46: How to Boost Growth on Facebook as a New Business

Engagement is core to successful Facebook marketing. That's why sometimes businesses may have thousands of followers yet fail to convert them. How can you maximize Facebook to get more engagement and grow your brand? Join this episode and learn how to boost growth with tips on leveraging your social media presence on Facebook.

Join the CTA program to access exclusive business resources such as industry-oriented case studies, templates, and Phalera, the CRM.

Episode Shownotes

Welcome to the Tagline Podcast. In this episode, we will focus on using Facebook for business engagement and explore the advantages of using this platform for your business.

Why should you leverage the power of Facebook? As the market leader in social media, no other platform offers such a broad reach and access to online audiences. With precise techniques, you can maximize your use of Facebook features, take advantage of its powerful advertising opportunities, and see an uptick in organic growth and engagement for your brand.

Then why is it so hard to gain visibility and reach on Facebook, especially for a small business?

This episode considers three approaches to Facebook marketing that can considerably bring results.

We will start by discussing the features available on Facebook you may not be fully maximizing. You will be surprised to learn about the range of capabilities Facebook offers for online businesses and marketing.

Next, we will talk about ads — those powerful little sponsored spots that pop up in users' feeds at the right moment.

There's more you can do with these to see results- however, you'll need in-depth knowledge about how targeting options work and how retargeting with dynamic ads gives you an extra boost when it comes to reinforcing existing customers and attracting new ones.

Finally, let’s talk about effective Facebook engagement with audiences. Posts should always have high richness - it is about providing value for readers about your product but without being overly promotional.

Don't forget inspiring stories or visuals that draw users into conversations with clear calls to action.

Resources and links mentioned in this episode:

If you need help growing your business check out my coaching program Call-to-Action. Book your spot to the Call-to-Action coaching program https://www.tonikabruce.com/cta/

Phalera the CRM; the link to sign up for a free trial and demo here.

#FacebookMarketing #Tagline #businessgrowth #TonikaBruce #podcast #BusinessStrategies #CoachingPodcast #Leadership #Coach #businessdevelopment #Inspiration #Leaders #BusinessCoaching #entreprepreneur

Episode Transcript

(00:00):
Today marks the last topic in thisseries on social media marketing
and brand building for smallbusinesses, and we wanna look at
Facebook marketing for growth.
Engagement is core to yourFacebook marketing strategy, and
that's what we're gonna focus on.
So to begin, what'sthe Facebook advantage?
Why this platform?

(00:20):
Well, when it comes to socialmedia, Facebook remains
the market leader globally.
No matter what your business is, youraudience is likely to be on Facebook.
With over 2 billion users spendingan average of more than an hour a day
scrolling through their newsfeeds.
Facebook is the perfect platformfor getting your product or
service out to potential clients.

(00:43):
You can leverage this to showcase adsin newsfeeds and other placements just
to let people know what you have to.
Pairing up your efforts with social mediamanagement software can benefit your
business by multiplying your productivityand efficiency for a small business owner,
an all-in-one affordable software likeFera, A C R M that you can do more than

(01:06):
schedule posts is practical To optimizeFacebook for your business engagement,
there are three things that you can.
The first thing is maximizeon Facebook features.
Facebook continues to be the mosteffective for social media ads, which you
can use for free or at a minimal cost.
Some of the important features that youshould be exploring include stories or

(01:30):
Facebook Live and videos, because thoseperform better than the average post at
178% engagement in 135% organic reach.
Other features are Chatbox forcustomer service and Facebook
attribution tool for customerjourney mapping, and you even have.

(01:52):
Facebook page customization, so thatway you can integrate those third party
applications that allow you to selldirectly to the page or from the page.
Now, the second thing is toutilize those Facebook ads due
to Facebook's newest algorithm.
Only a small fraction of youraudience is going to see your

(02:12):
wall post on your Facebook page.
So if you wanna boost the engage.
You can promote it through thepage, use story ads, which will help
your post reach a lot more people.
Then the third thing is the mostimportant way to engage is to
be relatable and not salesy.
While people visit your pagefor products or services, they

(02:34):
stay for how you engage them.
Content and style-wise.
Better performing posts on any platform.
Share promotional content ina creative non-salesy way.
Think of a meme or a poem thatlooks into a product feature.
Mastering Facebook and other social mediamarketing strategies is the starting point

(02:55):
for business growth and online presence.
Your website is home to yourbrand and product, but the
traffic on social networks is key.
This is where you magnify brand awareness,find new customers, nurture loyalty,
and increase your website traffic.
Building your social mediastrategy is your first step.
However, if you wanna be guided.

(03:15):
Made for your resources to launch yourbusiness and to accelerated growth.
Our call to action programis where it all happens.
So consider signing up forthe new training cohort now.
Save your spot.
Right now.
We have a waiting list, however, thelink is in the description box below.
Thanks for listening.
I'll see you on the next episode.