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September 23, 2024 10 mins

In this episode of the Sustainable Coaching Podcast, Marilyn diving deep into redefining success and setting powerful intentions that align with your core values. Over the past few months, I've been reflecting on the true meaning of success and how it feels to pursue growth that doesn’t align with your heart. I discuss my journey of stepping back from the constant pressure to perform on social media and shifting my focus toward creating a coaching business supporting my faith, family, and personal well-being. If you’ve been feeling overwhelmed, stuck, or like you’re not living up to your full potential, this episode is for you.

 

You’ll learn how to create a clear vision for your coaching business that brings fulfillment, not burnout. I’ll also share how setting intentions rather than solely focusing on goals can guide you through uncertainty and keep you motivated. Lastly, we’ll explore what it really means to define success on your own terms and how to build a business that fits into your life, not the other way around.

  • How can aligning your goals with your core values lead to greater fulfillment in your coaching business?
  • What’s the difference between setting intentions and setting goals, and why does it matter?
  • How can you design success for your life while still making a meaningful impact as a coach?

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Welcome to Sustainable Coaching Podcast.

(00:03):
I'm your host, Marilyn West.
I teach new coaches how to start their coaching business without overspending and overthinking.
If you found yourself here, it means you are ready to start your coaching business, or you are ready to monetizE your expertise.
.333333333Let's get staRted. 6 00:00:21,93.333333333 --> 00:00:22,233.333333333 Hello coaches. 7 00:00:22,353.333333333 --> 00:00:24,663.333333333 Welcome back to another podcast episode. 8 00:00:24,663.333333333 --> 00:00:34,443.333333333 So I'm so excited to be kicking off this podcast episode with a conversation that didn't really on my heart lately. 9 00:00:34,893.333333333 --> 00:00:40,503.333333333 And so be honest, you guys, I haven't recorded a podcast episode since April. 10 00:00:40,533.333333333 --> 00:00:44,973.333333333 If you have listened to the podcast episodes that has been dropping recently. 11 00:00:45,313.333333333 --> 00:00:50,203.333333333 Those are podcasts episodes that I recorded, but never released to the world. 12 00:00:50,653.333333333 --> 00:01:05,283.333333333 And I have been in this season of redefining success, and really starting to put the right intentions in place for my coaching business, because I was in a season of discomfort. 13 00:01:05,583.333333333 --> 00:01:07,683.333333333 And things just didn't feel right to me. 14 00:01:08,103.333333333 --> 00:01:10,23.333333333 I was growing really fast. 15 00:01:10,83.333333333 --> 00:01:18,503.333333333 I have been getting clients and it still wasn't feeling like it was enough to fill this void that I had. 16 00:01:18,903.333333333 --> 00:01:43,883.33333333 So I have been in a season of really redefined a success and setting the right intentions in place for my coaching business, because I am a person who loves community and I love to talk But what I realized, those things that I enjoy doing was starting to become overwhelming because I wasn't really going about it in a way that was filling my cup. 17 00:01:44,213.33333333 --> 00:01:45,863.33333333 I was filling other people cup. 18 00:01:45,893.33333333 --> 00:01:51,683.33333333 And so I had to really take a step back and kind of focus or just my clients. 19 00:01:51,743.33333333 --> 00:01:52,283.33333333 Right. 20 00:01:52,673.33333333 --> 00:02:00,383.33333333 And take out the lead generation strategy of my business for a while to see how I want to move forward. 21 00:02:00,733.33333333 --> 00:02:09,993.33333333 and what I realize, I want to continue to hold space, but in a different capacity where it doesn't consume our entire life. 22 00:02:10,363.33333333 --> 00:02:17,713.33333333 I don't want to be attached to social media the way that I have been these past couple of years. 23 00:02:17,743.33333333 --> 00:02:18,223.33333333 And. 24 00:02:18,853.33333333 --> 00:02:26,953.33333333 Unfortunately as business owners, we have grown accustomed to it because doing the pandemic, that's what we did. 25 00:02:26,953.33333333 --> 00:02:28,333.33333333 We went hard for our business. 