That Solo Life: The Solo PR Pro Podcast

That Solo Life: The Solo PR Pro Podcast

That Solo Life: Co-hosted by Karen Swim, founder of Words for Hire, LLC and owner of Solo PR Pro and Michelle Kane, founder of VoiceMatters, LLC, we keep it real and talk about the topics that affect solo business owners in PR and Marketing and beyond. Learn more about Solo PR Pro: www.SoloPRPro.com

Episodes

September 18, 2023 25 mins

In this episode, Karen and Michelle welcome Mary Ellen “Mel” Miller, APR, MBA. Mel is the founder and CEO of MarketingMel, a solo PR firm that strengthens relationships between organizations and the publics they serve. Mel draws on the breadth of her lifelong career as a professional communicator in her new book, “Fill the Dam Thing Up! Building Connections: Communicating throughout the Lifecycle of Infrastructure Projects.” It’s a...

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Book Clubs start with the best of intentions, don’t they? In today’s episode, Karen and Michelle turn their book club fail into an opportunity to amp up your business development for a great Q4.

 

Transcript

Michelle Kane (00:02):

Thank you for joining us for this episode of That Solo Life, the podcast for PR pros and marketers who work for themselves, people like me, Michelle Kane with VoiceMatters  and my ever steady captain of t...

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The media landscape is constantly changing, making it harder on journalists. Naturally this affects how PR pros do our jobs. In this episode we talk all about it, including some points from recent survey results from Cision and MuckRack.

 

Transcript

 

Michelle Kane (00:03):

Thank you for joining us for this episode of That Solo Life, the podcast for PR pros and marketers who work for themselves, people like me, Michelle Kane, with...

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August 21, 2023 18 mins

If you’re thinking of diversifying your PR practice or pivoting away from day-to-day client work, this episode is for you.

 

Transcript

Michelle Kane (00:17):

Thank you for joining us for this episode of That Solo Life, the podcast for PR pros and marketers who work for themselves, people like me, Michelle Kane, with VoiceMatters, and my wonderful co-host, Karen Swim of Solo PR Pro. Hello, Karen. How are you doing this week?

Karen ...

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August 14, 2023 16 mins

From Gen Z to Millennials, Generation X to the Silent Generation, all the way to Boomers – has there ever been a time when members of so many generations shared space in the workforce? In this episode we talk about how the generations and work together and learn from each other.

 

Transcript

Talking About My Generation That Solo Life Episode 211

Michelle Kane (00:17):

Thank you for joining us for this episode of That Solo Life, the...

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August 7, 2023 18 mins

No matter where you are in your career, we hope you are always seeking to learn something new, whether it’s sharpening your existing skillset, meeting with other professionals, or taking on an entirely new challenge. Join us for this episode when we talk about honing your PR skills in any season of your professional life.

 

Transcript

Michelle Kane (00:01):

Thank you for joining us for another episode of That Solo Life, the podcast...

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It’s a “Barbenheimer” world and in this episode we talk about the savvy and work that went into this massively successful campaign. We also touch on what’s going on with the platform formerly known as Twitter (it’s still Twitter to us).

 

Transcript

Michelle Kane (00:02):

Thank you for joining us for this episode of That Solo Life, the podcast for PR pros and marketers who work for themselves like me, Michelle Kane of VoiceMatters,...

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The issues and circumstances that led to the current writers and actors strikes -- with corporations devaluing the creativity, expertise, and contribution of workers – mirrors what is going on in the larger labor market, whether you work as a traditional employee or self-employed. In this episode we talk about how this touches our solo PR world and what to do about it.

 

Transcript

Michelle Kane:

Thank you for joining us for this e...

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As communications professionals and as people living and working together in a society we need to talk about the realities of race and inclusivity. And in today’s episode we do just that.

 

Transcript

Michelle Kane:

Thank you for joining us for another episode of That Solo Life, the podcast for PR pros and marketers who work for themselves, people like me, Michelle Kane, with VoiceMatters, and my wonderful co-host, Karen Swim of So...

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That Solo Life: Episode #206 Biting Our Tongues and Minding Our Business

 

From unrealistic expectations to news that, well, isn’t, there are times we need to help guide our clients back from the brink and times we need to bite our tongues and mind our business. In this episode we talk about when to say, “No way!” and when to let it go.

