Episode Transcript
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Welcome to Sustainable Coaching Podcast.
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I'm your host, Marilyn West.
I teach new coaches how to start their coaching business without overspending and overthinking.
If you found yourself here, it means you are ready to start your coaching business, or you are ready to monetizE your expertise.
.333333333Let's get staRted.
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Hello coaches.
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Welcome back to another podcast episode.
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So I'm so excited to be kicking off this podcast episode with a conversation that didn't really on my heart lately.
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And so be honest, you guys, I haven't recorded a podcast episode since April.
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If you have listened to the podcast episodes that has been dropping recently.
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Those are podcasts episodes that I recorded, but never released to the world.
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And I have been in this season of redefining success, and really starting to put the right intentions in place for my coaching business, because I was in a season of discomfort.
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And things just didn't feel right to me.
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I was growing really fast.
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I have been getting clients and it still wasn't feeling like it was enough to fill this void that I had.
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So I have been in a season of really redefined a success and setting the right intentions in place for my coaching business, because I am a person who loves community and I love to talk But what I realized, those things that I enjoy doing was starting to become overwhelming because I wasn't really going about it in a way that was filling my cup.
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I was filling other people cup.
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And so I had to really take a step back and kind of focus or just my clients.
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Right.
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And take out the lead generation strategy of my business for a while to see how I want to move forward.
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and what I realize, I want to continue to hold space, but in a different capacity where it doesn't consume our entire life.
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I don't want to be attached to social media the way that I have been these past couple of years.
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And.
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Unfortunately as business owners, we have grown accustomed to it because doing the pandemic, that's what we did.
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We went hard for our business.
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we showed up and built community, but now it's time to release.
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The feeling of always being turned on.
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So in this episode, I'm going to dive deep into how you can create a clear vision for your business.
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Define success on your own terms and set powerful intentions.
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That's going to guide every step.
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That you take.
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So the first thing I want to talk about is aligning your goals with your values.
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And this is something that I really struggled with because I knew aligning my goals with my core values.
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It was going to come a time where it was going to get very awkward and uncomfortable, It's probably going to piss you off and it's probably going to piss other people off So for instance, I'm a family girl, faith, family fitness, those my three cores.
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Right.
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And I tried to build everything around those things, but unfortunately I did not.
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And I would find myself in the mornings picking up my cell phone, checking my Instagram recording, stories before I even picked up my Bible.
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And that really didn't feel good to me because I just felt like I was put in the world and everything else that was going on around me before my faith.
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And honestly, that just was a huge turnoff and honestly, That kept me stuck Like, oh my goodness, God, I'm asking you to be at my business, but then I'm turning around and I'm chasing these worldly things.
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So eventually, you know, my Instagram got up there till 9,500.
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And the light bulb was slowly coming on.
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And then I was like, it's time to really clean this up because I feel as so attracted to this account.
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And I don't even know why.
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So I start cleaning it up and it still didn't feel good to me.
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So y'all know what I did.
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Yes.
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I deleted the entire account because here's the thing I do not want the world.
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To be before my core values.
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I didn't want to feel like social media was controlling my life and that's what I was getting to the point.
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I was like, it was controlling my life.
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And then when I looked at it, From the perspective of where did my last 13 clients came from.
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They didn't even come from social media.
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They came from my podcast.
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Shout out to my loyal listeners.
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I love you guys.
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They came from LinkedIn.
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and they came from SEO So therefore I was just having a good time It was consuming most of my time.
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So you have to align your goals with your value What means the most you mine is faith, family and fitness.
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If I get those three things in order.
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I know that I can accomplish anything without being overwhelmed.
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The next thing I want to talk about, which is so important because you hear me talk about KPIs all the time, which is key performance indicators.
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Is setting intentions versus goals.
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So we're in a society where we love to be so focused our goals, every region, a destination point.
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When you start to set intentions, you create a path that you can walk every day, right? Because you are aligning and motivating yourself with that outcome.
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That's going to eventually come.
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So intention settings, keep you aligned and motivated even when outcomes aren't certain.