26 00:02:28,383.33333333 --> 00:02:32,733.33333333 we showed up and built community, but now it's time to release. 27 00:02:33,213.33333333 --> 00:02:35,673.33333333 The feeling of always being turned on. 28 00:02:35,823.33333333 --> 00:02:42,693.33333333 So in this episode, I'm going to dive deep into how you can create a clear vision for your business. 29 00:02:43,83.33333333 --> 00:02:48,333.33333333 Define success on your own terms and set powerful intentions. 30 00:02:48,393.33333333 --> 00:02:50,413.33333333 That's going to guide every step. 31 00:02:50,713.33333333 --> 00:02:51,673.33333333 That you take. 32 00:02:51,823.33333333 --> 00:02:56,953.33333333 So the first thing I want to talk about is aligning your goals with your values. 33 00:02:57,403.33333333 --> 00:03:07,513.33333333 And this is something that I really struggled with because I knew aligning my goals with my core values. 34 00:03:08,113.33333333 --> 00:03:24,383.33333333 It was going to come a time where it was going to get very awkward and uncomfortable, It's probably going to piss you off and it's probably going to piss other people off So for instance, I'm a family girl, faith, family fitness, those my three cores. 35 00:03:24,413.33333333 --> 00:03:24,803.33333333 Right. 36 00:03:24,863.33333333 --> 00:03:31,383.33333333 And I tried to build everything around those things, but unfortunately I did not. 37 00:03:31,743.33333333 --> 00:03:41,523.33333333 And I would find myself in the mornings picking up my cell phone, checking my Instagram recording, stories before I even picked up my Bible. 38 00:03:41,883.33333333 --> 00:03:53,3.33333333 And that really didn't feel good to me because I just felt like I was put in the world and everything else that was going on around me before my faith. 39 00:03:53,423.33333333 --> 00:04:07,703.33333333 And honestly, that just was a huge turnoff and honestly, That kept me stuck Like, oh my goodness, God, I'm asking you to be at my business, but then I'm turning around and I'm chasing these worldly things. 40 00:04:07,973.33333333 --> 00:04:13,103.33333333 So eventually, you know, my Instagram got up there till 9,500. 41 00:04:13,433.33333333 --> 00:04:16,133.33333333 And the light bulb was slowly coming on. 42 00:04:16,463.33333333 --> 00:04:25,223.33333333 And then I was like, it's time to really clean this up because I feel as so attracted to this account. 43 00:04:25,523.33333333 --> 00:04:27,263.33333333 And I don't even know why. 44 00:04:27,563.33333333 --> 00:04:30,563.33333333 So I start cleaning it up and it still didn't feel good to me. 45 00:04:30,563.33333333 --> 00:04:31,763.33333333 So y'all know what I did. 46 00:04:32,183.33333333 --> 00:04:32,723.33333333 Yes. 47 00:04:32,783.33333333 --> 00:04:40,13.33333333 I deleted the entire account because here's the thing I do not want the world. 48 00:04:40,463.33333333 --> 00:04:43,223.33333333 To be before my core values. 49 00:04:43,273.33333333 --> 00:04:48,433.33333333 I didn't want to feel like social media was controlling my life and that's what I was getting to the point. 50 00:04:48,433.33333333 --> 00:04:49,873.33333333 I was like, it was controlling my life. 51 00:04:49,903.33333333 --> 00:04:55,663.33333333 And then when I looked at it, From the perspective of where did my last 13 clients came from. 52 00:04:55,843.33333333 --> 00:04:57,793.33333333 They didn't even come from social media. 53 00:04:58,423.33333333 --> 00:04:59,953.33333333 They came from my podcast. 54 00:04:59,953.33333333 --> 00:05:01,393.33333333 Shout out to my loyal listeners. 55 00:05:01,423.33333333 --> 00:05:02,323.33333333 I love you guys. 56 00:05:02,623.33333333 --> 00:05:04,543.33333333 They came from LinkedIn. 57 00:05:04,723.33333333 --> 00:05:11,323.33333333 and they came from SEO So therefore I was just having a good time It was consuming most of my time. 58 00:05:11,533.33333333 --> 00:05:18,163.33333333 So you have to align your goals with your value What means the most you mine is faith, family and fitness. 59 00:05:18,163.33333333 --> 00:05:20,113.33333333 If I get those three things in order. 60 00:05:20,413.33333333 --> 00:05:24,813.33333333 I know that I can accomplish anything without being overwhelmed. 61 00:05:25,23.33333333 --> 00:05:32,673.33333333 The next thing I want to talk about, which is so important because you hear me talk about KPIs all the time, which is key performance indicators. 62 00:05:32,973.33333333 --> 00:05:36,153.33333333 Is setting intentions versus goals. 