SEO Secrets for Coaches: The Power to Attract Aligned Leads

In this episode of the Sustainable Coaching Podcast, we dive into the critical role of SEO in starting and scaling your coaching business. Discover why SEO strategies are essential for attracting aligned leads and maximizing visibility on platforms like Google, YouTube, and social media. 

Join us as we uncover the secrets behind SEO success and learn practical tips for positioning your expertise effectively. Plus, find out how to set realistic expectations and see results in as little as 30 days. 

In this episode, you'll learn:

• How can SEO help you attract the right clients for your coaching business?
• What are the key strategies for optimizing your presence on Google, YouTube, and social media?
• Why is understanding the timeline and expectations crucial when implementing SEO for your coaching business?

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Episode Transcript

(00:00):
Welcome to Sustainable Coaching Podcast.

(00:03):
I'm your host, Marilyn West.
I teach new coaches how to start their coaching business without overspending and overthinking.
If you found yourself here, it means you are ready to start your coaching business, or you are ready to monetize your expertise.
Let's get started. 6 00:00:21,103.333333333 --> 00:00:22,813.333333333 Welcome back to another episode. 7 00:00:22,813.333333333 --> 00:00:27,253.333333333 So today I want to talk about the importance of starting and scaling your coaching business. 8 00:00:27,283.333333333 --> 00:00:28,183.333333333 Where SEO. 9 00:00:28,483.333333333 --> 00:00:38,533.333333333 So what they, that I know as a coach, you want to be able to attract the people that you want to work with and repel the ones that may not be a great fit for your coaching business. 10 00:00:38,743.333333333 --> 00:00:42,253.333333333 So, today I want to talk about why it's so important to implement. 11 00:00:42,253.333333333 --> 00:00:44,143.333333333 SEO into your coaching business. 12 00:00:44,383.333333333 --> 00:00:52,543.333333333 And if you've never heard of SEO before it is called search engine optimization, it is the reason why we all love Google, YouTube, and Pinterest. 13 00:00:52,543.333333333 --> 00:00:53,503.333333333 We go over there. 14 00:00:53,503.333333333 --> 00:00:58,3.333333333 We type in exactly what we're looking for and we are able to find it. 15 00:00:58,183.333333333 --> 00:01:02,923.333333333 So when it comes to SEO, you can attract aligned leads every day. 16 00:01:02,923.333333333 --> 00:01:04,813.333333333 If you position your expertise. 17 00:01:05,63.333333333 --> 00:01:10,793.333333333 meaning your content On a platform that your ideal client searching for information. 18 00:01:11,33.333333333 --> 00:01:18,953.333333333 So when it comes to those types of platforms, I want you to think about podcasting, Google, social media, YouTube. 19 00:01:19,253.333333333 --> 00:01:23,903.333333333 you should start seeing that momentum start to build up after 30 days. 20 00:01:24,473.333333333 --> 00:01:28,973.333333333 I attract my first lead from my podcast within a month. 21 00:01:28,973.333333333 --> 00:01:29,783.333333333 You guys. 22 00:01:30,83.333333333 --> 00:01:34,883.333333333 That's how powerful SEO is over on podcasting, but here's the thing. 23 00:01:35,213.333333333 --> 00:01:39,323.333333333 Well, a lot of times when people are starting a podcast, they don't understand SEO. 24 00:01:39,323.333333333 --> 00:01:44,483.33333333 They don't understand how to properly launch their actual coaching business on that platform. 25 00:01:44,603.33333333 --> 00:01:46,553.33333333 So therefore they're not visible. 26 00:01:46,823.33333333 --> 00:01:58,723.33333333 And if you are a coach and you already have a podcast, I encourage you to go over to listening notes and see if you're actually ranking So you want to set realistic expectation. 27 00:01:58,803.33333333 --> 00:02:01,353.33333333 You can rank, but you want that traffic. 28 00:02:01,383.33333333 --> 00:02:07,773.33333333 And if you do it correctly, regardless if it's podcasting or Google, you should see the results with Dan 30 days. 29 00:02:07,803.33333333 --> 00:02:10,53.33333333 And this is why SEO is so expensive. 30 00:02:10,653.33333333 --> 00:02:12,963.33333333 But you have to look at it from this perspective. 