45: Tips to Maximize Instagram Marketing for a Small Business

You have just launched or been in business for a while but have not seen much growth. It is time to prepare your small business to conquer Instagram marketing. Follow these quick tips, and you'll be on your way to marketing success.

Our free guide on building an online identity and brand and how to integrate all marketing channels into an effective marketing hub for your business. Click to download. https://www.tonikabruce.com/free-download-landing-page/

If you need help growing your business check out my coaching program Call-to-Action: https://www.tonikabruce.com/cta/ 

 

#tagline #smallbusiness #marketing #growyourbusiness  #TonikaBruce #podcast #BusinessStrategies #CoachingPodcast #Leadership #Coach #businessdevelopment #Inspiration #Leaders #BusinessCoaching #entrepreneur

Episode Transcript

(00:00):
Welcome back to Tagline.
Today we're gonna explore Instagrammarketing as we continue the series
on social media, marketing andbrand building for small businesses.
Now amid stiff competition from platformslike TikTok, Instagram continues
to create significant possibilitiesfor businesses to connect with their
customers and market their brands.

(00:22):
With over 300 millionactive monthly users.
It's one social media platform youdon't wanna overlook, and these
are the best ways to leverage yourInstagram account to grow your business.
But before we dive in, you mightbe wondering, why should I invest
marketing efforts in this platformand what's the Instagram a.

(00:43):
Because of its interactivefeatures, Instagram has become an
essential marketing social mediaplatform for small businesses.
And currently 71% of US businesses useInstagram to market their products.
90% of those people follow at leastone business on Instagram and one outta
two people use the app to discovernew brands and products and services.

(01:06):
So what should you do to become oneof those businesses being discovered
by those people on Instagram?
The first thing is optimize your bio.
Your bio is your Instagram accounthomepage, and it's the first section
people learn about the business.
So use this to share your crucialmarketing and branding messages.
And if you only have a few secondsto capture the visitor's attention,

(01:29):
what are your essential elements thatyou want to communicate for your.
Create a precise tagline.
You can also use this partto share promotions and
announcements and product launches.
So don't forget the linkto your website page.
Add it on there cuz youwant your followers to see.
If you wanna learn how to selectand integrate all these marketing

(01:49):
channels into an effective marketinghub for your business, remember
check out the free guide on buildingan online identity and brand.
I'm gonna leave the link to thedownload and the description
box below this episode.
Now the second thing,experiment with reels.
Reels are excellent for connecting follow.
You can use these, showthe behind the scenes.

(02:11):
This is really fun.
You can show shop stories like a day ina life and a small business owner, or the
story behind the brand shop tour, or maybeeven team introductions or ideas that
customers can find relatable and human.
Then don't forget your hashtags.
Take advantage of hashtags, guys,as they're very essential to small

(02:32):
businesses by uncovering and joiningconversations or hot topics in your niche.
People will also discover yourbrand through hashtags and
apart from these hashtags, helpInstagram categorize your content.
Lastly, be social.
It's rare for a company tohave a built-in fan base.

(02:53):
The way to expand your reachand exposure is to engage.
Search for hashtags in your industry.
And if you own an ice cream parlor,search for photos of ice cream
and like, and comment on them.
Potential fans will be thrilled thatyou're checking them and looking to see
what might lead them to following you.
Like with physical connections.

(03:14):
Remember, be genuine with your comments.
See you in the next episode.
Thanks for listen.