63 00:05:36,423.33333333 --> 00:05:43,443.33333333 So we're in a society where we love to be so focused our goals, every region, a destination point. 64 00:05:43,663.33333333 --> 00:05:54,73.33333333 When you start to set intentions, you create a path that you can walk every day, right? Because you are aligning and motivating yourself with that outcome. 65 00:05:54,253.33333333 --> 00:05:55,633.33333333 That's going to eventually come. 66 00:05:55,633.33333333 --> 00:06:02,113.33333333 So intention settings, keep you aligned and motivated even when outcomes aren't certain. 67 00:06:02,623.33333333 --> 00:06:06,373.33333333 And that's something that I had to refocus on. 68 00:06:06,373.33333333 --> 00:06:13,903.33333333 Like I haven't been dropping new podcast episodes and it was a period where I went, where I didn't even drop a podcast episode for like a month. 69 00:06:14,233.33333333 --> 00:06:21,293.33333333 But guess what? I hit 10,000 downloads because I implemented a solid foundation where SEO for my podcast. 70 00:06:21,473.33333333 --> 00:06:23,723.33333333 So it still was working behind the scenes. 71 00:06:23,873.33333333 --> 00:06:27,983.33333333 So if you know what your intentions are like I knew last year. 72 00:06:28,343.33333333 --> 00:06:29,573.33333333 I was leaving clubhouse. 73 00:06:29,573.33333333 --> 00:06:31,943.33333333 I knew I was going to start leading into my podcast. 74 00:06:31,943.33333333 --> 00:06:34,583.33333333 I did that check, but guess what? I ended up doing. 75 00:06:34,853.33333333 --> 00:06:39,233.33333333 I love clubhouse and Wednesday Instagram with the same behaviors. 76 00:06:39,503.33333333 --> 00:06:48,803.33333333 But the thing is I had a solid foundation, but I had to check myself, which I just did and I restarted my Instagram and it feels so good. 77 00:06:48,833.33333333 --> 00:06:51,263.33333333 Like I rather rebuild. 78 00:06:51,653.33333333 --> 00:06:56,483.33333333 In a way where I'm not trying to look Polish. 79 00:06:57,33.33333333 --> 00:06:57,963.33333333 I'm posting whatever. 80 00:06:57,963.33333333 --> 00:06:58,953.33333333 I feel like posting. 81 00:06:59,403.33333333 --> 00:07:01,383.33333333 I'm not pulling out my big camera. 82 00:07:01,473.33333333 --> 00:07:05,763.33333333 I'm not putting any makeup on, listen, you get what you get. 83 00:07:05,763.33333333 --> 00:07:14,323.33333333 You get these words, honey, you get the education, the knowledge that I'm speaking, because therefore My message is louder than my makeup Okay. 84 00:07:14,653.33333333 --> 00:07:18,703.33333333 So you have to set your intentions versus your goals. 85 00:07:18,703.33333333 --> 00:07:24,553.33333333 And I know we live in a society where everybody wants to be so goal driven. 86 00:07:24,913.33333333 --> 00:07:36,613.33333333 I would tell you yes, understand what your goals are, make a 12 week plan, have your KPIs in place, but set your intentions because your intentions is going to keep you aligned and motivated. 87 00:07:36,973.33333333 --> 00:07:39,733.33333333 Even when you feel like you're not reaching your goals. 88 00:07:39,883.33333333 --> 00:07:40,963.33333333 And you won't give up. 89 00:07:41,503.33333333 --> 00:07:46,693.33333333 And the last thing that I want to talk about is designing success for your life. 90 00:07:46,693.33333333 --> 00:07:50,413.33333333 I had amazing summer. 91 00:07:50,653.33333333 --> 00:07:59,413.33333333 Now, y'all probably listened to the podcast episode, I went through TSW, shout out to all the sustainable strategies that I implemented inside of my business. 92 00:07:59,413.33333333 --> 00:08:01,633.33333333 Cause your girl just didn't feel like showing up. 93 00:08:01,963.33333333 --> 00:08:07,3.33333333 I did not have a lot of energy, so I had to allow my body to heal. 94 00:08:07,273.33333333 --> 00:08:10,363.33333333 So understanding that I had already. 95 00:08:10,753.33333333 --> 00:08:15,733.33333333 Implemented a solid foundation with my marketing I wasn't stressed and overwhelmed. 96 00:08:15,973.33333333 --> 00:08:19,213.33333333 I could take the time off to heal my body. 97 00:08:19,393.33333333 --> 00:08:23,533.33333333 So designing your success for your life is so important. 98 00:08:23,743.33333333 --> 00:08:25,993.33333333 So now I'm asking myself. 99 00:08:26,903.33333333 --> 00:08:35,303.33333333 what does success look like for my future self? And I wrote down some big audacious goals and things that I want to achieve. 100 00:08:35,603.33333333 --> 00:08:37,913.33333333 But I understand also success. 