Durant cet épisode, Coach Frank discute avec Rendall Sylvain-Hernandez du recrutement, de l'effet Deion Sanders, de stratégie marketing, de communication et de perception des athlètes.
Rendall Sylvain-Hernandez, associé-fondateur chez Prosomo, dirige avec passion plus de 50 comptes en stratégie et planification marketing. Au-delà de son rôle professionnel, Rendall est un coureur dévoué et un père impliqué. Il se distingue par son esprit critique, n'hésitant pas à contester l'opinion générale, en recherchant différentes perspectives pour former une opinion bien fondée, même si elle peut s'avérer impopulaire. Fan inconditionnel des Canadiens de Montréal et des Spurs de Tottenham, Rendall est attiré par des individus compétents, authentiques et qui ont le don de raconter des histoires captivantes.
Pour rejoindre Rendall Sylvain-Hernandez:
Twitter (X) : [Rendall SH] (https://x.com/blaxican_rsh?s=20)
Notes de l'épisode
0:00 L'importance de la personnalité dans le recrutement 02:45 Le rôle des athlètes dans la perception publique 06:10 L'impact des médias sociaux sur le recrutement 08:48 Stratégies de recrutement et authenticité 11:58 L'effet Dion Sanders sur le recrutement universitaire 15:08 Le marketing organique et l'engagement des athlètes 18:03 Créer une toile de relations pour le recrutement 20:59 Le modèle de Dion Sanders et son influence 24:00 Le pouvoir des récits et des personnalités dans le sport 33:39 L'impact à long terme des victoires 34:52 Le cas de Dion Sanders et son approche coaching 36:18 L'importance de l'authenticité dans le coaching 39:33 Stratégies de recrutement et personnalisation 47:57 Le mariage entre logique et émotion dans le marketing 56:46 L'importance de l'expertise externe dans le coaching 01:01:45 Alignement des valeurs et du marketing 01:05:16 Vendre des émotions, pas des rêves 01:10:19 Établir la confiance dans le recrutement 01:14:53 Respect et intégrité dans le marketing 01:20:59 Conseils pour les jeunes professionnels 01:25:57 Conclusion et contact
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