 

 

Transcript

Michelle Kane (00:02):

Thank you for joining us for an episode of That Solo Life,...

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We can all say we’re OK. But after the past few years, are we? As co-host Karen Swim says, so many of us are walking around held together “with spit and duct tape.” In this episode we talk about how we can work on our mental health.

 

Read about the PR News poll. 

 

Transcript

 

The Land of the Wounded: Mental Health and PR That Solo Life Episode 205

Michelle Kane (00:02):

Thank you for joining an episode of That Solo Life, the pod...

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June 19, 2023 22 mins

Let it go. No, we’re not going to sing that song. We are talking about all the ways solo PR pros can delegate to people and tools so we can grow our businesses and free up time in our schedules while still delivering for our clients.

 

Transcript

Michelle Kane (00:02):

Thank you for joining us for that Solo life, the podcast for PR pros and marketers who work for themselves, people like me, Michelle Kane, with VoiceMatters and my w...

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June 12, 2023 27 mins

One of our roles as PR practitioners is working with in-house marketing teams. Today’s episode was inspired by a recent article by Agility PR, 33 Comms Issues Keeping CMOs and Brand Managers Up at Night. Join us as we talk about their current pain points and how we can be a valued resource.

 

Read the article:

https://www.agilitypr.com/pr-news/public-relations/33-comms-issues-keeping-cmos-and-brand-managers-up-at-night/

 

Transcrip...

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June 5, 2023 33 mins

AI, business development, pricing, the future of PR - all the latest trends. Oh, the things we get to talk about when we’re joined by Chip Griffin of the Small Agency Growth Alliance. Listen to this episode to get the latest scoop.

Learn more about Chip and SAGA here.

 

Transcript

Michelle Kane (00:02):

Thank you for joining us for this episode of That Solo Life, the podcast for PR pros and marketers who work for themselves, people...

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Do you make it easy for clients to do business with you? Are your systems designed to communicate with ease? It all comes down to good customer service. There are times when that can be the thing that leads a prospect or client to choose you or the competition.

 

Transcript

Michelle Kane (00:17):

Thank you for joining us for this episode of That Solo Life, the podcast for PR pros and marketers who work for themselves like me, Miche...

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May 22, 2023 18 mins

With media outlets shuttering and reporter beats expanding, getting our clients’ stories told continues to be a challenge. The good news is PR pros are resilient, creative, and smart. In this episode we talk about all the ways to navigate this wave of media madness with success!

 

Transcript:

Michelle Kane (00:02):

Thank you for joining us for an episode of That Solo Life, the podcast for PR pros and marketers who work for themselv...

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May 15, 2023 19 mins

What’s the latest in one of our favorite topics, the future of work? Within corporate America, we are seeing a shift toward calling employees back into the office either on a full-time or hybrid basis. And then there’s the workforce itself. Some people like working remotely or on a hybrid basis. And what about the work itself? Are there opportunities for solo PR pros? You bet. Listen and get inspired.

 

Transcript

The Future of Wor...

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Are you weary of people calling themselves PR professionals who seem to be storytelling their careers? The few who talk a good game, leaving a trail of disgruntled clients? In this episode we talk about ways PR practitioners – from those new to the profession to seasoned pros – can represent our profession well.

 

Transcript:

Michelle Kane (00:02):

Thank you for joining us for another episode of That Solo Life, the podcast for PR p...

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The current state of the social media landscape is anything but stable. Twitter continues to devolve. TikTok is going strong, but will its use be banned in the United States? It’s a challenge to keep up with the changes in current channels and evaluate new options. In this episode, we discuss this uncertainty and how you can keep your focus on using the right channels at the right time for your clients.

 

Transcript

Michelle Kane:

...

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April 24, 2023 23 mins

you want to listen to this episode, where we talk with Katy Boos, CEO and Founder of Remix Communications. Katy founded Remix Communications because she’s passionate about creating impactful thought leadership programs for her clients. Brainstorming compelling topics and narratives, Katy helps bring ideas to life on stage at top industry events and in written content for clients such as Adobe, Meta, Stitch Fix and several successfu...

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