101 00:08:37,943.33333333 --> 00:08:40,433.33333333 Isn't just about revenue, uh, clients. 102 00:08:40,733.33333333 --> 00:08:43,403.33333333 It's about how your business fit into your life. 103 00:08:43,583.33333333 --> 00:08:55,463.33333333 Are you creating a business that gives you the time, freedom, personal satisfaction, and the ability to make a impact? That's why we become coaches to make an impact. 104 00:08:55,763.33333333 --> 00:09:01,543.33333333 And I had to ask myself, what does this successful life look like I want to travel. 105 00:09:01,783.33333333 --> 00:09:08,23.33333333 I did not give up a six-figure corporate career to come and be tired. 106 00:09:08,23.33333333 --> 00:09:11,173.33333333 So my laptop dancing on social media. 107 00:09:11,863.33333333 --> 00:09:20,203.33333333 If I wasn't dancing for success in my corporate job, making six figures, I'm not about to do it in my coaching business. 108 00:09:21,253.33333333 --> 00:09:33,163.33333333 So you really have to get clear or what your intentions are, what values that means the most to you, and then design the success for your life. 109 00:09:33,493.33333333 --> 00:09:37,423.33333333 Around the impact that you want to make. 110 00:09:38,923.33333333 --> 00:09:42,733.33333333 It's so important that you know who you are. 111 00:09:42,983.33333333 --> 00:09:49,703.33333333 whose you are, will you step into this coaching space? Because it is not for the faint at heart. 112 00:09:50,3.33333333 --> 00:09:55,73.33333333 You have to be bold and audacious and believe in what you do. 113 00:09:55,313.33333333 --> 00:10:00,623.33333333 And if you don't have the confidence to stand up and believe in the power. 114 00:10:01,193.33333333 --> 00:10:03,143.33333333 Of how you can transform. 115 00:10:03,483.33333333 --> 00:10:05,163.33333333 someone life. 116 00:10:06,273.33333333 --> 00:10:08,733.33333333 then you're going to be in for a rude awakening. 117 00:10:09,63.33333333 --> 00:10:12,483.33333333 When you're trying to position yourself as a person of authority. 118 00:10:12,533.33333333 --> 00:10:17,693.33333333 And when I say a person of authority, that just means that someone comes to you. 119 00:10:18,23.33333333 --> 00:10:19,523.33333333 As the expert. 120 00:10:20,33.33333333 --> 00:10:25,373.33333333 In this particular matter that you're always showing up and talking about. 121 00:10:26,213.33333333 --> 00:10:30,953.33333333 So my friends, if you've been looking for me, Yeah. 122 00:10:31,253.33333333 --> 00:10:33,173.33333333 You girls started all over. 123 00:10:33,623.33333333 --> 00:10:39,683.33333333 If you really stand behind community and serious about this coating industry, you can click the link. 124 00:10:39,743.33333333 --> 00:10:43,223.33333333 In my show note, you can come and connect with me over on Instagram. 125 00:10:43,523.33333333 --> 00:10:46,73.33333333 But I'm not doing business the way that I used to. 126 00:10:46,713.33333333 --> 00:10:49,413.33333333 your girl just got slapped back upside the head. 127 00:10:49,653.33333333 --> 00:10:55,983.33333333 And now I believe in a lot of my goals with my values to set good intentions. 128 00:10:56,433.33333333 --> 00:11:00,783.33333333 So I can design the success for the life that I want. 129 00:11:01,143.33333333 --> 00:11:10,683.33333333 So if this podcast episode resonate with you, I would encourage you to sit down, get very clear on your core values and find out. 130 00:11:10,983.33333333 --> 00:11:16,833.33333333 What's gonna bring you the most fulfillment when it comes to making an impact in someone else's life. 131 00:11:17,163.33333333 --> 00:11:19,23.33333333 Until next time, my friend. 132 00:11:19,23.33333333 --> 00:11:21,843.33333333 Thank you for listening to sustainable co-chair podcast. 133 00:11:21,933.33333333 --> 00:11:25,863.33333333 I hope it gave you the clarity and confidence to start your coating business. 134 00:11:26,163.33333333 --> 00:11:28,233.33333333 This is just not another podcast. 135 00:11:28,263.33333333 --> 00:11:30,303.33333333 Visit sustainable coaching.com 136 00:11:30,453.33333333 --> 00:11:32,823.33333333 to learn more about coaching with confidence. 137 00:11:33,123.33333333 --> 00:11:45,393.33333333 And culture with confidence, you will gain the clarity and confidence to launch your coaching business and how to attract clients by dominating the search engine, because we are the solution to someone's problem. 138 00:11:45,723.33333333 --> 00:11:46,533.33333333 As a coach.
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