31 00:02:12,993.33333333 --> 00:02:30,573.33333333 If you've run a Facebook ad, you're probably spending about $10 a day, or if you were really trying to bump things up, you're spending $20 a day, right? If you take the time to put in the work to learn SEO and as you're blogging and building up that momentum over time. 32 00:02:30,933.33333333 --> 00:02:37,233.33333333 You're going to be having about 3000 people come to your website, a date or even more, That's the goal. 33 00:02:37,563.33333333 --> 00:02:40,413.33333333 So yes, it's expensive upfront. 34 00:02:40,683.33333333 --> 00:02:46,703.33333333 But at the end of the day, you will be able to attract a client now and also for your future self. 35 00:02:46,703.33333333 --> 00:02:47,933.33333333 So that's so important. 36 00:02:47,933.33333333 --> 00:02:51,233.33333333 So you want to take the time to optimize your presence online. 37 00:02:51,233.33333333 --> 00:02:51,713.33333333 So. 38 00:02:52,553.33333333 --> 00:02:58,583.33333333 Why am I talking about all of this you guys, because I want you to be a part of coaching with confidence. 39 00:02:58,793.33333333 --> 00:02:59,543.33333333 Yes. 40 00:02:59,723.33333333 --> 00:03:00,803.33333333 Culture with confidence. 41 00:03:00,803.33333333 --> 00:03:07,603.33333333 Cart is open And this weekend on Sunday, I am doing a open house for coaching with confidence. 42 00:03:07,843.33333333 --> 00:03:24,913.33333333 As you guys know, I took free consultations away from my business model this year, because for one, I realized that I was attracting a lot of leads and it was just too many died going through the process of having 16 to 25 consultation, doing a launch period. 43 00:03:24,913.33333333 --> 00:03:26,623.33333333 I was just overwhelming. 44 00:03:26,703.33333333 --> 00:03:33,183.33333333 So I decided to start doing a open house on the weekend where you can come in, I'll be on there for hour. 45 00:03:33,313.33333333 --> 00:03:41,53.33333333 if you want to be a part of the open house to learn more about coach and with confidence, do scroll down in the show notes and sign up. 46 00:03:41,183.33333333 --> 00:03:43,193.33333333 come and join us for open house. 47 00:03:43,523.33333333 --> 00:03:47,543.33333333 A lot of information can be found on sustainable coaching.com 48 00:03:47,593.33333333 --> 00:03:55,623.33333333 to see if this program is a great fit for you, when it comes to optimizing your presence, I want you to be visible to the person that you want to work with. 49 00:03:55,653.33333333 --> 00:03:56,853.33333333 I'm going to help you. 50 00:03:57,73.33333333 --> 00:04:12,243.33333333 So when it comes to positioning your expertise on platforms like Google, YouTube on your website, you want to have that clarity, right? So a lot of times when coaches are starting a podcast or launching their YouTube channel, They don't understand how. 51 00:04:12,243.33333333 --> 00:04:16,113.33333333 How to maximize their presence on those platforms. 52 00:04:16,353.33333333 --> 00:04:19,53.33333333 By one, even picking the right platform for them. 53 00:04:19,53.33333333 --> 00:04:20,643.33333333 If you're a phenomenal speaker. 54 00:04:20,883.33333333 --> 00:04:23,883.33333333 Then you need to start the podcast video podcast. 55 00:04:24,153.33333333 --> 00:04:26,163.33333333 Or consider a YouTube pick on you. 56 00:04:26,163.33333333 --> 00:04:30,543.33333333 Don't have to be all over the place in the beginning, which we call multi-channel marketing. 57 00:04:30,543.33333333 --> 00:04:39,783.33333333 Just pick one, figure out how it aligns with your strongest soft skill in how you want to show up and what that consistency is going to look like for you. 58 00:04:40,23.33333333 --> 00:04:50,773.33333333 So when you're starting your coaching business, by leaning into SEO, you have to understand Not only are you attracting clients now Who's on the platform and looking for content. 59 00:04:50,773.33333333 --> 00:04:59,293.33333333 You're also setting yourself up for the future by building real relationships with people Who's going to fall in love with your content on YouTube. 60 00:04:59,843.33333333 --> 00:05:03,533.33333333 podcasting, and also reading your blog potentially on Google. 61 00:05:03,833.33333333 --> 00:05:17,53.33333333 And therefore they're going to feel a part of the community, And one thing that I always say you have to care for your community, and this is why I, sorry, important to choose a platform that you're going to enjoy creating content on because you have to care for your community. 