Why Every Coach Needs a Podcast: Build Authority, Attract Clients, and Grow with SEO

In this episode of the Sustainable Coaching Podcast, we discuss how feeling stuck in your coaching business can be frustrating, but you’re not alone. In this episode, we dive into why your business might feel stagnant and, more importantly, how to break free from that rut. Whether it’s self-doubt, unclear messaging, or an inconsistent strategy, we’re tackling the roadblocks that keep you from growing. I’ll share insights on what’s holding you back and the mindset shifts you need to confidently move forward.

By the end of this episode, you’ll have a fresh perspective on what’s really keeping you stuck and the next steps to get back on track. We’re talking about real, actionable solutions so you can stop spinning your wheels and start making progress. If you’re ready to gain clarity, build momentum, and grow a sustainable coaching business, this episode is for you!

• What’s the first step to healing emotional wounds?
• How does forgiveness impact your mindset and personal growth?
• What strategies can you use to stop reliving past pain and start moving forward?

Don't forget to join our free community, where we discuss these strategies in-depth. Let’s build your business with confidence and sustainability!

Join the Community | Work with Me | LinkedIn 

Episode Transcript

(00:00):
Welcome to Sustainable Coaching Podcast.

(00:03):
I'm your host, Marilyn West.
I teach new coaches how to start their coaching business without overspending and overthinking.
If you found yourself here, it means you are ready to start your coaching business, or you are ready to monetizE your expertise.
.333333333Let's get staRted. 6 00:00:21,113.333333333 --> 00:00:22,623.333333333 welcome back to another episode. 7 00:00:22,663.333333333 --> 00:00:35,973.332333333 today we're going to be diving into one of the most powerful tools you can use to establish yourself as a thought leader, attract your dream clients, and create content that works for you 24 seven. 8 00:00:36,323.333333333 --> 00:00:38,853.333333333 And that is with a podcast. 9 00:00:39,83.333333333 --> 00:00:48,643.332333333 So if you are a coach who wants to be seen as an expert, build a strong personal brand and get back to your time while still showing up consistently. 10 00:00:48,938.333333333 --> 00:01:05,888.333333333 this episode is for you So, of course, you know, I love everything seo and one thing I will tell you is when you lean into a platform like podcasting It is the best seo driven platforms Out there besides YouTube and Google. 11 00:01:06,188.333333333 --> 00:01:10,648.333333333 And it can really allow you to attract the right people that you want to work with. 12 00:01:11,138.333333333 --> 00:01:17,718.333333333 So why coaches should leverage a podcast? The first thing is, a podcast really positions you as a thought leader. 13 00:01:18,148.333333333 --> 00:01:20,338.332333333 your voice builds trust. 14 00:01:20,508.333333333 --> 00:01:34,558.332333333 That know, like, and trust that I often talk about is really strong when it comes to a podcast because unlike social media posts, your audience hears your tone, your passion, and your expertise in real time. 15 00:01:34,788.332333333 --> 00:01:43,878.33133333 so this creates a deeper connection between you and your ideal client, Especially if you are consistent with your content. 16 00:01:43,878.33133333 --> 00:01:49,58.33133333 And you get to control the narrative instead of fighting against the algorithm. 17 00:01:49,98.33133333 --> 00:01:56,818.33133333 A podcast really gives you the space to expand on your ideas without character limits or any other distraction. 18 00:01:56,978.33133333 --> 00:02:11,658.33233333 When people turn that podcast on and if it's really good, they're gonna listen to the end So you can really get your thoughts out Explain how you can help people or educate people by taking a stance on a certain topic. 19 00:02:11,838.33233333 --> 00:02:16,448.33233333 the next thing that I want to talk about how a podcast Really positioned you as a thought leader. 20 00:02:16,758.33233333 --> 00:03:13,118.33133333 It sets you up for successful long form content by showcasing your expertise With every episode you solidify your authority By allowing your potential clients to see you as the go to person in your niche it will constantly bring people into your community From the day that you post the podcast episode Until you decide to remove it from your platform host So long form content works well because it attracts clients now and in the future And what I love about apple analytics say for instance if someone is listening to a podcast Episode about how to start a podcast One thing that Apple is going to do is recommend my podcast after they finish listening to that podcast If I am charting within the platform, the next thing I want to talk about, a podcast will save you time and allow you to multiply your content. 