Ep62 - Every Brand Can Make Conscious Choices w/ Bridget Carmady

Welcome to Episode 62!

https://sustainable-ecom.com/ep62

 

Obviously its inspiring and sexy to chat with the founders of brands that have been built from the outset to solve sustainability problems. Whether that’s actively using up recycled materials and eliminating trash or working on minimizing food waste or turning into something of value, they always make for compelling episodes.

But I never want to lose sight of the fact that every brand has an important part to play in how we collectively build a healthier planet.

So, I think it’s really important to cast a hero spotlight too on the brands who’s core Purpose lies outside sustainability, yet still weave conscious, sustainability-focused approaches into everything they do. And today’s guest is a brilliant example of that.  

Bridget Carmady is the Founder of Clemence Organics, a skincare brand built on the backbone of certified organic ingredients and Bridget’s experience as a Naturopath.  

That’s awesome in itself, but if you isolate the brand Purpose from how Bridget navigates the choices she’s making on everything from suppliers, to primary packaging, to logistics, you’ll see exactly what I mean when I say that any brand can make conscious and sustainable choices.