62 00:05:17,293.33333333 --> 00:05:24,793.33333333 That care stands for consistently show up, be authentic to who you are, be relatable and also be engaging. 63 00:05:25,103.33333333 --> 00:05:32,363.33333333 and once you start leveraging those platforms and crafting that engaging content That is backed by SEO. 64 00:05:32,723.33333333 --> 00:05:35,813.33333333 You will build a domain for your coaching business. 65 00:05:36,53.33333333 --> 00:05:41,93.33333333 I always say, build real relationships with people, build that know like, and trust. 66 00:05:41,123.33333333 --> 00:05:43,493.33333333 And eventually you're going to build that demand. 67 00:05:43,733.33333333 --> 00:05:47,663.33333333 For your coaching business, which is going to be absolutely amazing. 68 00:05:48,113.33333333 --> 00:05:56,243.33333333 And listen, friend, you can start your coaching business and you can scale it as well with SEO. 69 00:05:56,453.33333333 --> 00:06:04,793.33333333 The reason why I have been able to pull back from social media during this time is because my website is working. 70 00:06:04,823.33333333 --> 00:06:06,593.33333333 My podcast is working. 71 00:06:06,923.33333333 --> 00:06:16,193.33333333 And what is that allowing me to do? It's allowing me now to focus on enhancing my user experience and leaning into my communities. 72 00:06:16,193.33333333 --> 00:06:25,343.33333333 Being able to do more things with my family, because I don't have to be tied to social media what it comes to attracting a new lead. 73 00:06:25,403.33333333 --> 00:06:28,823.33333333 Everything is working for the good of my business on the background. 74 00:06:29,213.33333333 --> 00:06:30,743.33333333 And that's what I want to teach you. 75 00:06:30,743.33333333 --> 00:06:31,283.33333333 So. 76 00:06:31,883.33333333 --> 00:06:33,443.33333333 At that sounds good to you. 77 00:06:33,773.33333333 --> 00:06:38,993.33333333 Definitely click in the show notes, scrolled out, sign up to be a part of open house. 78 00:06:39,323.33333333 --> 00:06:41,873.33333333 A get into coaching with confidence. 79 00:06:42,63.33333333 --> 00:06:48,603.33333333 because in 90 days, You can either be attracting clients from Google. 80 00:06:49,173.33333333 --> 00:06:54,3.33333333 Or you could be attracting your ideal client from your podcast. 81 00:06:54,593.33333333 --> 00:07:10,723.33333333 but you have to put in the work you have to do the work is so important that you set clear, actionable goals, understand how your business is going to be positioned in the market. 82 00:07:11,263.33333333 --> 00:07:15,73.33333333 And they're coming to our community where people are going to hold your accountable. 83 00:07:15,583.33333333 --> 00:07:17,563.33333333 This is the best program out there. 84 00:07:17,563.33333333 --> 00:07:24,133.33333333 I can tell you, because not only I'm teaching you how to start the business, I'm teaching you how to scale it. 85 00:07:24,373.33333333 --> 00:07:29,433.33333333 And this is something that you can implement For the rest of your entrepreneur journey. 86 00:07:29,673.33333333 --> 00:07:38,403.33333333 So my friends, I just wanted to pop out here really quickly and talk about why you need to learn, how to start and scale your coaching business. 87 00:07:38,613.33333333 --> 00:07:39,693.33333333 With SEO. 88 00:07:39,843.33333333 --> 00:07:46,473.33333333 So you can start attracting the people who are looking for you until next time, my friend. 89 00:07:46,473.33333333 --> 00:07:49,383.33333333 Thank you for listening to sustainable coaching podcast. 90 00:07:49,443.33333333 --> 00:07:54,3.33333333 I hope it gave you the clarity and confidence to start your coaching business. 91 00:07:54,273.33333333 --> 00:07:56,703.33333333 Head over to sustainable coaching.com. 92 00:07:56,853.33333333 --> 00:07:59,223.33333333 So you can start your coaching business today. 93 00:07:59,523.33333333 --> 00:08:16,533.33333333 This community is for women who are ready to build a profitable and sustainable coaching business, you will get the clarity and confidence that you need to start attracting clients with proven strategies, but dominating the search engine because we are the solution to other people. 94 00:08:16,533.33333333 --> 00:08:18,213.33333333 Problem as a coat.