Join host Bex Deadman in this insightful episode of Talk'n TRM as she sits down with Barry Fleming, a seasoned marketing professional with over 30 years of experience in the corporate travel industry.
Barry has worked with leading travel management companies worldwide, driving sales growth and enhancing brand messaging. His expertise encompasses customer relationship management, online marketing, and both internal and external communications.
In this engaging conversation, Barry sheds light on the importance of reframing the language around travel and travel risk management, particularly emphasising the need to move away from negative connotations associated with traveller tracking. He underscores the vital role of executive involvement in travel management programs and stresses the significance of effective communication across all levels of the organisation.
Barry also addresses the common oversight of travellers when it comes to considering finer details, highlighting the assumption that the organisation has addressed all necessary aspects of travel safety.
Don't miss this episode as Barry Fleming shares invaluable insights into the evolving landscape of corporate travel and the critical role of marketing in driving business performance and achieving commercial goals.
Contact Bex:
bex.deadman@assent1.co.uk https://www.linkedin.com/in/bex-deadman-aka-travel-risk-bex-70b92419/ www.assent1.com
Contact Barry:
https://www.linkedin.com/in/barryfleming/ Clemark Studios - https://www.clemarkgroup.com/studio/
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