That Solo Life: The Solo PR Pro Podcast

That Solo Life, Episode 298: PR Potpourri: A Look Back at Q1 2025

This podcast episode explores the challenges that PR professionals face in the current media and communication landscape. The discussion covers several key topics:

• The struggles with PR tools and technologies, which often fail to keep up with the rapidly changing industry. This leaves PR practitioners having to "hack together" soluti...

That Solo Life - Episode 296: The Big Idea with Jess Sato Episode Summary 

This episode of That Solo Life dives deep into the world of business growth, messaging, and creating meaningful impact. Co-hosts Karen Swim, APR of Solo PR Pro, and Michelle Kane of Voice Matters are joined by special guest Jess Sato, a business growth and visibility strategist. Jess shares powerful insights on how purpose-driven entrepreneurs and thought le...

In This Episode

What exactly do Solo PR Pros do, and how do companies find and engage with them? Many businesses are on the lookout for talented professionals to help with marketing, communications, and PR, but they often don’t know where to start. This week, Karen and Michelle unpack how Solo PR Pros can make themselves more visible and connect with companies that need their services. From networking tips to leveraging LinkedIn an...

That Solo Life, Episode 294: National Days and Awareness Months and How to Manage in 2025

 

Summary:

This podcast episode discusses the abundance of "national days" and how PR professionals and marketers should approach aligning their client initiatives with these events. The key points are:

• There is an overwhelming number of these "national days" which can become diluted and ignored by the public....

That Solo Life, Episode 293: Why It's Time to Advance AI Discussions in PR

In This Episode 

Join Karen Swim, APR and Michelle Kane  as they discuss how PR professionals can leverage AI to enhance productivity while maintaining ethical practices. From practical applications for tasks like research and content creation to addressing AI's challenges, this episode offers valuable insights into how professionals can integrate AI tools t...

That Solo Life, Episode 292: Utilizing Zero Click Content for Better Engagement

In This Episode

In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Karen discuss zero click content, a concept that is gaining traction in digital marketing and public relations. 

As the hosts explore zero click content, they discuss how this approach shifts the focus from merely driving clicks to fostering genuine engagement with ...

Episode Summary: 

Cybercrime is advancing at an alarming rate, impacting both personal lives and professional industries—including public relations. Karen Swim, APR of Solo PR Pro and Michelle Kane of Voice Matters explore the latest tactics scammers are using, from phishing emails to fraudulent links, and how PR professionals can protect themselves and their clients in this evolving digital landscape. 

 

What You’ll Learn: 

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Summary:

Words have power, and as PR pros and marketers, we know just how to wield them. But what happens when wordplay goes awry? Join Michelle Kane and Karen Swim in this enlightening and entertaining episode as they break down the dos and don'ts of clever messaging. Discover how the right wordplay can resonate with your audience, when it’s best avoided, and how intention matters more than you might think.

Key Takeaways:

That Solo Life, Episode 289: The New Challenges in Managing Brand Reputation

Summary

This episode of "That Solo Life" podcast explores the challenges PR professionals manage when brands are faced with crises, particularly serious situations like allegations of child abuse. The hosts, Karen Swim, APR and Michelle Kane discuss the importance of building trust with audiences, maintaining authenticity and integrity, and providing nuanc...

That Solo Life Episode 288: Combatting Ghosting In The Professional World

 

Summary

In Episode 288 Karen Swim, APR and Michelle Kane discuss strategies for dealing with being "ghosted" by potential clients or employers. The key points of the episode are:

• Avoid situations where no response is expected, like applying to job postings or responding to RFPs without any prior interaction. Try to force hu...

In This Episode

In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Kane discuss the challenges and opportunities faced by solo PR practitioners. The key points in this episode include:

• Solo PR professionals can sometimes struggle with imposter syndrome and lack of confidence when comparing themselves to larger PR agencies.
• However, solo practitio...

In This Episode

In this episode of That Solo Life, co-hosts Karen Swim and Michelle Kane dive into the evolving landscape of public relations and marketing for solo professionals. With the job market in flux, is starting a Solo PR Pro business realistic in 2025? Karen and Michelle tackle that question as they discuss the opportunities and challenges of making the leap to a Solo PR Pro career. 

The co-hosts discuss the various facto...

That Solo Life Episode 285: How to Find Joy and Make an Impact in PR

 

In This Episode

 

In this episode of "That Solo Life," co-hosts Karen Swim, APR and Michelle Kane dive into the chaotic start of the new year, reflecting on the challenges faced by solo and small agency PR professionals in 2025. The year has kicked off with an overwhelming amount of information and events happening both in the United States and global. As chaos ...

That Solo Life, Episode 284: How PR Pros Can Use an Audit to Unlock Social Media Success In This Episode

Today’s podcast discussion focuses on the importance of conducting social media audits and targeting specific audience personas when developing marketing and communications strategies. Key takeaways from this episode  include:

• Conducting a social media audit can provide valuable insights to help...

That Solo Life, Episode 283: Quality Over Quantity Will Drive PR In 2025 In This Episode

In this episode of That Solo Life, co-hosts Karen Swim and Michelle Kane dive into the critical topic of gaining access to the C-suite and the importance of building meaningful relationships within organizations. Communication professionals understand that their effectiveness hinges on the quality of information and insights they can gather fro...

That Solo Life, Episode 291: Trends, Trust And Technology - What's Ahead In 2025 In This Episode

Join us for Part Two of our PR Trends discussion In this episode of That Solo Life. Co-hosts Karen Swim  and Michelle Kane continue their discussion on the trends they believe will shape the public relations and communications landscape in 2025. We dive into analytics, trust, technology and the predicted trends that are still struggling...

That Solo Life, Episode 281: What Lies Ahead For PR Pros In 2025

 

In This Episode

 

In this episode of That Solo Life, co-hosts Karen Swim and Michelle Kane pause to reflect on what trends will shape the landscape for PR professionals in 2025. 

 

The hosts kick off the discussion by addressing the importance of cross-cultural sensitivity, especially in light of recent setbacks in Diversity, Equity, and Inclusion (DEI) initiatives....