21 00:03:13,508.33133333 --> 00:03:17,378.33133333 And this is something that I'm not really good at in this season. 22 00:03:17,378.33133333 --> 00:03:20,938.33033333 So I'm kind of calling myself out, but I know the power of it. 23 00:03:21,268.33033333 --> 00:03:24,398.33133333 You can take one episode and turn that into. 24 00:03:24,748.33133333 --> 00:03:27,488.33133333 Endless pieces of content. 25 00:03:28,38.33133333 --> 00:03:36,433.43033333 a 30 minute podcast episode be turned into a blog post, social media snippets, emails, and even courses. 26 00:03:36,813.43033333 --> 00:03:53,153.43133333 A lot of times when I am creating a podcast episode, It is immediately turned into an email So it's constantly leveraging those words that I have said in multiple different ways that's going to attract clients now and also in the future. 27 00:03:53,203.43133333 --> 00:04:12,258.43133333 and the cool thing about it It works while you sleep unlike a live video or post that fades after 24 hours or Within a week on a social media platform, your podcast episode remains searchable we all love a piece of evergreen content that's gonna constantly work in our favor. 28 00:04:13,418.43033333 --> 00:04:15,298.43033333 That's gonna constantly work in our favor. 29 00:04:15,458.43033333 --> 00:04:26,518.43033333 to help you stay above the curve of content creation batch recording which allows you to record several episodes at once and have weeks of content ready to go. 30 00:04:26,818.43033333 --> 00:04:42,888.52933333 Now because I have really pulled back from a lot of these social media platforms like Instagram a clubhouse I don't batch content anymore a lot of times I'm recording real time and editing because it can take me about an hour unless I'm in the middle of a launch. 31 00:04:42,888.52933333 --> 00:04:48,408.52933333 But because I'm not launching the way that I used to, my cart is always open. 32 00:04:48,628.52933333 --> 00:04:51,238.52933333 for Coaching with Confidence all the way up until May 1st. 33 00:04:51,278.52833333 --> 00:04:52,878.52833333 I'll be talking about that later. 34 00:04:53,248.52933333 --> 00:04:57,828.52933333 there's no need for me to have a bunch of content just ready to go out. 35 00:04:58,283.53033333 --> 00:05:10,513.53133333 I like being very authentic by showing up and recording real time based upon a client call that I had I like to record content like that now. 36 00:05:10,733.53133333 --> 00:05:38,813.53233333 I have gotten so much of my time back so with me having a lot of my time back I don't batch record to be honest and transparent with you guys when you're hearing these podcast episodes I probably recorded the day of the day prior or sometime that week based on how I'm feeling So you have to know your seasons I'm in a season of sustaining you guys I am going back to school And there are so many great things going on in my life right now. 37 00:05:39,163.53233333 --> 00:05:50,673.53233333 I'm not in the middle of scaling So therefore I'm not launching the way that I used to batch recording may work for you In the beginning, especially if you're trying to build habits. 38 00:05:51,33.53233333 --> 00:06:00,593.53133333 But for me, knowing how fast I can record a podcast episode and edit it, like within 45 minutes, there's no need for me to batch record. 39 00:06:00,613.53133333 --> 00:06:03,813.53133333 But for you, it may be beneficial in the beginning. 40 00:06:04,213.53233333 --> 00:06:05,43.53133333 Alright, moving on. 41 00:06:05,143.53233333 --> 00:06:08,963.53333333 I have talked long enough about how a podcast saves you time. 42 00:06:09,348.53333333 --> 00:06:18,638.53333333 The last thing that I want to talk about is a podcast is a long term marketing strategy that grows over time, evergreen impact. 43 00:06:18,648.53333333 --> 00:06:24,518.53333333 as a coach, you have to get very familiar with knowing what a piece of evergreen content is. 44 00:06:24,868.53333333 --> 00:06:28,178.53333333 It means that it will last forever and not disappear. 45 00:06:28,298.53333333 --> 00:06:30,568.53333333 So unlike social media, where you post. 46 00:06:30,758.53333333 --> 00:06:37,458.53333333 Disappear in a day, a podcast episode lives forever and continue to attract new listeners. 47 00:06:37,808.53333333 --> 00:06:39,708.53233333 I am a big analytic person. 48 00:06:39,708.53333333 --> 00:06:44,798.53333333 So today I found myself checking my analytics to see how well my podcast was growing. 49 00:06:45,168.53333333 --> 00:06:53,318.53383333 And when I see a growth in my subscribers, that makes me happy because really sustainable coaching podcast right now. 50 00:06:53,698.53383333 --> 00:07:02,28.53483333 I'm not leaning into social media, so my podcast is growing based off of the content and SEO benefits. 51 00:07:02,288.53383333 --> 00:07:15,318.53383333 So podcasts rank on Google, Apple, which allow you to increase your discoverability and make it easier for your ideal client to find you, which I absolutely love. 52 00:07:15,693.53383333 --> 00:07:21,843.53383333 I have had five consultations within the last couple of weeks, based off my podcast. 