The Allied Angle is back with Amy Level-Hearn, VP of Marketing & Communications. Tune in as she shares insights on the evolution of marketing in the financial sector, the importance of branding post-banking collapse and the rise of generative AI and digital transformation.
In this episode:
00:41 - Meet Amy Level-Hearn
03:33 - Amy's path to leading the marketing team for a company that supports financial institutions.
05:25 - How has the credit union industry changed from a marketing perspective?
08:13 - What are the marketing challenges financial institutions face today, even with the evolution of technology?
09:33 - The stressors a VP of Marketing faces.
12:44 - What goes into laying the foundation for a successful corporate brand?
16:56 - The main focus credit unions should have when building and maintaining a strong brand.
18:33 - How has the digital transformation impacted marketing strategies for FIs?
20:07 - How credit unions can use data to attract the attention of Millennials and Gen Z.
21:33 - What are some of the must have tools that any FI or credit union could benefit from?
23:02 - What current marketing trends are you stoked about?
24:39 - Marketing trends: Fab of Fad?
32:18 - What will marketing look like in the future?
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