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And that's something that I had to refocus on.
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Like I haven't been dropping new podcast episodes and it was a period where I went, where I didn't even drop a podcast episode for like a month.
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But guess what? I hit 10,000 downloads because I implemented a solid foundation where SEO for my podcast.
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So it still was working behind the scenes.
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So if you know what your intentions are like I knew last year.
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I was leaving clubhouse.
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I knew I was going to start leading into my podcast.
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I did that check, but guess what? I ended up doing.
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I love clubhouse and Wednesday Instagram with the same behaviors.
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But the thing is I had a solid foundation, but I had to check myself, which I just did and I restarted my Instagram and it feels so good.
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Like I rather rebuild.
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In a way where I'm not trying to look Polish.
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I'm posting whatever.
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I feel like posting.
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I'm not pulling out my big camera.
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I'm not putting any makeup on, listen, you get what you get.
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You get these words, honey, you get the education, the knowledge that I'm speaking, because therefore My message is louder than my makeup Okay.
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So you have to set your intentions versus your goals.
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And I know we live in a society where everybody wants to be so goal driven.
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I would tell you yes, understand what your goals are, make a 12 week plan, have your KPIs in place, but set your intentions because your intentions is going to keep you aligned and motivated.
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Even when you feel like you're not reaching your goals.
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And you won't give up.
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And the last thing that I want to talk about is designing success for your life.
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I had amazing summer.
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Now, y'all probably listened to the podcast episode, I went through TSW, shout out to all the sustainable strategies that I implemented inside of my business.
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Cause your girl just didn't feel like showing up.
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I did not have a lot of energy, so I had to allow my body to heal.
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So understanding that I had already.
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Implemented a solid foundation with my marketing I wasn't stressed and overwhelmed.
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I could take the time off to heal my body.
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So designing your success for your life is so important.
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So now I'm asking myself.
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what does success look like for my future self? And I wrote down some big audacious goals and things that I want to achieve.
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But I understand also success.
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Isn't just about revenue, uh, clients.
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It's about how your business fit into your life.
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Are you creating a business that gives you the time, freedom, personal satisfaction, and the ability to make a impact? That's why we become coaches to make an impact.
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And I had to ask myself, what does this successful life look like I want to travel.
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I did not give up a six-figure corporate career to come and be tired.
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So my laptop dancing on social media.
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If I wasn't dancing for success in my corporate job, making six figures, I'm not about to do it in my coaching business.
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So you really have to get clear or what your intentions are, what values that means the most to you, and then design the success for your life.
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Around the impact that you want to make.
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It's so important that you know who you are.
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whose you are, will you step into this coaching space? Because it is not for the faint at heart.
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You have to be bold and audacious and believe in what you do.
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And if you don't have the confidence to stand up and believe in the power.
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Of how you can transform.
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someone life.
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then you're going to be in for a rude awakening.
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When you're trying to position yourself as a person of authority.
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And when I say a person of authority, that just means that someone comes to you.
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As the expert.
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In this particular matter that you're always showing up and talking about.
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So my friends, if you've been looking for me, Yeah.
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You girls started all over.
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If you really stand behind community and serious about this coating industry, you can click the link.
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In my show note, you can come and connect with me over on Instagram.
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But I'm not doing business the way that I used to.
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your girl just got slapped back upside the head.
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And now I believe in a lot of my goals with my values to set good intentions.
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So I can design the success for the life that I want.
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So if this podcast episode resonate with you, I would encourage you to sit down, get very clear on your core values and find out.
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What's gonna bring you the most fulfillment when it comes to making an impact in someone else's life.
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Until next time, my friend.
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Thank you for listening to sustainable co-chair podcast.
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I hope it gave you the clarity and confidence to start your coating business.
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This is just not another podcast.
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Visit sustainable coaching.com
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to learn more about coaching with confidence.
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And culture with confidence, you will gain the clarity and confidence to launch your coaching business and how to attract clients by dominating the search engine, because we are the solution to someone's problem.
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As a coach.