 --> 00:04:09,413.33333333 Here's the thing. 50 00:04:09,413.33333333 --> 00:04:11,663.33333333 This is why I say you have to master a skill. 51 00:04:12,143.33333333 --> 00:04:14,483.33333333 my skill on Tyson master is Google. 52 00:04:14,933.33333333 --> 00:04:18,893.33333333 Every time I put a piece of content out on my web site. 53 00:04:19,343.33333333 --> 00:04:22,943.33333333 It is definitely going to bring in aligned leads. 54 00:04:22,943.33333333 --> 00:04:27,353.33333333 That's going to be interested in what I do if I'm leaning into SEO. 55 00:04:27,563.33333333 --> 00:04:31,703.33333333 If I start a podcast and I'm trying to get really good at podcasting. 56 00:04:31,973.33333333 --> 00:04:35,873.33333333 I'm bringing in a line leads that are interested in what I do. 57 00:04:36,53.33333333 --> 00:04:37,973.33333333 They're going to eventually convert. 58 00:04:38,183.33333333 --> 00:04:52,973.33333333 I'm going to start seeing the actual data backing up what I'm actually doing as my marketing strategy, as my skill, which is going to help boost my confidence because I'm positioning myself as an expert in my field. 59 00:04:53,183.33333333 --> 00:04:57,623.33333333 I'm attracting high quality leads, people that are interested in what I do. 60 00:04:57,623.33333333 --> 00:04:59,153.33333333 So they're opening up my emails. 61 00:04:59,203.33333333 --> 00:05:00,973.33333333 they're listening to my podcast. 62 00:05:00,973.33333333 --> 00:05:02,413.33333333 They're coming to my website. 63 00:05:02,533.33333333 --> 00:05:06,193.33333333 So I'm looking at the data and it's boosted my confidence. 64 00:05:06,193.33333333 --> 00:05:08,773.33333333 So therefore, guess what's going to happen. 65 00:05:09,103.33333333 --> 00:05:10,453.33333333 The consistency. 66 00:05:11,113.33333333 --> 00:05:13,303.33333333 Which is going to help with the consistency. 67 00:05:13,303.33333333 --> 00:05:17,173.33333333 Which is the next thing that I want to talk about when it comes to that success. 68 00:05:17,473.33333333 --> 00:05:20,413.33333333 Of building that six figure lead generation strategy. 69 00:05:20,593.33333333 --> 00:05:27,83.33333333 Now hear me when I say this to hit six figures, All you need is about 50 aligned leads. 70 00:05:27,113.33333333 --> 00:05:28,793.33333333 You don't need the masses. 71 00:05:28,973.33333333 --> 00:05:31,673.33333333 You don't meet thousands of followers. 72 00:05:31,703.33333333 --> 00:05:35,603.33333333 My clients, when I talk about the Tiffany's, the Dr. 73 00:05:35,603.33333333 --> 00:05:39,583.33333333 Dell's the Alejandra's And the reason why they are able to get clients. 74 00:05:39,633.33333333 --> 00:05:50,943.33333333 Is because I teach a lead to launch strategy to make sure that everybody that's coming into their ecosystem is aligned with their messaging, what their unique value proposition, what their program promising goals. 75 00:05:51,143.33333333 --> 00:05:54,803.33333333 You can't be a Tony Robbins where you're starting your coaching business. 76 00:05:54,953.33333333 --> 00:05:55,433.33333333 Right. 77 00:05:55,613.33333333 --> 00:05:58,673.33333333 When you think about Tony Robbins, he is a business coach. 78 00:05:58,673.33333333 --> 00:05:59,633.33333333 He's a life coach. 79 00:05:59,633.33333333 --> 00:06:00,563.33333333 He's a money coach. 80 00:06:00,593.33333333 --> 00:06:01,943.33333333 Like he's phenomenal. 81 00:06:02,183.33333333 --> 00:06:06,713.33333333 You doing something like that in the beginning will confuse people. 82 00:06:06,953.33333333 --> 00:06:09,23.33333333 A confused mind will say no. 83 00:06:09,773.33333333 --> 00:06:11,633.33333333 Because they don't know what you actually do. 84 00:06:12,203.33333333 --> 00:06:18,653.33333333 So that consistency of maintaining that visibility and staying relevant in your marketing. 85 00:06:18,653.33333333 --> 00:06:19,283.33333333 Nice. 86 00:06:19,553.33333333 --> 00:06:24,953.33333333 That's going to allow you to build that demand for your coaching business. 87 00:06:25,583.33333333 --> 00:06:32,273.33333333 And the easiest way to build that demand for me, which I think so it's through SEO. 88 00:06:32,273.33333333 --> 00:06:36,893.33333333 Because while you gaining that clarity on who you are becoming. 