53 00:07:21,883.53383333 --> 00:07:29,473.53183333 and I hate to be that coach to say this, but I rather have a podcast client versus a social media. 54 00:07:29,858.53283333 --> 00:07:52,273.53283333 Client any day here's why I think the mindset is different the type of people that actually listen to a podcast They have binged the content over and over and they already know what the coach can bring So they're ready to come in and take action so the benefits of just podcast and SEO to attract your ideal client. 55 00:07:52,303.53283333 --> 00:07:54,673.53283333 Notice I didn't say my ideal audience. 56 00:07:54,763.53283333 --> 00:07:59,913.53283333 because you just don't want a group of people just to have inside of your circle. 57 00:07:59,913.53283333 --> 00:08:04,503.53383333 You want the right people who's willing to come in and take action. 58 00:08:04,595.33386083 --> 00:08:21,45.33486083 So my friends I Wanted to really come on here and talk about Why coaches should leverage a podcast and how we can position you as a thought leader Not only will it allow you to Build trust and create a deeper connection with your audience. 59 00:08:21,65.33386083 --> 00:08:33,150.33486083 It's gonna allow you to save time I will take creating content on a podcast any day because I know it's going to be evergreen and also the SEO benefits and it's going to last forever. 60 00:08:33,680.33386083 --> 00:08:40,0.33486083 However, when it comes to starting a podcast, you need to know how to launch it the right way. 61 00:08:40,390.33486083 --> 00:08:53,950.33386083 I see a lot of people start a podcast and that's all they do, But if you really want to start charting and ranking, you need to have a strategy in place When you launch your podcast, you have to do it the right way. 62 00:08:54,240.33486083 --> 00:08:59,180.33386083 So I wanted to invite you to coaching with confidence. 63 00:08:59,190.33486083 --> 00:09:11,190.33486083 If you are thinking about starting a podcast, we are the only coaching community that teach you how to start your coaching or consulting business and lean it into a podcast. 64 00:09:11,550.33486083 --> 00:09:17,960.33486083 I just launched a new course inside of Coaching with Confidence Podcast with Impact. 65 00:09:18,10.33486083 --> 00:09:20,690.33486083 if you want to be seen as a thought leader. 66 00:09:21,30.33486083 --> 00:09:25,310.33486083 And start a podcast I invite you to set up a call with me. 67 00:09:25,310.33486083 --> 00:09:30,150.33486083 You can scroll down in the show notes and ask me questions about coaching with confidence. 68 00:09:30,500.33486083 --> 00:09:38,560.33486083 Coaching with confidence cart will close on May 1st and we will not open back up to Q3 after the summer. 69 00:09:38,560.33486083 --> 00:09:43,160.33486083 You guys know, I love to travel in the summertime and take off with my little ones. 70 00:09:43,435.33486083 --> 00:09:59,925.33386083 q3 is when coaching with confidence will open back up when it opens back up in q3, we are increasing the price by 1500 So it's going to go to 6500 i'm very transparent when it comes to my program Coaching with confidence. 71 00:09:59,935.33486083 --> 00:10:18,525.33486083 So just know if you're thinking about starting a podcast and your coaching business you want to get in before may 1st A podcast is an evergreen time saving authority building tool that helps you scale your coaching business without burnout. 72 00:10:18,715.33486083 --> 00:10:23,55.33486083 if you're ready to start your podcast and position yourself as a thought leader. 73 00:10:23,440.33486083 --> 00:10:25,130.33486083 I want to hear from you. 74 00:10:25,340.33486083 --> 00:10:36,740.33486083 You can come join me in my free community over on Mighty Networks, which is sustainable coaching, And when you are ready to join coaching with confidence, I am here for you. 75 00:10:37,90.33486083 --> 00:10:46,930.33386083 So if you found this podcast episode valuable, be sure to subscribe, leave a review and share it with another coach who may need to hear this. 76 00:10:47,180.33386083 --> 00:10:49,390.33486083 Until next time, my friend. 77 00:10:49,390.33486083 --> 00:10:52,210.33486083 Thank you for listening to sustainable co-chair podcast. 78 00:10:52,300.33486083 --> 00:10:56,230.33486083 I hope it gave you the clarity and confidence to start your coating business. 79 00:10:56,530.33486083 --> 00:10:58,600.33486083 This is just not another podcast. 80 00:10:58,630.33486083 --> 00:11:00,670.33486083 Visit sustainable coaching.com 81 00:11:00,820.33486083 --> 00:11:03,190.33486083 to learn more about coaching with confidence. 82 00:11:03,490.33486083 --> 00:11:15,310.33486083 And culture with confidence, you will gain the clarity and confidence to launch your coaching business and attract clients by dominating the search engine, because we are the solution to someone's problem. 83 00:11:15,640.33486083 --> 00:11:16,450.33486083 As a coach.