54: Building Long-term networks

Keep your referral networks fresh, motivated and longing to help you.Finding referrals is one thing sustaining your networks for the long-term partnership is another. The relationship between the two is how you approach and manage the people in your networks. 

In this episode we share effective ways to keep your referral contacts fresh and motivated to help you bring in clients and refer your business to more people in their networks.

Listen for insights on cultivating networks for lasting success.

Useful resources mentioned in this episode:

The Call-to-Action program: https://www.tonikabruce.com/cta/ 

Strategies for Effective Online Networking: https://www.tonikabruce.com/free-stuff/ 

#ReferralNetworking #CoachingPodcast #TonikaBruce #BusinessGrowth #BusinessTips #Networking #Podcast #BusinessCoaching #mondaymotivation

Resources related to this episode

Here are some resources to help you improve your networking skills:

- The free downloadable checklist Strategies for Effective Online Networking https://www.tonikabruce.com/free-stuff/ 

- The Call-to-Action Coaching Program https://www.tonikabruce.com/cta/  will teach you more strategies  for finding clients for your business.

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Start here with a road map. Get the intentional team management bundle: www.tonikabruce.com/intentional-team-management-sales/  Follow me on: https://www.instagram.com/tonikacoach https://www.facebook.com/leadercoachbruce https://twitter.com/TonikaBruce https://www.linkedin.com/in/leadernurse Learn more at.. https://www.tonikabruce.com

#BusinessCoaching #ReferralNetworks #marketingstrategies #Prospecting #BusinessGrowth #TonikaBrucePodcast

 

Episode Transcript

(00:00):
Welcome back to a new episode of Tagline.
How do you manage and become successfulwith your connections as a tool for
finding clients for your business?
Well, first, long-term success dependson having a strong referral network.
When used thoughtfully, networks canlead to long-term success, and unlike

(00:21):
any types of marketing, referralsdon't require you to constantly invest
in external campaigns or reinventingyour product or service offerings.
Instead, all you need is a motivatednetwork of people will spread
the word about your business.
But the link between this long-termsuccess and your connections will depend

(00:42):
on how you approach and sustain them.
With that said, I'll talk aboutthree critical ways that you can
manage and encourage long-termsuccess with your networks.
First, use tracking as a wayto motivate your networks.
People get motivated when they'rerewarded for their efforts.
That's why a sustained referral networkrelies on a proper system that actually

(01:04):
tracks and shows and rewards yourpartners for the leads that they bring in.
You can use referral programsoftware for this kind of marketing
if you want to go long-term.
These softwares allow your networksto refer their connections through
emails or social media, and evenusing a unique referral link.
Then show them what they're gonna give.

(01:26):
What do your networks and yourconnections even get out of this?
Arrangements?
This is a crucial point when youwant to connect with your contacts
and ask them for a referral.
While a good product getspeople referring, the reward
sustains the activity.
So here's where you explore differenttypes of referral rewards and how they
can motivate your various networks.

(01:48):
Consider what will make the most enticingreward for the referrals, whether it's
cash back or gift cards, vouchers,bonuses for employees, or maybe even
tickets, show some gratitude after that.
Showing gratitude is one virtue.
That's a blessing that keeps on giving.
And although your referral networksget rewards for their leads, it's best

(02:10):
practice to show personal appreciationfor the referrals that they bring in.
Then don't settle.
Grow your referral network for anemployee referral program, promoted
at your all hands in meetings and talkabout the rewards for getting more
leads and buy-ins because you can alsogrow referrals from customers already

(02:31):
in your network if you just encouragethem to refer their friends and for
new conversions from others' customers,invite them to join your network.
And another way is to set upyour employees and your customers
by asking them to join anofficial referral partnership.
However, here's what to note.

(02:51):
Only look for those with the bestrecord to become referral partners.
You don't wanna ask your client.
That was an absolutenightmare to deal with.
Lastly with your reciprocal referrals,look for and reach out to business
connections that they have that youdon't, because these are ideal for
referral networks to add to your list.

(03:14):
Thanks for tuning in to thisseries on prospecting and finding
clients using referral networks.
If you found this series useful,consider signing up to access more
strategies and step-by-step guidesand in-depth training for prospecting
business clients in the CT A program.
The program comes with more businesstools, including SOPs, templates,

(03:37):
access to our C R M for Lara,and more other things than that.
You can find our link inthe description box below.
We'll see you next time.