89 00:06:37,913.33333333 --> 00:06:38,573.33333333 Right. 90 00:06:39,323.33333333 --> 00:06:43,703.33333333 It allows you to start gaining that clarity in your marketing. 91 00:06:43,703.33333333 --> 00:06:44,153.33333333 Nice. 92 00:06:44,213.33333333 --> 00:06:46,583.33333333 The people that you really want to serve. 93 00:06:47,333.33333333 --> 00:06:52,13.33333333 And it'll allow you to start targeting those relevant keywords. 94 00:06:52,613.33333333 --> 00:06:54,263.33333333 That will help you. 95 00:06:55,223.33333333 --> 00:06:57,383.33333333 Stand out in your marketplace. 96 00:06:58,733.33333333 --> 00:07:01,793.33333333 We don't know exactly what we want to do when we start coaching. 97 00:07:01,883.33333333 --> 00:07:04,313.33333333 When we start our coaching business, we really don't know. 98 00:07:05,3.33333333 --> 00:07:06,563.33333333 And I'm speaking from experience. 99 00:07:06,563.33333333 --> 00:07:09,803.33333333 When I started my coaching business, I just said, Hey, I'm a business coach. 100 00:07:09,893.33333333 --> 00:07:11,93.33333333 I help everybody. 101 00:07:12,383.33333333 --> 00:07:14,693.33333333 But it's so tied for me to realize. 102 00:07:14,693.33333333 --> 00:07:18,353.33333333 who my people was and how quickly I can help them. 103 00:07:19,253.33333333 --> 00:07:24,203.33333333 And when I realized it was coaches, because I have been a coach since 2015. 104 00:07:24,563.33333333 --> 00:07:36,893.33333333 You can be someone that's really great with money and think your ideal client is not someone that you want to help with a budget, but it's someone who's already making six figures and you want to show them. 105 00:07:36,923.33333333 --> 00:07:41,33.33333333 Um, now how to start investing so they can reach financial freedom. 106 00:07:41,573.33333333 --> 00:07:48,533.33333333 You could be that fitness coach that always loved to work out, but you realize more people need some notes about nutrition. 107 00:07:48,713.33333333 --> 00:07:54,833.33333333 So now you rather teach wellness from the perspective of teaching people, how to count their macros. 108 00:07:55,673.33333333 --> 00:07:58,553.33333333 So it's so important while you're mastering. 109 00:07:59,183.33333333 --> 00:08:01,133.33333333 The person that you're becoming. 110 00:08:02,303.33333333 --> 00:08:05,363.33333333 That you implement sustainable marketing strategies. 111 00:08:05,813.33333333 --> 00:08:07,673.33333333 That can scale with you. 112 00:08:08,963.33333333 --> 00:08:12,773.33333333 And the reason why I'm so team SEO for coaches. 113 00:08:13,163.33333333 --> 00:08:14,993.33333333 Because people who want to Google you. 114 00:08:15,473.33333333 --> 00:08:23,33.33333333 And it's so easy for them to fall in love with who you are when they read your blog posts, when they check out your podcast. 115 00:08:23,33.33333333 --> 00:08:24,563.33333333 So your YouTube channel. 116 00:08:24,953.33333333 --> 00:08:27,203.33333333 We are not all the same as a coach. 117 00:08:27,413.33333333 --> 00:08:32,723.33333333 So therefore aligning your strongest skill set, soft skill. 118 00:08:33,83.33333333 --> 00:08:38,93.33333333 With your marketing strategy of how you want to stand out in the coaching industry. 119 00:08:38,363.33333333 --> 00:08:40,943.33333333 It's going to allow you to scale with ease. 120 00:08:41,23.33333333 --> 00:08:46,333.33333333 Most of you are still working a nine to five climbing the corporate ladder, or it stay at home. 121 00:08:46,333.33333333 --> 00:08:49,603.33333333 Mom, you do not have time to be on social media dancing. 122 00:08:50,23.33333333 --> 00:08:54,13.33333333 So therefore implement a marketing strategy. 123 00:08:54,13.33333333 --> 00:08:56,233.33333333 That's going to focus on quality. 124 00:08:56,893.33333333 --> 00:08:58,753.33333333 And not quantity. 125 00:08:59,713.33333333 --> 00:09:02,533.33333333 Because as a coach, you are expert. 126 00:09:02,743.33333333 --> 00:09:10,633.33333333 So therefore your credibility and your collaboration is means a lot to who you are becoming. 