There’s a reason the Savannah Bananas have a 3 million-person ticket waitlist. And there’s a reason their next game is set to draw 80,000 fans. It’s more than the wild choreography or the sea of yellow—it’s a business model built entirely around one thing: the fan. Teague sits down for an exclusive interview with founder and entrepreneur Jesse Cole to explore how the Bananas have reimagined what a sports franchise can be. From eliminating all sponsorships to paying the taxes and fees from tickets, the Bananas are proof that putting fans first isn’t just a nice idea—it’s a sustainable, strategic advantage. He shares the 10+ year journey it took to get there—filled with tough decisions, financial risk, and a relentless belief in doing things differently. Learn how you can apply the same bold thinking and long-game vision to build something that truly lasts.
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