Six-Figure Coaching Promises: Real Strategies for Real Results

In this episode of the Sustainable Coaching Podcast, Marilyn delves into the unrealistic promises many coaching programs make about achieving six-figure incomes quickly. Rather than chasing these often unattainable promises, Marilyn emphasizes the importance of creating a sustainable lead generation strategy. 

New coaches can build a solid foundation for their businesses by focusing on long-term success and setting realistic expectations. Marilyn explains the significance of Key Performance Indicators (KPIs) and how they can help measure the effectiveness of a strategy. She also highlights the importance of understanding your target audience, creating valuable content, and establishing an authoritative presence. Listeners will learn how to align their coaching strategies with their lifestyles to achieve consistent growth.

• How can you create a sustainable lead generation strategy that grows over time?
• Why is tracking your progress with KPIs critical to building a successful coaching business?
• What should you consider before signing up for programs that promise six-figure income results?

Join the Community | Instagram | LinkedIn 

Episode Transcript

(00:00):
Welcome to Sustainable Coaching Podcast.

(00:03):
I'm your host, Marilyn West.
I teach new coaches how to start their coaching business without overspending and overthinking.
If you found yourself here, it means you are ready to start your coaching business, or you are ready to monetizE your expertise.
.333333333Let's get staRted. 6 00:00:21,93.333333333 --> 00:00:22,713.333333333 Welcome back to another episode. 7 00:00:22,713.333333333 --> 00:00:31,673.333333333 So today we're going to be diving into the promise of six figure income and how you can create a reliable lead generation strategy instead. 8 00:00:31,883.333333333 --> 00:00:43,63.333333333 So many new coaches invest in programs that promise them six figure income, but fails to deliver And they don't have any KPIs in place to see if the strategies are working. 9 00:00:43,193.333333333 --> 00:00:44,183.333333333 as a new coach. 10 00:00:44,243.333333333 --> 00:00:46,163.333333333 You need to have KPIs. 11 00:00:46,463.333333333 --> 00:00:53,543.333333333 And you need to have some type of measurement to see the effectiveness of the strategy that you're implementing. 12 00:00:53,573.333333333 --> 00:01:07,733.333333333 so you can continue to get those wins and feel good about what you're doing And really feel good about your business, right? Because a lot of times when people are coming in to entrepreneurship, they never have put anything out to the world. 13 00:01:07,923.333333333 --> 00:01:08,793.333333333 to be judged. 14 00:01:08,873.333333333 --> 00:01:18,303.333333333 So when it comes to this unrealistic expectation of thinking that you're going to hit six figures in 90 days, set realistic expectation for yourself. 15 00:01:18,613.333333333 --> 00:01:25,693.333333333 I can't promise you a six-figure business overnight, but I can provide you with the strategy that will grow over time. 16 00:01:25,693.333333333 --> 00:01:29,933.333333333 That will allow you to attract new leads consistently. 17 00:01:30,83.333333333 --> 00:01:36,653.333333333 So you can hit six figures with a sustainable strategy, That's going to get better every month. 18 00:01:36,893.333333333 --> 00:01:45,983.33333333 So it's so important when you are starting your coaching business, you build a foundation first by focusing on longterm success, rather than trends. 19 00:01:46,253.33333333 --> 00:01:50,3.33333333 I love Instagram and I love showing up over there. 20 00:01:50,3.33333333 --> 00:02:01,223.33333333 I love being on my stories, I had to do this year, pull back from it because I know that I was spending so much time over there and it wasn't worth all my energy. 21 00:02:01,323.33333333 --> 00:02:03,453.33333333 So when people are promising, you. 22 00:02:03,883.33333333 --> 00:02:29,583.33333333 I can help you as a coach hit six figures, you need to ask, what is the one skill I'm going to be implemented? What lobby learning paid advertisement? Will I be sending out a hundred cold DMS a day? Will I actually be learning reels That is so important because what we don't want to do have unrealistic expectation for our coaching business and think it is going to happen over night. 23 00:02:29,793.33333333 --> 00:02:37,743.33333333 What you want to have is a strategy focusing on a long term success rather than a quick win. 24 00:02:37,953.33333333 --> 00:02:49,53.33333333 The last thing that I want to talk about when it comes to the biggest challenge of just people saying that I can help you get to six figures, you need to create a sustainable lead generation strategy. 25 00:02:49,103.33333333 --> 00:02:52,103.33333333 you cannot build a profitable coaching business. 26 00:02:52,133.33333333 --> 00:02:54,173.33333333 If you are not attracting new leads. 27 00:02:54,563.33333333 --> 00:02:58,613.33333333 and I don't even care if they haven't even made it onto your email list. 28 00:02:58,643.33333333 --> 00:03:04,553.33333333 If they're following you on social media, they learn about your podcasts, or if they're reading your blogs. 29 00:03:04,773.33333333 --> 00:03:13,483.33333333 you have to have a way of attracting new leads in a sustainable way That will constantly build momentum for you. 30 00:03:13,573.33333333 --> 00:03:21,313.33333333 So you can look at your KPIs every month, know that your strategy is working and allow you to be able to hit your goals. 31 00:03:21,563.33333333 --> 00:03:25,793.33333333 you have to identify your target audience and understand their needs. 32 00:03:26,153.33333333 --> 00:03:28,913.33333333 You need to have a way of creating valuable content. 33 00:03:28,913.33333333 --> 00:03:33,323.33333333 That's going to address their needs and position you as an authority. 