127 00:09:11,473.33333333 --> 00:09:19,273.33333333 So when it comes to us, sustainable six figure coaching business is not about how many followers you have. 128 00:09:19,483.33333333 --> 00:09:23,683.33333333 It's about the quality of people that are interested in what you do. 129 00:09:23,833.33333333 --> 00:09:35,683.33333333 So therefore, instead of focusing on the small trendy things, Think about the sustainable legacy and impact that you can leave behind as a Colt. 130 00:09:35,953.33333333 --> 00:09:38,863.33333333 Because you know that you are targeting the right. 131 00:09:39,343.33333333 --> 00:09:40,33.33333333 People. 132 00:09:40,903.33333333 --> 00:09:48,253.33333333 It's all about getting the right people into your ecosystem that is ready for change. 133 00:09:48,523.33333333 --> 00:09:49,663.33333333 So my friends. 134 00:09:50,253.33333333 --> 00:09:52,173.33333333 I just want it to come on here today. 135 00:09:52,383.33333333 --> 00:09:55,233.33333333 To tell you if you're a goal is six figures. 136 00:09:55,593.33333333 --> 00:10:03,963.33333333 All you need is at least 50 people our year, you can break that down to whatever you want it to be. 137 00:10:04,233.33333333 --> 00:10:10,443.33333333 You can start off by just charging 1500, Because I believe that you are worth it. 138 00:10:11,343.33333333 --> 00:10:20,563.33333333 As a coach and with all your experience, but it's all about understanding how to put sustainable strategies in place. 139 00:10:21,43.33333333 --> 00:10:23,833.33333333 You don't need another mindset coach. 140 00:10:23,833.33333333 --> 00:10:27,893.33333333 You need a skill and that's what I want to help you with. 141 00:10:27,953.33333333 --> 00:10:34,193.33333333 As a business coach, I teach coaches how to start and scale their coaching business with SEL. 142 00:10:34,193.33333333 --> 00:10:44,993.33333333 And my next cohort is opening up on May 1st, 2024, depending on when you're listening to this, hopefully you're listening to it before May 1st, 2024. 143 00:10:45,303.33333333 --> 00:10:48,723.33333333 because I want to show you it's out of my coaching program. 144 00:10:48,753.33333333 --> 00:10:51,933.33333333 I do not teach one specific platform. 145 00:10:52,113.33333333 --> 00:10:54,3.33333333 I teach you SEO strategy. 146 00:10:54,53.33333333 --> 00:10:58,973.33333333 I have leveraged SEO with my podcast, Google, Instagram pantries. 147 00:10:59,243.33333333 --> 00:11:03,683.33333333 You can go check me out over on Instagram to see my actual client results. 148 00:11:03,863.33333333 --> 00:11:05,273.33333333 is so important. 149 00:11:05,393.33333333 --> 00:11:09,743.33333333 When you are thinking about starting and scaling your coaching business, you think about your future. 150 00:11:09,743.33333333 --> 00:11:13,523.33333333 So how do you see your future self? For me is speaking on stages. 151 00:11:13,643.33333333 --> 00:11:25,993.33333333 Ages and mainly using social media just for that community So, if that sounds good to you, click the link is Saturday to show notes, scroll down to the bottom and sign up to be a part of the wait list. 152 00:11:26,143.33333333 --> 00:11:30,403.33333333 So you can know exactly when the cart opened for kosher, with confidence. 153 00:11:30,643.33333333 --> 00:11:34,333.33333333 And I hope to see you inside of the next cohort. 154 00:11:34,363.33333333 --> 00:11:36,313.33333333 That's kicking off my friends. 155 00:11:36,643.33333333 --> 00:11:37,783.33333333 And so next time. 156 00:11:37,783.33333333 --> 00:11:41,533.33333333 Hey friends, Thank you for listening to Sustainable Coaching Podcasts. 157 00:11:41,533.33333333 --> 00:11:45,793.33333333 I hope it gave you the clarity and confidence to start your coaching business. 158 00:11:46,63.33333333 --> 00:11:51,343.33333333 This is not just another podcast, it's a community head over to sustainable coaching.com 159 00:11:51,343.33333333 --> 00:11:55,333.33333333 to enroll into the society so you can start your coaching business today. 160 00:11:55,663.33333333 --> 00:12:12,433.33333333 This community is for women who are ready to build a profitable and sustainable coaching business In this society, you will get the clarity and confidence you need to start attracting clients with proven strategies by dominating the search engine because we are the solution to someone problem. 161 00:12:12,433.33333333 --> 00:12:13,243.33333333 As a coach.
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