34 00:03:33,513.33333333 --> 00:03:38,343.33333333 That just means you have master already what you're trying to teach others. 35 00:03:38,793.33333333 --> 00:03:59,26.66666667 And then you want to figure out a way to build and nurture that relationship either through Email marketing or social media I think a lot of times where coaches are starting off and they see six figure success as a coach, you have to ask yourself, are you trying to impact lives or your goal is just to be a six-figure coat because here's the thing. 36 00:03:59,56.66666667 --> 00:04:01,696.66666667 If you're good at what you do, the money is going to come. 37 00:04:02,26.66666667 --> 00:04:05,206.66666667 If you learn how to serve your audience very well. 38 00:04:05,206.66666667 --> 00:04:11,296.66666667 So a lot of times when people are talking about the six figure strategies, you need to make sure it's sustainable. 39 00:04:11,456.66666667 --> 00:04:17,156.66666667 It's relatable to your lifestyle and how you want to show up in the coaching space. 40 00:04:17,456.66666667 --> 00:04:30,536.66666667 A lot of times people are saying, you know what, I'm going to use social media because this assessable coach is using social media to hit six figures, But you have never posted a picture of yourself on any of your platforms before. 41 00:04:30,836.66666667 --> 00:04:31,766.66666667 You're not comfortable. 42 00:04:31,866.66666667 --> 00:04:36,36.66666667 So talk about what you do and have that confidence to show up for a season. 43 00:04:36,366.66666667 --> 00:04:38,586.66666667 Understanding that you're going to be by yourself. 44 00:04:38,996.66666667 --> 00:04:48,986.66666667 So when people are promising you to teach you a six figure strategy, you need to know the skill that's going to be attached with it. 45 00:04:49,226.66666667 --> 00:04:53,306.66666667 Instead of getting all excited, because someone said six figures. 46 00:04:53,306.66666667 --> 00:04:56,636.66666667 I'm here to tell you that you can hit six figures in so many different ways. 47 00:04:56,636.66666667 --> 00:05:04,166.66666667 You can hit six figures with a $300 offer, $900 offer, or even with a $3,000 offer. 48 00:05:04,196.66666667 --> 00:05:05,36.66666667 It's up to you. 49 00:05:05,36.66666667 --> 00:05:07,286.66666667 How much energy you want to put into it. 50 00:05:07,526.66666667 --> 00:05:13,406.66666667 Or maybe you still working a nine to five and your goal is not to have a six figure coaching business. 51 00:05:13,796.66666667 --> 00:05:20,276.66666667 It's just to make an impact as you move closer to excellent from your corporate position. 52 00:05:20,426.66666667 --> 00:05:35,726.66666667 So you need to have clarity on exactly how you want to show up in this coaching space and what is going to align with your lifestyle now that you can implement that's going to be sustainable so you can attract new leads consistently. 53 00:05:35,876.66666667 --> 00:05:36,866.66666667 So don't get caught. 54 00:05:36,896.66666667 --> 00:05:47,106.66666667 But up in a six-figure incomes You can hit six figures in so many different ways, but what you need to have is a reliable lead generation strategy. 55 00:05:47,106.66666667 --> 00:05:49,506.66666667 That's going to fit well with your lifestyle. 56 00:05:49,686.66666667 --> 00:05:55,866.66666667 That's going to allow you to identify your target audience and understand their needs, create valuable content. 57 00:05:55,866.66666667 --> 00:06:03,516.66666667 That's going to address their needs and position you as an authority in a way to get people back to the thing that you own, that's going to build and nurture. 58 00:06:03,696.66666667 --> 00:06:14,786.66666667 The relationship either through email marketing or social media So my friend, I just want it to come out here today to discuss the pitfall of chasing unsustainable six-figure promises. 59 00:06:15,86.66666667 --> 00:06:19,886.66666667 That I see a lot of times in this coaching industry with so many. 60 00:06:20,216.66666667 --> 00:06:22,46.66666667 Realistic expectation. 61 00:06:22,296.66666667 --> 00:06:31,926.66666667 of what you think that you're going to receive from the coach, because you don't have clarity on the strategy So I'm just asking you to Start implementing strategies. 62 00:06:31,926.66666667 --> 00:06:37,356.66666667 That's going to work for you today and also focus on a longterm growth strategy. 63 00:06:37,566.66666667 --> 00:06:45,266.66666667 And remember, consistency is the key, and this is why I say you have to have KPIs in place, which is key performance indicators. 64 00:06:45,446.66666667 --> 00:06:51,556.66666667 You have to have some type of measurable metrics so my friend, thank you so much for listening in today. 65 00:06:51,616.66666667 --> 00:06:55,186.66666667 I hope that this podcast episode bless you. 66 00:06:55,426.66666667 --> 00:07:02,706.66666667 Make sure you come back, listen, leave a review And also tell a friend about this podcast episode. 67 00:07:02,736.66666667 --> 00:07:06,156.66666667 don't forget to subscribe and also leave a review. 68 00:07:06,406.66666667 --> 00:07:09,226.66666667 Thank you for listening to sustainable co-chair podcast. 69 00:07:09,316.66666667 --> 00:07:13,246.66666667 I hope it gave you the clarity and confidence to start your coating business. 70 00:07:13,496.66666667 --> 00:07:15,536.66666667 Visit sustainable coaching.com 71 00:07:15,686.66666667 --> 00:07:18,56.66666667 to learn more about coaching with confidence. 72 00:07:18,356.66666667 --> 00:07:30,626.66666667 And culture with confidence, you will gain the clarity and confidence to launch your coaching business and how to attract clients by dominating the search engine, because we are the solution to someone's problem. 73 00:07:30,956.66666667 --> 00:07:31,766.66666667 As a coach.